SpiceJet is India's most preferred low-cost airline that provides customers a good experience. It began service in 2005 and became India's second largest low-cost airline by 2008. While rising fuel costs and competition led to losses in 2008-09, SpiceJet has since profitably expanded its domestic and international operations. It builds its brand through attractive offers and good customer relationship management reflected in its slogan "Flying For Everyone."

1. A Project Report of Marketing Strategies of Spice Jet<br />Submitted To: Submitted By: Mr.Abhinav Nath Smit Kumar<br /> PGDM (2009-11)<br /> Roll No. 214020<br />LAL BAHADUR SHASTRI INSTITUTE OF MANAGEMENT & TECHNOLOGY<br />Bareilly, Uttar Pradesh<br />(2009-11)<br />SPICEJET:<br />CUSTOMER EXPERIENCE MANAGEMENT:<br />Spicejet has succeceded to give its customers a soothing experience. It’s a low-cost airline based in Chennai, India. It is the most profitable airline in the country and the only profitable airline among NSE/BSE listed companies. It began service in May 2005 and by 2008, it was India's second-largest low-cost airline in terms of market share. SpiceJet was voted as the best low-cost airline in South Asia and Central Asia region by Skytrax in 2007. Rising fuel costs and increasing competition resulted in SpiceJet posting a loss in the first quarter of 2008-09. In August 2008, SpiceJet announced plans to raise US$100 million through foreign investment.Spice jet is India’s most preffered airline,offering the lowest airfares with the highest consumer value.Spice Jet operates 131 daily flights.<br />.<br />ENHANCING TOTAL VALUE FOR CUSTOMERS:<br />Spice Jet is trying to spread its wings beyond boundaries. It launched its international operations to concentrate more on expanding international operations. Its domestic expansion Plan is modest. It is taking deliveries of three airplanes in a month and will be putting these in the domestic network. Spice jet qualified to fly abroad in may,after it completed 5 years of flying in domestic skies.<br />BRAND BUILDING THROUGH CUSTOMER RELATIONSHIP MANAGEMENT:<br />It’s slogan “Flying For Everyone…” depicts its readiness to serve customers. It has established itself as a well-known brand and managed to retain its customers by attractive offers. For the first time since inception,the airline made a profit of over 60 crores in the last financial year and also made a profit of over 50 crores in the first quarter of this financial year. SpiceJet marked its entry in the Indian skies with 99 fares for the first 99 days, with 9,000 seats available at this rate.<br />This deal was followed it up with a 999 promotional scheme on select routes. Their marketing theme \"
offering low 'everyday spicy fares' and great guest services to price conscious travelers. Their aim is to compete with the Indian Railways passengers travelling in air conditioned coaches.<br />