Magdalena Wrzosek is a marketing and communications professional with over 15 years of experience developing strategies and managing accounts for major clients. She has a master's degree in media and journalism and additional qualifications in film, visual arts, and humanitarian aid. Currently she is the PR Director and Account Supervisor at SISU PR where she leads CSR projects and campaigns.

1. MAGDALENA WRZOSEK
Al. Wojska Polskiego 3/5
Warsaw, Poland
e-mail: magdalena.wrzosek@gmail.com
tel.: + 48 504 752 917
KEY STRENGHTS
• In-depth understanding of marketing communications, strong strategic thinking
• Handling ATL/BTL accounts in different categories for major high-profile clients
• 8 years experience in advertising, event & TV formats production, public relations and marketing
• Creativity and communication skills
• Ability to develop and retain close and trusted client relationships
• Ability to work in multi environmental society
• Ability to travel
• Fluent in English, basic knowledge of French
EDUCATION
2014-2015 University of Warsaw
Diploma of Postgraduate Studies of Humanitarian Aid
2000-2005 University of Stefan Cardinal Wyszyński
Master’s Degree: Institute of Media Education and Journalism
2002-2003 Active School of Theatre Arts - Film
Degree in characterization
2001-2002 Study of the Visual Arts and Visual Techniques
PROFESSIONAL EXPERIENCE
SISU PR
PR Director, Account Supervisor
January 2011 - present
Clients: Florabo, Future 4 Build, Lentewenc Warsaw Build, Slow Weekend, Bobby Burger, Wyeth, Fort Wola,
Galeria Słupska, Edyta Jungowska, Roma Gąsiorowska, Kabaret Paranienormanych, Zespół Volver, Zespół
Video, Targi Wedding, Sylwia Kopczyńska, Michał Torzecki, Francuska Wernda, Malabelle, Meble Pinio, Baggi
Design, Kids Town, Lamps and Company
• Developing and implementing charity events with UNICEF, Fundacja Dzieci om “Zdążyć z Pomocą”, WWF
• Developing integrated (external and internal) communication strategies
• Managing media relations: proactively targeting the most influential media & ensuring the continued
placement of newsworthy stories in the press, writing and distributing press releases to targeted media,
organizing press conferences, on-going contacts with journalists, setting up interviews, media monitoring
• Developing and implementing PR campaigns
• Developing and implementing the Corporate Social Responsibility programs
• Event management, including press conferences and promotional events; delivering event scenarios,
supervising event agencies
• Social Media strategies and amplifying
• Team management

2. Selected Performance Highlights
• Conducting and coordinating numerous CSR projects for customers
• Establishing trusted, friendly relationships with the client
• Supervising multiple campaigns (with proven results in market) under tight budgets and short timing
MURATOR – PUBLISHING HOUSE
Film production manager
March 2011 – September 2012
• Managing the video content of 4 web portals: www.urządzamy.pl, www.podroze.pl,
www.muratordom.pl, www.wymarzonyogrod.pl
• Theme development for the editorial team
• Production coordination
• Supervising the off-line production team
ETNA GROUP (PR agency)
Account Manager
January 2010 – January 2011
Clients: Natural Kids, Coocoo.pl, Ziabaqlu, Wimet, Mon Petit Bebe,
• Developing integrated (external and internal) communication strategies
• Managing media relations: proactively targeting the most influential media & ensuring the continued
placement of newsworthy stories in the press, writing and distributing press releases to targeted media,
organizing press conferences, on-going contacts with journalists, setting up interviews, media monitoring
• Developing and implementing PR campaigns
• Developing and implementing the Corporate Social Responsibility programs
• Event management, including press conferences and promotional events; delivering event scenarios,
supervising event agencies
• Social Media strategies and amplifying
XANDU (Event & Advertising Agency)
Account Manager
January 2009 – January 2010
Clients: Dell, Nutella, Maspex, Impel
• Preparing conferences, trainings, videos, marketing materials for clients
• Preparing campaign
• Coordinating promotional campaigns
• Acquisition of new customers
• Event management, delivering event scenarios, supervising events
DNA GROUP (Event Agency)
Account Manager
August 2007 – January 2009
Clients: Commercial Union, Manufaktura, Medicover, Kraków Plaza, Poznan Plaza, Crunchips, Danzka, Gerling,
Medicover Hospital

3. • Preparing conferences, trainings, videos, marketing materials for clients
• Preparing campaign
• Coordinating promotional campaigns
• Acquisition of new customers
• Event management, delivering event scenarios, supervising events
Nsport, ITI NEOVISION (TV Channel)
Production Manager
March 2007 - September 2007
• Production manager of sport channel
• TV production supervising
• Editorial team support
STREETCOM (First Polish Agency specialized in World Of Mouth)
Account Manager
January 2006 – June 2007
Clients: Blue City, Kompania Piwowarska
DURING THE STUDIES:
2003 – 2005 Życie – Publishing House - Cooperation journalism, research information, press releases
2003 – 2005 4 FUN TV – Music Television - Make-up Artist, Styling
LANGUAGES
Polish – native speaker
English – fluent
French – basic
German - basic
HOBBIES
Traveling, literature, French language, music, interior design, documentary movies, art, sports (pilates,
snowboard, surfing)