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How to create awesome posts
that will increase shares
Why is visual so powerful?
+
Social media is saturated with images
Design and layout
#1
Use a Grid and
choose a single focal
point
 Use a large strong visual image.
 Can also use a headline or pull quote in the same way.
#2
Use the Rule of Thirds
#3
It’s okay to have white space
This helps create a comfortable layout because the viewer will automatically look
at the larger elements within the layout first, progressing through to the smaller
elements as they read
Design and layout
Take
note
that...
Add one image for every 350 words
so readers can ”breathe as they read.”
Remember:
In your layout, make some elements
larger than others.
Include a wide range of images
 Graphs and charts
 Cartoons and comics
Add your logo to images
Design & layout
Photography
Stock photography
Authentic Images
Photo credits:
Lia Rinaldo
Photography
Interesting thingsDownload
Try DIY Approach
Pros
Has iPhone 6s and Canon Rebel xTi
Lia’s Photography Tips
Canon Rebel xTi- shoots a photo with tripod then emails it to iPhone to pass
through filters. “The poor man’s Photoshop.”
Uses filter programs like Camera+ and Enlight and Instagram filters.
Fave filters: Clarity and Blurring
Incorporates colour. Loves natural light
Has access to a lot of interesting behind-the-scenes
Take
note
that...
It’s easier to do photography now
Photography
Take an online course
Be creative, have fun
Hire the pros
Video
It’s the trend to watch in 2016
Facebook is generating 8 billion video
views per day.
Drones.
360 Video on Facebook
Hold the camera steady. Two hands and then your arm against a solid object like
a wall, or use a dedicated tripod or phone mount.
Firefly’s Video Tips
Light. Use the camera flash or shoot in a brightly lit space.
The closer the subject is to the camera the better (and the sound will be better).
Sound. If you can’t hear the person neither can the phone.
Keep it brief.
Check your background.
Watch shaking
Take
note
that...
Video
Short and snappy
Hire pros
Good audio
Free apps (Legend &
Boomerang)
Today
in SUMMARY 1
2
3
4
Have a focal point
Free apps
Keep it simple
Videos are in demand
Upcoming Snackable webinars
Pre-register sociablemedia.co/webinars
How to Apply Social Media Best Practices
11 a.m. (AST)
The Snackable Social Media Strategy
11 a.m. (AST)
Thanks for your time
Question(s)
maria@sociablemedia.co
Sign up for email’s on website
sociablemedia.co

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Snackable Webinar: How to Create Awesome Posts that will Increase Shares

  • 1.
  • 2. How to create awesome posts that will increase shares
  • 3. Why is visual so powerful? +
  • 4. Social media is saturated with images
  • 5. Design and layout #1 Use a Grid and choose a single focal point  Use a large strong visual image.  Can also use a headline or pull quote in the same way.
  • 6. #2 Use the Rule of Thirds #3 It’s okay to have white space This helps create a comfortable layout because the viewer will automatically look at the larger elements within the layout first, progressing through to the smaller elements as they read Design and layout
  • 7. Take note that... Add one image for every 350 words so readers can ”breathe as they read.” Remember: In your layout, make some elements larger than others. Include a wide range of images  Graphs and charts  Cartoons and comics Add your logo to images Design & layout
  • 10. Has iPhone 6s and Canon Rebel xTi Lia’s Photography Tips Canon Rebel xTi- shoots a photo with tripod then emails it to iPhone to pass through filters. “The poor man’s Photoshop.” Uses filter programs like Camera+ and Enlight and Instagram filters. Fave filters: Clarity and Blurring Incorporates colour. Loves natural light Has access to a lot of interesting behind-the-scenes
  • 11. Take note that... It’s easier to do photography now Photography Take an online course Be creative, have fun Hire the pros
  • 12. Video It’s the trend to watch in 2016 Facebook is generating 8 billion video views per day. Drones. 360 Video on Facebook
  • 13. Hold the camera steady. Two hands and then your arm against a solid object like a wall, or use a dedicated tripod or phone mount. Firefly’s Video Tips Light. Use the camera flash or shoot in a brightly lit space. The closer the subject is to the camera the better (and the sound will be better). Sound. If you can’t hear the person neither can the phone. Keep it brief. Check your background.
  • 14. Watch shaking Take note that... Video Short and snappy Hire pros Good audio Free apps (Legend & Boomerang)
  • 15. Today in SUMMARY 1 2 3 4 Have a focal point Free apps Keep it simple Videos are in demand
  • 16. Upcoming Snackable webinars Pre-register sociablemedia.co/webinars How to Apply Social Media Best Practices 11 a.m. (AST) The Snackable Social Media Strategy 11 a.m. (AST)
  • 17. Thanks for your time Question(s) maria@sociablemedia.co Sign up for email’s on website

Editor's Notes

  1. Choose a single focal point