SoLoMo Spa App
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This document discusses a target market and promotional offer for a spa's mobile application. The target market includes upper class guests at hotels, visitors, and groups from Asia and the US. The promotional offer gives spa treatments to users who share the application with 10 contacts and post about it on Facebook and Twitter. The goals are to strengthen customer relationships, create buzz, gain new guests, reach more people in the contact database, and attract visitors searching locally for a spa. The document also discusses how to localize the target market using tools like Google Place, GPS, Google Maps, Foursquare, and a hotel application.
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SoLoMo Spa App
- 2. Target Market • • • • Upper Class Guests Hotels Guests (business, leisure, families, couples…) Visitors (daily forfaits, one services…) Groupes (week package, seminaires…) • Asian & US market represent the major part of the customers.
- 3. The SoLoMo Offer • Mobile and Tablet display adaptibility • Users friendly • Each Participant will gain a special Spa treatement as soon as : Share the MOSpa application at least to 10 their contacts Post a statut concerning our Application on their own Facebook & Twitter page.
- 4. Why The SoLoMo Offer • • • • • Reinforce customers relationship Create a buzz around our Spa and its application Gain guests and try to acquire them Reach our guest contact database Attract visitors who are searching a Spa thanks to the high localisation of the Spa on Maps
- 5. How ‘localize’ our Target Market • • • • • Google Place GPS Sport Google Maps Foursquare Mandarin Oriental Application owner
- 6. Spa Application Game Each particpants who has shared the apllication to heir contacts and promote it on their own facebook & tiwtter account will be gratified of a A Spa Special treatment Of course this offer will be limited in time and considering the spa occupancy.