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World Water Congress 2015 - Impact of ICT on water utility business model

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This presentation was prepared for the World Water Congress 2015 in Edinburgh. It shows the impact of smart water technology on a water utilities business model and was presented by Sander Smit from BM-Change at the congress.

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World Water Congress 2015 - Impact of ICT on water utility business model

  1. 1. @WATERNOMICS_EU www.waternomics.eu Project co-funded by the European Commission within the 7th Framework Program (Grant Agreement No. 619660) THE IMPACT OF ADOPTING A WATER INFORMATION PLATFORM ON A UTILITIES BUSINESS MODEL SANDER SMIT www.bm-change.nu
  2. 2. @WATERNOMICS_EU www.waternomics.eu 2 WATERNOMICS PROJECT www.bm-change.nu ▶ Timeline: February 2014 – January 2017 ▶ Consortium: 9 partners ▶ Countries: 4 ▶ Pilots: 4 ▶ Part of the ICT4Water cluster ▶ Co-funded by the European Commission
  3. 3. @WATERNOMICS_EU www.waternomics.eu 3 WATERNOMICS PROJECT Question: How can ICT help households, companies and cities manage water more efficient? www.bm-change.nu Waternomics: Provide personalised and actionable information on water consumption and water availability to individual households, companies and cities in an intuitive & effective manner at relevant time-scales for decision making
  4. 4. @WATERNOMICS_EU www.waternomics.eu 4 WATERNOMICS PROJECT www.bm-change.nu
  5. 5. @WATERNOMICS_EU www.waternomics.eu 5 WATER INFORMATION PLATFORMSupport Services Sources Applicatio ns Water Analysis Model Complex Events Usage Model Water Dashboards Entity Management Service Decision Support Systems Linked WaterData Data Catalog Complex Event Processing Engine Prediction Search & Query Adapter Adapter Adapter Adapter Adapter ▶ Applications ▶ Information Services ▶ Data linkage and analysis ▶ Sensor networks www.bm-change.nu
  6. 6. @WATERNOMICS_EU www.waternomics.eu 6 REGION WATER UTILITY BUSINESS MODEL www.bm-change.nu VALUE PROPOSITION PARTNERS CUSTOMER SEGMENTS KEY RESOURCES KEY ACTIVITIES CHANNELS RELATIONSHIP COST STRUCTURE REVENUE STREAMS WATER BILL DOMESTIC BUSINESS PAY PER M3 or FLAT FEE FIXED COSTS: Network, staffing VARIABLE COSTS: Energy, non-revenue water GOVERNMENT (local, national, EU) TECHNOLOGY PROVIDERS NETWORK MANAGEMENT METERING & BILLING
  7. 7. @WATERNOMICS_EU www.waternomics.eu 7 REGION IMPACT OF WATER INFORMATION PLATFORM www.bm-change.nu VALUE PROPOSITION PARTNERS CUSTOMER SEGMENTS KEY RESOURCES KEY ACTIVITIES CHANNELS RELATIONSHIP COST STRUCTURE REVENUE STREAMS WATER BILL DOMESTIC BUSINESS PAY PER M3 or FLAT FEE FIXED COSTS: Network, staffing VARIABLE COSTS: Energy, non-revenue water GOVERNMENT (local, national, EU) TECHNOLOGY PROVIDERS NETWORK MANAGEMENT METERING & BILLING Network -> Smart network (smart meters, smart pipes, sensors, databases) Staff: + data analysts + Data collection + Data analysis + ICT providers + Costs for sensors and meters + Costs for staffing - Decrease non-revenue water & energy - Lower investment in capacity expansion
  8. 8. @WATERNOMICS_EU www.waternomics.eu 8 REGION IMPACT OF WATER INFORMATION PLATFORM www.bm-change.nu VALUE PROPOSITION PARTNERS CUSTOMER SEGMENTS KEY RESOURCES KEY ACTIVITIES CHANNELS RELATIONSHIP COST STRUCTURE REVENUE STREAMS WATER BILL DOMESTIC BUSINESS PAY PER M3 or FLAT FEE FIXED COSTS: Network, staffing VARIABLE COSTS: Energy, non-revenue water GOVERNMENT (local, national, EU) TECHNOLOGY PROVIDERS NETWORK MANAGEMENT METERING & BILLING INCREASED OPERATIONAL EFFICIENCY
  9. 9. @WATERNOMICS_EU www.waternomics.eu 9 REGION IMPACT OF WATER INFORMATION PLATFORM www.bm-change.nu VALUE PROPOSITION PARTNERS CUSTOMER SEGMENTS KEY RESOURCES KEY ACTIVITIES CHANNELS RELATIONSHIP COST STRUCTURE REVENUE STREAMS WATER BILL DOMESTIC BUSINESS PAY PER M3 or FLAT FEE FIXED COSTS: Network, staffing VARIABLE COSTS: Energy, non-revenue water GOVERNMENT (local, national, EU) TECHNOLOGY PROVIDERS NETWORK MANAGEMENT METERING & BILLING No changes + Customer dialogue + More customer touch points No changes, except for new value added services + Enables flexible pricing schemes + Revenues from new services + Reputational gains - Increased awareness = less direct sales INCREASED OPERATIONAL EFFICIENCY New services: - Consultancy - Water Data Analysis - Recommendation
  10. 10. @WATERNOMICS_EU www.waternomics.eu 10 REGION IMPACT OF WATER INFORMATION PLATFORM www.bm-change.nu VALUE PROPOSITION PARTNERS CUSTOMER SEGMENTS KEY RESOURCES KEY ACTIVITIES CHANNELS RELATIONSHIP COST STRUCTURE REVENUE STREAMS WATER BILL DOMESTIC BUSINESS PAY PER M3 or FLAT FEE FIXED COSTS: Network, staffing VARIABLE COSTS: Energy, non-revenue water GOVERNMENT (local, national, EU) TECHNOLOGY PROVIDERS NETWORK MANAGEMENT METERING & BILLING INCREASED OPERATIONAL EFFICIENCY IMPROVED SERVICE LEVELS and/or NEW VALUE ADDED SERVICES
  11. 11. @WATERNOMICS_EU www.waternomics.eu 11 UNBUNDLING STRATEGY www.bm-change.nu INFRASTRUCTURE MANAGEMENT SERVICE INNOVATION CUSTOMER RELATIONSHIP water water technology providers network maintenance Installed customer base water network operations & maintenance TECHNOLOGY PROVIDERS UNBUNDLED WATER UTILITY WATER SERVICE PROVIDERS new products & services water
  12. 12. @WATERNOMICS_EU www.waternomics.eu 12 CONCLUSION Adopting a Water Information Platform can drive: • Increased operational efficiency • New value added services and revenue streams www.bm-change.nu But there is no “one size fits all”-solution
  13. 13. @WATERNOMICS_EU www.waternomics.eu THANK YOU For more information: www.waternomics.eu | info@waternomics.eu | www.ict4water.eu sander@bm-change.nu

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