SlideShare a Scribd company logo
@WATERNOMICS_EU www.waternomics.eu
Project co-funded by the European
Commission within the 7th Framework
Program (Grant Agreement No. 619660)
BUSINESS DRIVERS FOR ADOPTING SMART WATER TECHNOLOGY
SANDER SMIT
@WATERNOMICS_EU www.waternomics.eu2
KEY MESSAGES
A WATER INFORMATION SYSTEM SHOULD BE MODULAR,
INTEROPERABLE, SCALABLE AND MAKE USE OF
COMMUNICATION STANDARDS
THE DRIVER FOR ADOPTING A WATER INFORMATION
SYSTEM SHOULD BE VALUE ADDED
@WATERNOMICS_EU www.waternomics.eu3
OUTLINE
▶ The Waternomics Project
▶ Business drivers
▶ Factors affecting adoption of smart water technology
▶ Impact
▶ Conclusion
@WATERNOMICS_EU www.waternomics.eu4
WATERNOMICS PROJECT
▶ Timeline: February 2014 – January 2017
▶ Consortium: 9 partners
▶ Countries: 4
▶ Pilots: 4
▶ Part of the ICT4Water cluster
▶ Co-funded by the European Commission
@WATERNOMICS_EU www.waternomics.eu5
WATERNOMICS PROJECT
Question: How can ICT help households, companies and
cities manage water more efficient?
Waternomics: Provide personalised and actionable
information on water consumption and water availability
to individual households, companies and cities in an
intuitive & effective manner at relevant time-scales for
decision making
@WATERNOMICS_EU www.waternomics.eu6
WATERNOMICS PROJECT
@WATERNOMICS_EU www.waternomics.eu7
WATER INFORMATION PLATFORM
Support
Services
SourcesApplications
Water Analysis
Model
Complex Events
Usage Model Water Dashboards
Entity
Management
Service
Decision Support
Systems
LinkedWater
Data
Data
Catalog
Complex Event
Processing
Engine
Prediction Search &
Query
Adapter Adapter Adapter Adapter Adapter
▶ Applications
▶ Information Services
▶ Data linkage and analysis
▶ Sensor networks
@WATERNOMICS_EU www.waternomics.eu8
BUSINESS DRIVERS
@WATERNOMICS_EU www.waternomics.eu9
BUSINESS DRIVERS
Sustainability
Energy reduction
Operational efficiency
Cost reduction
Competitive advantage
Risk reduction
Reputation
Regulation
@WATERNOMICS_EU www.waternomics.eu10
FACTORS INFLUENCING ICT ADOPTION
• Market
• Regulation
• User demands
• Bio-physical
conditions
Environment
• Corporate Culture
• Budgetary
dependancy
• Shareholders
• Maturity
Organisational
• Innovation prone
• Entrepreneurship
• Networks
Individuals
@WATERNOMICS_EU www.waternomics.eu11
BUSINESS IMPLICATIONS
REGION
VALUE
PROPOSITION
PARTNERS CUSTOMER
SEGMENTS
KEY RESOURCES
KEY ACTIVITIES
CHANNELS
RELATIONSHIP
COST STRUCTURE REVENUE STREAMS
WATER FOOTPRINT
DOMESTIC
BUSINESS
FIXED COSTS:
Network, staffing
VARIABLE COSTS:
Energy, non-revenue water
SUPPLIERS
WATER
PROVIDERS
COOLING
CLEANING
HEATING
INCREASED
OPERATIONAL
EFFICIENCY
IMPROVED SERVICE
LEVELS
and/or
NEW VALUE ADDED
SERVICES
@WATERNOMICS_EU www.waternomics.eu12
TECHNICAL IMPLICATIONS
• Modular architecture
• Communication Standards
• Scalable
• Interoperable
@WATERNOMICS_EU www.waternomics.eu13
CONCLUSION
A WATER INFORMATION SYSTEM SHOULD BE MODULAR,
INTEROPERABLE, SCALABLE AND MAKE USE OF
COMMUNICATION STANDARDS
THE DRIVER FOR ADOPTING A WATER INFORMATION
SYSTEM SHOULD BE VALUE ADDED
@WATERNOMICS_EU www.waternomics.eu
Project co-funded by the European
Commission within the 7th Framework
Program (Grant Agreement No. 619660)
THANK YOU
For more information:
www.waternomics.eu | info@waternomics.eu | www.ict4water.eu

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