FeedHenry provides a hosted mobile app development platform and cloud services. It was originally developed at TSSG, WIT and launched in 2008. The platform allows developers to build once and deploy apps across multiple mobile platforms like iOS, Android and Blackberry. It also offers tools for enterprise integration and management of mobile apps. Future R&D at FeedHenry will focus on cloud migration, security, analytics and API integration to maintain their leadership in hosted mobile development.

2. Introductions
Dr Mícheál Ó Foghlú
Executive Director Research TSSG, WIT
CTO FeedHenry
mofoghlu@tssg.org
mofoghlu@feedhenry.com
John Frizelle
Chief Architect FeedHenry
jfrizelle@feedhenry.com

3. FeedHenry Story
• R&D in TSSG funded by Enterprise Ireland
Commercialisation Funding
• Launched initial product offering September
2008
• Hired Cathal McGloin as CEO in 2010
• Provides a hosted mobile app development
platform (cloud support for enterprise
integration, cross platform deployment on
iPhone, Android, Blackberry, WP7 and Nokia
WRT)

4. Mobile Market Potential

5. Enterprise Integration Problems
• Need to expose back-end data and systems
with standard APIs, web services has made
this easier (in each vertical sector certain
back-end platforms dominate, so
standardising integration can help)
• Need to secure the use of such APIs by third
party applications (centralised management
of trusted end-points can help)
• Need to manage performance impact of
opening up data and APIs (caching data can
help)

6. Cross-Platform App Problems
• Today, you have to build an app 5 or more times to deal with all
the different handset types (iPhone, Android, Blackberry, WP7,
Nokia WRT, …)
• Expensive personnel: technical resources are hard to get and
use specialist languages (C#, ObjectiveC, Java etc.)
• Managing 5 different code bases is expensive and difficult
• No coherent security strategy across different apps
• Many companies focus on Appleʼs iPhone/iPad, but this is only
a fraction of the market, in particular Android is making
significant gains
• Companies then have to figure out how to communicate with the
apps and integrate them into their existing IT infrastructure –
how to get information to & from the app while managing
security (c.f. previous slide on Enterprise Integration problems)

7. DEVELOPER
Big Picture Diagram ENTERPRISE &
PARTNER
COMMUNITY
COMMUNITY
Snippets Templates
Develop & Test FeedHenry Astrum Studio Self Care /
MyAccount
Mobile
PLATFORM FeedHenry Engine - Astrum Space Banking
Booking/
Reservation
BUSINESS LOGIC APP DELIVERY Shopping /
mCommerce
FRAMEWORK
INTELLIGENT CACHING
SERVER-SIDE DATABASE STORAGE
INTEGRATION
FRAMEWORK
ACCESS RIGHTS MANAGEMENT (LDAP)
Other (Payments,
Bookings, API
Telecom APIs Social / Community Cloud Apps Productivity Tools aggregators)

8. FeedHenry Astrum Studio
Eclipse Plug-ins
Architecture Diagram
Developer Sandbox Management Console Application Publisher App
Stores
Import/Export Community Reporting & Analytics Code Validation
(Jil, etc.) Lifecycle Management Testing & Debugging
FeedHenry Engine – Astrum Space
Security Framework
Business Logic
App Delivery
Framework Apps
Intelligent Caching
Server-side Database Storage
Public APIs
JSON, XML Advertising
Access Rights Management (LDAP) RSS/Atom
Third Party
Integration
Elastic Load Framework
Auditing & Logging Metrics Engine
Management VPN
Private APIs
SSL, oAuth
Account
Billing & Metering Monitoring & Alerts
Management Corporate
Data
Generic Cloud Interface
Amazon Rackspace Private Cloud

9. Future R&D
• Cloud Migration
• Security
• Reporting & Analytics
• Team Permissions Management
• Mobile App Permissions
• Enterprise API Integration
• Maintaining market leadership in hosted
mobile app development and testing

10. Demonstration
• The best way to understand where we
have got to with the platform is to do a
live demonstration

11. FeedHenry: Sales Traction
End-to-end Apps that integrate with business systems
Server-side Logic and Security in the Cloud
Cloud - Platform-as-a-Service – Pay-as-you-Go Model
Scalability, Reliability and Performance Management
Cross-platform – Build once, Available everywhere

12. Join Us
• Free developer accounts now available
– http://apps.feedhenry.com
• Develop and deploy an app for Android
in under 15 minutes using existing
templates
• Similar for iPhone, but deployment is
more complex as an Apple iOS
Developer a/c is needed for deployment

13. 2014 Predictions
• Apps on TV will occupy a significant niche in
the mobile app ecosystem (Sony has already
launched an Android enabled TV in the
market, and more will follow).
• Mobile enterprise apps will embrace the tablet
device in preference to mobile phones (e.g.
iPad, Samsung Galaxy Tab).

14. Questions / Contact
Dr Mícheál Ó Foghlú,
Executive Director Research TSSG, WIT
CTO FeedHenry
mofoghlu@tssg.org
mofoghlu@feedhenry.com
John Frizelle, Chief Architect FeedHenry
jfrizelle@feedhenry.com