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SMART-O - the most advanced automotive engine oil (sump) drain plug
The advanced drain plug program by RapidFix Industrial introduces a unique intelligent drain plug featuring an innovative O-ring that expands upon contact with engine oil, providing safe sealing and anti-vibration functions. This technology reduces the risk of oil leaks, damage to oil pans, and ensures easier installation with lower torque requirements. The program offers a comprehensive solution to improve user experience, reduce environmental impact, and enhance customer retention through greener automotive products.
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SMART-O - the most advanced automotive engine oil (sump) drain plug
- 1. Advanced Drain PlugProgram Copyright © 2012 Rapidfix Industrial
- 2. The smart solution…. TheIntelligent Drain Plug SPECIAL O-RING FEATURE: o Safe sealing function: O-ring expands upon contact with engine oil, high-performance seal o Anti-vibration function: O-ring generates higher prevailing torque and counteracts self-loosening caused by vibration o Thread guard: less torque needed, safe sealing at normal torque to reduce wear on oil pan thread o Reduced Inventory: safe sealing at normal torque to reduce wear on oil pan thread o ECO-protection: reduces oil leakage into environment -robust design -safe for re-use. o Patented internationally: unique US originated technology, unique
- 3. Risk of Oilpan and Oil Drain Plugs Negligent installation, loss of plug, sudden oil loss, engine damage Stripped threads and damaged oil pan Over-torqued plug damaged oil pan Stripped threads Stripped threads Result: increased risk of oil leakage and damage to other parts Oil stains Oil leaks Oil leakage from oil pan ? Forget to torque drain plug Replace damaged oil pan!! Oil stains on driveway & roads oil pan = 200 – 400 US$ Drain plug falls out Plug is still loose!!! Customer drives off… Sudden oil loss oil leak Engine Replacement
- 4. Negative Publicity 1,820,000 searchresults for ‘oil drain plug leak’ (15-6-2011) and numerous of detailed consumer reviews in Google
- 5. Unique O-ring system Fail-safemechanism oil drip Potentially leaking out of oil pan O-ring expansion o Special material technology o Self-expands by ~ 10% upon contact with oil Oil pan thread Oil pan SMART-O plug insertion Image show plug with O-ring being inserted into oil pan where leaks normally occur Copyright © RapidFix 2009
- 6. Test: SMART-O resistsextreme vibrations SMART-O vs. regular OEM plug http://v.youku.com/v_show/id_XMTY0NjA4MzYw.html See the testing video sequence online: http://www.youtube.com/watch?v=nYKVdaaUc_c
- 7. – 17 plugscover over 90% of market F1 R6 R3 R20 R4 R5 R1 F3 R11 R16 S18 R23 S13 R21 R22 Find right plugs for 30,000+ vehicles: http://www.smart-o.info/partsearch R9 R24 Audi Acura Alfa Romeo BMW Buick Cadillac Chevrolet Chrysler Citroen Dacia Dodge Eagle Ford Fiat GMC Honda Holden Hummer Hyundai Infinity Isuzu Jeep Jaguar Land Rover Lexus Mazda Mercedes Mercury Mitsubishi Nissan Oldsmobile Opel Plymouth Pontiac Porsche Renault Saab Saturn Scion Subaru Suzuki Skoda Toyota Vauxhall Volkswagen Volvo
- 8. marketing SOP packages Packing code: SC3 SC3A12 Assortment (steel case) Small case, config A with 12 different plugs, SC1 SC1 B17 Assortment (steel case - large) Large case, config B with 17 different plugs, PB1 PB1 BB25 Default plug wrapping (not a selling unit) Refill box = 25 pcs SOP (to refill SC assortment cases) BP1 BP1 SB16 Blister pack (retail) = 1 pc SOP Box of retail plugs = 16 pcs SOP
- 9. Corporate Social Responsibility Automotivesolutions must be “greener” o More companies are expected to be “environmentally engaged” o Consumer awareness of “greener” products and companies is increasing o “Greener” automotive products seen as having big impact on climate change: ECOFRIENDLY? Sources: The Climate Change Group Report 2008
- 10. Regular plug vs.SMART-O Disadvantages – advantages Regular Oil Drain Plug - disadvantages SMART-O® plug - advantages Basic sealing function - prone to oil leaks and drips Could loosen if not tight Easy to mix up with similar plugs (cross-threading risk) Prone to overtorquing to make sure it seals Extra cost for gasket - replace each time Plain-looking, basic commodity item Vast range, difficult to manage Higher price for basic OEM plugs with no special features X X Super-safe sealing performance Anti-vibration function – extra safety Head marking = easy identify the right plug (thread guard) Maintains sealing function at lower torque due to O-ring Permanent O-ring seal, re-usable multiple times Branded product, attractive packaging and marketing Easy to manage, advanced program, reduced inventory Equal or even lower cost than OEM plugs Added-protection in case of worn out oil pan Increased repair order, up sell customer – extra profit Comprehensive program: measurement gauge, assortment kits, product guides, wall poster guide, training videos, POS displays Improved user experience – reduced risk of oil leaks ECO-friendly – green marketing to end-users X X X
- 11. advantages INCREASE PROFIT PER REPAIRORDER INSURANCE LIABILITY RISK + EXPENSES ENGINE + OIL PAN PROTECTION ENGINE + OIL PAN DAMAGE SERVICE + SAFETY HUMAN ERROR + SERVICE TIME CUSTOMER RETENTION CUSTOMER COMPLAINTS POSTIVE COMPANY IMAGE NEGATIVE SERVICE EXPERIENCE ECO-PERFORMANCE OIL LEAKS INTO ENVIRONMENT EFFICENCY INVENTORY COSTS REDUCE
- 12. www.smart-o.info SMART-O is manufacturedby Rapidfix Industrial www.rapidfix.info marketing@rapidfix.info Tel: 86-21 5465 3298