Email Optimization
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Strategies for producing email marketing campaigns that get noticed and produce results. A presentation from Movable Ink's Vince PeGan, in participation with altima's E-commerce Rendezvous.
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Retour sur la présentation de notre développeur Florian sur l'utilisation des composants de l'API de Magento 2.x au "service" de l'import lors du Meet Up Magento #3 à Montréal. Des questions ? montreal@altima-agency.ca
Agile Conversion Rate Optimization
CRO utilizes data and intuition in a predictable, repeatable and measurable way to improve key performance metrics. Digital marketers can learn from agile methodology, lean methodology, and CMM which focus on iterative processes, early delivery, continuous improvement, and adapting to change. VWO's agile CRO principles emphasize working with real data not opinions, optimizing for speed, and ensuring people, processes and tools are given equal importance to successfully run optimization campaigns. A VWO cart abandonment report found the majority of abandonments could be recovered and providing discounts, reviews or addressing payment issues could encourage purchases.
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E-Merchandising at the Heart of Conversion
The document discusses four key points about improving e-commerce sales performance. First, merchants must invest in the right e-merchandising channels to simplify catalog access since 40% of visitors land on the home page. Second, merchants need to sell out inventory since only 15% of products earn sufficient sales exposure. Third, merchants can increase sales by 30% by becoming more effective salespeople through mapping product potential and personalizing customer relationships. Finally, 90% of visitors leave within two minutes if they cannot find what they are searching for, so merchants need to focus on the basics of active channels, business rules and data quality to improve growth.
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-Thomas Pinte Directeur eMerchandising chez Altima : Le eMerchandising au cœur de la conversion, tips et astuce pour doper vos ventes.
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L’optimisation du taux de conversion d’un site est une démarche qui doit avant tout être encadrée par les données pour générer le meilleur roi. De la décision des périmètres d’interventions aux insights a tirer en passant par le roi réel d’une campagne de test, les données doivent être au coeur du centre décisionnel pour servir au mieux ses actions.
Comment dégager des insights tout en prenant en compte l’environnement technique, économique & sa stratégie d’acquisition ? Comment avoir les meilleures idées de tests en s’appuyant au maximum sur les insights ? Pourquoi faire un bilan ux et data de chaque test ? Comment créer un cercle vertueux entre ses analyses et ses actions d’optimisation ?
À partir de cas concrets, nous verrons comment démarrer et pérenniser une stratégie data-driven en utilisant l’analyse de données web et testing d’interface comme outils.
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E-commerce, votre taux de conversion dépend de la performance et disponibilité de votre site aux périodes critiques (haut trafic)
Ne construisez pas votre plateforme e-commerce sur des fondations chancelantes… les serveurs, les réseaux et le support font partie intégrante de votre réussite.
Comment optimiser au mieux ses coûts d’hébergement tout en maintenant le plus haut niveau de performance et de disponibilité.
Performance, disponibilité, optimisation et évolutivité sont les ingrédients clés d’une plateforme de vente en ligne efficace et profitable.
Rencontrez et écoutez les fondatrices de la plateforme e-commercewww.lecoffretderachel.com qui vendent 100% de leurs produits en ligne
#RDVecom : Gael Cottet, responsable Canada Eulerian.inc : Les enjeux de la co...
Les analyses des opérations e-marketing réalisées par les sites annonceurs reposent sur des volumes de données toujours plus importants quelle stratégie recommander aux annonceurs?
Évaluer la rentabilité de ces opérations devient un enjeu stratégique (attribution/ contribution…), automatiser leur optimisation l’est également (connecteurs, dmp…).
En revanche, la collecte initiale de ces données est un sujet souvent sous-estimé par les e-marchands ; comment faire des analyses sans avoir de données fiables ?
Rencontrez le responsable web-marketing de la solution iPerceptions qui a choisi Eulerian.
Drive to Store - L'enjeu
Le Drive-To-Store est un sujet pour les marques aujourd’hui. La phénomène Pokémon Go permet de s'interroger sur des stratégies digitales à mettre en place pour générer du trafic en magasin.
Le retail est en crise, affirmant devoir choisir entre magasin physique et digitale. Pourtant les deux peuvent et doivent cohabiter afin d'optimiser l'experience omnicanal. Il est temps de combiner commerce & eCommerce.
par Rudy Abitbol - Directeur associé
altima° North America
altima x Tristan #ecomMTL 2016
(Re)découvrez notre réponse à la problématique In-Store de Tristan présentée lors du #ecomMTL.
Merci encore à toute l’équipe Tristan pour leur confiance et leur bonne humeur !
#altima @altima
Retour sur Magento Imagine 2016
Imagine est l’événement international incontournable dédié à la solution e-Commerce Magento : 45 pays représentés et plus de 2 500 commerçants, partenaires, developpeurs et experts du commerce en ligne… un événement mondial qui permet de saisir les futurs enjeux du e-Commerce.
Comme chaque année depuis 2010, cet événement met en avant les dernières innovations de la plateforme e-Commerce, en plus d’échanger conseils, solutions, dernières technologies et stratégies autour du e-commerce.
Il s’est déroulé à Las Végas du 11 au 13 avril, et Rudy Abitbol, associé altima°, était présent.
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Email Optimization
- 1. Email Optimization Vince PeGan 5.11.2017
- 2. How Do You Stand Out in an Increasingly Crowded Inbox? 9 secondsGoldfish 8 secondsHuman Attention Span
- 3. The image part with relationship ID rId2 What Can a Marketer Control? Time of Send Subject Line Content
- 4. The image part with relationship ID rId2 What Can a Marketer Control? Time of Send Subject Line Content
- 6. The image Lisa 8:15 AM at her favorite coffee shop Peter 1:30 PM on break at the office John 9:00 PM relaxing back at home
- 7. The image You’ve probably seen our work before!
- 8. Time of Send
- 12. 8:00PM
- 13. Subject Line
- 19. Content
- 20. Email Provider Intelligent Content for Email Business Logic Content Generation Data ActivationColor Product vs People CTA
- 23. A B
- 24. 336%
- 25. A B
- 26. 82%
- 27. A B
- 28. 20%
- 29. A B
- 30. 34%
- 31. A B
- 32. 33%
- 33. A B
- 34. A B 13%