SlideShare a Scribd company logo
Faking social media
true value of your fans
29TH OF APRIL 2013
BUENOS AIRES
@JAKUBROUBAL
@SOCIALBAKERSLA
#SODIGITALBA
COMPANY BACKGROUND
COMPANY BACKGROUND
ARGENTINA LOCAL INFO
TOP BRANDS WITH LOCAL FANS
MARKET RESEARCH
TOP CHILE POSTS
TOP CHILE POSTS
COUNTRY BENCHMARKS
COUNTRY BENCHMARKS
COUNTRY BENCHMARKS
FAKING SOCIAL MEDIA
REAL…! OR NOT?
CHILE
PRESIDENT
JUSTIN
GAGA
CHAVEZ
LAN
FAKE FOLLOWERS CHECK
#FAKINGSOCIALMEDIA
socialbakers.com/twitter/fakefollowercheck/
FAKING SOCIAL MEDIA
BRANDS FAKING
MONITORING OF FACEBOOK
PRESENCE
HAY QUE MEDIR Y ANALIZAR LOS RESULTADOS
GLOBAL BENCHMARKING
2012 EN SOCIAL MEDIA: HARD DATA
POSTED CONTENT
SHARED CONTENT
EL ALCANCE CORRELACIONA CON ENGAGEMENT
EL ALCANCE DE POST SEGUN EL TAMAÑO
DATA DESIGN SHOWCASE
CLIENTS
COMO PROCESAR LOS DATOS
DATA DESIGN SHOWCASE
MARKETING
3 CONSEJOS SIMPLES PARA SER
EXITOSOS EN SOCIAL MEDIA
1. BE CREATIVE
2. BE RESPONSIVE
3. BE BRAVE! SPEEDING IS
WHAT YOU WANT TO DO
JAKUB@SOCIALBAKERS.COM
@JAKUBROUBAL
@SOCIALBAKERSLA

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So digital buenos aires 2013 04

Editor's Notes

  1. samuel burke - fake followers check - 360 millones de USD en compra de fake followers
  2. 2 019 548 FOLLOWERS 36 283 776 FOLLOWERS
  3. 37 748 323 FOLLOWERS 4 234 916 FOLLOWERS 130 330 FOLLOWERS
  4. brand - 1 millon fans restaurant - 50k fans
  5. 1 Millon de fans, 220 000 en los pasados 5 meses
  6. brand - 1 millon fans restaurant - 50k fans
  7. not about 1 metric