SlideShare a Scribd company logo
CLICK!
CHOICE TO
CYBERBULLY
OUR PROBLEM
CYBERBULLYING-
a phenomenon where harm is
intentionally inflicted upon one or
more victims repeatedly through
the use of computers, mobile
phones and other electronic
devices.
TARGET AUDIENCE
15- 19 YEAR OLD SINAGPOREANS
WHY?
15-24 YEAR OLDS ARE THE MOST
PRONE TO CYBERBULLY.
SO WHY 15-19?
WE AIM TO STOP CYBERBULLYING IN
THE YOUNGER HALF OF THE AGE
GROUP, SO THAT IN THE LONG RUN
CYBERBULLYING WILL BE PREVENTED
AMONG ENTIRE AGE GROUP.
PREVELANCE
• SINAGPORE HAS THE 2ND HIGHEST
NUMBER OF CYBERBULLING CASES IN
SINAGPORE.
• 68.4% OF 15-25 YEAR OLDS HAVE
TAKEN PART IN CYBERBULLYING.
IMPACTS
BULLY
+VE  ENDORPHINS RELEASED.
-VE  RESULTS IN CRIMINAL RECORDS IF
CAUGHT CYBERBULLYING.
VICTIM
-VE  SUICIDAL TENDENCIES
WIDER COMMUNITY
-VE cause them to form prejudices against
certain groups that victims belong to due to what
the cyberbullies’ say about them
ROOT CAUSES
• ENDORPHINS RELEASED
• POWER AND CONTROL
• THINK THAT THEY WONT GET CAUGHT
DUE TO ANONYMITY OF THE
INTERNET
• UNINTENTIONAL CYBERBULLYING
FAILURE OF EXISITING
SOLUTIONS
MOE CYBERWELLNESS COMIC BOOKS
 UNINTERESTING AND CHILDISH
MOE CYBERWELLNESS TALKS 
BORING AND UNAPPEALING
SOLUTION
CLICK!-
AMBIENTising
(AMBIENT ADVERTISING ADVERTISEMENTS
FOUND OUTSIDE TRADITIONAL MEDIA)
LOCATION  CINELEISURE ORCHARD
• Lift stickers pasted on lift doors that depict
a computer screen with a hateful blog post
and vandalized picture of victim.
• This is done to put the audience into the
shoes of the victim so that they know what
the impact on them is.
AMBIENTisingALLEVIATE-
TOR
• Back wall of the lift will have a sticker the
that depicts the same computer and blog
design.
• The picture of the victim is now replaced
by a vandalized mirror.
• Title of the blog post will now read: How
would YOU feel?
• Audience will see their reflection in the
mirror, hence able to have an idea of what
emotions a victim would feel, thus able to
see the wider impact of the choice to
cyberbully on the victim.
• Facebook page sticker
• area where the photo should have been is
replaced by the mirror instead with the
caption ‘ What if this was you? Mocked?
Ridiculed? ’
• When target audience uses the mirror,
he/she will empathize with victim from
experiencing how it feels to be
cyberbullied.
AMBIENTisingMIRROR-
ON-THE-WALL
CLICK!- VIDEOS
• 2 minute videos done by local celebrity
vloggers.
• E.g. Xiaxue, Tosh Rock, Deekosh etc.
• Videos are done to educate target
audience about root causes and wider
impacts of cyberbullying.
• Screened on Youtube.

More Related Content

Similar to CLICK! CYBERWELLNESS

How to stop cyber bullying
How to stop cyber bullyingHow to stop cyber bullying
How to stop cyber bullying
Bullyvention
 
Research
ResearchResearch
Research
ellenwooler
 
Social Media
Social MediaSocial Media
Documentary – Creative Planning.pptx
Documentary – Creative Planning.pptxDocumentary – Creative Planning.pptx
Documentary – Creative Planning.pptx
JasmineMcNeil1
 
Presentation -- CYBERBULLYING
Presentation  -- CYBERBULLYINGPresentation  -- CYBERBULLYING
Presentation -- CYBERBULLYING
Rene Ge
 
Intro to new and digital media 2017
Intro to new and digital media 2017Intro to new and digital media 2017
Intro to new and digital media 2017
CHSGmedia
 
CyberBullying.pptx
CyberBullying.pptxCyberBullying.pptx
CyberBullying.pptx
liutommy1
 
Online safety 2011
Online safety 2011Online safety 2011
Online safety 2011
Tea Teić
 
Assignment 10 group coursework presentation of research part 2.5
Assignment 10   group coursework presentation of research part 2.5Assignment 10   group coursework presentation of research part 2.5
Assignment 10 group coursework presentation of research part 2.5
rfasil22
 
Assignment 10 group coursework presentation of research part 2.5
Assignment 10   group coursework presentation of research part 2.5Assignment 10   group coursework presentation of research part 2.5
Assignment 10 group coursework presentation of research part 2.5
ksumbland
 
2. research 2
2. research 22. research 2
2. research 2
edan burrows
 
Cyberbullying and Internet Addiction
Cyberbullying and Internet AddictionCyberbullying and Internet Addiction
Cyberbullying and Internet Addiction
Licca Edelyn
 
Planning brief
Planning briefPlanning brief
Planning brief
ranvirsj
 
Police_Final Project
Police_Final ProjectPolice_Final Project
Police_Final Project
Alessandra Capelli
 
Misuse of internet - ppt
Misuse of internet - pptMisuse of internet - ppt
Misuse of internet - ppt
Jincy24
 
Evaluation Question 4
Evaluation Question 4Evaluation Question 4
Evaluation Question 4
L-Monk
 
Cyber bullying
Cyber bullyingCyber bullying
Cyber bullying
Amir Shokri
 
Cyberbullying - Romania.pdf
Cyberbullying - Romania.pdfCyberbullying - Romania.pdf
Cyberbullying - Romania.pdf
PavelVtek3
 
E safety training for lewisham arts and education network by stephen carrick...
E  safety training for lewisham arts and education network by stephen carrick...E  safety training for lewisham arts and education network by stephen carrick...
E safety training for lewisham arts and education network by stephen carrick...
Stephen Carrick-Davies
 
Evaluation
EvaluationEvaluation
Evaluation
deahelc
 

Similar to CLICK! CYBERWELLNESS (20)

How to stop cyber bullying
How to stop cyber bullyingHow to stop cyber bullying
How to stop cyber bullying
 
Research
ResearchResearch
Research
 
Social Media
Social MediaSocial Media
Social Media
 
Documentary – Creative Planning.pptx
Documentary – Creative Planning.pptxDocumentary – Creative Planning.pptx
Documentary – Creative Planning.pptx
 
Presentation -- CYBERBULLYING
Presentation  -- CYBERBULLYINGPresentation  -- CYBERBULLYING
Presentation -- CYBERBULLYING
 
Intro to new and digital media 2017
Intro to new and digital media 2017Intro to new and digital media 2017
Intro to new and digital media 2017
 
CyberBullying.pptx
CyberBullying.pptxCyberBullying.pptx
CyberBullying.pptx
 
Online safety 2011
Online safety 2011Online safety 2011
Online safety 2011
 
Assignment 10 group coursework presentation of research part 2.5
Assignment 10   group coursework presentation of research part 2.5Assignment 10   group coursework presentation of research part 2.5
Assignment 10 group coursework presentation of research part 2.5
 
Assignment 10 group coursework presentation of research part 2.5
Assignment 10   group coursework presentation of research part 2.5Assignment 10   group coursework presentation of research part 2.5
Assignment 10 group coursework presentation of research part 2.5
 
2. research 2
2. research 22. research 2
2. research 2
 
Cyberbullying and Internet Addiction
Cyberbullying and Internet AddictionCyberbullying and Internet Addiction
Cyberbullying and Internet Addiction
 
Planning brief
Planning briefPlanning brief
Planning brief
 
Police_Final Project
Police_Final ProjectPolice_Final Project
Police_Final Project
 
Misuse of internet - ppt
Misuse of internet - pptMisuse of internet - ppt
Misuse of internet - ppt
 
Evaluation Question 4
Evaluation Question 4Evaluation Question 4
Evaluation Question 4
 
Cyber bullying
Cyber bullyingCyber bullying
Cyber bullying
 
Cyberbullying - Romania.pdf
Cyberbullying - Romania.pdfCyberbullying - Romania.pdf
Cyberbullying - Romania.pdf
 
E safety training for lewisham arts and education network by stephen carrick...
E  safety training for lewisham arts and education network by stephen carrick...E  safety training for lewisham arts and education network by stephen carrick...
E safety training for lewisham arts and education network by stephen carrick...
 
Evaluation
EvaluationEvaluation
Evaluation
 

Recently uploaded

BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
Nguyen Thanh Tu Collection
 
Educational Technology in the Health Sciences
Educational Technology in the Health SciencesEducational Technology in the Health Sciences
Educational Technology in the Health Sciences
Iris Thiele Isip-Tan
 
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem studentsRHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
Himanshu Rai
 
Electric Fetus - Record Store Scavenger Hunt
Electric Fetus - Record Store Scavenger HuntElectric Fetus - Record Store Scavenger Hunt
Electric Fetus - Record Store Scavenger Hunt
RamseyBerglund
 
CIS 4200-02 Group 1 Final Project Report (1).pdf
CIS 4200-02 Group 1 Final Project Report (1).pdfCIS 4200-02 Group 1 Final Project Report (1).pdf
CIS 4200-02 Group 1 Final Project Report (1).pdf
blueshagoo1
 
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptxPrésentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
siemaillard
 
Skimbleshanks-The-Railway-Cat by T S Eliot
Skimbleshanks-The-Railway-Cat by T S EliotSkimbleshanks-The-Railway-Cat by T S Eliot
Skimbleshanks-The-Railway-Cat by T S Eliot
nitinpv4ai
 
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptxNEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
iammrhaywood
 
Bonku-Babus-Friend by Sathyajith Ray (9)
Bonku-Babus-Friend by Sathyajith Ray  (9)Bonku-Babus-Friend by Sathyajith Ray  (9)
Bonku-Babus-Friend by Sathyajith Ray (9)
nitinpv4ai
 
How Barcodes Can Be Leveraged Within Odoo 17
How Barcodes Can Be Leveraged Within Odoo 17How Barcodes Can Be Leveraged Within Odoo 17
How Barcodes Can Be Leveraged Within Odoo 17
Celine George
 
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdfREASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
giancarloi8888
 
HYPERTENSION - SLIDE SHARE PRESENTATION.
HYPERTENSION - SLIDE SHARE PRESENTATION.HYPERTENSION - SLIDE SHARE PRESENTATION.
HYPERTENSION - SLIDE SHARE PRESENTATION.
deepaannamalai16
 
How to deliver Powerpoint Presentations.pptx
How to deliver Powerpoint  Presentations.pptxHow to deliver Powerpoint  Presentations.pptx
How to deliver Powerpoint Presentations.pptx
HajraNaeem15
 
Standardized tool for Intelligence test.
Standardized tool for Intelligence test.Standardized tool for Intelligence test.
Standardized tool for Intelligence test.
deepaannamalai16
 
Juneteenth Freedom Day 2024 David Douglas School District
Juneteenth Freedom Day 2024 David Douglas School DistrictJuneteenth Freedom Day 2024 David Douglas School District
Juneteenth Freedom Day 2024 David Douglas School District
David Douglas School District
 
Bossa N’ Roll Records by Ismael Vazquez.
Bossa N’ Roll Records by Ismael Vazquez.Bossa N’ Roll Records by Ismael Vazquez.
Bossa N’ Roll Records by Ismael Vazquez.
IsmaelVazquez38
 
The basics of sentences session 7pptx.pptx
The basics of sentences session 7pptx.pptxThe basics of sentences session 7pptx.pptx
The basics of sentences session 7pptx.pptx
heathfieldcps1
 
Leveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit InnovationLeveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit Innovation
TechSoup
 
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
EduSkills OECD
 
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptxBIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
RidwanHassanYusuf
 

Recently uploaded (20)

BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
 
Educational Technology in the Health Sciences
Educational Technology in the Health SciencesEducational Technology in the Health Sciences
Educational Technology in the Health Sciences
 
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem studentsRHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
 
Electric Fetus - Record Store Scavenger Hunt
Electric Fetus - Record Store Scavenger HuntElectric Fetus - Record Store Scavenger Hunt
Electric Fetus - Record Store Scavenger Hunt
 
CIS 4200-02 Group 1 Final Project Report (1).pdf
CIS 4200-02 Group 1 Final Project Report (1).pdfCIS 4200-02 Group 1 Final Project Report (1).pdf
CIS 4200-02 Group 1 Final Project Report (1).pdf
 
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptxPrésentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
 
Skimbleshanks-The-Railway-Cat by T S Eliot
Skimbleshanks-The-Railway-Cat by T S EliotSkimbleshanks-The-Railway-Cat by T S Eliot
Skimbleshanks-The-Railway-Cat by T S Eliot
 
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptxNEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
 
Bonku-Babus-Friend by Sathyajith Ray (9)
Bonku-Babus-Friend by Sathyajith Ray  (9)Bonku-Babus-Friend by Sathyajith Ray  (9)
Bonku-Babus-Friend by Sathyajith Ray (9)
 
How Barcodes Can Be Leveraged Within Odoo 17
How Barcodes Can Be Leveraged Within Odoo 17How Barcodes Can Be Leveraged Within Odoo 17
How Barcodes Can Be Leveraged Within Odoo 17
 
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdfREASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
 
HYPERTENSION - SLIDE SHARE PRESENTATION.
HYPERTENSION - SLIDE SHARE PRESENTATION.HYPERTENSION - SLIDE SHARE PRESENTATION.
HYPERTENSION - SLIDE SHARE PRESENTATION.
 
How to deliver Powerpoint Presentations.pptx
How to deliver Powerpoint  Presentations.pptxHow to deliver Powerpoint  Presentations.pptx
How to deliver Powerpoint Presentations.pptx
 
Standardized tool for Intelligence test.
Standardized tool for Intelligence test.Standardized tool for Intelligence test.
Standardized tool for Intelligence test.
 
Juneteenth Freedom Day 2024 David Douglas School District
Juneteenth Freedom Day 2024 David Douglas School DistrictJuneteenth Freedom Day 2024 David Douglas School District
Juneteenth Freedom Day 2024 David Douglas School District
 
Bossa N’ Roll Records by Ismael Vazquez.
Bossa N’ Roll Records by Ismael Vazquez.Bossa N’ Roll Records by Ismael Vazquez.
Bossa N’ Roll Records by Ismael Vazquez.
 
The basics of sentences session 7pptx.pptx
The basics of sentences session 7pptx.pptxThe basics of sentences session 7pptx.pptx
The basics of sentences session 7pptx.pptx
 
Leveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit InnovationLeveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit Innovation
 
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
 
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptxBIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
 

CLICK! CYBERWELLNESS

  • 2. OUR PROBLEM CYBERBULLYING- a phenomenon where harm is intentionally inflicted upon one or more victims repeatedly through the use of computers, mobile phones and other electronic devices.
  • 3. TARGET AUDIENCE 15- 19 YEAR OLD SINAGPOREANS WHY? 15-24 YEAR OLDS ARE THE MOST PRONE TO CYBERBULLY. SO WHY 15-19? WE AIM TO STOP CYBERBULLYING IN THE YOUNGER HALF OF THE AGE GROUP, SO THAT IN THE LONG RUN CYBERBULLYING WILL BE PREVENTED AMONG ENTIRE AGE GROUP.
  • 4. PREVELANCE • SINAGPORE HAS THE 2ND HIGHEST NUMBER OF CYBERBULLING CASES IN SINAGPORE. • 68.4% OF 15-25 YEAR OLDS HAVE TAKEN PART IN CYBERBULLYING.
  • 5. IMPACTS BULLY +VE  ENDORPHINS RELEASED. -VE  RESULTS IN CRIMINAL RECORDS IF CAUGHT CYBERBULLYING. VICTIM -VE  SUICIDAL TENDENCIES WIDER COMMUNITY -VE cause them to form prejudices against certain groups that victims belong to due to what the cyberbullies’ say about them
  • 6. ROOT CAUSES • ENDORPHINS RELEASED • POWER AND CONTROL • THINK THAT THEY WONT GET CAUGHT DUE TO ANONYMITY OF THE INTERNET • UNINTENTIONAL CYBERBULLYING
  • 7. FAILURE OF EXISITING SOLUTIONS MOE CYBERWELLNESS COMIC BOOKS  UNINTERESTING AND CHILDISH MOE CYBERWELLNESS TALKS  BORING AND UNAPPEALING
  • 9. CLICK!- AMBIENTising (AMBIENT ADVERTISING ADVERTISEMENTS FOUND OUTSIDE TRADITIONAL MEDIA) LOCATION  CINELEISURE ORCHARD
  • 10. • Lift stickers pasted on lift doors that depict a computer screen with a hateful blog post and vandalized picture of victim. • This is done to put the audience into the shoes of the victim so that they know what the impact on them is. AMBIENTisingALLEVIATE- TOR
  • 11.
  • 12. • Back wall of the lift will have a sticker the that depicts the same computer and blog design. • The picture of the victim is now replaced by a vandalized mirror. • Title of the blog post will now read: How would YOU feel? • Audience will see their reflection in the mirror, hence able to have an idea of what emotions a victim would feel, thus able to see the wider impact of the choice to cyberbully on the victim.
  • 13.
  • 14. • Facebook page sticker • area where the photo should have been is replaced by the mirror instead with the caption ‘ What if this was you? Mocked? Ridiculed? ’ • When target audience uses the mirror, he/she will empathize with victim from experiencing how it feels to be cyberbullied. AMBIENTisingMIRROR- ON-THE-WALL
  • 15.
  • 16. CLICK!- VIDEOS • 2 minute videos done by local celebrity vloggers. • E.g. Xiaxue, Tosh Rock, Deekosh etc. • Videos are done to educate target audience about root causes and wider impacts of cyberbullying. • Screened on Youtube.