Ranking at the top spot on search engines provides the greatest exposure and traffic to a website. A study showed there is a direct correlation between organic search position and click-through rate, with the first result receiving a 2.97% click-through rate on average, far exceeding lower positions. While ranking first is difficult, focusing search engine optimization efforts on important keywords can help businesses rank higher and get more potential customers from organic search results.

1. WHY DOES
RANKING AT
THE TOP SPOT
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2. The first spot gets you busi-
ness.
Not the 10th spot, not the 7th
spot, not even the 4th spot (so
much)... but the first spot.

3. The entire reason why any
business would want to rank on
search engines is ....

4. EXPOSURE!

5. And the level of exposure
search engines give you
determines whether or not your
website is going to pull in traffic
that translates into business
outcome.

6. Cutting to the chase, here's why
you should rank on (or closer
to) the top spot for keywords
with a great potential for your
business ....

7. The higher on the first page
your site ranks, the higher will
be its organic click-through rate
(CTR).
A lower CTR, on the other hand, means that a
fewer number of people are going to click on your
link in the search results, reducing its chances of
getting more organic traffic.

8. A study by Backlinko on industries CTR
(based on 5 million results) shows that
there's a direct and positive correlation
between a website's organic position
and its click-through rate.
1
2
3
4
5
6
7
8
9
10
0.0 0.1 0.2 0.3
GOOGLE ORGANIC CTR
Breakdown by Position
2.97%
3.12%
4.15%
6.23%
9.51%
13.60%
18.66%
24.71%
31.73%
3.09%

9. Now, what it takes to get all
your potential keywords ranked
within the first few spots of
Google’s search results?
Sure enough, it's difficult as hell
but it’s not hopeless.
If SEO isn't your forte, we are
here to lend you a hand.
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