The document provides a snapshot of key trends from ISPO Munich 2015 including muted and tonal colors used in light and dark hues to create sophistication, brands exposing the core materials that make up their products to increase consumer awareness and transparency, adventurous primary color combinations that are both vibrant and muted, and athletic apparel using zonal panels and patterns to highlight functional properties.

1. Snapshot of ISPO Munich 2015
Ryan Helps
Design Partners

2. Muted & Tonal
—
Once vibrant colours are now powdered over and combined in light and dark hues.
They work in harmony with almost anything, creating a balanced sophistication.

3. iNSIDE oUT
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A product’s core is the very essence of its personality. Brands are exposing what they are made of.
Consumers have an increasing awareness of what lies beneath and want to see it, not read about it.

4. Super Primary
—
Adventurous and Brave.
Primary colour combinations, both vibrant and muted

5. Zonal Performance
—
Brands have moved far beyond superfluous detailing.
Lines suggest the direction fabric will stretch while grid patterns emphasise rigidity.
Zoned panels highlight the waterproof and insulative properties.

6. Bleach
Sun-died, Broken-in Details
Wild
From Powerful to Comical
AZTEC
Traveller, Explorer, Geometry
Hyper Volt
Double Punchy Luminescents

7. Ryan is a senior design consultant at Design Partners, a strategic
product design consultancy with studios in Dublin, San Francisco and
Eindhoven.
ryan@designpartners.com
pinterest.com/helpsey/
t: +353 1 282 8913
@design_partners