The document discusses a proposed marketing plan project for launching new airline routes by Qatar Airways. Specifically, it will focus on Qatar Airways' plan to launch flights from Doha to Kigali, Rwanda; Gassim, Saudi Arabia; Zanzibar, Tanzania; and Bengaluru, India. The project will provide details on the steps involved in launching these new routes and present best practices for marketing the new route to Bengaluru, South India. It will also discuss how the new routes can help provide affordable air transport options for travelers and connect potential residents and workers in Qatar to their home countries.