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so the room is booked, now what?best practices on how to effectively communicate with your guest
after the reservation process
Reservation Summary for Confirmation Number: 9N6L8S2
Reservation for: Nigel Allport
Number of people:1 Adult 0 Children
Arrival Date: Nov 06 2013Departure Date: Nov 08 2013
Check-In time:3:00 PM Hotel Check-Out time: NOON
Rate Information and Room Summary
Subtotal: £208.00 Plus applicable Fees and Taxes *
King Bed
Non Smoking
*The subtotal above is an estimate only and does not represent the full amount for your stay.
Additional charges, taxes, and fees may apply. The actual total will be provided to you at check-
out upon request.
*Any change in the reservation including number of guests, length of stay or dates may result in a
change to the total.
the reservation confirmation is the first opportunity start to communicate
it could look like this … or ….
cancellation notice
win back that lost booking with a tell
us why „call to action‟
pre-stay messaging
before the guest arrives, engage and promote the hotels amenities
maximise guest spend on your property
promote your amenities and services
maximise guest spend on your property
promote your amenities and services
on-property messaging
don‟t wait until checkout, ask your guest when on property “how
can we make your stay better ?… and at the same time,
promote your amenities”
thank-you note
post checkout, thank your guest for staying and ask for
feedback
guest surveys
solicit meaningful and timely feedback
and set-up alerts to your key staff
leverage social
Impact your presence and raise ratings
return marketing
promote new bookings from past guests via automated offers
be mobile in Aug13, 47% of all email was opened
mobile
reservation confirmation
optimized for mobile with „responsive‟ design
• clickable phone number
• google maps
• confirmation number
mobile concierge
continue your guest engagement when they are mobile
• room service
• wake up call
• reservations
• directions
• spa service
• clean room
• maintenance
• check out
so the room is booked, now what?
communicate, communicate and communicate again
• have a „digital conversation‟, before, during and after the stay
• personalizes the „guest relationship‟
• build trust and engagement
• drive incremental revenue and improve RevPAR
• create another booking
thank you!
for more information please contact
me
• nigel allport
• vice president - emea
• nigel@digital-alchemy.com

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So the room is booked, Now what?

  • 1. so the room is booked, now what?best practices on how to effectively communicate with your guest after the reservation process
  • 2. Reservation Summary for Confirmation Number: 9N6L8S2 Reservation for: Nigel Allport Number of people:1 Adult 0 Children Arrival Date: Nov 06 2013Departure Date: Nov 08 2013 Check-In time:3:00 PM Hotel Check-Out time: NOON Rate Information and Room Summary Subtotal: £208.00 Plus applicable Fees and Taxes * King Bed Non Smoking *The subtotal above is an estimate only and does not represent the full amount for your stay. Additional charges, taxes, and fees may apply. The actual total will be provided to you at check- out upon request. *Any change in the reservation including number of guests, length of stay or dates may result in a change to the total. the reservation confirmation is the first opportunity start to communicate it could look like this … or ….
  • 3.
  • 4. cancellation notice win back that lost booking with a tell us why „call to action‟
  • 5. pre-stay messaging before the guest arrives, engage and promote the hotels amenities
  • 6. maximise guest spend on your property promote your amenities and services
  • 7. maximise guest spend on your property promote your amenities and services
  • 8. on-property messaging don‟t wait until checkout, ask your guest when on property “how can we make your stay better ?… and at the same time, promote your amenities”
  • 9. thank-you note post checkout, thank your guest for staying and ask for feedback
  • 10. guest surveys solicit meaningful and timely feedback and set-up alerts to your key staff
  • 11. leverage social Impact your presence and raise ratings
  • 12. return marketing promote new bookings from past guests via automated offers
  • 13. be mobile in Aug13, 47% of all email was opened mobile
  • 14. reservation confirmation optimized for mobile with „responsive‟ design • clickable phone number • google maps • confirmation number
  • 15. mobile concierge continue your guest engagement when they are mobile • room service • wake up call • reservations • directions • spa service • clean room • maintenance • check out
  • 16. so the room is booked, now what? communicate, communicate and communicate again • have a „digital conversation‟, before, during and after the stay • personalizes the „guest relationship‟ • build trust and engagement • drive incremental revenue and improve RevPAR • create another booking
  • 17. thank you! for more information please contact me • nigel allport • vice president - emea • nigel@digital-alchemy.com

Editor's Notes

  1. Seize the opportunity to win back that lost bookingMobile
  2. Familiarize & promote property amenitiesShowcase amenitiesIncrease revenue opportunityDrive site trafficHTML & mobile versionsRead your guest Time of yearWeather Strategy for the day
  3. AnniversaryBirthdaycelebration