1. Z Gate Communication agency < 2011 >

2. Contents Who are we? The world is talking WhyPR? Portfolio Projects Contact details ‹#›

3. Who are we?

4. Mission Z Gate is a communication agency – an external consultant Dedicated to deliver tailored communication and consulting services We create an exclusive mix of innovative approach and good practices We consistently follow our founding principles ‹#›

5. Principles The path to our success is founded on the principles we are devoted to we have a passion for creativity we prize quality we believe in honesty and in open mindedness we build trust we value our employees we respect individuals and their differences we are in a state of continuous learning and progress ‹#›

6. Services Developing long term partnerships and comprehensive strategies or separate projects in accordance to the needs and requirements of each client Wide range of communication services that are flexible and tailor made, supporting the goals of our clients Consulting services ‹#›

7. Communication Services PR Corporate Social Responsibility (CSR) Corporate identity Internal communication B2B and B2C Social media Internet solutions Event management Media training ‹#›

8. Business Solutions Direct business solutions Marketing Business optimization Etiquette and protocol consulting ‹#›

9. Team Z Gate team consists of experts in PR, marketing and communication field Each of them Has specialized in a certain field Passes additional trainings and participates in international workshops and courses ‹#›

10. The world is talking

11. The World Needs to Talk The globalization sets the need for sharing information The development of new technologies leads to a sky rocketing increase of the communication tools 11

12. Communication Changes The basic principle of communication – sending and receiving of information – are out of date Sending of messages is no more one-way action 12

13. Media Changes It gets more difficult to send the message to the end public via the ocean of information The end consumer prefers the interactive form of communication The need of someone to control and direct the message is vivid 13

14. whypr?

15. PRcontributes for the positive management of the public image and reputation of persons, products, services or organizations 15

16. PR Provides Opportunities Creating trust Customers are inclined to trust third parties which are not “biased” Media publications are more trustworthy than advertising PR contributes for ensuring support and spreading the news It is key in ‘saving’ the image from bad publicity Media Wide range of coverage ‘Snowball’ effect Creates identity Instrument for image building Provides direct access to the target public 16

17. portfolio

18. Our Clients /1 18

19. Our Clients /2 19

20. Projects

21. Corporate PR Client:GLOBUL Project:Visionary Forum by GLOBUL 1st edition – Infolust – Jan. 2007 2nd edition – Lost in Translation – June 2007 Goals and activities: Presenting the CEO of GLOBULand company’s position on present issues Direct contact with key stakeholders (both from the business and the media) Idea generating 21

22. Corporate Identity Client:ITD Group Project:corporate identity Time frame:Nov. 2010 Goals and activities: Designing a logo system Design, preprint and print of business cards and address labels Design of a letter head 22

23. Crisis PR Client: Е.ОN Bulgaria Time frame:Oct. 2007– May 2008 Goals and activities: Neutralizing the negative publications Developing stable relationship with media Sending messages and controlling the information flow Reliable and apt reaction Setting the basis for further development of the positive image 23

24. Product PR Client:NIVEA Project: Presenting the new sun care products Time frame:May – Sept. 2010 Goals and activities: Presenting the new sun care products Developing press releases for four new products Developing additional information about sun protection Direct mail with information and products was sent to the media Organizing two interviews 24

25. Product PR Client:Domain Marash Project: presenting the new white wines Time frame:Feb. – April 2011 Goals and activities: Developing a marketing strategy about the new white wine’s brand Developing and implementing a non-formal research Writing and issuing press releases and additional information Informational support during the participation of Domain Marash at the Vinaria International Exhibition of Vine-Growing and Wine Producing 2011 25

26. Website Client:ITD Group Project: Company website Time frame:Dec. 2009 – present Goals and activities: Developing of a company website Structure, design, content Buying the copy right of the photos Maintenance Publishing of updated information Bulgarian and English version 26

27. Social Media Client:Via Rilka Project: Via Rilka business page onFacebook Time frame: 27 July 2010 – present Goals and activities: Project management Launch of the business page onFacebook Attracting followers Information update 27

28. Event Management Client:Bramac Project: Opening of a new factory and celebrating 10 years on the Bulgarian market Date: 5 Aug. 2008 Goals and activities: Organizing and managing the event Organizing a press conference Media relations Writing and providing a press release and additional information 28

29. Media Training Client:Domain Marash Project: Media Training Time frame:Jan. 2011 Goals and activities: Developing and holding a training for the C-level management General lecture about media Techniques for giving interviews Practical part 29

30. Contact details

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32. THANK YOU! 32