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                             BI Demystified
                                 Series




Predictive Analytics with
    IBM Cognos 10
         March 16, 2011
    Presented by Senturus, Inc.




    Helping Companies Learn From the Past,
   Manage the Present and Shape the Future
This slide deck is part of a recorded webinar.
    To view the FREE recording of this entire
  presentation and download the slide deck, go to
                www.senturus.com/recorded-webinars.php

You will find this—and many other recorded webinars-- under the “IBM Cognos
                           Business Intelligence”
Today’s Agenda
•   Welcome and Introduction
•   CPM Evolution & Why now
•   What is Predictive Analytics?
•   How does it fit in?
•   Demo
•   Case Study & Benefits
•   Next steps
•   Q&A and Wrap-up
Today’s Format
•   Demonstration will begin shortly
•   Please submit questions via the GoToWebinar Question
    pane in the GoToWebinar control panel
•   We will address questions LIVE at the conclusion of the
    presentation, so if you do not get an immediate response,
    please HOLD ON!
•   We will try to answer EVERY question via email if we do not
    get a chance to respond while you are attending the Webinar
Welcome and Introduction
• Today’s Presenters:

                  John Peterson
              Co-Founder, Chairman & COO
                       Senturus


                    Noah Kusz
            SPSS Strategic Account Manager
                          IBM


                  Murray Hubley
          Predictive Analytics Solutions Architect
                            IBM
Who is Senturus ?
• Consulting firm specializing in Corporate Performance Management
   – Business Intelligence and Enterprise Planning
   – Platform-independent
   – Currently IBM Premier Solutions Partner
   – Cognos Platinum Partner 2002-2008
• Solution & Service Offerings
   – Pre-built solutions
   – Complete project implementations
   – Assessment and Roadmap consultations
   – Training:
       • Classroom, Onsite, Remote, Mentoring, Workshops & Webinars
       • Led by professional trainers and seasoned consultants
A few of our 400+ Clients
Situation

PREDICTIVE ANALYTICS
 - WHY NOW?
The Evolution of CPM
                                                      Predictive Analytics
Rear                                           Advanced Visualization
View
                                       Integrated Planning &
Mirror                                      Forecasting
                            Dashboards & Scorecards

                      OLAP & Ad-hoc
                                                                 Forward
            SQL Reports
                                                                 Looking
Operational Reports
Today’s situation
                 Why the time is ripe

• Organizations have spent over a Trillion dollars on
  operational systems (ERP, CRM, etc.) which contain
  massive amounts of valuable digital data

• Organizations have spent Billions of dollars on Business
  Intelligence systems and data marts/warehouses

• I.E. – the data is there!
Today’s situation (cont.)
               Why the time is ripe
• Moore’s law has driven massive increases in computing
  power, storage space, and network bandwidth.

• …while reducing cost

• Thus, driving esoteric applications into the mainstream.

• I.E. The power and software is there!
Today’s situation (cont.)


• BUT, most BI systems still simply pump out
  canned reports

• AND, expect humans to sift through it all in
  order to make impactful business decisions
  and take appropriate action


       We can do so much more…
Foundation

PREDICTIVE ANALYTICS
DEFINITION & OVERVIEW
Predictive Analytics in Action

DEMO


       To view a free recoding of this demo, go to
                 www.senturus.com/recorded-webinars.php
     You will find this recording under the IBM Cognos Business Intelligence. It
                 is entitled IBM Cognos 10 Demo: Predictive Analytics
Senturus Upgrade Services

REMOVING THE RISK OF THE
COGNOS 10 UPGRADE
Special Senturus Cognos 10
Upgrade Package


      Senturus
     Upgrades        In your
                                       $3,495
    Cognos 8 to    Development                     COGNOS
                                     Fixed Price
     Cognos 10     environment




   Contact sales@senturus.com for details
Senturus Training Services

MAKING THE MOST OF YOUR
SYSTEM
Senturus Training Options

• IBM Public Classroom Training
• Training from a Certified Partner, On-site or Public
• Custom On-site Training
• Small group Mentoring/Knowledge Transfer
• Remote/On-line Training
• Computer Based Training
• Upcoming Senturus Public Training Events…
This slide deck is part of a recorded webinar.
    To view the FREE recording of this entire
  presentation and download the slide deck, go to
                www.senturus.com/recorded-webinars.php

You will find this—and many other recorded webinars-- under the “IBM Cognos
                           Business Intelligence”
Noah Kusz – SPSS Strategic Account Manager
Murray Hubley – Predictive Analytics Solutions Architect




             What is Predictive Analytics
             and Why You Should Care




                                                           Business Analytics software
                                                                       © 2011 IBM Corporation
Business Analytics software

Webinar Agenda



     What is Predictive Analytics?
     How you can easily integrate both predictive and
      statistical results into your Business Intelligence system.
     What is Cognos Statistics?
     Leverage existing BI data for predictive analytics and
      data relationship discovery
     Demonstration
     Q and A


                                                            © 2011 IBM Corporation
Business Analytics software



Challenges Facing Decision Makers
                                                 Lack of Insight
                                                 1 in 3 managers frequently make critical
                                                 decisions without the information they
                                                 need
               Volume of Digital Data


                                                 Inefficient Access
                                                 1 in 2 don’t have access to the information
                                                 across their organization needed to do
                                                 their jobs
               Variety of Information


                                                 Inability to Predict
                                                 3 in 4 business leaders say more
                                                 predictive information would drive better
                                                 decisions
           Velocity of Decision Making


      Source: IBM Institute for Business Value                                       © 2011 IBM Corporation
Business Analytics software




Predictive Analytics: Defined
  Data driven approach to problem
   solving
  Focused on business objectives
  Leverages organizational data
  Uncovers patterns using predictive
   and descriptive techniques
  Uses results to help improve
   organizational performance




                                        © 2011 IBM Corporation
Business Analytics software



Why is Predictive Analytics important?
                              • Analyzes patterns found in historical and current
                                transaction data as well as attitudinal survey
                                data to predict future outcomes
                              • Enables more proactive decision making, driving
                                new forms of competitive advantage:
                                – How do I reduce churn and retain the most
                                  loyal customers to maximize profitability?
                                – How can I detect and prevent fraudulent
                                  activity to reduce risk?
                                – Which factors are most likely to drive
                                  customers to choose my product vs. the
                                  competitor’s?



                                                                       © 2011 IBM Corporation
Business Analytics software


What Does Predictive Analytics Do?
                               Predictive Analytics uses existing data to
                                provide valuable business insight and
                                enable smarter outcomes
                                 – Predict
                                     • Response to a direct marketing campaign
                                     • Customer behavior
                                     • Optimal price for a policy
                                     • Factors most associated with a business
                                       problem
                                 – Group
                                     • Develop segmentation system for
                                       differential marketing
                                 – Associate
                                     • Next-best- product analysis for better
                                       cross-selling
                                     • Determine important relationships and
                                       “market baskets” within the population
                                 – Find outliers
                                     • Identify likely cases of fraud or lifestyle
                                       changes
                                                                         © 2011 IBM Corporation
2
6
    Business Analytics software


    SPSS, an IBM Company: Leader in Predictive Analytics

     40 Year Heritage
       –280,000 customers
       –Global operations in 60
         countries
       –95% of Fortune 1000
         companies
       –Recognized as industry leader
     Highest Customer Satisfaction
       –90% report improvement in
         productivity
     Returning Highest ROI
       –94% achieved positive ROI in
        10.7 months
                                                   “One of the
                                                highest ROI scores
                                              Nucleus has ever seen”
                                  Rebecca Wettemann, V.P. of Research, Nucleus Research


                                                                                          © 2011 IBM Corporation
Business Analytics software


   Information Management Architecture
   Information On Demand: Unlocking the Business Value of Information

                                                                                   Predictive Analytics: Alerts,
                                                                                   Simulation, Forecasting, Predictive
            SPSS
                                                                                   Modeling Text Analytics


                                                                                    Descriptive Analytics:
                                                                                    How are we doing? Why? What to
                                                                                    we plan to do about it?

                                                                                    Information Integration and
                                                                                    Warehousing: Establish accurate,
                                                                                    trusted information for a single
                                                                                    version of the truth
               Flexible Architecture for Leveraging Existing Investments
                                                                                     Data and Content Management:
                                                                                     An efficient and solid foundation for
                                                                                     managing data and content over its
                                                                                     lifecycle
                                                                      Other Information
                                                                       & Application Sources



                                                                                                              © 2011 IBM Corporation
Business Analytics software




            This slide deck is part of a recorded webinar.
              To view the FREE recording of this entire
            presentation and download the slide deck, go to
                              www.senturus.com/recorded-webinars.php

         You will find this—and many other recorded webinars-- under the “IBM Cognos
                                    Business Intelligence”




28                                                                               © 2011 IBM Corporation
Business Analytics software


IBM BI and Performance Management Capabilities Help Decision
Makers Find the Answers

       How are we             Why are we       What should
         doing?               on/off track?    we do next?




                                                       © 2011 IBM Corporation
Business Analytics software


SPSS Enables New Solution Value for IBM Cognos Customers


       How are we                     Why are we                 What should
         doing?                       on/off track?              we do next?


   Addition of KPPs                Broad distribution
                                                                     Time series
  (Key Performance                    of statistical
                                                                     forecasting
     Predictors)                         results
                  New customer                  Predictive analytics for
                 insight through                deeper understanding
                 Data Collection                      of the data




                                                                           © 2011 IBM Corporation
Business Analytics software

SPSS Predictive Analytics Software


         Data Collection
         Delivers accurate view of customer attitudes & opinions
              • IBM SPSS Data Collection
         Statistics
         Drives confidence in your results & decisions
              • IBM SPSS Statistics
         Modeling
         Brings repeatability to ongoing decision making
              • IBM SPSS Modeler
              • IBM SPSS Text Analytics
         Deployment
         Maximizes the impact of analytics in your operation
              • IBM SPSS Decision Management
              • IBM SPSS Collaboration & Deployment Services


                                                                   © 2011 IBM Corporation
Business Analytics software

                                                              IBM Cognos Statistics –
SPSS: Predictive Analytics Software                           Exposes a subset of
4 Key Categories                                              commonly used Statistical
                                                              functions and reports from
                                                              SPSS in Cognos 10
          Data Collection Delivers an accurate view of customer attitudes & opinions
                • PASW Data Collection
          Statistics Drives confidence in your results & decisions
                • PASW Statistics
          Modeling Brings repeatability to ongoing decision making
                • PASW Modeler
                • PASW Text Mining
          Deployment Maximizes the impact of analytics in your operation
                • PASW Decision Management
                • PASW Collaboration & Deployment Services
                                               SPSS Modeler –
                                               Cognos Nodes:
                                               - Source from Cognos Model
                                               - Export to Cognos model/package
                                                                       © 2011 IBM Corporation   32
Business Analytics software



                          Statistics vs. Data Mining
                     Top-Down                                                Bottom-Up
                    Query, Search                                   Data Mining, Text Mining


          A Statistical Approach can involve
          a user forming a theory about a
          possible relationship in a database
          and converting that to a hypothesis                    The difference with data mining is
          and testing that hypothesis using a                    that the interrogation of the data is
          statistical method. It is a manual,                    done by the data mining method
          user-driven, top-down approach to                      rather than by the user. It is a
          data analysis.         - Source DM Review              data-driven, self-organizing,
                                                                 bottom-up approach to data
                                                                 analysis that works on very large
                                                                 data sets.




                    * "Statistical Modeling: The Two Cultures," Leo Breiman, Statistical Science, 2001, Vol.16 (3), IBM Corporation
                                                                                                             © 2011 pp.199-231.
Business Analytics software



   SPSS Predictive Analytics


 Easy to Learn / Visual Design Paradigm
   –   Visual approach - no programming
   –   Comprehensive range of data mining functions
   –   Flexible deployment options
   –   Tightly Integrated with Text Analytics



 Powerful Automated modeling
   – Automated data preparation
   – Multi model creation & evaluation
   – Integrated analysis of text, web, & survey data



 Open & Scalable architecture
   – No need for proprietary databases
   – SQL pushback
   – Maximized use of infrastructure with multithreading, clustering
     and use of in-database data mining procedures
   – Already fully integrated with additional IBM technology




                                                                       © 2011 IBM Corporation
Business Analytics software

What is Cognos Statistics?

    Wizard-driven statistical analysis seamlessly integrated within core business
     reporting environment in Cognos 10
    Seamlessly integrated within Report Studio
    Includes a subset of commonly used SPSS statistical functions
    Based on the market leading SPSS statistical engine
    Mass distribution through Dashboards and Reports
    Works for data sources supported by IBM Cognos Platform
    Benefits
    Support key organizational decisions with fact based statistical evidence
    Provide strong visualization of common statistical analysis for easy consumption
    Provide mass distribution of statistical analysis to business users across the organization via
     reports and dashboards




                                                                                     © 2011 IBM Corporation
Business Analytics software

Who Uses Cognos Statistics?

   Target Audience:
    Professional Report Author
    Creates reports for the line of business (Business Analysts, Business Managers) to support
     decision making
       – Not a statistical expert, but may have some basic statistical knowledge
       – Can now enhance reports with common statistical evidence, for example:
           • Finance
               How accurate and reliable is our current forecast and targets based on historical
                 trends?
           • Human Resources
               What is our distribution on employees nearing retirement? What’s the month-over-
                 month trend?
           • Sales and Marketing
               What is the correlation between marketing activity and same quarter sales? Which
                 activities are more effective in leading to higher sales opportunities?
           • Operations
               What products and shifts are 3 sigmas outside of our quality control standards?
                 What is the month-over-month trend?

                                                                                  © 2011 IBM Corporation
Business Analytics software




                              © 2011 IBM Corporation
Business Analytics software

Access Cognos BI Data inside SPSS Modeler



 Benefits
   – Leverage investment in Cognos BI
   – Leverage FM Model Relationships
     between objects
   – Leverage Calculated attributes from FM
     Model
   – Enable easy access to Cognos BI data
     inside Modeler
   – Avoid manual extraction & import of data


 IBM Cognos Nodes
   – Source & Export
   – Read / Write from Cognos Packages



                                                © 2011 IBM Corporation
Business Analytics software


 Streamline Process to Distribute Predictive Results
 ->Analytics everyone can use to gain new insight -> Do More




  • Enable access to                                                • Streamline process to
    Cognos BI data inside                                             distribute results
                                                      Common
    SPSS Modeler                                   Business Model
                                                                    • Automatically publish
  • Leverage investment in                          Cognos BI         predictive results to
    data modeling and                                                 BI package
    access of Cognos BI

                        Enabling Data Mining with Business Intelligence


                   IBM Confidential                                               © 2011 IBM Corporation
This slide deck is part of a recorded webinar.
    To view the FREE recording of this entire
  presentation and download the slide deck, go to
                www.senturus.com/recorded-webinars.php

You will find this—and many other recorded webinars-- under the “IBM Cognos
                           Business Intelligence”
Contact Senturus


             Senturus, Inc
          www.senturus.com
         sales@senturus.com
             888-601-6010
Predictive Analytics with IBM Cognos 10

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Predictive Analytics with IBM Cognos 10

  • 1. Part of the BI Demystified Series Predictive Analytics with IBM Cognos 10 March 16, 2011 Presented by Senturus, Inc. Helping Companies Learn From the Past, Manage the Present and Shape the Future
  • 2. This slide deck is part of a recorded webinar. To view the FREE recording of this entire presentation and download the slide deck, go to www.senturus.com/recorded-webinars.php You will find this—and many other recorded webinars-- under the “IBM Cognos Business Intelligence”
  • 3. Today’s Agenda • Welcome and Introduction • CPM Evolution & Why now • What is Predictive Analytics? • How does it fit in? • Demo • Case Study & Benefits • Next steps • Q&A and Wrap-up
  • 4. Today’s Format • Demonstration will begin shortly • Please submit questions via the GoToWebinar Question pane in the GoToWebinar control panel • We will address questions LIVE at the conclusion of the presentation, so if you do not get an immediate response, please HOLD ON! • We will try to answer EVERY question via email if we do not get a chance to respond while you are attending the Webinar
  • 5. Welcome and Introduction • Today’s Presenters: John Peterson Co-Founder, Chairman & COO Senturus Noah Kusz SPSS Strategic Account Manager IBM Murray Hubley Predictive Analytics Solutions Architect IBM
  • 6. Who is Senturus ? • Consulting firm specializing in Corporate Performance Management – Business Intelligence and Enterprise Planning – Platform-independent – Currently IBM Premier Solutions Partner – Cognos Platinum Partner 2002-2008 • Solution & Service Offerings – Pre-built solutions – Complete project implementations – Assessment and Roadmap consultations – Training: • Classroom, Onsite, Remote, Mentoring, Workshops & Webinars • Led by professional trainers and seasoned consultants
  • 7. A few of our 400+ Clients
  • 9. The Evolution of CPM Predictive Analytics Rear Advanced Visualization View Integrated Planning & Mirror Forecasting Dashboards & Scorecards OLAP & Ad-hoc Forward SQL Reports Looking Operational Reports
  • 10. Today’s situation Why the time is ripe • Organizations have spent over a Trillion dollars on operational systems (ERP, CRM, etc.) which contain massive amounts of valuable digital data • Organizations have spent Billions of dollars on Business Intelligence systems and data marts/warehouses • I.E. – the data is there!
  • 11. Today’s situation (cont.) Why the time is ripe • Moore’s law has driven massive increases in computing power, storage space, and network bandwidth. • …while reducing cost • Thus, driving esoteric applications into the mainstream. • I.E. The power and software is there!
  • 12. Today’s situation (cont.) • BUT, most BI systems still simply pump out canned reports • AND, expect humans to sift through it all in order to make impactful business decisions and take appropriate action We can do so much more…
  • 14. Predictive Analytics in Action DEMO To view a free recoding of this demo, go to www.senturus.com/recorded-webinars.php You will find this recording under the IBM Cognos Business Intelligence. It is entitled IBM Cognos 10 Demo: Predictive Analytics
  • 15. Senturus Upgrade Services REMOVING THE RISK OF THE COGNOS 10 UPGRADE
  • 16. Special Senturus Cognos 10 Upgrade Package Senturus Upgrades In your $3,495 Cognos 8 to Development COGNOS Fixed Price Cognos 10 environment Contact sales@senturus.com for details
  • 17. Senturus Training Services MAKING THE MOST OF YOUR SYSTEM
  • 18. Senturus Training Options • IBM Public Classroom Training • Training from a Certified Partner, On-site or Public • Custom On-site Training • Small group Mentoring/Knowledge Transfer • Remote/On-line Training • Computer Based Training • Upcoming Senturus Public Training Events…
  • 19. This slide deck is part of a recorded webinar. To view the FREE recording of this entire presentation and download the slide deck, go to www.senturus.com/recorded-webinars.php You will find this—and many other recorded webinars-- under the “IBM Cognos Business Intelligence”
  • 20. Noah Kusz – SPSS Strategic Account Manager Murray Hubley – Predictive Analytics Solutions Architect What is Predictive Analytics and Why You Should Care Business Analytics software © 2011 IBM Corporation
  • 21. Business Analytics software Webinar Agenda  What is Predictive Analytics?  How you can easily integrate both predictive and statistical results into your Business Intelligence system.  What is Cognos Statistics?  Leverage existing BI data for predictive analytics and data relationship discovery  Demonstration  Q and A © 2011 IBM Corporation
  • 22. Business Analytics software Challenges Facing Decision Makers Lack of Insight 1 in 3 managers frequently make critical decisions without the information they need Volume of Digital Data Inefficient Access 1 in 2 don’t have access to the information across their organization needed to do their jobs Variety of Information Inability to Predict 3 in 4 business leaders say more predictive information would drive better decisions Velocity of Decision Making Source: IBM Institute for Business Value © 2011 IBM Corporation
  • 23. Business Analytics software Predictive Analytics: Defined  Data driven approach to problem solving  Focused on business objectives  Leverages organizational data  Uncovers patterns using predictive and descriptive techniques  Uses results to help improve organizational performance © 2011 IBM Corporation
  • 24. Business Analytics software Why is Predictive Analytics important? • Analyzes patterns found in historical and current transaction data as well as attitudinal survey data to predict future outcomes • Enables more proactive decision making, driving new forms of competitive advantage: – How do I reduce churn and retain the most loyal customers to maximize profitability? – How can I detect and prevent fraudulent activity to reduce risk? – Which factors are most likely to drive customers to choose my product vs. the competitor’s? © 2011 IBM Corporation
  • 25. Business Analytics software What Does Predictive Analytics Do?  Predictive Analytics uses existing data to provide valuable business insight and enable smarter outcomes – Predict • Response to a direct marketing campaign • Customer behavior • Optimal price for a policy • Factors most associated with a business problem – Group • Develop segmentation system for differential marketing – Associate • Next-best- product analysis for better cross-selling • Determine important relationships and “market baskets” within the population – Find outliers • Identify likely cases of fraud or lifestyle changes © 2011 IBM Corporation
  • 26. 2 6 Business Analytics software SPSS, an IBM Company: Leader in Predictive Analytics  40 Year Heritage –280,000 customers –Global operations in 60 countries –95% of Fortune 1000 companies –Recognized as industry leader  Highest Customer Satisfaction –90% report improvement in productivity  Returning Highest ROI –94% achieved positive ROI in 10.7 months “One of the highest ROI scores Nucleus has ever seen” Rebecca Wettemann, V.P. of Research, Nucleus Research © 2011 IBM Corporation
  • 27. Business Analytics software Information Management Architecture Information On Demand: Unlocking the Business Value of Information Predictive Analytics: Alerts, Simulation, Forecasting, Predictive SPSS Modeling Text Analytics Descriptive Analytics: How are we doing? Why? What to we plan to do about it? Information Integration and Warehousing: Establish accurate, trusted information for a single version of the truth Flexible Architecture for Leveraging Existing Investments Data and Content Management: An efficient and solid foundation for managing data and content over its lifecycle Other Information & Application Sources © 2011 IBM Corporation
  • 28. Business Analytics software This slide deck is part of a recorded webinar. To view the FREE recording of this entire presentation and download the slide deck, go to www.senturus.com/recorded-webinars.php You will find this—and many other recorded webinars-- under the “IBM Cognos Business Intelligence” 28 © 2011 IBM Corporation
  • 29. Business Analytics software IBM BI and Performance Management Capabilities Help Decision Makers Find the Answers How are we Why are we What should doing? on/off track? we do next? © 2011 IBM Corporation
  • 30. Business Analytics software SPSS Enables New Solution Value for IBM Cognos Customers How are we Why are we What should doing? on/off track? we do next? Addition of KPPs Broad distribution Time series (Key Performance of statistical forecasting Predictors) results New customer Predictive analytics for insight through deeper understanding Data Collection of the data © 2011 IBM Corporation
  • 31. Business Analytics software SPSS Predictive Analytics Software Data Collection Delivers accurate view of customer attitudes & opinions • IBM SPSS Data Collection Statistics Drives confidence in your results & decisions • IBM SPSS Statistics Modeling Brings repeatability to ongoing decision making • IBM SPSS Modeler • IBM SPSS Text Analytics Deployment Maximizes the impact of analytics in your operation • IBM SPSS Decision Management • IBM SPSS Collaboration & Deployment Services © 2011 IBM Corporation
  • 32. Business Analytics software IBM Cognos Statistics – SPSS: Predictive Analytics Software Exposes a subset of 4 Key Categories commonly used Statistical functions and reports from SPSS in Cognos 10 Data Collection Delivers an accurate view of customer attitudes & opinions • PASW Data Collection Statistics Drives confidence in your results & decisions • PASW Statistics Modeling Brings repeatability to ongoing decision making • PASW Modeler • PASW Text Mining Deployment Maximizes the impact of analytics in your operation • PASW Decision Management • PASW Collaboration & Deployment Services SPSS Modeler – Cognos Nodes: - Source from Cognos Model - Export to Cognos model/package © 2011 IBM Corporation 32
  • 33. Business Analytics software Statistics vs. Data Mining Top-Down Bottom-Up Query, Search Data Mining, Text Mining A Statistical Approach can involve a user forming a theory about a possible relationship in a database and converting that to a hypothesis The difference with data mining is and testing that hypothesis using a that the interrogation of the data is statistical method. It is a manual, done by the data mining method user-driven, top-down approach to rather than by the user. It is a data analysis. - Source DM Review data-driven, self-organizing, bottom-up approach to data analysis that works on very large data sets. * "Statistical Modeling: The Two Cultures," Leo Breiman, Statistical Science, 2001, Vol.16 (3), IBM Corporation © 2011 pp.199-231.
  • 34. Business Analytics software SPSS Predictive Analytics  Easy to Learn / Visual Design Paradigm – Visual approach - no programming – Comprehensive range of data mining functions – Flexible deployment options – Tightly Integrated with Text Analytics  Powerful Automated modeling – Automated data preparation – Multi model creation & evaluation – Integrated analysis of text, web, & survey data  Open & Scalable architecture – No need for proprietary databases – SQL pushback – Maximized use of infrastructure with multithreading, clustering and use of in-database data mining procedures – Already fully integrated with additional IBM technology © 2011 IBM Corporation
  • 35. Business Analytics software What is Cognos Statistics?  Wizard-driven statistical analysis seamlessly integrated within core business reporting environment in Cognos 10  Seamlessly integrated within Report Studio  Includes a subset of commonly used SPSS statistical functions  Based on the market leading SPSS statistical engine  Mass distribution through Dashboards and Reports  Works for data sources supported by IBM Cognos Platform  Benefits  Support key organizational decisions with fact based statistical evidence  Provide strong visualization of common statistical analysis for easy consumption  Provide mass distribution of statistical analysis to business users across the organization via reports and dashboards © 2011 IBM Corporation
  • 36. Business Analytics software Who Uses Cognos Statistics? Target Audience:  Professional Report Author  Creates reports for the line of business (Business Analysts, Business Managers) to support decision making – Not a statistical expert, but may have some basic statistical knowledge – Can now enhance reports with common statistical evidence, for example: • Finance How accurate and reliable is our current forecast and targets based on historical trends? • Human Resources What is our distribution on employees nearing retirement? What’s the month-over- month trend? • Sales and Marketing What is the correlation between marketing activity and same quarter sales? Which activities are more effective in leading to higher sales opportunities? • Operations What products and shifts are 3 sigmas outside of our quality control standards? What is the month-over-month trend? © 2011 IBM Corporation
  • 37. Business Analytics software © 2011 IBM Corporation
  • 38. Business Analytics software Access Cognos BI Data inside SPSS Modeler  Benefits – Leverage investment in Cognos BI – Leverage FM Model Relationships between objects – Leverage Calculated attributes from FM Model – Enable easy access to Cognos BI data inside Modeler – Avoid manual extraction & import of data  IBM Cognos Nodes – Source & Export – Read / Write from Cognos Packages © 2011 IBM Corporation
  • 39. Business Analytics software Streamline Process to Distribute Predictive Results ->Analytics everyone can use to gain new insight -> Do More • Enable access to • Streamline process to Cognos BI data inside distribute results Common SPSS Modeler Business Model • Automatically publish • Leverage investment in Cognos BI predictive results to data modeling and BI package access of Cognos BI Enabling Data Mining with Business Intelligence IBM Confidential © 2011 IBM Corporation
  • 40. This slide deck is part of a recorded webinar. To view the FREE recording of this entire presentation and download the slide deck, go to www.senturus.com/recorded-webinars.php You will find this—and many other recorded webinars-- under the “IBM Cognos Business Intelligence”
  • 41. Contact Senturus Senturus, Inc www.senturus.com sales@senturus.com 888-601-6010