The document outlines a marketing offer from a Marriott hotel spa to increase visibility and encourage trials. The offer includes 20% off a massage for booking and a free skin cream for sharing the offer with a friend. The target audiences are hotel guests, Marriott rewards members, and local customers. Foursquare will be used to promote the offer locally and provide additional discounts for the Foursquare mayor to encourage sharing and create buzz about the spa.

1. SoLoMo Assignment
Lamas Bertille /Pinto Tiffany – MBA2A

2. The Target Audience?
• Hotel guests
• Marriott Rewards Members
• Local customers

3. The Offer?
• Book a massage at our spa and get 20% off
• Share this with one friend and get a free Skin
Ceuticals face cream adapted to your skin

4. Why that offer?
• To incite hotel guests to try our
Spa
• To make local Marriott members
feel special and unique + to
thank them for their loyalty
• To encourage local customers to
try our Spa
• To create a buzz
• To be more visible

5. Platforms used for Social
• FourSquare is more and more knowed all around
the world + one of the best way to promote
locally
• For the mayor, we will add a 10% discount on a
manicure

6. Localization?
Through FourSquare

7. Share?
• Through FourSquare
• With an additional offer if you share it with a
friend (free cream)

9. SoLoMo Assignment
Lamas/Pinto – MBA2A