The document provides an overview of Cyren, a cybersecurity company, and its role in the rapidly growing Internet of Things (IoT) market. It highlights the increasing importance of cybersecurity, noting that many businesses lack plans for emerging threats, and stresses the necessity for device manufacturers to implement security measures. Cyren offers a range of cybersecurity solutions and emphasizes the need for protecting IoT devices through real-time analysis and cloud-based services.

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24 March 2015 © 2014 CYREN Confidential and Proprietary
CYBERSECURITY OF THINGS
A PRACTICAL LOOK AT THE INTERNET OF THINGS AND CYBERSECURITY
Christian Milde
Sales Director – DACH

2. © 2014 CYREN Confidential and Proprietary
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FRISK with
 Frisk founded 1989 (Iceland)
 2012 Acquired by Commtouch (CYREN)
 First engine which used heuristic
technologies
 The only company which not had to buy
other engines
ABOUT CYREN = FOUNDATION OF 3 COMPANIES
 1991 Founded
 2010 Acquisition of Command AV
 2012 Acquisition of FRISK
 2012 Acquisition of Eleven
 2014 CYREN renaming
 Founded 2001
 eXpurgate email security, used by
over 45,000 companies
 dominating email security in
Germany with 60% market share
 Processing more than 1 billion
emails per day in Germany

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©2015. CYREN Ltd. All Rights Reserved. Proprietary and Confidential.
CYREN POWERS THE WORLD’S SECURITY
Our Cyber Intelligence is the security foundation of many of the world’s
largest and most influential information technology and Internet brands.

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© 2015 CYREN Confidential and Proprietary
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IOT MARKET

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©2015. CYREN Ltd. All Rights Reserved. Proprietary and Confidential.
THE INTERNET OF THINGS IN 2020 - ACCORDING TO GARTNER
 Over 25 BILLION IoT devices
 Less than 5% of IoT connections will go
through SIM-based, M2M cellular services
 Over a quarter billion connected cars with
automated driving capabilities
 900 Exhibitors at CES 2015 were
manufacturers of IoT devices
 Today‘s hype will be mature within 5 years

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Q&A FROM OUR CUSTOMERS

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STATISTICS
 Cybersecurity is the fastest growing risk for any business
 While 73% of businesses don‘t have a plan for upcoming threats
 Our analytics show Germany is the prime market for botnet origin
email harvester with 73% followed by China with only 9%!
Source: Allianz

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© 2015 CYREN Confidential and Proprietary
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CYBERSECURITY
OF THINGS

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IOT CYBERCECURITY BASICS
 Device manufacturer must use:
 Secure boot
 Code hardening
 Access control
 Device authentication
 Secure provisioning
 Despite this, devices will still be hacked…
 Poor Password Protection
 Firmware Exploit— hack in Firmware
 Bugs and Vulnerabilities at the access or
programming code

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APPLIED CYBER INTELLIGENCE IS THE WAY FORWARD
APPLICATION
Policy, Enforcement, Logging,
Alerting, Reporting
ANALYSIS
RPD, Heuristics, Signature, Human, etc.
DATA
17 BILLION transactions per day
SENSORS
500 THOUSAND points of presence,
protecting 600 MILLION users
UserValue
SECURITY
Applied
Cyber Intelligence
INSIGHT
Cyber Intelligence
Pre-Compromise Compromise Post-Compromise
Reconnaissance Weaponization Delivery Exploitation Installation Command
& Control
Actions
on Target
Stop the Cyber Kill Chain

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CYREN BY NUMBERS
Inspection
Detection
Collection
SPEED, ACCURACY, AND REAL-TIME INSIGHT

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©2015. CYREN Ltd. All Rights Reserved. Proprietary and Confidential.
Data Collection
Data Analysis
Solutions
Consumption
Cyber Feeds Software Development Kit Software as a Service
Products
- Advanced Malware dataset
- Advanced Phishing dataset
- Zero-hour threats
- IP Reputation dataset
- URL Categorization DB
- IP Reputation
- Antispam SDK
- Antivirus SDK
- URL Categorization SDK
- Web Security
- Email Security
Predictive / reputational data
Zero Hour Threat Detection
Local and global threat patterns
HTTP / IP Categorization
0% 20% 40% 60% 80% 100%
HTTP
SMTP
IP
DNS
CYREN’S INTELLIGENCE

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FLEXIBLE DEPLOYMENT OPTIONS
 99% queries answered via local cache
 Compatible with most Operating Systems
 For devices which regularly contact outside
networks
 100% of queries are directed to the cloud
from device
 For devices which rarely contact outside
networks and with low resources
Cyber Threat Protection
WebSecurity
OUTBOUND  Botnet C&C Traffic, Malicious URL / IP, Spam
Virus, Adware, Spyware, Malicious Scripts, Emails  INBOUND

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PLACING CYBERSECURTY OF THINGS
1. Device Communication Analysis
2. Real time inspection in
GlobalView Cloud
3. Detect communication to
malicious IP, URL, etc.
4. Notify device / manufacturer for
reset or remediation
3
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JOIN AND WIN WITH US
Improved End-User
Satisfaction
Increased
Revenue
Product
Differentiation
Sales,MarketingandTechnical
Support
CYREN helps you satisfy your
customers’ needs, ensuring
their users are protected on any
device, from any location.
Be the first to market
with best-of breed Internet
security technology.
CYREN ensures you have
everything you need to support
your sales model.
Our products are easily
integrated to ensure
cost-effectiveness, scalability,
and momentum.

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© 2015 CYREN Confidential and Proprietary
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BE SAFE, FEEL GOOD.
You can also find us here:
www.CYREN.com
twitter.com/cyreninc
linkedin.com/company/cyren
Christian Milde
Sales Director - DACH
+49 1520 1647 213
christian.milde@CYREN.com