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Small and midsize business security is big business
Small and midsize businesses (SMBs) account for 99% of global enterprises and two-thirds of employment, driving the digital economy amid rising cybersecurity threats targeted at their operations. The trend towards mobile technology and cloud services is reshaping how SMBs collaborate and function, necessitating tailored security solutions to protect their assets. F-Secure emphasizes the importance of providing accessible, effective protection for these businesses as they adapt to a more interconnected and dynamic work environment.
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Small and midsize business security is big business
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- 2. 2 F-SECURE SMALLAND MIDSIZE BUSINESS WHITE PAPER ANEWWORLD FORBUSINESS Driven by innovation, power of ideas and an en- trepreneurial spirit, today’s world is all about the multitudeofcompaniesthatfallunderthesize of 250 employees. Small and midsize companies drive global economy, accounting for 99% of all global enterprises and two thirds of employment. There are currently over 203 million SMBs world- wide,andwiththenumberofcompaniesandem- ployees on a steady rise. Digital attacks target- ed at the smaller end of business are also on the rise,whichmeansthattheneedforprotectionde- signedspecificallyforSMBsisimminent. Small and midsize businesses also drive the shift of business into the digital era. We live in a col- laborations world where companies extend be- yond the office, move mobile and shift towards the cloud. Closely knitted with personal use of technology, the BYO trends blur the line between workandleisure,andmoreandmorepeoplework wheneverworkpresentsitself. Agile organizations and employees know and expect to BYOD (Bring your own device) & BYOA (Bring your own application), collaborate and share company assets in the cloud, set up office onthego,andwantprivacywiththeirsecurity. Increasing information, connections and the range of devices has indelible effects on the way we work. In 2014, half of all small and mid- size companies were already using cloud ser- vices, over 40% deployed mobile technology in theireverydaywork,andone-thirdwereplanning to invest heavily in mobility. Companies sport a broadening device fleet, with SMB tablet use ris- ingthreefoldeverytwoyearssince2010.Workhas gonevirtual,scatteredandonthemove. SMBsusethevirtualizedworldtomarket,andbet- terengageandservetheircustomers.Tofunction optimized, they need effortless, affordable and centralizedservices. Thisisthenewsmallandmidsizebusinessreality. 84 % of small business owners say mobile tech- nologyhasaffectedtheirbusinesspositively 78 % say they use a mobile device to access work-related information while away from the of- ficeorcomputer 71 % require technology that enables their em- ployeestoworkanywhereatanytime 84% 78% 71%
- 3. F-SECURE SMALL ANDMIDSIZE BUSINESS WHITE PAPER 3 SMALL&MIDSIZECOMPANIES ADDUPTO203MILLION FIRMS&1.3BILLIONWORKERS WORLDWIDE 1500SMBSPER1BIGBUSINESS IntheUSAaloneover50%oftheworkingpopulationworkinSMBs. Thereare1500SMBsforeverybigenterprise.
- 4. 4 F-SECURE SMALLAND MIDSIZE BUSINESS WHITE PAPER EVENSMALLANDMIDSIZE BUSINESSESAREBIGBUSINESS We recognize the volume in small and midsize businesses. The future is entrepreneurial. A uni- verse of possibilities opens in-between a small one-man business and multi-faceted corporate infrastructures. Our business together is aimed at a world of collaboration: all connected, work- ingtogetherseamlesslyinthecloud.Inthisfuture there’sonethingcertain:everyoneneedsprotec- tion. Focused,weseethatsmallandmidsizecompanies are the future for the digital protection busi- ness. Largely under- or unprotected, they are the digital villain’s dream. Together with our part- nernetwork,F-Securestandsinthevanguardand leadsthefronttoswitchonfreedom. It’sabusinesswithahugepotential. 42% SMBshavedeployedmobiletechnology 54% checkemails&texts OFTHE68% 24% usemobiledeviceseverydayforbusiness 9% prefermobile 33% plantobuymore 17% sayemailscomefasterinmobile 68% usemobiledeviceswhileworkingonadesktop 7% getalerts
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- 6. 6 F-SECURE SMALLAND MIDSIZE BUSINESS WHITE PAPER EVERYBUSINESSISA DIGITALBUSINESS Rise of social networking has put new life into workcollaboration.Co-operation,whichusedto beacobwebofendlessemails,setpiecemeetings andarduousscheduling,isfastdevelopingintoac- tive realtime working together in the cloud, set- tingupofficewhereveryouareandactiveco-cre- ation with social collaborative apps. Business is all aboutagility,accessibilityandcontinuouscollabo- rative,startupmentality. With collaboration, physical and virtual workplac- es are becoming increasingly dynamic. Agile, pop-upofficesappearwherevermodernworkers open their devices—be it office, home, or on the go.Workspacesaredesignedtooptimizeinterac- tions and to enable uninterrupted, realtime flow ofinformationacrossorganizations. Modernsmallandmidsizebusinessisbuiltaround thissocialworkflow.Theadoptionofcloudisen- abling work teams to edit, comment and review companyassetssimultaneously.Knowledgeisbe- coming networked, with effortless co-creation, sharing and accessibility the key in getting most outofyourworkforce. CLOUDBASEDSERVICESUSEDBYSMBs TABLETADOPTIONBYSMBs SMBsINTHECLOUD 2009 14% 2010 9% 2010 20% 2011 15% 2011 30% 2013 50% 68%ofSMBsarespendingmoreoncloud 70%wanttoknowwheretheirdataisstored 50%saycloudisincreasinglyvitaltobusiness 72%uselesstimemanagingsecuritywithcloud 2012 34%
- 7. F-SECURE SMALL ANDMIDSIZE BUSINESS WHITE PAPER 7 CONNECTINGTHEDOTSFORTHE ENTREPRENEURIALFUTURE In this reality, even a small company can make a huge mark. Scattered, nomadic, and at the same time intertwined and more closely connected to the home base than ever, mobile workers are the soul of your company. Optimizing secure cloud and mobile security solutions for a fragmented, mobileworkforceisofutmostimportance—iten- sures your company concentrates on what mat- ters:thebusiness. Keeping the entire organization seamlessly con- nected, up-to-date and continuously in access to all information and apps is the foundation for a prolific business. Productivity and dynamic busi- ness growth requires services that understand andgrowwithbusiness.Thisiswhywe’vebuiltour small and midsize business offering to answer to therealneedsonmoderncompanies. SMBsUSINGAPPS WHOUSESMOBILEAPPSEVERYDAYFOR BUSINESSPURPOSES 2011 46% 2012 53% 2013 64% 62% GenerationY 58% GenerationX 27% Age67+
- 8. 8 F-SECURE SMALLAND MIDSIZE BUSINESS WHITE PAPER EVENSMALLBUSINESSES HAVEBIGSECRETS We speak the language of your customers. In the cloudage,smallisbeautifulinbothbusinessand services. The world uses apps, not applications. What’s happened to our personal pods and pads, is also happening to the way we do business. To- day’sdigitalsecurityservicesneedtobecompact, accessibleandmadeforrealneeds. People expect easy access and hands-on control, but also want to know that there is power behind thestreamlineddesign.Nojargon,onlyvalue. ThisiswhereF-Securestepsin. Instead of just traditional gray guard-dog securi- ty, we fight for security and privacy for the mod- ernmobilebusiness. We’re starting a movement to make work acces- sible,securityeffortlessandinteractioncount. Let’s speak the language of our customers, un- derstand their needs and meet them. Let’s listen, guide and give direction. Let’s be the cloud age expert. Let’smakeallthepiecesclickforbusiness. TopBYODsecurityconcerns 1.Unauthorizedaccesstonetwork 2.Accesstosensitivedata 3.Malware 4.Unauthorizedaccesstopersonaldata 5.Passwordsafety 77 % of cybercrime is targeted at small and mid- sizebusiness 64 % of small and midsize business do not have a securitypolicy 58% don’tseecyberattacksasasignificantrisk 77% 64% 58%
- 9. F-SECURE SMALL ANDMIDSIZE BUSINESS WHITE PAPER 9 WEDESIGN NO-BRAINER SECURITY ANDPRIVACY FORSMALLAND MIDSIZE BUSINESS
- 10. 10 F-SECURE SMALLAND MIDSIZE BUSINESS WHITE PAPER PROTECTIONSERVICE FORBUSINESS Protection Service for Business brings cloud age to small and midsize business safety. Our flag- ship solution for the business segment, the bun- dle combines total security with the best in priva- cy, in a business smart package. We have wrapped in everything a modern company needs—securi- ty,updates&services—forstreamlinedbusinesson thego. Protection Service for Business is the easy way to deliver digital protection to businesses. Ready for sales and for use, it’s built specifically for the needs ofourmostimportanttargetbusiness. Protection Service for Business includes Freedome forBusiness. Freedome gets your business working private, anonymousandsafeonthego.
- 11. F-SECURE SMALL ANDMIDSIZE BUSINESS WHITE PAPER 11 BUILTTOMAXIMIZEBUSINESS ANDMINIMIZEEFFORT: WORKWITHTHEBESTSECURITYINTHEWORLD. WORKWITHTHEEASIESTWAY TODELIVERSECURITY. WORKFORMOREBUSINESSWITHLESS MANUALROUTINES. WORKWITHTHEBESTSUPPORTEVERYSTEP OFTHEWAY.
- 12. 12 F-SECURE SMALLAND MIDSIZE BUSINESS WHITE PAPER LOOKTOTHEFUTURE 83% Email&calendar 63% Web/internet 51% Socialmedia 44% Documentcreation 31% Cloudcomputing 27% Mobilepayments 25% Security 2015 83% 63% 51% 44% 31% 27% 25% 2013 WHATDIGITALSERVICESANDAPPS SMBSCURRENTLYUSEFORBUSINESS BETWEEN2013AND2015THENUMBEROF SMALLCOMPANIESWILLTRIPLE. ATTHESAMETIMEMOBILEUSEAMONG SMBSISINRAPIDRISE,DRIVENBYTABLET SALESUP68%,ACCOUNTINGTO200MIL- LIONIN2013. By2020,9/10PEOPLEWILLOWNSMART- PHONES.MOSTWILLALSOOWNWEAR- ABLETECHNOLOGY.THEINTERNETOF EVERYTHINGISESTIMATEDTOREACH 200 BILLION. +68% 200 BILLION
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