1. Alena Smirnova
June 12, 1980
Account Director
Ad Experience 9 years
tel.: (0 67) 441-2458
8, Pryvokzalna Str.,
Kyiv, Ukraine
e-mail: lelyaaa@yandex.ru
facebook: Alena Mozgovenko
Target Realization of professional and creative ambitions in a
stable company
1 Aegis Media/ Navigator
March 2011 - to present
Account Director
→ Full Service delivery to the Agency’s key budget provider with annual billings of 21 mn.
UAH (Client: Actavis Pharmaceutical Company; 6 media active brands: Spasmalgon
(Client: Actavis, Pharmaceutical Company; 6 media‐active brands: Spasmalgon,
Efisol, Fezam, Almagel, Aleron, Troksevazin).
→ Maintaining and keeping long‐term partnership relations with the client.
→ Creative support and production; focus group moderation.
→ Taking part in strategic planning of campaigns.
→ p p p p
Preparation and presentation of proposals to the client.
→ Cooperating with media‐buying divisions to ensure proper organization and controlling
of project management.
→ Making reports to the client (including analytical ones).
→ Generating non‐standard project proposals.
Clients:
Brands:
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2. Kaffeine Communications
3 March 2009 - February 2011
Senior Account Manager
S i A tM
→ Developing and maintaining good working relationship with clients
→ Analysis of target audience and marketing situation with reference to an ad project
→ Proposal and presentations preparation
→ Project management and monitoring (ATL, OOH, Internet etc.), including coordination of
departments and project partners’ work third parties’ operations within the project
departments` and project partners work, third parties operations within the project,
budgeting etc.
→ Briefing media, creative and research staff.
→ Making ‘pitches’, along with other agency staff, to win new business for the agency
→ Control over and participation in shooting of TV commercials, recording of radio spots
Clients: etc.
Vzrosloe Radio
4 Apr 2006 - Mar 2009
Sales Manager
→ Attracting new business to the company
Attracting new business to the company
→ Meeting and liaising with clients to discuss and identify their ad requirements
→ Proposal and presentations preparation, monitoring etc
Galla Group Ukraine
5 Jan 2003 – Apr 2006
Senior Account Manager
→ Project management and monitoring (ATL, OOH, Internet etc.), including coordination of
departments and project partners’ work third parties’ operations within the project
departments` and project partners work, third parties operations within the project,
budgeting etc.
→ Briefing media, creative and research staff, assisting with the formulation of marketing
strategies etc.
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3. Work with analytical tools
TV audience
TV/Print/ Internet TV/Print/Radio/OOH Internet audience & web‐ Online
measuring
measuring monitoring sites measuring monitoring
Trainings
→ AEGIS FUTURE LAB: What Will Media Be Like in 5 Years?
→ Attracting and Retaining VIP Clients. UMH Company
→ Media Indicators or What Abbreviations Stand for. Nostra Communication
→ Lectures Digital 5 O`clock. SOHO
→ Effective Accounting. Kaffeine Communications
English German Russian & Ukrainian
Languages
Education Institute for Entrepreneurships and Modern Technology
Faculty: Management ‐ Marketing. Zhitomir
Years: 1998‐2003
Personal → Strong Personality and analytical mind
→ Excellent time‐management, presentation and negotiations skills
Qualities → Nice and smart
→ Literature, psychology and communicating with people
Hobby
→ Traveling
→ Swimming
Recommendations and presentations from previous jobs can
be shared on request
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