1. SMART CITY BIKANER : INFORMATION MEMORANDUM
! !
Integrated Township at Karmisar,
Bikaner, RJ, INDIA
INFORMATION
MEMORANDUM
PRIVATE CIRCULATION ONLY Page ! of !1 15
2. SMART CITY BIKANER : INFORMATION MEMORANDUM
! !
TABLE OF CONTENTS
PROJECT: SMART CITY BIKANER 3
EXECUTIVE SUMMARY 3
SMART CITY VISION 4
LAND PARCELS 5
SITE VIEWS 6
BIKANER REGION 7
LOCATION 7
ENVIRONMENT 7
CONNECTIVITY 8
DEMOGRAPHICS 9
MACRO-POSITIONING 9
TOURISM CIRCUIT 10
TOWNSHIP COMPONENTS MATRIX 11
DEMAND DRIVERS 12
COMPETITION MAPPING & FORECASTING 12
PHASING STRATEGY 12
SWOT ANALYSIS 12
DPR 13
PROMOTERS 14
CONTACT 15
PRIVATE CIRCULATION ONLY Page ! of !2 15
3. SMART CITY BIKANER : INFORMATION MEMORANDUM
! !
PROJECT: SMART CITY BIKANER
EXECUTIVE SUMMARY
Key Features Details
Project Type Self Sustainable Integrated Township with adherence to URDPFI
Guidelines
Location Karmisar Village, Bikaner, RJ, INDIA
Land Area 2520 Acres
Land Character Flat Arid Land (Under Seismic Zone III as per GSI Records)
Ownership Freehold
Estimated BUA 40 Million Sft.
Status Under Conceptualisation
Target Population 100000 (possible qualification for Class-B/C Municipality Status)
Consultants Globally Reputed Firms
Asset Classes Full Spectrum: Residential, Retail, Commercial, Social
Infrastructure, Education, Healthcare, Industrial, Public Utilities
and Infrastructure
Finance Promoters Equity backed by Private Equity, Term Loans, VGF
and Renewable Energy Subsidies
Infrastructure Energy Efficient Equipments, Smart Utilities Metering, Common
Ducting, 3D Mapping GIS for all services.
PRIVATE CIRCULATION ONLY Page ! of !3 15
4. SMART CITY BIKANER : INFORMATION MEMORANDUM
! !
SMART CITY VISION
Smart City Project at Bikaner, RJ, INDIA - is a state of the art 700 Acre Integrated Township - a Greenfield
Opportunity set to be a sustainable development by way of various inter-relational asset classes and activities
that complement each other. The township will feature all requisite benchmarks as per the Ministry of Urban
Development for qualifying as an approved Smart City project. Aligning to the Government of India’s SMART
CITY Vision, the township is set to have four elementary characteristics.
PRIVATE CIRCULATION ONLY Page ! of !4 15
5. SMART CITY BIKANER : INFORMATION MEMORANDUM
! !
LAND PARCELS
PRIVATE CIRCULATION ONLY Page ! of !5 15
Cluster
Developments
Characteristic Area Status
1 Karmisar, West of
Bikaner near Jaisalmer
Road
Residential 20 Acres Re-configuration necessary
2 Vrindavan Gardens Integrated
Township
300 Acres expandable to
800 Acres
Re-configuration Masterplan
necessary necessary
3 Shivbari, next to
Housing Board Site
Residential &
Hospitality
700 Acres (500+200) Masterplan necessary
4 Gajner, , 4 Km from
RIICO
Industrial 500 Acres expandable to
1000 acres
Available for Development,
Masterplan necessary
6. SMART CITY BIKANER : INFORMATION MEMORANDUM
! !
SITE VIEWS
PRIVATE CIRCULATION ONLY Page ! of !6 15
7. SMART CITY BIKANER : INFORMATION MEMORANDUM
! !
BIKANER REGION
Bikaner is a historical city and the the administrative headquarters of Bikaner District in the northwest of the
state of Rajasthan in northern India. The city still retains a lot if its medieval charm in its flavour of architecture,
craftsmanship, cuisine and people.
LOCATION
It is located 330 kilometres from the State Capital Jaipur, Bikaner falls as a significant place-mark within the
heritage tourism circuit of Rajasthan.
ENVIRONMENT
Almost 90% of the total annual rainfall is received during the southwest monsoon, which enters the district in
the first week of July and withdraws in the mid of September. As the district lies in the desert area, extreme of
heat in summer and cold in winter is the characteristic of the desert. Both day and night temperature increases
gradually and reaches their maximum values in April, May and June. The temperature varies from 48 degree in
summer to 1 degree in winter. Atmosphere is generally dry except during the monsoon period. The humidity is
highest in August with mean daily relative humidity is 71% in the morning and 52% in the evening.
PRIVATE CIRCULATION ONLY Page ! of !7 15
8. SMART CITY BIKANER : INFORMATION MEMORANDUM
! !
CONNECTIVITY
There is an under construction domestic
airport at Nal 14 km from city, that poses to
enhance Air-Connectivity of Bikaner with
major Indian metros. Bikaner is well
connected by Highways with all major
tourist centric cities in Rajasthan within an
average of only 4-5 Hours and travel time to
Delhi is only 8 Hours by road.
PRIVATE CIRCULATION ONLY Page ! of !8 15
Cities Distances Connectivity Travel Time
Delhi 450 Kms RJ SH6 8 Hours
Jaipur 350 Kms NH11 5 Hours
Jodhpur 250 Kms NH 89 and NH65 4 Hours
Udaipur 490 Kms NH8 8 Hours
Jaisalmer 330 Kms NH15 5 Hours
9. SMART CITY BIKANER : INFORMATION MEMORANDUM
! !
DEMOGRAPHICS
Bikaner City currently has a population of 647804, with the district population being 2,367,745.
!
MACRO-POSITIONING
Bikaner district is located in the north-western part of Rajasthan and encompassed between north latitudes
27°11’ to 29°03’ and east longitudes 71°52’ to 74°15’ covering geographical area of 30247.90 Sq. kms. It is
bounded on the north by Ganganagar District, on the east by Churu and Nagaur Districts, on south by
Jodhpur and Jaisalmer districts and on the west by International border with Pakistan. It is administratively
divided into five blocks namely Bikaner, Nokha, Lunkaransar, Dungargarh and Kolayat. The district has one
municipal council, 219 Gram panchayats and 889 Villages.
PRIVATE CIRCULATION ONLY Page ! of !9 15
10. SMART CITY BIKANER : INFORMATION MEMORANDUM
! !
TOURISM CIRCUIT
PRIVATE CIRCULATION ONLY Page ! of !10 15
11. SMART CITY BIKANER : INFORMATION MEMORANDUM
! !
TOWNSHIP COMPONENTS MATRIX
Asset Class Allocatio
n %
Area
in
Acres
Target
Population
Description Stakeholders
Residential 33% 230 80000 Mass Housing: HIG, MIG, LIG
EWS Housing
Dormitory
Residents Club with modern amenities
Retail Clientele
Retail &
Commercial
7% 50 3500 Conventional Retail with focus on Wedding Business: Fashion
& Designer Boutiques, Jewellery Store
BFSI Offices
Multiplex
Automobile 3S (Sales Service Spares) Outlets
Retail Operators
Events Arena 3% 20 2000 Events Ground, Exhibition Hall, Convention Centre, Banquet
for Weddings, Seasonal Events, Cultural Programmes with
support Infrastructure like Management Office, Concierge,
Parking, Domiciliary Facilities and Professional Housekeeping
Township SPV
Industrial 10% 70 1000 Dedicated Zone for Film Shooting with PEB Structures with
support Infrastructure like Management Office, Parking,
Domiciliary Facilities and Professional Housekeeping
Township SPV
Hospitality 1% 5 1000 Built to Suit opportunities for 500 Key Star Category Heritage
Themed Hotel
Township SPV
and Hospitality
Operators
Healthcare 1% 10 2000 Built to Suit opportunities for 1000 Bed Speciality Hospital Township SPV
and Healthcare
Operators
Tourism
Centre
1% 5 300 Facilitation Centre for Tourism Promotion
Arts & Crafts Village
Tourism
Department of
Rajasthan
Education 2% 15 1500 Built to Suit opportunities for Primary and Secondary Level
Schools, Management, Engineering, Vocational Training
Institutes etc.
Respective
Players in
Education
Sector
Infrastructure 36% 250 700 Landscaping, Internal Roads, Township Management Office,
Fire Station, 11/33 KVA Electricity Substation, STP, DSWM,
Renewable Energy Generation Zones
Township SPV
Public
Utilities
3% 23 4000 Transport interchange, Police Station, Petrol Pumps,
Municipality Office, Court, Municipal Services viz. Garbage
Sorting and Waste Disposal Processing Zones. Heavy Vehicles
and Heavy Equipment Parking.
Transport
Operators
Total 100% 701 100000
PRIVATE CIRCULATION ONLY Page ! of !11 15
12. SMART CITY BIKANER : INFORMATION MEMORANDUM
! !
DEMAND DRIVERS
COMPETITION MAPPING & FORECASTING
While the Project is of a large magnitude, it shall be developed in phases that will be spread over a period of
10 years. During the period competitive activities in and around the influence areas may pose as a challenge.
Hence it become imperative to identify available land parcels and existing developments in an around the
township and in the influence areas beyond so that corrective approaches can be taken either by aggregating
them into the project or strategising our approach to mitigate their effects.
PHASING STRATEGY
Due to the magnitude of the project and the absorption capacity, we envision the township to grow organically.
The current planning will undergo changes and area allocations to various asset classes, while the
infrastructure and utilities capacity may remain more or less constant. This will also make the project
responsive to future trends and mitigate risks and debt servicing costs.
SWOT ANALYSIS
Demand Category Details
Captive Demand from Bikaner City Bikaner City has a population 647804 as per official census report
for 2011 which will have its share of captive demand
Peripheral Demand from nearby Cities and Districts falling under
the influence areas of the township
Demand from significant Cities like Jaisalmer, Jodhpur and Jaipur
Second Home & Holiday Destination from native Bikaneris from
across India and International
Demand from aspirational clientele who are native to Bikaner
Destination Events Venue for Social Events like Weddings and
Festivities
Transient Population that will occupy the township seasonally
during events
Social Infrastructure and Entertainment Hub for Bikaner City Demand from domiciles of Bikaner who would be visiting the
township for availing services
Heritage Tourism Destination for the Region Transient Population that will occupy the township during Tours
and Events
Strengths Weaknesses
Opportunities • First Mover Advantage Greenfield Project
• Model Trendsetting Smart City
• Strong Demand Drivers
• Dependency on Multiple Stakeholders
• Dependency on Multiple Asset Classes
• Lack of Captive Market
Threats • Intra-City Competitive Risks: Future unregulated
developments in areas neighbouring subject site
• Inter-City Competitive Risks: Jodhpur, Jaisalmer,
Jaipur
• Economic & Regulatory Risks
PRIVATE CIRCULATION ONLY Page ! of !12 15
13. SMART CITY BIKANER : INFORMATION MEMORANDUM
! !
DPR
Detailed Project Report Components
Comprehensive
Masterplan
Planning • State of the Art Integrated Urban Planning
• Architectural Inspiration, Street Life and Heritage Conservation
• Strategy, Reengineering defunct existing Settlement clusters
• Reach Metrics
• Bell Curve Entry/Exit at strategic access points
• Peripheral Circulation that optimise Traffic Flow and prevents usage of external roads that
ensures physical security by preventing public thoroughfare
• Green Certifications:(CII – IGBC, TERI – GRIHA, ECO Mark, BEE – ECBC or equivalent)
Risk Management • Identifying Risk Spectrum: Product, Market, Regulatory, Financial, Environmental
• Multiple Stake Holders identification for Risk Mitigation
Infrastructure • Capacity Estimates on Power, Drainage, Water Supply, Fire Safety and other Utilities
• Cost of Power Distribution Lines, Water Supply, DSWM, Fire Safety etc.
• Inventory of Assets
Phasing Strategy • Organic Phasing with Comprehensive Capacity oriented Planning
• Preparation of Internal and External Timeline
Sustainability Socio-Economic • Economic Activity oriented Township with Cohesive Asset Classes
• Identifying Social Infrastructure
• Socio-Economic bearing on existing old city
Encironmental • Spatial Impact Assessment
• Energy Efficient Equipments, Smart Utilities Metering, Renewable Power Generation
• Zero Effluent Discharge: STP, DSWM.
• Heritage Conservation
• EIA
Asset Class Area
Allocation
Residential • Luxury Housing for Premium Clientele
• Affordable Housing
• EWS & Domiciliary Facilities for service class
Commercial • Tourism Centric Retail Arena
• Commercial Center
Recreation • Club House, Events Arena, Sporting Facilities
• Tourism Centric attractions: Arts & Crafts Village, Heritage Themed Eateries, Parking and
Tourism Facilitation Centre
Hospitality • Hospitality Based events destination: Hotels, 'assisted' Events Venue for Seasonal
Celebrations and Festivities
Industrial Facilities for Film Shooting and assisting infrastructure
Public Utilities Educational Institutions, Healthcare Facilities, Fuel Bunks, Police Station, Bus Interchange,
Heavy Vehicles Parking, Township Management Office, Internal Roads, Public Walkways,
Green Verge, Urban Forestry, Water Bodies, Electricity Substation and Distribution Rooms.
Execution Finance • Promoters Equity and Exit Strategy
• Financial Modelling: D/E Ratio, IRR, Cash Flow Statement, Taxation implications
• Cost/Benefit Analysis of Various Capital Intensive Technologies
• Township Management Business Modelling
Township
Management
• Municipal Affairs & Institutional Framework for City Governance
• GIS Based e-Governance
• ICT and SCADA (Supervisory Control and Data Acquisition) Implementation
• Disaster Response System
PRIVATE CIRCULATION ONLY Page ! of !13 15
14. SMART CITY BIKANER : INFORMATION MEMORANDUM
! !
PROMOTERS
BBA Group is an real estate development and investment group, headquartered and registered in Kolkata,
West Bengal, India. Through its associated undertakings, the Group is interested in/develops/ manages a
portfolio of real estate assets, predominantly located in India.
The promoters having experience for more than 30
years. Under the vision and leadership of our founder
director - Mr. Arun Bhuwalka, the group has build a
strong network with renowned contractors, architects
and engineers of repute for all its future projects.
The Group has established significant local market
expertise of the geographies the Group operates, and
leverages knowledge of real estate prices, sale prices
and rental levels in the relevant markets to assess and
venture into investment and execution opportunities.
BBA Group has young and dynamic minds at work and is diversifying into Macro-Urban Developments
through Integrated Developments and Smart Cities in emerging markets across India.
MANAGEMENT
MANAGING DIRECTOR - Mr. Arun Kumar Bhuwalka
Mr. Bhuwalka is a commerce graduate with over 30 years of experience in the field of real estate development and other allied activities. A
visionary and a progressive thinker with entrepreneurial acumen, he believes in commitment to quality and industry best practices.
DIRECTOR - Mr. Anil Asopa
Mr. Asopa is a has over 12 years of entrepreneurial experience in the field of real estate development in the State of Rajasthan. He has
been in the field of aggregating Land Banks for large format projects many of which are approved under UIT (Urban Improvement Trust)
Bikaner.
DIRECTOR - Mr. Satya Narayan Agarwalla
Mr. Agarwalla is a Commerce Graduate from university and having good experience in Production, Promotion and Scientific Research.
He is the promoter of Priya Food Products Ltd., a renowned bakery brand in the eastern region of the country.
DIRECTOR - Mr. Mahabir Banka
Mr. Banka is an MBA from NMIMS, Mumbai & Commerce Graduate from, Kolkata. He worked as an associate analyst in CTS/UBS.
Since June 2011, he is associated with the real estate business.
INDUSTRY AFFILIATIONS
PRIVATE CIRCULATION ONLY Page ! of !14 15
15. SMART CITY BIKANER : INFORMATION MEMORANDUM
! !
CONTACT
TIRTHANKAR BASU
Project Head - SMART CITY Bikaner
BBA Infrastructure Ltd.
Registered Office: AJ 79, Sector II, Salt Lake City,
Kolkata, West Bengal 700091. INDIA
M: + 8585898252 | F: + 913340720113 |
E: urbanalitics@gmail.com | www.bbagroup.co.in
Disclaimer: Information contained in this document is intended to entice interest in prospective clients, investors, consultants on the subject development.
Illustrations, references, charts, diagrams in this document are descriptive and necessitated in comprehension and interpretation of the envisaged
development by the intended recipient and provided in pure confidence that no part of this document or whole thereof or the information contained herein
shall be reproduced or divulged beyond reasonable parameters. Due conscience has been applied such that this disclosure does not amount to any harm,
intellectual, competitive or significant whatsoever and is not directed towards any action, direct or indirect, that may harm the corporations or their clients/
associates, to which the information(s) may relate to. This is not an offer document committing any form of transaction, engagement whatsoever. When in
doubt, the intended recipient is advised to solicit Third-Party Contacts, Press Releases, Perspectives, Photographs, Excerpts from Reports, Marketing
Communications, Regulatory Notifications etc. in relation to the projects/assignments for substantiation of the information contained herein, before making
any decision. This document exhibits features and facilities of the envisaged development which are conceptual in nature and are subject to change without
prior notice.
PRIVATE CIRCULATION ONLY Page ! of !15 15