Smart marketing in Moldova
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The document discusses marketing strategies and campaigns in Moldova. It provides information on consumer behavior and preferences in Moldova, highlighting that Moldovans rely heavily on peer recommendations and prior experience when making purchase decisions. It also notes that social media platforms like Odnoklassniki and Facebook each have around 19% of users in Moldova. The document evaluates several advertising campaigns in Moldova and provides tasks for students to analyze marketing objectives, consumer research, and successful campaigns.
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If you are not thinking of investing in Mobile Apps Development right now, you probably 10 steps behind your competitors. Ignoring Mobile apps market won’t help you anymore, it is the perfect time to capture your prospects through your own App. Find out why you should invest in Mobile Apps Development.
Why you should invest in mobile apps development?
The document discusses why 68% of businesses are investing in mobile app development. It notes that 32% of Target customers and 68% of mobile app shoppers access company details and make purchases via mobile apps. Investing in mobile apps development allows businesses to reach a global audience, improve customer engagement, outdo competitors with innovative apps, and study customer data in real-time to increase ROI and revenue. The document is from eLuminous, a mobile app development company established in 2002 that provides services like web development, mobile apps, website design, and social media marketing through a team of over 50 developers.
IBAT eMarketing
This document discusses the future of e-marketing and how marketing has changed from traditional methods to digital marketing. It notes that Ireland has high internet usage and online spending is expected to increase significantly by 2020. The ways people shop has also changed, with more research done online through various stages of the purchasing funnel. E-marketing utilizes tools like search engine optimization, social media, email marketing, and online advertising to target customers. Measurement of digital marketing campaigns allows optimization based on analytics. The future will see a blend of e-marketing and traditional methods for highest impact.
IREU Top500 Mobile and Cross-channel Report @ 2016
In this second IREU Top500 Performance Dimension Report, we focus squarely on mobile and cross-channel retail. One device, in particular, has transformed this area: the smartphone. We explore how retailers are using mobile in their business models as they trade at scale in this continent, and we investigate how the use of mobile varies between markets.
Authors: Mark Pigou
Topics: Mobile Commerce, Ecommerce Strategy
Industry: Retailer / Brand - Other Goods
Publication date: 9 December 2016
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- 1. Business for Youth SMART Markering in Moldova– Magenta Consulting Study Case By Daniela Munca, PhD
- 2. What do these products have in common?
- 3. Why do people buy these products?
- 7. All businesses need to set objectives for themselves or for the products or services they are launching. What does your company, product or service hope to achieve?
- 10. Research the LOCAL market !!!
- 14. According to Magenta …
- 15. Task 2 What influences Moldovan consumers’ choice most of all? (2 factors)
- 22. Advertisement characteristics most appreciated by the Moldovan public.