Ed Sanders leads a team of creative professionals at Premier Supplies. The team includes Jen Pressley as Creative Director, Sara Heyl as Art Director, and Matthias Kern as another Art Director. Premier Supplies has experience working with international organizations on projects around the world. They also have capabilities for projects in different languages and cultural knowledge of global markets.

1. a division of Premier Supplies

2. Brief bios of team members
ed sanders Lead Project Manager & Project Consultant designing award-winning collateral with a focus on nonprofit
As the founder of Print by Premier Ed’s philosophy stems organizations. Jen has also worked as a Marketing Communi-
from a 30-year history in the professional services industry. cations Consultant for a top Fortune-500 company and held
As a former professional pressman, certified e-marketer posts at other prestigious design firms in New York. Jen heads
and business consultant, Ed is committed to delivering the up our work with Environmental Defense Fund, The Museum
Bio's best client solutions, while maintaining strict adherence to at FIT, The American Club, A.I. Friedman and more. Jen is a
budgets and timelines. Ed also believes in taking environmental Cooper Union alumni, where she focused on studying color
responsibility for everything that is produced through Print by theory and composition, laying the ground work for the ability
Premier—printed marketing materials utilize environmentally to develop strong visual communications solutions.
friendly inks, FSC Certified Papers, and renewable energy
resources. Ed is also committed to delivering exceptional sara Heyl Art Director & Production Specialist
creative solutions, great service and competitive prices— Sara has 8 years of design and art direction experience. Sara
all with a smile and a “never-say-no” attitude. has the proven ability to deliver high-level visual solutions
within tight timelines. Sara joined us as a design/production
andrew Hurewitz Project Manager & Strategist specialist and worked her way up to art director after showing
Andrew has 15 years of experience in high-level print an exceptional ability for strong visual communication and
communications, project management, and new business design. Sara works exclusively with some of our most
development. Andrew is the definition of an entrepreneur, important nonprofit clients, such as The Doe Fund, Food
having grown a small print & design business to a large visual Bank, and Fountain House. Sara studied art and design at
communications firm in 8 short years. Andrew has a proven Clarion University.
ability to multi-task seemlessly and deliver products and
services with speed and accuracy. Andrew heads up our work Matthias Kern Art Director & Digital Production Specialist
with Mercedes Benz/OSK, Johnson & Johnson and The New Matthias Kern has 20 years of experience in art direction,
Museum of Contemporary Art. design and digital production. Matthias has exceptional
skills as a Flash animator, with expertise in html for web
Jen Pressley Creative Director & Strategist development. Matthias also creates high-level presentation
Jen has 15 years of agency experience and marketing/project projects (via PowerPoint with Flash integration) for prestigious
management experience. Prior to this position, Jen worked as clients such as Clarins, Estee Lauder, Fusion Brands, Aramis,
a senior Art Director with the prestigious Suka Creative Baruch College and more.
Page 2

3. We have previous experience in integrating and developing projects for international organizations.
Print by Premier has delivered global brands and worked
with international organizations such as:
UNFPa (Project # UNFPA/CPH/10/031)
(global/Copenhagen)
UNICeF (global)
UNDP (global)
Newsweek (global)
Mercedes Benz/smart Car (germany)
Bulgari (Italy)
snohetta (Norway)
Barclays (global)
INg (global/Dutch)
Weil gotshal (global/London)
Citrin Cooperman Wealth (global)
Commerze Bank (global/germany)
Natixis (global)
Prudential (global)
IMN (global)
Print by Premier global assets also include:
german-speaking employee in-house
Spanish-speaking employee in-house
Detailed knowledge of the varying needs of international
organizations and specific marketplaces
Detailed knowledge of cultural fit, values, and identity
as key influencers on taste and brand appeal
Detailed knowledge of global graphic systems, such as
varying standard paper sizes, and metric conversions
Page 3

4. case study Community service society rebrand and identity guidelines
Community Service Society had a strong brand identity they did POWERPOINT TEMPLATE
not want fully changed. They did, however, want to change
their overall color palette, devise a comprehensive brand
standards document, and have templates for all collateral
created so that they could better manage their brand internally
and externally. We updated core colors, developed a brand
identity system, and delivered a 50-page brand standards
document (with templates) that breaks down all components
of their brand and collateral.
FINAL LOgO WITH
PRIMARY BRAND COLORS
BRAND STANDARDS MANUAL ExCERPTS CAPABILITIES BROCHURE
Page 4

5. case study Johnson & Johnson’s Listerine Zero brand promotional launch
The Johnson & Johnson Listerine dilemma: The Print by Premier solution:
Johnson & Johnson contracted a designer to produce a targeted We rolled up our sleeves and followed our motto: never
promotional box for Listerine Zero (a new Listerine product) approach design before immersing yourself in a client’s
to be sent to an exclusive group of beauty editors. The J & J complete brand and always research everything related
branding team had very clear brand guidelines, including color to that brand. Putting pen to paper (or mouse to screen)
palettes, typography, logo lock-ups and other visual guidelines. is the final step in any concepting, not the first.
Unfortunately, the design team they hired to create the box had
all but disregarded these brand guidelines. They came to us in Our solution was strong, on brand, and a big success:
search of a solution after hearing about our reputation.
Here is the unsuccessful box art we were presented with:
please
welcome
our
newest
edition
Page 5

6. case study Rebrand for Citrin Cooperman Wealth Management
Citrin Cooperman rebrand challenge: The Print by Premier solution:
Citrin Cooperman Weath Management came to us looking to We developed an identity solution that works well for the
rebrand themselves and to apply that to new print collateral. client’s needs. Strong supporting collateral and business papers
Their old logo was out-dated and did not serve their needs well. were also developed with new brand goals in mind.
Old logo/challenge: a strong, contemporary solution:
CFF
C PA ,
B E R,
G. WE
HE W
M AT T
r m
Partne co op er
man .co
in
r@ citr
mwebe
Page 6

7. case study Rebrand for POTs and Capital Campaign
POTS (Part of the Solution), a social services organization in the
Bronx, was seeking to rebrand their current logo and collateral.
They also needed a capital campaign look with a distinct look
and accompanying collateral, as well as a small, consolidated
brand standards document. We delivered solutions that
resonated with their clients and donors that expressed their
core values and services through powerful graphic assets
and imagery.
C
Page 7

8. History/Portfolio
PORTFOLIO
{summary}
“good design has the power to affect
sustainable behavior and bring about
cultural change that impacts our planet,
populations and our future.”
– THE LIVINg PRINCIPLES, produced by AIgA
Page 8

9. E. History/Portfolio
Branding
and Collateral
UNICeF
Capabilities brochure
Page 9

10. E. History/Portfolio
Branding
and Collateral
Community service society
Complete rebrand of
identity and resulting brand
standards document
(excerpts)
Page 10

11. E. History/Portfolio
Branding
and Collateral
Cuttone & Company
Complete brand identity
design, business papers,
folder, brochure and
web design
Page 11

12. E. History/Portfolio
Branding
and Collateral
Nomura
Brand standards document
(excerpts)
Page 12

13. E. History/Portfolio
Branding
and Collateral
Fountain House
Employment Brochure
and Event Posters
Page 13

14. E. History/Portfolio
Branding
and Collateral
The Doe Fund
Rebrand and
collateral design
Page 14

15. E. History/Portfolio
Branding
and Collateral
THE LTH
MENTAL HEA
Mental Health Project PR OJECT
g Lives.
hts. Protectin
Brand identity design Enforcing Rig
and Fundraising mailing
TO.COM
y: rk
John’s stor alth Project at wo
He
The Mental
PHOTO BY BUD GLICK: BUDGLICKPHO
At one
foster homes.
17 different
aCe I grew up in beating every
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received a
of them, I father though
t
e my foster
Fundraising and every tim he would put
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mailing design in ankle bracelets.
sion
er; my depres
getting ill years lat an/Porter’s
I started 32BJ Doorm
resign from en the govern
ment years ago,
, I had to 16 years. Wh committed 30
was so bad worked for a crime I
where I had s because of reinstated.
Union, benefit my benefits
off my disability old warra nt and got
tried to cut ared up the place on the
e Center cle m a very high
Urban Justic er. I fell fro ting disability
back togeth skates. Get
trying to get my life other sid e on roller I just want
I am 51 and going down the sically fit.
and I was tally and phy
ladder of life get myself men
ortunity to
s me the opp re for me.”
benefits give for being the
an Justice
to thank Urb l Health
the Menta
, he turned to
John’s benefits s will receive
n suspended erly American
urity Administratio e, dis abled and eld d on the table
When the Social Sec tory in Ma rtinez v. Astru rely on to put foo
ks to our vic istance they
Project. Than benefits — ass
in disability
llion dollars
over $500 mi backs.
on their York
and clothing son, that New
r alone, we: s, Inc. v. Pater n as “adult
ity Advocate titutions know
In the past yea sel in Disabil ess in large ins
ark rulin g, as co-coun th mental illn for the m;
• on a landm
W sing people wi g appropriate
ce of warehou egrated settin
State’s practi in the most int urity
right to live the Social Sec
homes” violates their lawsui t challenging s of retired an
d
e, a class action nefits of tens of thousand
Clark v. Astru be
• revailed in
P
of suspending
the
n’s policy s warrants; g court-mand
ated
Administratio ften-erroneou ey are receivin
le based on o ensure that th
disabled peop ntal illness to York;
ners with me City of New page 15
• et with 1,7
00 priso to Brad H. v. rs with menta
l
M es pursuant e New Yorke
nning servic fifty low-incom hcare for 300 more;
discharge pla y benefits for
ong-t erm disabilit n, ho using or healt out
• btained l
O come, nutritio y members ab

16. E. History/Portfolio
Branding
and Collateral
Focus Integrated
Fitness
Complete brand identity
design, folder, brochure
and business papers
Page 16

17. E. History/Portfolio
Branding
and Collateral
Citrin Cooperman
Wealth Management
Complete brand identity
design, folder and
business papers
Page 17

18. E. History/Portfolio
Branding
and Collateral
Johnson & Johnson /
Listerine Zero Brand
Promotional packaging
Designed to be an exclusive
promotional box for beauty
editors to introduce the new
Listerine product.
Page 181

19. E. History/Portfolio
Branding
and Collateral
scandinavia House:
The Nordic Center
in america
Exhibition brochure series
Page 19

20. E. History/Portfolio
Branding
and Collateral
PTs Consulting
Design of folder,
business cards and
business papers
Page 20

21. E. History/Portfolio
Branding
and Collateral
International Center
for Photography
Cuba in Revolution
Exhibition catalog
Page 21

22. E. History/Portfolio
Branding
and Collateral
elton John aids Foundation
Auction Brochure
Page 22

23. E. History/Portfolio
Large Format/
Exhibitions
Mercedes Benz/OsK
Promotional Exhibition
Creation and production
of event signage and
exhibition artwork
APage 23

24. E. History/Portfolio
Large Format/
Exhibitions
The Museum at FIT
Japan Fashion Now
Exhibition
Art direction, design and
creation of surrealistic
6 backdrops
Page 24

25. E. History/Portfolio
Large Format/
Exhibitions
New Museum of
Contemporary art
Ambitions
Exhibition Installation
Page 25

26. Imagination…