The article summarizes recent developments in internet marketing:
- Google updated its AdWords algorithm to favor ads that utilize extensions like sitelinks.
- Google is improving customer service while Facebook customer service remains difficult to access.
- Instagram is introducing newsfeed ads, using Facebook data to target ads.
- In Australia, Bing and Yahoo will no longer have an advertising alliance, with Yahoo moving to Google.
- Mobile shopping is increasing, with more purchases made on phones and tablets.
This document provides a 6-step blueprint for small businesses to improve their search engine rankings and drive leads through search engine optimization (SEO) and pay-per-click (PPC) advertising. The 6 steps are: 1) Claim and clean up online listings; 2) Increase credibility through link building; 3) Ditch keyword stuffing and build quality content; 4) Maximize PPC advertising or lose business; 5) Optimize for mobile or lose customers; 6) Refresh keywords and use ad extensions. Following these steps can help small businesses get their listings high in search results and attract more customers.
Here are the key points about Steven Essa's webinar business model:
- Steven has generated over $20 million in sales through webinars for his clients and own businesses.
- He prefers the "show and tell" webinar model where he demonstrates a product or service and then pitches it at the end.
- For lower priced products ($30-300), 60 minute webinars work well but for products over $1,000, 90 minute webinars are generally needed.
- Other models he uses include interviewing experts to build his list and authority in his niche.
- The live engagement of a webinar allows for higher conversion rates than other online marketing methods
nvesting in voice search optimization will, without a doubt, offer a progressive and safe investment for your ad campaign and marketing strategy or business.
A recent study found that choice search in eCommerce results in $1.8 billion in Amazon revenue. And researchers predict that this number will increase by up to $40 billion by 2022.
This interview summarizes the business journey and lessons of James Schramko, an Australian internet marketer who has generated millions in online profits. Some key points:
- James was able to apply learnings from traditional business like dealership management to internet marketing, transferring fundamentals of management, marketing, and understanding numbers.
- Early on, James approached internet marketing as a hobby but got inspired by success stories and knew the potential was there to learn.
- James stresses the importance of systemization and documentation to create leverage and allow the business to scale. Having simple, reliable systems frees up time.
- Projection of workloads and staffing needs allows James' business to stay ahead of growth and avoid being
This document provides a guide to local SEO. It discusses setting up and optimizing Google My Business and Bing Places listings. It also covers keyword research tactics specific to local SEO, including using the Google Keyword Planner and analyzing competitors. The document emphasizes targeting location-based keywords that include the name of the local area to optimize for nearby customers.
The document provides background information on affiliate marketing and discusses some key aspects of setting up a successful affiliate marketing system. It can be summarized as follows:
1) Affiliate marketing involves partners or affiliates promoting and driving traffic to a company's products or services in exchange for compensation, usually a commission on sales or leads generated.
2) Setting up a basic website focused on a particular topic, securing your own domain name, and establishing contact details like an email address are important initial steps for an affiliate marketing business.
3) Popular affiliate networks like ClickBank, PayDotCom, and ShareASale provide tracking and payment processing tools to help affiliates monitor sales and earnings from their promotions.
What www.OnlineSabah.com can do for your local business. We connect you to your target market in Kota Kinabalu, Sabah. We build business connections for your business.
This document provides a 6-step blueprint for small businesses to improve their search engine rankings and drive leads through search engine optimization (SEO) and pay-per-click (PPC) advertising. The 6 steps are: 1) Claim and clean up online listings; 2) Increase credibility through link building; 3) Ditch keyword stuffing and build quality content; 4) Maximize PPC advertising or lose business; 5) Optimize for mobile or lose customers; 6) Refresh keywords and use ad extensions. Following these steps can help small businesses get their listings high in search results and attract more customers.
Here are the key points about Steven Essa's webinar business model:
- Steven has generated over $20 million in sales through webinars for his clients and own businesses.
- He prefers the "show and tell" webinar model where he demonstrates a product or service and then pitches it at the end.
- For lower priced products ($30-300), 60 minute webinars work well but for products over $1,000, 90 minute webinars are generally needed.
- Other models he uses include interviewing experts to build his list and authority in his niche.
- The live engagement of a webinar allows for higher conversion rates than other online marketing methods
nvesting in voice search optimization will, without a doubt, offer a progressive and safe investment for your ad campaign and marketing strategy or business.
A recent study found that choice search in eCommerce results in $1.8 billion in Amazon revenue. And researchers predict that this number will increase by up to $40 billion by 2022.
This interview summarizes the business journey and lessons of James Schramko, an Australian internet marketer who has generated millions in online profits. Some key points:
- James was able to apply learnings from traditional business like dealership management to internet marketing, transferring fundamentals of management, marketing, and understanding numbers.
- Early on, James approached internet marketing as a hobby but got inspired by success stories and knew the potential was there to learn.
- James stresses the importance of systemization and documentation to create leverage and allow the business to scale. Having simple, reliable systems frees up time.
- Projection of workloads and staffing needs allows James' business to stay ahead of growth and avoid being
This document provides a guide to local SEO. It discusses setting up and optimizing Google My Business and Bing Places listings. It also covers keyword research tactics specific to local SEO, including using the Google Keyword Planner and analyzing competitors. The document emphasizes targeting location-based keywords that include the name of the local area to optimize for nearby customers.
The document provides background information on affiliate marketing and discusses some key aspects of setting up a successful affiliate marketing system. It can be summarized as follows:
1) Affiliate marketing involves partners or affiliates promoting and driving traffic to a company's products or services in exchange for compensation, usually a commission on sales or leads generated.
2) Setting up a basic website focused on a particular topic, securing your own domain name, and establishing contact details like an email address are important initial steps for an affiliate marketing business.
3) Popular affiliate networks like ClickBank, PayDotCom, and ShareASale provide tracking and payment processing tools to help affiliates monitor sales and earnings from their promotions.
What www.OnlineSabah.com can do for your local business. We connect you to your target market in Kota Kinabalu, Sabah. We build business connections for your business.
1. Stuart Davidson provides tips on how to maximize WordPress security and avoid being hacked. He recommends using strong passwords, keeping WordPress and plugins updated, installing security plugins, and limiting login attempts.
2. Behavioral targeting techniques discussed by Jon Miller can help increase email opens and clicks. These include segmenting lists based on past behaviors and interests to send more relevant content. Tracking opens and clicks also provides data to further refine targeting.
3. Humayun Khan shares 8 stress hacks for entrepreneurs including scheduling relaxing activities, minimizing distractions, learning to say no, and focusing on progress not perfection. Practicing these can help boost productivity and work smarter under pressure.
How to get to the top of google in 2020 by letruongan.comAn Le Truong
This document provides an introduction to a book about search engine optimization (SEO) and getting to the top of Google search results. It discusses why the book was written, who it is for, and what kinds of results readers can expect. Case studies are provided of businesses that achieved large increases in traffic, leads and sales by implementing the strategies in the book. The introduction emphasizes that SEO principles are simple at their core and the book aims to clearly explain effective techniques that have been tested in the real world.
Grey Suit Retail provides tools and services to allow businesses to sell more products online through websites, apps, mobile marketing, and social media. Their reseller program allows other companies to private label and resell Grey Suit Retail's services to their own customers. As a reseller, you own the customer relationships, set pricing, and manage billing, while Grey Suit Retail handles the technical implementation and ongoing support. Their services include websites with ecommerce capabilities, mobile marketing, social media apps for Facebook, and analytics to measure results.
This document is a table of contents and introduction for a guide about affiliate marketing. It discusses the basics of affiliate marketing, including how affiliates earn commissions for generating sales or actions like clicks. It emphasizes that affiliate marketing has low startup costs and flexibility. Mistakes to avoid include thinking affiliate marketing is passive, failing to promote affiliate sites, and mismatching site content and promoted products. Overall, the document presents affiliate marketing as a lucrative opportunity but one that requires active effort to succeed.
This document provides information on social media marketing, website management, and content marketing services offered by Premiere Marketing and Consulting. It discusses why social media and websites are important for businesses, and how the company can help manage a brand's online presence through content creation, social media interactions, and search engine optimization. Package pricing is listed for ongoing social media management, website development and maintenance, and full marketing plans.
The campaign focused on five ad groups for Comic Asylum: Comic Books, Card Games, Magic the Gathering, Tabletop Games, and Tournaments. The goals were to achieve a 0.2% click-through rate with focus on Comic Books. The Comic Books ad group performed best, achieving the campaign goals. Future recommendations include focusing AdWords efforts on comics and updating Comic Asylum's website to better reflect comic book inventory and information.
This document discusses how traditional advertising methods are no longer as effective and outlines a new marketing approach using online strategies. It proposes building brand recognition through video content, lead generation with articles and ebooks, and creating raving fans by delivering more than expected. Specific tactics recommended include video creation and distribution, podcasts, article marketing, social media like Facebook pages and Twitter, content like blogs, backlinking, and assigning a dedicated SEO expert. Monthly reporting would track results and suggest improvements.
Affiliate marketing offers several benefits to affiliates (i.e., you), one of which is its ease. Your side of the equation simply involves handling the “marketing” side of building and selling a product—educating customers. You don’t have to worry about the harder tasks, like developing, supporting, or fulfilling the offer.
This document discusses how traditional advertising is outdated and ineffective. It promotes a new approach called "advertising 2.0" using online marketing strategies like video marketing, content creation, social media, and search engine optimization. These tactics aim to generate brand recognition, leads, and raving fans by distributing quality content that positions the company as an industry expert. The document claims this approach can provide metrics on what audiences engage with and how to improve results over time. Services offered include creating various content types, distributing them widely, and monitoring performance with monthly reports.
Instagram still retains its position as the second most used social networking channel (in the U.S.) behind Facebook. For a brand wanting to reach or increase engagement with their audience, there’s a lot of users in one place waiting to meet you.
Deborah Lippmann uses dotmailer's email marketing platform integrated with their Magento e-commerce system to personalize email campaigns and drive sales. Since implementing dotmailer, they have seen a significant increase in email conversion rates and can directly attribute around half of their sales to email activity. Revenue generated from email in November 2014 was over five times that of the previous year. Dotmailer allows them to target customers based on purchase history and behaviors to improve customer intimacy.
This document provides an overview of affiliate marketing. It discusses how affiliate marketing originated as companies sought cost-effective ways to promote products online. Affiliates earn commissions, usually a percentage of sales, when visitors click through affiliate links to purchase products. The document outlines several advantages of affiliate marketing, including low startup costs, flexibility to work part-time, and potential for residual income as affiliate sites gain search engine rankings over time. Overall, the document presents affiliate marketing as a lucrative business opportunity for entrepreneurs.
How industries are impacted by covid 19 and how seo can respondNCSofttech
At a time when brands are having to reduce their campaign spend, there’s one acquisition channel that doesn’t turn off during budget cuts organic search. Although things are currently in a state of major flux, SEO may be more important now than ever.
Don't be a Creep. Digital Marketing Done the Right WayChrisWeaver
My June 2018 presentation for the MAG Scholar Conference (Marketing in Asia Group). Covering the right way to do paid media without creeping out users. It also covers proper content marketing strategies and proper measurement tactics
The document discusses how businesses need to adapt their marketing strategies in 2010 by leveraging various online tools and services. These include optimizing websites for search engines, using social media and video blogging, and implementing analytics to measure performance. It also outlines three online marketing packages that a company offers, ranging from $1,000 to $2,500 per month, to help businesses connect with customers online through an integrated strategy.
affiliate marketing fortune to yourself and deprive your competitors with this book you will discover the topics about introduction to affiliate marketing, how to pick up the products, using pay per click to promote affiliate products, using search engine optimization to sell products as an affiliate.
Top ten reasons to build out your Google My Business page:
1. It's free
2. It helps customers find you
.
.
.
7. Insights, stats, and analytics
8. You can also track traffic
and more.
Yaro Starak is a professional blogger who has turned blogging into his full-time career and lifestyle. He started out running a hobby website about a card game as a student in the late 1990s. This sparked his interest in building websites and online businesses.
He later launched a proofreading business called BetterEdits.com while still in university. This grew to the point where he was making a full-time income with a small team. In 2004, he started blogging about running his proofreading business but found it was a boring topic. He then began blogging more generally about the entrepreneurial journey and lifestyle, which became his flagship website Entrepreneurs-Journey.com.
Over time
This interview discusses strategies for doubling online sales in 2012. The interviewee, Armand Morin, argues that the most effective approach is to focus on conversion optimization before increasing traffic. Creating targeted landing pages that speak directly to specific customer demographics can significantly improve conversion rates compared to a single homepage. Examples given include creating separate landing pages for post-pregnancy women looking to lose weight. This allows optimizing the messaging, design, and advertising for each target group. The interviewee believes this approach can double, triple or quadruple conversions while also lowering advertising costs through improved relevancy.
1. Stuart Davidson provides tips on how to maximize WordPress security and avoid being hacked. He recommends using strong passwords, keeping WordPress and plugins updated, installing security plugins, and limiting login attempts.
2. Behavioral targeting techniques discussed by Jon Miller can help increase email opens and clicks. These include segmenting lists based on past behaviors and interests to send more relevant content. Tracking opens and clicks also provides data to further refine targeting.
3. Humayun Khan shares 8 stress hacks for entrepreneurs including scheduling relaxing activities, minimizing distractions, learning to say no, and focusing on progress not perfection. Practicing these can help boost productivity and work smarter under pressure.
How to get to the top of google in 2020 by letruongan.comAn Le Truong
This document provides an introduction to a book about search engine optimization (SEO) and getting to the top of Google search results. It discusses why the book was written, who it is for, and what kinds of results readers can expect. Case studies are provided of businesses that achieved large increases in traffic, leads and sales by implementing the strategies in the book. The introduction emphasizes that SEO principles are simple at their core and the book aims to clearly explain effective techniques that have been tested in the real world.
Grey Suit Retail provides tools and services to allow businesses to sell more products online through websites, apps, mobile marketing, and social media. Their reseller program allows other companies to private label and resell Grey Suit Retail's services to their own customers. As a reseller, you own the customer relationships, set pricing, and manage billing, while Grey Suit Retail handles the technical implementation and ongoing support. Their services include websites with ecommerce capabilities, mobile marketing, social media apps for Facebook, and analytics to measure results.
This document is a table of contents and introduction for a guide about affiliate marketing. It discusses the basics of affiliate marketing, including how affiliates earn commissions for generating sales or actions like clicks. It emphasizes that affiliate marketing has low startup costs and flexibility. Mistakes to avoid include thinking affiliate marketing is passive, failing to promote affiliate sites, and mismatching site content and promoted products. Overall, the document presents affiliate marketing as a lucrative opportunity but one that requires active effort to succeed.
This document provides information on social media marketing, website management, and content marketing services offered by Premiere Marketing and Consulting. It discusses why social media and websites are important for businesses, and how the company can help manage a brand's online presence through content creation, social media interactions, and search engine optimization. Package pricing is listed for ongoing social media management, website development and maintenance, and full marketing plans.
The campaign focused on five ad groups for Comic Asylum: Comic Books, Card Games, Magic the Gathering, Tabletop Games, and Tournaments. The goals were to achieve a 0.2% click-through rate with focus on Comic Books. The Comic Books ad group performed best, achieving the campaign goals. Future recommendations include focusing AdWords efforts on comics and updating Comic Asylum's website to better reflect comic book inventory and information.
This document discusses how traditional advertising methods are no longer as effective and outlines a new marketing approach using online strategies. It proposes building brand recognition through video content, lead generation with articles and ebooks, and creating raving fans by delivering more than expected. Specific tactics recommended include video creation and distribution, podcasts, article marketing, social media like Facebook pages and Twitter, content like blogs, backlinking, and assigning a dedicated SEO expert. Monthly reporting would track results and suggest improvements.
Affiliate marketing offers several benefits to affiliates (i.e., you), one of which is its ease. Your side of the equation simply involves handling the “marketing” side of building and selling a product—educating customers. You don’t have to worry about the harder tasks, like developing, supporting, or fulfilling the offer.
This document discusses how traditional advertising is outdated and ineffective. It promotes a new approach called "advertising 2.0" using online marketing strategies like video marketing, content creation, social media, and search engine optimization. These tactics aim to generate brand recognition, leads, and raving fans by distributing quality content that positions the company as an industry expert. The document claims this approach can provide metrics on what audiences engage with and how to improve results over time. Services offered include creating various content types, distributing them widely, and monitoring performance with monthly reports.
Instagram still retains its position as the second most used social networking channel (in the U.S.) behind Facebook. For a brand wanting to reach or increase engagement with their audience, there’s a lot of users in one place waiting to meet you.
Deborah Lippmann uses dotmailer's email marketing platform integrated with their Magento e-commerce system to personalize email campaigns and drive sales. Since implementing dotmailer, they have seen a significant increase in email conversion rates and can directly attribute around half of their sales to email activity. Revenue generated from email in November 2014 was over five times that of the previous year. Dotmailer allows them to target customers based on purchase history and behaviors to improve customer intimacy.
This document provides an overview of affiliate marketing. It discusses how affiliate marketing originated as companies sought cost-effective ways to promote products online. Affiliates earn commissions, usually a percentage of sales, when visitors click through affiliate links to purchase products. The document outlines several advantages of affiliate marketing, including low startup costs, flexibility to work part-time, and potential for residual income as affiliate sites gain search engine rankings over time. Overall, the document presents affiliate marketing as a lucrative business opportunity for entrepreneurs.
How industries are impacted by covid 19 and how seo can respondNCSofttech
At a time when brands are having to reduce their campaign spend, there’s one acquisition channel that doesn’t turn off during budget cuts organic search. Although things are currently in a state of major flux, SEO may be more important now than ever.
Don't be a Creep. Digital Marketing Done the Right WayChrisWeaver
My June 2018 presentation for the MAG Scholar Conference (Marketing in Asia Group). Covering the right way to do paid media without creeping out users. It also covers proper content marketing strategies and proper measurement tactics
The document discusses how businesses need to adapt their marketing strategies in 2010 by leveraging various online tools and services. These include optimizing websites for search engines, using social media and video blogging, and implementing analytics to measure performance. It also outlines three online marketing packages that a company offers, ranging from $1,000 to $2,500 per month, to help businesses connect with customers online through an integrated strategy.
affiliate marketing fortune to yourself and deprive your competitors with this book you will discover the topics about introduction to affiliate marketing, how to pick up the products, using pay per click to promote affiliate products, using search engine optimization to sell products as an affiliate.
Top ten reasons to build out your Google My Business page:
1. It's free
2. It helps customers find you
.
.
.
7. Insights, stats, and analytics
8. You can also track traffic
and more.
Yaro Starak is a professional blogger who has turned blogging into his full-time career and lifestyle. He started out running a hobby website about a card game as a student in the late 1990s. This sparked his interest in building websites and online businesses.
He later launched a proofreading business called BetterEdits.com while still in university. This grew to the point where he was making a full-time income with a small team. In 2004, he started blogging about running his proofreading business but found it was a boring topic. He then began blogging more generally about the entrepreneurial journey and lifestyle, which became his flagship website Entrepreneurs-Journey.com.
Over time
This interview discusses strategies for doubling online sales in 2012. The interviewee, Armand Morin, argues that the most effective approach is to focus on conversion optimization before increasing traffic. Creating targeted landing pages that speak directly to specific customer demographics can significantly improve conversion rates compared to a single homepage. Examples given include creating separate landing pages for post-pregnancy women looking to lose weight. This allows optimizing the messaging, design, and advertising for each target group. The interviewee believes this approach can double, triple or quadruple conversions while also lowering advertising costs through improved relevancy.
Tạp trí Internet Marketing Số 06 Nov-Dec 2011Nguyễn Văn Mạnh
This document provides an overview of recent developments in internet technology and the business world from November/December 2011. It discusses the release of the iPhone 4S instead of the anticipated iPhone 5, the introduction of Siri personal assistant on iPhone 4S, Steve Jobs' passing, the launch of Amazon Kindle Fire tablet, and features of Apple's iOS 5 including Newsstand, Twitter integration and iCloud. It also covers Google Wallet mobile payment system and provides an interview with expert internet marketer Brett McFall about his career path and advice for online business owners.
The document provides an overview of recent developments in internet marketing and ecommerce. It discusses the growth of social media and its increasing relevance for brand management. It also covers the rise of online superstores, geo-targeting for more relevant recommendations, remarketing strategies, and Google's continued dominance in search and browsers. The document profiles the success of Surfstitch, an online retailer founded in 2008 that has grown to $30 million in annual sales through strategic partnerships and focus on technology, inventory, and scaling operations.
Here are 3 key learnings Pete Williams discussed about hiring and running an outsourced remote team:
1. Focus on core competencies and outsource non-essential tasks. Hire virtual assistants to handle administrative tasks so you can focus on revenue-generating activities.
2. Develop clear processes and documentation. Thorough onboarding and training materials are essential for remote teams to understand expectations and work efficiently.
3. Use project management software. Tools like Basecamp help coordinate work, track progress, and ensure accountability and transparency across different time zones. Dedicated project managers also help remote teams run smoothly.
Clear communication, setting expectations, and developing systems are important for outsourced teams to work productively regardless of
Giáo trình hướng dẫn sử dụng Microsoft Excel 2010
Chia sẻ bời: Nguyễn Văn Mạnh
Facebook: https://www.facebook.com/nguyenvanmanh2017
Facebook Fan Page: https://www.facebook.com/lamgiau.cachlamgiau
This document summarizes key information from the March 2012 issue of an internet marketing magazine.
In 3 sentences or less:
The issue discusses Facebook launching premium ads that appear in users' newsfeeds, which could drive higher engagement. It also covers Magento surpassing 4 million downloads for its e-commerce platform and Amazon lowering prices for its web-hosted services by 10-42%. Additionally, the issue reports that online ad spending is projected to surpass print advertising for the first time in 2012 in the US.
This document provides a summary of key topics in internet marketing and ecommerce from the July 2013 issue of Internet Marketing Magazine. It includes summaries of:
- Google introducing Dynamic Remarketing which allows ecommerce stores of all sizes to automatically create customized banner ads.
- Facebook simplifying Mobile App Install Ads to make it easier for app developers to advertise and get more installs.
- Terapeak launching a new analytics tool for analyzing historical sales data on Amazon, in addition to their existing eBay tool.
- Internet retail sales in Europe growing 17% in 2012 to $123 billion, with Amazon.com having the largest market share.
- The rise of responsive web design but the editor arguing
The document provides an interview with SEO expert Eric Lancheres discussing his background and expertise in helping websites recover from Google's Panda and Penguin algorithm updates. Lancheres describes how Panda evaluates the overall quality of a website based on factors like user experience, page speed, and content quality. The interview also covers definitions of key SEO terms like quality score and how business owners can determine if improvements have increased their quality score.
This document provides an overview of internet marketing strategies and techniques. It discusses search engine optimization, pay-per-click advertising, social media marketing, email marketing, affiliate marketing, and more. It emphasizes the importance of an integrated online marketing strategy that combines various tools to drive traffic to a website and increase brand awareness. It also notes that internet marketing requires constant attention and refinement to be effective.
This document discusses internet marketing strategies. It provides tips on search engine optimization, pay-per-click advertising, social media marketing, and developing an overall internet marketing plan. It also compares internet marketing to traditional marketing and discusses how businesses can benefit from an integrated online and offline marketing strategy.
Digital marketing provides numerous benefits for those who learn it, including being a trending and futuristic field, being cost-effective, enabling higher conversion rates and better interaction. Learning digital marketing provides insights into market trends, better career opportunities, opportunities for creativity, and the ability to experiment with different strategies. It is also in high demand and relatively easy to learn.
Go Viral is a quarterly search marketing magazine, full of news, interviews, vlogs, blogs and podcasts, as well as four features by our experts. Each issue we look at a certain area of the industry, focusing on the points that matter the most.
A whitepaper from Elon Media Analytics Students. This paper describes some of the benefits of using Google Analytics to plan web content for small businesses.
This document provides a summary of recent developments in internet marketing from the April 2013 issue of Internet Marketing Magazine.
Key highlights include:
- Email service providers are getting smarter at detecting inactive emails and those that haven't been opened in months may get flagged as spam. Marketers need to actively cull inactive emails from lists.
- Google has changed its Adwords policy to now allow bidding on trademarked terms in certain regions like China and Australia.
- Amazon acquired the social reading platform Goodreads, gaining a large social network of book lovers to potentially integrate with Kindle.
- Google is testing same-day delivery through its Google Shopping Express service in partnership with retailers like Target and Walgreens.
- The
Google is expected to double its mobile ad revenues to $5.8 billion in 2012 due to rapid growth in smartphones. Apple launched iBooks Author, a free app that allows anyone to create and publish books for the iPad without coding skills. Too many ads above website content is now being penalized in Google search results according to their new "page layout" algorithm aimed at improving the user experience.
This document provides an overview of internet marketing and affiliate marketing strategies. It includes 10 chapters that discuss topics like the basics of internet marketing, viral marketing techniques, setting up an affiliate marketing system, and affiliate marketing. The document aims to educate readers on different aspects of online marketing and how to promote businesses through the internet. It provides tips and recommendations but also includes disclaimers that the information is for reference only and the author is not liable for any losses resulting from using the content.
Web Marketing In The Age Of Search engines-and-social-mediaBharati Ahuja
The document discusses search engine optimization and social media marketing. It states that both SEO and social media should be used together for effective online marketing. SEO helps to build a long-term online presence through organic search rankings, while social media engagement brings targeted traffic and allows customers to learn about others' opinions of a brand. The key is to create high-quality, informative content that attracts both search engines and social media users.
This document provides information on trends in internet marketing and e-commerce for 2012. It discusses how daily deals sites will likely consolidate, the increasing focus on targeted advertising using personal data, and how Google is expanding its targeting through remarketing ads. It also introduces Pinterest as a rapidly growing social media site popular with females for sharing pictures. The newsletter aims to keep clients informed about new trends to consider for their business and customers.
Google will begin prioritizing mobile-friendly websites in its search algorithm starting April 21, 2015. Most searches are now conducted on mobile devices rather than desktops, so websites need to be optimized for mobile to maintain high search rankings. Businesses that do not make their websites mobile-friendly risk losing up to 50% of potential sales from dropping in search results. Companies are scrambling to create mobile sites before the deadline to keep their online visibility and market share.
Google will begin prioritizing mobile-friendly websites in its search algorithm starting April 21, 2015. Most searches are now conducted on mobile devices rather than desktops, so websites need to be optimized for mobile to maintain high search rankings. Businesses that do not make their websites mobile-friendly risk losing up to 50% of potential sales from dropping in search results. Companies are scrambling to create mobile sites before the deadline to keep their online visibility and market share.
This document provides information on search engine marketing and optimization services. It discusses key topics such as:
- The objectives of internet marketing and how SEO focuses on brand awareness, customer generation and retention, sales conversion, and competition analysis.
- A case study on the potential of internet marketing in Nigeria, highlighting growing internet and mobile usage statistics that indicate opportunities.
- Definitions of search engines, marketing, and how search engine marketing aims to promote websites in search results.
- An overview of common SEO services including on-site optimization, link building, social media marketing, and analysis reporting.
- The differences between organic search results that are earned and maintained longer-term, versus generic results
What are the best ranking strategies to improve a local seo? | SysTab best Lo...SysTab India
The way to boost your local SEO strategy and improve your local search ranking. There are many aspects to the present , so let’s specialize in the foremost critical ones.
Digital Propagation is a new process for improving a website's search engine ranking through advanced SEO techniques. It uses proprietary software tools and human operators to generate new inbound links to keywords without requiring on-page optimizations. This allows websites to achieve high search rankings more quickly than traditional digital marketing. The process involves keyword research, generating keyword feeds for the software, link generation, and operators working to improve the rankings. Benefits include improved brand visibility, reputation management, reaching new markets, and increasing website traffic through top search results.
The document outlines ABC's 2013 marketing plan timeline which includes conducting market research in February, determining their marketing budget in February and March, checking their website analytics and SEO position in February and March, launching social media like Twitter and Facebook in February and March, launching mobile and email marketing in February and March, and implementing best SEO practices on their website.
Similar to Tạp trí Internet Marketing Số 28 - NOV 2013 (20)
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
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Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
Tạp trí Internet Marketing Số 28 - NOV 2013
1. November 2013
JOIN US ON
FACEBOOK
> 9 BEST SEO
PLUGINS
P17
> LANDING PAGE
PAGE DESIGN
P26
ALSO:
THE PERFECT
THANK YOU
PAGE
P33
7 ESSENTIAL
ECOMMERCE
LEARNINGS
FOR 2014
+
> BEHAVIOURAL
MARKETING
P22
COVER STORY:
TRAFFIC AND LIST BUILDING LIKE A PRO
MARK ANASTASI
>> THE ORIGINAL AND BEST INTERNET MARKETING MAGAZINE
DESIGNED SPECIFICALLY FOR THE IPAD, KINDLE FIRE, ANDROID AND THE WEB
P30
2. MEET OUR EXPERT PANEL
Jayson DeMers is the Founder and CEO of
AudienceBloom, an internet marketing firm specializing in
SEO and social media marketing for small to medium-sized
businesses. You can contact Jayson on LinkedIn, Google+, or
Twitter.
Read his article on SEO Plugins on PAGE 17
Speed PPC is software that automates your PPC
campaign building, allowing you to create highly-targeted ad
groups, ads and landing pages in minutes. SpeedPPC doesn’t put
you in a straight jacket. It is powerful and flexible for even the
most complex campaigns.
Read their article on Landing Page Design on PAGE 26
Alexandre Sagala
is an HEC of Montreal graduate,
and has occupied the positions of Director of Internet Product
Manager and Director of Marketing at eFundraising, Reader’s
Digest and Ortivus. He is currently the Vice President of
Marketing and Technological Development at Publipage.
Read his article on Behavioural Marketing on PAGE 30
Theresa Baiocco
is the Chief Marketing Officer at
Conversion Max. She has a Master’s Degree in Marketing from
the University of Colorado in Denver, a Master Certification
in Conversion Optimization from Market Motive, and she’s a
Google AdWords Qualified Individual. She’s also a dog-lover and
a travel junkie.
Read her article on Thank You Pages on PAGE 33
2
internet marketing magazine
november 2013
CONTENTS
4
1Expert
commentary on
what are the big plays
that have recently
happened online and
how they affect you.
8
1From homeless
to millionaire.
Mark Anastasi shares
his success on traffic
and list building in an
exclusive interview
with Internet Marketing
Magazine.
17
1The 9 Best SEO
Plugins That Will
Help Your Blog Rank
Well in Google
22
1Discover the
Seven Essential
eCommerce Learnings
for 2014
26
1Designing a
Landing Page
Google’s QS Algorithms
Will Love
30
1Increase the
relevance
of your emails with
Behavioural Marketing
33
1Discover the
Anatomy of the
Perfect Thank You Page
3. LETTER FROM THE EDITOR
I
f you haven’t got access to the member’s area please feel free
to do at http://internetmarketingmag.net/become-member/ (it’s
free). This month’s complete audio interview with Mark Anastasi
has now been added. It has lots of sections in it that were not
included in the magazine, so be sure to check it out.
A special thanks to those who have left reviews in the apple
platforms as it really helps us out. If you are getting good value from
Internet Marketing Magazine and you can spare 1 minute of your
time to click this link to give us a quick honest review that would be
greatly appreciated (click ‘view in iTunes’ then scroll down and click
‘write a review’, thanks :).
NEW: Send us a screenshot of your review in iTunes (info@
internetmarketingmag.net) and we will send you some great Internet
Marketing Training resources that I have put together in recent months
based on what we are doing in the marketing agency that is working
right now.
Next issue will be our bumper Christmas/New Years Issue and it has
some very cool stuff in it that we haven’t done before so be sure to
check that out. We say bumper Christmas/New Years issue because
the Internet Marketing Magazine team will shut down for a few
weeks over the silly season and will focus on improving our surfing
rather than traffic and conversion for a bit.
We hope you get great value from Internet Marketing Magazine.
Wishing you the best of success online,
Regards,
Greg Cassar
Greg Cassar
is Australia’s leading Internet Marketing Strategist. With
InternetMarketingDoneForYou.com Greg & his team provide traffic, development
and conversion optimization services for medium to large businesses,
enterprises & eCommerce stores looking for serious growth online. You can
follow Greg’s latest updates by subscribing to Internet Marketing Magazine at
InternetMarketingMag.net for the new members area and the latest issue updates.
internet marketing magazine
november 2013
3
4. >
INTERNET UPDATE
THE
STATE OF THE INTERNET
In this section of Internet Marketing Magazine our editor Greg Cassar cover’s
the facts and provides expert commentary on what are the big plays that have
recently happened online and how they affect you.
> GOOGLE CHANGES IT’S ADWORDS AD RANK
ALGORITHM
Google’s Ad Rank algorithm determines the
order of the paid search ads on each search
results page as well as how much advertisers
pay in the ad auction.
Previously, Ad Rank had just two components:
your Max CPC Bid (the most you were willing to
pay per click) and your Quality Score (Google’s
assessment of the quality of your keywords, ads,
and landing pages combined).
Following the recent change Google is now also
going to use the presence and performance of
your ad extensions in determining your Ad Rank.
What’s new is, Ad Extensions are the tiebreakers. If two ads are close, the winner is
going to be the one that makes best use of Ad
Extensions.
The Ad Rank formula now has three components:
your Max CPC Bid, your Quality Score, and, as
Google states, “the expected impact from your
ad extensions and formats.”
Google advised best practice sitelink example
4
internet marketing magazine
november 2013
So what is really going on here? Google is
encouraging advertisers to have bigger and
more sitelink extensions. Ad Extensions push the
organic results lower on the page and ultimately
drive more revenue for Google.
It’s really only the top 3 positions that have
their sitelink extensions showing. The ads
down the right hand side have location and call
extensions only.
The change for business owners and agencies is
it means that you now need to be re-writing and
testing your extensions and getting enough click
through rate on those for your ad to appear in
the top 3 positions.
> A CHANGING OF THE ‘NICE GUY’ GUARD?
Google is the best search engine on the planet
and an amazingly innovative and dominant
company – of that there is no disputing. But
for several years the general perception from
business owners and Internet Marketers was that
they really didn’t give a damn about them and
really didn’t treat them well with things such as
banning adwords accounts for life without any
notice, and hard to reach support etc.
For the most part seems to be changing as
Google now provides excellent email support
and even phone support and I have seen several
instances recently of them working with
businesses to help them improve their landing
page quality scores rather than just banning
their accounts with the old ‘Bang – stop or I’ll
Shoot you in the back again’ approach.
5. >
It’s very good to see Google living up to their
“Don’t be evil” informal corporate motto. This
may be coming about because Facebook offers
them some real competition these days as their
advertising platform is maturing.
INTERNET UPDATE
Posts on Instagram that are advertising will now
have the new sponsored label on it as per the
example below.
Facebook, who previously were the nice guys
are now becoming more and more difficult
to work with – there is no phone support and
it is very difficult to even find a link on their
platform to submit an advertising related
ticket.
Does Facebook really need to wait until they
get more competition before they improve
their customer service? Hopefully they will be
smarter than that.
> NEW INSTAGRAM NEWSFEED ADS
Facebook share prices took a fall in the last
month following an announcement from
Facebook that they are “seeing a decrease in
daily users in younger teens”.
Facebook may not be that stressed about it as
many of those users are now migrating over to
Instagram, which Facebook owns.
Facebook will now monetise this Instagram
audience with Newsfeed ads starting in the US
initially before rolling it out to other regions.
It’s ironic that one of the things that was
making Facebook “uncool” for the younger
audience is now about to be added by the same
company to the new platform that they are
moving to.
Facebook is carefully adding magazine-quality
photo ads to Instagram as it hopes to bring in
revenue from the service without alienating
users.
Early advertisers on the platform includes
Levis, Adidas, Lexus, PayPal, Burberry and Ben
& Jerry’s ice cream.
What is interesting is that Facebook is using
their Facebook data that they have gathered
on users to figure out who best to target the
advertising to.
Instagram states “We want to show ads from
businesses that are interesting to you, and to
do that we will use information about what
you do on Instagram and Facebook (our parent
company). For instance, this might include the
people you follow and the photos and videos
internet marketing magazine
november 2013
5
6. >
INTERNET UPDATE
you like on Instagram, and your interests and
other basic info on Facebook.
Everyone on Instagram will see ads from time
to time whether or not they’re Facebook users,
and basic information from Facebook helps
create a more relevant experience.”
> YAHOO AND BING PPC GO THEIR SEPARATE
WAYS IN AUSTRALIA
Globally Bing and Yahoo have an advertising
alliance in search however, in Australia it
appears the two sides have been unable to
come to agree.
Yahoo! Australia chose to go with Google after
Mi9 launched Bing Ads in Australia without
migrating advertisers from the YSM Panama
platform, which Yahoo!7 uses.
What this means for businesses who are
currently running Yahoo Search Marketing
campaigns is still to be determined. We will
report an update on this story as the landscape
becomes clear.
Google is the big winner out of this with their
search dominance in Australia growing even
further as a result of this new change.
> MOBILE SHOPPERS STARTING AT HOME WITH
THEIR BUYING INTENT
Yahoo and Dialogue recently interviewed 10,000
consumers age 13 to 64 who use smartphones,
tablets, and PCs as they shopped online.
This means that Yahoo Australia search results
will now publish Ads from Google. Yahoo hasn’t
been very good at communicating how to
now go about advertising on their platform in
Australia.
The way is looks at the moment is that when
you opt in to advertise on Google’s search
partners in Adwords, which include sites such as
AOL, Excite.com and Amazon, you’ll now also
be targeting Yahoo.
Some of the key findings are:
•
84% start mobile shopping in a category
while at home, making mobile activity a clear
signal of shoppers’ intent to purchase
•
88% of mobile shoppers also use a PC
while researching purchases, meaning mobile
plays a key role in telling brand stories across
multiple devices
You cannot choose what partner sites to
target, including Yahoo, as they are all grouped
together. (Although Google is traditionally quite
transparent, it does not reveal which sites
make up its search partners.)
6
internet marketing magazine
november 2013
•
Shoppers expect relevant mobile ads:
52% are looking for deals, 53% want locationbased ads, and 49% prefer personalized ads. IMM
8. > COVER STORY:
EXPERT INTERVIEW
ALL ABOUT
MARK ANASTASI
• Mark Anastasi is the author of The Laptop
Millionaire.
• Mark is an online business and lifestyle creation
expert.
•An accomplished speaker and educator, with a
mission to help business owners and entrepreneurs
become financially free using the Internet.
• Mark has a large track record of success, with
over $2.5 million dollars of eBook and information
product sales online.
“
I have over 500 different opt-in pages online. My
philosophy is ‘the more you give, the more will come
back to you’. The more opt-in pages I have, the more
people that are downloading free things from me, the
more people will know me, like me, trust me, and want
to do business with me eventually.
internet marketing magazine
november 2013
“
8
9. > COVER STORY:
EXPERT INTERVIEW
MARK ANASTASI
TRAFFIC & LIST BUILDING LIKE A PRO
An Interview by Internet Marketing Strategist Greg Cassar
Mark, for those who haven’t come across you
before, would you mind telling us a little bit
about how you got started online, and your
early experiences with Click Bank?
MARK: Back in 2003 I was completely broke.
I had moved from Greece to England to get a
job. I couldn’t find anything good, so I wound
up working as a security guard for two years,
and doing a bit of telesales. I was so abysmally
bad at my job in telesales, that they fired me
in 2003. By that stage, I was about £7,000 in
debt.
I had been kicked out of the place that I was
living, because I hadn’t paid rent in a while. I
ended up being homeless for about five months
on the streets of London. I was squatting in an
abandoned building in London with about 20
or so homeless people. I realized that I had to
do something pretty drastic to get out of the
situation I was in.
But then I heard about this seminar. It was a
personal development seminar by the Tony
Robbins Company close to where I was living in
Earl’s Court, in London.
I put together the £300 with credit cards and
I paid for a ticket. I went to that seminar for
myself thinking “You know, I’ve got nothing to
lose. I might as well try this. It sounds like an
interesting seminar, maybe it can help me.”
I went there, and it just blew my mind. They
talked about goal setting, they talked about
achieving your goals. They talked about how to
identify and eliminate your limiting beliefs.
The gentleman sitting next to me at that
seminar, his name was Francis, told me during
the seminar that he made over a million
dollars a year selling eBooks on the Internet.
I remember thinking to myself while he was
saying that, “this guy is successful, maybe
he can give me a job.” I wasn’t thinking
entrepreneurially at all. All I’d known growing
up was get a good education, get a degree, so
you can get a good job. And here I was, with no
job, no money, in debt, and not even a place to
live.
Anyway, I went back to the place I was staying,
and I started writing down my goals. I identified
my limiting beliefs about money. I did these
exercises in neuro-linguistic programming,
mental exercises, wrote down things to blast
through the 44 limiting beliefs I had about
money and success.
I identified that my big goal was to make
£2,000 a month. And so I wrote down 100
reasons why I had to do that. To this day, that’s
probably one of the best, if not the best,
exercise I can recommend to anybody. I wrote
down 100 reasons why I must make £2,000 a
month.
Then I brainstormed 100 ways how. The 96th
way was eBooks. So I went to a payphone, and I
called Francis up, and I said, “Hey Francis, you
internet marketing magazine
november 2013
9
10. > COVER STORY:
EXPERT INTERVIEW
remember me?” I reminded him of who I was.
I said, “Listen, Francis, here’s my situation.” I
told him my living circumstances. And he said,
“Oh, you’re calling because you want money
or a job. Is that why?” And I was like, “No, I
read this book by Robert Kiyosaki, Rich Dad,
Poor Dad, and he says, ‘Work to learn, don’t
just work to earn.’” In other words, if you need
a job, fine, but get a job where you can learn
something that will benefit you for the rest of
your life. I said, “I’ll work for you for free, if
you’ll just share with me how you’re making
money online.” He sort of laughed at that.
target market. He said to me, “Find a
website designer, and they’ll put it up for
you on the Internet.” And that was it.
GREG: Wow, that’s very clever from your point
of view, given that you were at such a low point
in your life at that stage, that’s amazing vision
you had to see that. That’s excellent.
MARK: I was being very excited in my
conversation with him. In any case, he laughed,
and said that nobody had ever asked him to
mentor them, and I was asking him to be my
mentor. Then he said, “Mark, don’t worry. You
don’t have to work for free, I have plenty of
staff, don’t worry about it. In any case, it’s so
simple, you just need to do four little things.”
Here are the four little things he said:
• Step One - chose a target market, and find
out what they want. What problem can you
solve for this group of people?
• Step Two - create the solution. The
product or service that can provide a
solution to their problem. For example, an
eBook could have information that solves
their problem.
• Step Three - Create the website that
sells the product to that target market. It
could be a simple sales pitch with a PayPal
“Buy now” button, or Click Bank “Buy now”
button. Sign up for Clickbank.com, he
mentioned as well.
• Step Four - Drive traffic to the website
that sells the product or solution to that
10
internet marketing magazine
november 2013
I spent the next 25 days like a man possessed.
I was working 16-19 hours a day on creating
this eBook from the local Internet café with my
floppy disk.
My first eBook was about diabetes. There was
a guy at the seminar I’d attended who had an
amazing insight into overcoming or reducing
the symptoms of diabetes. I’m did my research
and was finding out about all these alternative
modalities of healing that doctors never tell
you.
Then I spent a week figuring out how to get
that online. Luckily, I found a web designer
who had just started that month. His name was
Attila and he was from Hungary. I negotiated to
pay him after I started making some money.
To cut a long story short, everything I just
described cost about £400, and on the 28th day,
which I believe was the 17th of April, 2004,
I had my first eBook online. I started driving
traffic to that site in the way that Francis had
11. > COVER STORY:
told me by buying pay per click traffic from
Google Adwords.
I was paying $15 or $20 a day on a credit card.
And the first day I got 200 or 300 visitors, and
no sales.
The second day, though, I made my first sale
at $67 dollars. The third day, I made two sales.
By the end of the week, I was making five sales
a day. I was basically buying about 300 clicks
a day for about 20 dollars, and out of the 300
clicks 295 of them were saying no to me.
But five people a day were buying my eBook at
$67 - that was $330 a day. That was $10,000
dollars a month in passive income. While I was
sleeping, people in America and around the
world were buying my eBook. I moved into a
nice place and I paid off my debts - it was just
amazing.
That’s how I got started. I then launched
another five eBooks. In the following year I
launched another 21 eBooks, and that is how I
got started in that business.
So that’s how you ramped it up, by taking the
same system that already worked and going
into other markets with other products?
MARK: Exactly. I did a couple of things to
scale things up. One is that I added another
26 or so eBooks, so I had 27 eBooks that were
generating, in 2006, for example, $462,000 a
year in passive income.
But also, I started building the list. I have a list
now of 140,000 subscribers in the health niche,
people interested in improving their health.
That helped scale things up quite dramatically.
But at the same time, my passion became
sharing this with people. I started delivering
personal development seminars in 2005. So I
started a small seminar company, and I started
EXPERT INTERVIEW
doing seminars about mindset; self-esteem;
the law of attraction; relationships etc. That’s
where I took my career next, by leveraging
what I’d learned online to grow a seminar
business offline as well.
You are very successful at list building What type of lead magnet offers have you
found to be the most successful as far as
the list building process goes, getting a good
conversion rate?
MARK: I have over 500 different opt-in pages
online. My philosophy is ‘the more you give,
the more will come back to you’. The more
opt-in pages I have, the more people that are
downloading free things from me, the more
people will know me, like me, trust me, and
want to do business with me eventually.
As far as lead
magnets go it’s nothing too
spectacular,
it’s always
been eBooks,
free reports,
interviews, videos,
but also things like
webinar pages and
seminar tickets.
For years, I gave away free seminar tickets, and
that helped build the list quite dramatically.
Free CDs and free DVDs have worked well
- For example, I have a page called www.
FreeMillionaireMakerDVD.com. At that site,
we give away a free DVD of one of my seminar
talks about mindset, and that has been
incredibly popular.
There are many different things you can give
away for free, and the more valuable it is, the
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12. > COVER STORY:
EXPERT INTERVIEW
more people appreciate and opt-in for that
value essentially.
GREG: It makes good sense. I really liked what
you said about the pure number of different
offers you’ve got out there. That way, the good
thing is that if one of them bombs and doesn’t
work, it’s not that big of an issue because
something else might interest that exact same
prospect, so you can get them in your database
and create that relationship and rapport with
them over time.
MARK: Absolutely. This is kind of the result
of different philosophies that I’ve integrated
into my business. For example, John Reese in
his course ‘Traffic Secrets’ from many years
ago said, “Own more of the Internet.” It’s
good to have one opt-in page out there, but
if you have 500 then you’re owning more real
estate online. If you have different blogs you’re
owning more real estate. If you have 200 pages
per blog, you’re owning more real estate
online, where people can find you and connect
with you.
The other one is Eben Pagan said “Move the
free line”. Eben decided that he’s going to
create a newsletter that has such great value
that people should pay at least 100 dollars
a month even for the newsletter. He said,
“I’m going to give it away for free,” and his
philosophy was, if I give away $10 million
a year in value, from that newsletter, I can
expect to receive back $10 million a year.
Well, he now makes $20 million a year from his
DoubleYourDating.com empire.
Combining those two philosophies – ‘moving the
free line’ and ‘give away more for free than
your competitors are’, that’s the idea there.
Another key concept is that ‘money is nothing
other than the value created for other people’.
So if you create a lot of value for a lot of
people, for example, giving away 500 different
things for free, it is natural that more value
flows back your way.
If you apply the 80/20 principle, which
of your traffic sources do you think have
contributed to your list building and
ultimately your wealth creation the most
over the years?
MARK: There’s just so many different sources
of traffic we get. Basically, I’ve got a daily
routine that my team of three or four
outsourcers runs for me. Every day they…
• Post a new video on YouTube, and then
disseminate it on 20 different video sites.
• Publish an article and they submit to
over 1,000 article directories.
• Post my newsletter on my blog
• Buy some re-tweets and things like
that on fiverr.com, justretweet.com and
sponsoredtweets.com
• Post on Facebook, LinkedIn and Twitter
• Buy solo ads for email blasts at safeswaps.com
• Social Bookmark all the new content,
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13. > COVER STORY:
blog posts, articles, YouTube videos etc on
onlywire.com
Once every so often, we also pay bloggers to
write about us. In addition, every week we
organize a joint venture. So what it means
is that it’s like a little content factory that
constantly creates and disseminates lots of
content for my company. With all these bits
of content we are owning more and more real
estate online every single day.
All these places online have links redirecting
back to our opt-in pages, to build the list.
But to answer your question about the 80/20
rule, the source of traffic which has been the
best by far has been joint ventures. Joint
ventures for email and ad swaps, it’s just been
amazing.
GREG: Well, that’s actually how we even met.
Your team reached out to us.
MARK: Absolutely. We were looking for some
joint venture partners in Australia, and that’s
how we came across each other. Here’s
what I found out about this. Back in 2005, I
started my seminar company in the UK. I had
a seminar mentor, and she told me when I
asked her, “What is the best way to grow my
seminar business? Where can I advertise? Shall
EXPERT INTERVIEW
I advertise on the radio? Shall I advertise in
magazines, newspapers, classified ads? What
can I do to get more people to know about
these events?” And she said, “No, forget all of
those things. You’re going to lose money if you
try doing it that way. The best way is to joint
venture.”
She gave me a simple example. She said,
“Imagine this. You have 6,000 people on your
list now, Mark. What if you email your list
for George over there, and George emails his
list for you. It hasn’t cost you anything, it
hasn’t cost George anything, but now you are
doubling your reach in the marketplace. You
might get 100 subscribers through that, he
might get 100 subscribers from that.”
So the point of all this is that I took that
to heart, and started setting up some joint
venture partnerships in the UK. Up to that
point, I was getting maybe 80 or 100 people
to my events. Fast forward two months later,
we’re now in February 2006, and I had lined
up 20 joint venture partnerships. I was mailing
my list for them sometimes every few days and
they were giving away something for free to
my subscribers. I was doing that in return, and
in February 2006 I ran this seminar called The
Mental Game of Money, and we didn’t have 100
people at that event, we had 1,000 attendees
at that event.
GREG: So it just changed your math
dramatically then.
MARK: Completely. And how much did it cost
me to multiply my seminar business tenfold,
overnight practically? Absolutely zero; in fact,
that entire year, our sales were £1,160,000 in
sales, and I hadn’t spent a dime on advertising
or marketing.
Then the following year, I’d filmed a little
workshop called ‘The eBooks Mastery
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14. > COVER STORY:
EXPERT INTERVIEW
Workshop’. I sold 500 sets of the seven DVD home study course of
that workshop at $600 each. It generated close to half a million
dollars, with all of that thanks to joint venture traffic.
With these traffic techniques it’s all-cumulative. For example,
in 2010, we had a million visitors to our sites. In 2011, a million
visitors. Then I started scaling up this content factory strategy
and owning more of the internet, and in 2012, we did 1.2 million
visitors. In 2013, now, we are on track to get 1.5 million visitors.
joint ventures; leverage your
content and your knowledge.
But even if you don’t have
any knowledge, content, or
information you can learn
about webinars, find an
expert, have them do the
presentation, and you split
the sales 50/50. Actually,
there are about eight or nine
business models when it comes
to webinars.
GREG: Have you found that
90 minute webinars are more
successful than the 60 minute
model?
Mark Anastasi on the set of Friends in Warner Bros studio
Which of the many business models that you teach are you
finding your new students are doing well with in 2013, building
into 2014?
MARK: The best model that we’ve seen by far in the past few
years is the webinar business model. We just held a Laptop
Millionaire world tour. In 2012, I published my book ‘The Laptop
Millionaire’. It became a New York Times bestseller.
We just completed a 12 city seminar tour, where we basically
explained what the book was about, and I promoted it, and we
took people from the audience and got them on stage. They
didn’t have a business, they’d never done a Webinar before. That
was on a Friday, and by Sunday they had a ready-made webinar
completed, and they were presenting that webinar for the first
time. Many generated from a 90 minute webinar anywhere from
$3,000 to $21,000 in 90 minutes.
Webinars are a fantastic way to leverage mailing lists; leverage
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november 2013
MARK: Definitely. The old
saying is that ‘the more you
tell, the more you sell’, and
that’s true with webinars as
well, as long as you are not
boring. They say that the
worst sin in marketing is being
boring. But 90 minutes works.
It gives you enough time to
tell your story, to connect with
the audience, to give great
content and value, and talk
about your offer.
GREG: What are your
thoughts about price points
where you’re better off
taking people off to an
application process, rather
than a buy now, or do you do
payment plans?
MARK: We’ve never done
it with applications. We’d
rather have people take
action straight away. How we
typically do it is that there’s
15. > COVER STORY:
EXPERT INTERVIEW
the offer, for example $500 at the end of the webinar. Then the
following day, we’ll have a webinar replay, where now, the second
time around, there’s a payment plan – eg. three installments of
$197. That seems to double the sales from the original webinar.
LaptopMillionaire.tv
Sometimes what we’ll do is have two or three repeats in the
following days. For example, if the Webinar was on Thursday,
there’s going to be the same webinar again on the Friday, on the
Saturday, or twice on Sunday. And these would be like live events,
at a specific time. And then the video replay might be available
for another week or so. But there’s an element of scarcity there as
well, where the repeat is not always available.
GREG: We have found that as well. If the Webinar replay is always
available without the scarcity element then it goes on their ‘to-do
list’ and they are not as likely to watch it as if there is a scarcity
component to it.
What’s the best place to find you online?
MARK: Please feel free to visit my site LaptopMillionaire.tv. It’s the
blog and the site for my book ‘The Laptop Millionaire’. Also please
checkout the free DVD at FreeMillionaireMakerDvd.com. IMM
internet marketing magazine
november 2013
15
16. Make Your Website Easy to Read
& Effective on all Mobile Phones
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17. >
SEO PLUGINS
THE 9 BEST SEO PLUGINS THAT WILL
HELP YOUR BLOG RANK WELL IN GOOGLE
By Jayson DeMers
S
EO (search engine optimization) is confusing
to the average blogger. Some have heard
the term, but many still don’t know what it
even means. Nonetheless, most bloggers know
or have been told that it needs to be carefully
integrated into every aspect of their writing
and website. Unfortunately, most bloggers
feel lost when it comes to actual tactical
implementation. To make matters worse, SEO
forums are littered with terrible information
from self-proclaimed “experts” that are further
adding to this confusion. So, what’s a blogger
to do?
Let’s start by defining what SEO means. SEO,
or search engine optimization, simply put, is
the art of improving your website’s organic
search traffic. Due to the rise of blogging as a
way to make money online and build visibility,
credibility, and authority, competition for
search engine visibility is heating up faster than
ever. As a result, being SEO-conscious has never
been more important and plays a major role in
driving quality traffic to your website.
While there are myriad techniques and
strategies that require extensive work, there
are several ways to get an SEO boost with
minimal effort if your website is on WordPress
(which I highly recommend).
In fact, the WordPress platform has plenty of
SEO plugins that do most of the work while
increasing visibility in search engines. Most
of these plugins are created by experienced
developers that understand the fundamentals
of ranking well and have integrated the
necessary features for success. Here are
some of the more helpful SEO plugins that are
available.
All in One SEO Pack
This is one of the best ways to get started, and
is perfect for those with minimal experience.
Once activated, this plugin will quickly help to
improve visibility by automatically optimizing
the title of each post. In addition to the normal
WordPress tags, it offers additional tagging to
help search engines find content with greater
ease. It also has the option to alter the title
and description that appears in search engines
for a higher level of control. Some other
features include:
• Google Analytics support
• Ability to override META keywords and
descriptions
• Nonce security
If you’re new to SEO plugins, the All in One SEO
Pack is relatively easy to learn. After getting
the hang of it, it’s possible to fine-tune each
post for maximum effectiveness. There’s even a
support forum in case there are any issues.
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18. >
SEO PLUGINS
Yet Another Related Posts Plugin
When someone finds a page through search
engine results, there’s a good chance that they
will be interested in similar content on the
website. This plugin capitalizes on this fact by
automatically displaying related posts at the
bottom of each article. It accomplishes this by
using a customizable algorithm to scan tags,
content and titles.
This is beneficial because it often leads to
visitors exploring more content, resulting in
more overall page views and a lower bounce
rate. Consequently, this often results in higher
conversion rates, increased social media
followers, and increased sales. The best part
is that it doesn’t require any effort on your
part. After it’s been activated, it takes care of
everything on its own.
Twitter Facebook Social Share
Due to the new social media obsession and the
way the people share content via networks
like Facebook, Twitter and Google+, along with
the progressing integration of social media
with SEO, it’s important to encourage social
sharing and make it convenient. Like traditional
backlinks, social shares help search engines
figure out what content people are enjoying,
which results in higher search engine rankings
for that content. While the exact impact
of social signals is still somewhat unclear,
it’s clear that it has a beneficial impact on
rankings.
The Twitter Facebook Social Share plugin
is helpful because it’s one of the most
straightforward and easy-to-use plugins. All
that’s required is installation and activation,
and it automatically places social share buttons
at the top or bottom of each post. Currently,
it allows visitors to post content to Facebook,
Twitter, LinkedIn, Google+ and Stumbleupon.
WordPress SEO by Yoast
This plugin is similar to the All in One SEO Pack,
but is a bit more sophisticated. One of its key
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november 2013
features is the snippet preview that displays
what a post will look like in search engine
results. This is advantageous because the title
can be changed if it’s too short or too long. If
the META description (a basic element of SEO
that’s often used by search engines to figure
out what a page is about) is out of place in
relation to the context, this plugin will let you
know. By optimizing these aspects of each post,
it’s usually possible to maximize click through
rates and bring in more traffic.
If you’re sick of being outranked by sites that
duplicate your content, this plugin can help by
including a link to your RSS feed that points to
the original article. WordPress SEO also utilizes
comprehensive XML sitemaps (another behindthe-scenes SEO element that is largely invisible
to humans but is very important for helping
search engines index your website).
My favorite feature of WordPress SEO by
Yoast is its ability to seamlessly set up Google
Authorship markup on your website, enabling
your author avatar to display next to your pages
in search results. This improves click-through
rate (the percentage of searchers that actually
click your website in the search results),
increasing organic search traffic.
UppSite
It’s no secret that mobile devices are extremely
popular. More and more people are using
them every day to access the Internet and
stay in touch. For this reason, it’s never been
more important to have a website that’s
mobile friendly. Otherwise, it’s easy to lose
out on valuable traffic that may end up going
elsewhere because of a negative mobile
experience.
Rather than going to all the trouble of creating
an alternate mobile website or spending big
money on responsive web design, UppSite takes
a WordPress site and turns it into an HTML 5
app. From there, visitors can view it on the
mobile device of their choice including an
iPhone, Android, Windows Phone and tablet.
19. >
This provides a seamless viewing experience
with fast loading pages and simple navigation.
Furthermore, responsive design is detected
by Google and rewarded with better search
rankings for users performing the search on
a mobile device. As mobile becomes the new
mainstream, this will become more and more
essential for business websites to capitalize on
mobile search traffic.
Google XML Sitemap for Images
This plugin operates on the same premise
as WordPress SEO by Yoast’s XML sitemap,
but is used to optimize pictures. It works by
creating a sitemap of any image URLs that
are incorporated into each post. Doing so
is important because search engines don’t
always pick up on images and they may not be
discovered. By installing this simple plugin,
your images will be indexed and more likely
to appear in Google’s image search results,
giving your website the opportunity to rank and
receive more organic search traffic.
Google XML Sitemap for Videos
Just like the sitemap for images, this plugin
takes SEO one step further and helps search
SEO PLUGINS
engines find videos embedded in posts.
Whenever there is a link to a video on YouTube,
Vimeo or any other site, it will add it to the
sitemap.
This indexation of multimedia content will
allow your website more opportunities to rank
in search engines.
WP Super Cache
Another factor that’s important in the eyes
of search engines is page loading speed. The
faster the better, and sites that take too long
to load can suffer ranking drops as a result.
We live in a fast-paced world where people
want their information quickly and without
complication. In most cases, the average
Internet user will wait a maximum of 5
seconds for a page to load before they leave.
Consequently, it’s important that a WordPress
site is able to load completely in the shortest
time possible.
The WP Super Cache plugin is designed to
generate static HTML files from a WordPress
site instead of processing bulkier PHP scripts.
This results in a significantly shorter download
time and overall better performance. Visitors
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november 2013
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20. >
SEO PLUGINS
won’t have to wait as long for the site to load
and can explore with greater ease.
Faster page load time will result in better
search engine rankings as well.
Google Analytics for WordPress
Keeping track of which keywords are receiving
traffic and identifying visitor patterns is vital
for long-term success. Otherwise, it’s like
blindly throwing arrows and hoping that one
hits the target. That’s why this plugin is a
goldmine of valuable information, and is ideal
for determining which content is getting found
and what adjustments need to be made. After
syncing up Google Analytics for WordPress
with your website, this plugin will display upto-date data concerning a variety of factors.
This includes visitor demographic, location,
language, entry pages, bounce rate, etc.
More importantly, it shows how much traffic
coming via search engines and the specific
numbers. It also creates a list of which
keywords are receiving the most searches. This
is helpful for choosing keywords in the future
and can optimize your entire SEO campaign.
Conclusion
You now know everything you need to know
about SEO plugins to get started with your
SEO-integration initiative. Simply install these
plugins, configure them, and then publish lots
of excellent content on your blog. You’ll be
racing ahead of the competition in no time,
while enjoying more visitors, readers, and
subscribers. IMM
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november 2013
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22. >
ECOMMERCE
7 ESSENTIAL ECOMMERCE
LEARNINGS FOR 2014
By Greg Cassar
2
013 has been a big year for the maturity of
eCommerce with online retail sales growing
exponentially as a result of a larger percentage
of the everyday public now comfortable to buy
online.
It’s more cost effective to source stock
in only one niche market. It’s also much
easier to rank from an SEO point of view
if your eCommerce store is just about one
thing rather than trying to be everything to
everyone.
2. Speed of Implementation: There is no
longer any need to over engineer the build.
Unless you are building a highly complex
store that needs to scale to handle millions of
site visitors then there is no need to go down
the custom build from scratch route when
first getting started.
The mobile web has continued to grow
and whilst mobile commerce is still in it’s
infancy, mobile retail sales are now becoming
commonplace.
2014 is set to be an amazing time in the history
of Niche eCommerce. As Internet Marketers
there are several key learning’s to be taken
from 2013 for building into 2014. Below is a
summary of 7 Essential eCommerce lessons
for the modern entrepreneur.
1. It’s time to niche down. Unless you have
access to large pools of Venture Capital (VC)
funds, the cost of entering the market as
a dominant mass merchant retailer is now
very prohibitive. So the chances of you
building the next Amazon.com are slim, but
opportunities still exist to be a dominant
eCommerce retailer in many niche markets.
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november 2013
In recent years custom builds have been
commonplace with complex platforms such as
Magento. Many other eCommerce platform
service providers have now matured and offer
viable feature rich platform alternatives for
the majority of Internet Retailers. Two good
examples of these are BigCommerce and
Shopify.
With our Traffic and Conversion Marketing
Agency we have now changed from doing
Magento eCommerce builds to BigCommerce
to enable much faster and more cost
effective eCommerce store development
for our clients. Whilst BigCommerce is very
feature rich and on the surface an amazing
solution - we have found BigCommerce’s
support to be less than satisfactory and they
are slow with adopting responsive templates,
so we will be doing more Shopify eCommerce
store builds in the near future.
23. >
With both of these solutions there is many
‘off the shelf’ templates that provide
a good look and feel straight out of the
box. Obviously a more professional and
unique look and feel can be achieved by
implementing your own graphic design layer
over the top of the theme.
3. The Maths with Drop Shipping Stinks. As
a general rule Drop Shipping as a business
model is for mugs, as the cost of traffic
makes it very hard for the maths to be
profitable if you are only making 5% to 20% on
a product sale.
Obviously there are exceptions to this rule,
such as if you are selling big-ticket items
where there is enough profit in every sale to
make it viable.
Not all drop shipping is bad, as it can be a
great way to cost effectively test out the
viability of a market without large outlays of
funds for stock. Drop shipping can also be
an excellent way of expanding your product
range beyond your core best selling products.
Still with that being said, as a general rule
the maths for drop shipping makes it hard
to be viable as a serious player. It is for this
reason that we learned to import from china
this year so as to make the maths more viable
with making closer to 50% per transaction.
ECOMMERCE
We learned the ‘import from China game’
from Craig Ford over at MyImportLabel.
com. We recommend if you are serious about
eCommerce that you invest in these skills
also.
4. Use Responsive Themes straight out of
the gate. It’s not uncommon to see as high
as 25% of traffic hitting sites from mobile
devices as 2013 draws to a close. It is for this
reason that all eCommerce stores really need
to have a mobile solution.
The most straight forward least hassle
mobile solution for an eCommerce store is
a responsive theme (a theme that adjusts
itself based on the size of the screen it is
displaying on).
12 months ago we were writing in this very
publication that the standard of responsive
themes was of a very low level – well that
has all changed and now there are some very
sophisticated responsive themes available for
just about every eCommerce Platform.
We would recommend if you are purchasing
a new theme that you make sure that
it behaves responsively as a mandatory
requirement.
5. Utilise Cart Abandonment to recover
lost sales. This may not be a mandatory
requirement if you are just getting started
but once you start to do any sort of serious
internet marketing magazine
november 2013
23
24. >
ECOMMERCE
volume through your store it’s a great
addition.
Site visitors who have started but have not
completed the checkout process are closer
to making a purchasing decision. Studies
have shown that you can increase conversion
rates by as much as 48% if you follow up
with potential customers who abandoned the
checkout process.
Most eCommerce platforms now have easy
add-ons or extensions that will integrate with
your autoresponder to automatically follow
up with site visitors who have abandoned
your cart.
Barilliance is another great solution for easily
implementing email cart abandonment in a
cost effective way with simple integration.
An example of Google Shopping Ads
Dynamic remarketing lets you automatically
create customized ads that connect with
your site visitors by reminding them of items
they’ve seen or bought in the past on your
site and suggesting other products they might
like.
Google reports that click-through rates
have been recorded as much as 450% higher
from dynamic remarketing campaigns vs.
campaigns that did not use dynamic creative
for remarketing.
6. Test out Google Merchant Feed.
Exporting your sites feed and importing it
into Google Merchant feed opens up two
new exciting opportunities for you – Google
Shopping Ads (Product Listing Ads) and Google
Dynamic Remarketing for Retail.
Product Listing Ads appear in their own box
on Google search results above or to the right
of the organic search results. It can be a very
cost effective way of getting traffic, with our
testing resulting in cost per clicks of as low as
40% of the cost of standard Adwords ads.
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internet marketing magazine
november 2013
An example of Google Dynamic Remarketing Ads
7. eBay is another great way to acquire
customers and eCommerce store traffic. We
find most retailers focus on a Google-centric
approach for eCommerce store traffic. One
25. key traffic source that is not to be overlooked
is eBay as a place to acquire buyers rather
than just leads for Internet Retailers.
Need More Traffic?
Need More Leads?
Need to Reduce Your
Adwords Cost Per Click
& Cost Per Lead?
Once you make a sale on eBay you can add
that customer to your database and market to
them again by sending them relevant related
offers on your eCommerce store.
We learned a lot of the finer points of eBay
marketing this year from Matt and Amanda
Clarkson at BiddingBuzz.com.
CLICK HERE
The great thing about selling on the eBay
platform is that there is no cost of traffic as
eBay provides the traffic for you. If you are in
eCommerce its crucial to master eBay also as
another source of income as well as a way of
acquiring buyers that you can market to again.
to touch base with Greg
Cassar and the team at
InternetMarketingDoneForYou.com about
Professional Adwords
Services with a real
focus on ROI for you the
business owner.
So feel free to take these learning’s on board
and test and measure them for yourself in your
eCommerce business for a very prosperous
2014. IMM
internet marketing magazine
november 2013
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26. >
LANDING PAGE DESIGN
QUALITY TIME:
DESIGNING A LANDING PAGE GOOGLE’S
QS ALGORITHMS WILL LOVE
By Speed PPC
needs with those of your marketing? Let’s take
a look at the three tiers Google judges your
landing page by and explore how to make the
cut without losing conversion power.
It’s no secret why this tension exists between
marketers and the search giant. Google only
wants meaty, content rich websites that offer
uniquely valuable experiences its users cannot
get anywhere else. They have been very
explicit about this, and will actively remove
pages from AdWords that do not measure up to
their requirements.
In contrast, marketers frequently find that less
can be more. A compact, laser-targeted sales
page that focuses on delivering one message
with few on-page distractions works best for
conversion. So how do you reconcile Google’s
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That said, you don’t need to publish a book
there, but a headline and an opt in box
will not suffice either. Be sure to include a
“
Google only wants
meaty, content rich
websites that offer
uniquely valuable experiences its users
can’t get anywhere
else.
“
F
or many creative marketing people,
entering your landing page URL into a new
ad and submitting it to AdWords can be a
nail-biting moment of worry. Will the quality
score (QS) decide that your optimized, highconverting sales page isn’t up to their standards
of quality? If so, will your ad’s position suffer,
or perhaps fall off the first page altogether?
The Page Must Contain Relevant and Original
Content
This requirement is without question the
biggest landing page QS determinant of all.
The reason is simple — Google’s searchers are
its users, and their single mission is to provide
the highest quality user experience possible.
Therefore, before they proudly display your ad
and direct traffic at it, they want to make sure
people will be satisfied with your page once
they get there. The only way they can do this is
by assessing the contents of the site.
27. >
detailed description of your product or service,
testimonials, and links to blog articles, PDFs, or
other original content hosted elsewhere on the
same domain.
QS Action Items:
Feature your high converting offer above
the fold: If you have found that a particular
headline or quick offer coupled with an optin form converts exceptionally well with your
audience, you don’t need to get rid of it.
Simply place these elements prominently above
the fold and organize the rest of your content
beneath them.
Break up your content with tags: When
writing descriptive content on your page,
be sure to use <h1>, <h2>, and <h3> tags.
Containing important keywords and phrases
within these tags lets Google know that they
are related to your page.
Ensure that your landing page content can be
read by Google: In some cases, a landing page
already features plenty of content, except that
it is a format that cannot be processed by bots.
Pages that contain their important content in
large images or videos suffer because Google
cannot read it.
LANDING PAGE DESIGN
The Page Must Be Trustworthy and
Transparent
A crucial part of Google’s desired user
experience is the safety and protection of its
searchers. Unfortunately, the Internet provides
a thick veil of anonymity that some fly-bynight marketers exploit to take advantage of
people. Naturally, Google does not want to
send a single person to a questionable-looking
page. AdWords guru Perry Marshall suggests
asking yourself if Google’s ad reps would be
comfortable sending their grandmother to
your landing page, and tweaking until you can
confidently say “yes.”
To guard against unscrupulous behavior, the
quality score engine judges landing pages for
transparency. It seeks to understand how easy
it is to contact you, and if your page informs
visitors of how you will use their personal
information.
QS Action Items:
Make sure you have a privacy policy: This is
the standard in information use disclosure. Your
privacy policy should explain what value you
intend to provide with the information that
you collect from your visitors, and how you will
protect it from third parties.
Make contact simple: Websites that have
something to hide don’t often make it easy for
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november 2013
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28. >
LANDING PAGE DESIGN
visitors to contact them through a variety of
mediums. Provide your business address and
phone number in the footer of the page, as
well as in a separate “Contact” page readily
accessible from your navigation.
Take advantage of Google Maps: While there is
no evidence to suggest that including a Google
Map of your location on your contact page gives
you a particular boost, it does help increase
transparency which adds to an overall favorable
quality score.
The Page Must Provide Easy Navigation
If a visitor arrives on your website and cannot
find what they are looking for, how valuable of
a page have you created? Google knows that
ease-of-use is a top indicator of quality and
your navigation is the cornerstone of it all.
While you don’t want to distract your visitors
away from your offer, a page with no navigation
looks like a scammy sales letter fed into Google
and your QS will suffer. You don’t have to place
a lot of design emphasis on your navigation, but
it needs to be present to comply.
QS Action Items:
Provide a top and bottom navigation: Your nav
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november 2013
should appear once at the top of your page,
and as small links in the footer.
Include a page’s nav button text in its title
tag: Continuity between a link’s anchor text
and what is in that page’s title tag is a big
signal of what the page is about. For example,
if your nav button says “Contact Us”, the title
tag of the contact page should also contain
those words.
Submit your XML site map: Using Google
Webmaster tools, you can submit your
website’s XML site map, which greatly aids
their crawlers in discovering all the pages and
content on your website.
Making Google Smile Instead of Slap
If there is one key take-away running
through all of these tips, it is that Google’s
quality score is increasingly mirroring its SEO
algorithms. The goal of the company is high
quality and relevancy across the board, and if
they had a perfect world they would want their
paid results to be as instantly relevant as the
natural ones. The nature of paid search means
that this 1:1 quality ratio will likely never be
achieved, but the closer you can come to
designing a site that ranks naturally, the fewer
QS headaches you will encounter. IMM
30. >
BEHAVIOURAL MARKETING
BEHAVIOURAL MARKETING:
INCREASE THE RELEVANCE OF YOUR EMAILS
By Alexandre Sagala
“
Behavioural marketing
consists in adapting your
message, its communication
method and moment according
to each individual. This will
render the communication much
more relevant and effective.
internet marketing magazine
november 2013
“
30
31. >
BEHAVIOURAL MARKETING
O
ne of the marketing
challenges of today
is producing a message
that resonates with your
customers or prospects.
They are inundated with
advertisement, sales
messages and phone calls
both at home and at work,
which makes it difficult for
them to listen to and focus
on your message. Would you
like to be able to better
adapt your message to your
customers? Would you like to
have the attention of your
prospects? If your answer to
both of these questions is yes,
behavioural marketing is the
solution for you.
Behavioural marketing
consists in adapting your
message, its communication
method and moment
according to each individual.
This will render the
communication much more
relevant and effective. This
is the key to success. For
our message to stand out
from the mass, we need to
increase our relevance.
How to increase the
relevance of your marketing
If you have read some of my
columns in the Grenier aux
nouvelles or on the Publipage
blog, you are already aware
of my opinion regarding
non-personalized mass
communication: it doesn’t
work! And if by some chance
mass send-outs work for
your business, imagine what
the results would be if the
message was personalized!
That being said, how do we
make our Internet marketing
more relevant? The first step
is accepting the fact that as
marketing managers, we have
to allow our customers and
prospects to tell us what they
find relevant or not. Thus, an
increase in relevance comes
through your customers and
not through the marketing
department.
Here is a concrete situation
to better illustrate my point.
You work for a retail business
which sells various products
for men and women. You own
an internet website on which
your products are categorized
and you send a monthly
newsletter. A pretty standard
situation for a retailer today.
Here are a few steps you can
take to make your Internet
marketing more relevant.
First and foremost, make sure
your newsletter is addressed
to at least one individual by
their name. You can also add
other relevant information
for your customer. Retailers
with stores located in
various regions could modify
the newsletter so that it
originates from the store
closest to the recipient. In
the case of a pharmacy, there
could be information on its
location and on the owners…
All of this would serve to
make your email more
relevant and more personal
for the customer receiving it.
Second, change your
newsletter template and add
a dynamic zone in which you
can add offers, promotions
or content based on your
customers’ demographic
information. For example, a
retail business could insert
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november 2013
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32. >
BEHAVIOURAL MARKETING
promotions on products
according to gender: a man
would receive the promotions
for the men and the women,
the promotions for the
women. The same logic
could be used for age or any
other criteria or combination
of criteria (age + gender).
Once more, our newsletter
communication has become
much more relevant. The
right content needs to be sent
to the right person.
Third, use your customers’
interactions and actions to
better target their interests.
Take the above mentioned
example: if I was one of your
customers, I would have
received an email for men
in my age group that was
addressed to me personally.
A good start, but it would
be even more relevant
to offer me promotions
or content based on my
interests. For example, if
I visited the sports section
on your website, it would
be relevant to send along
with the newsletter current
promotions or content
having to do with sports.
Another idea would be to
use the information from
my interactions with the
newsletter (the articles read,
the promotions consulted)
to target my interests even
further.
The fourth step would be to
put an emphasis on the timing
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internet marketing magazine
november 2013
of the communications.
For example, a marketing
campaign to invite me to
revisit the website when
I haven’t visited in a long
time could be put in place. A
campaign to wish me a happy
birthday, or one to offer me
related products two weeks
following a purchase, etc.
Relevant messages sent at the
right time are very effective.
And last but not least, you
could close the loop by
creating communication
sequences – a series of sendouts adapted to my profile
(demographic information,
interactions and timing).
I receive the newsletter,
I visit your website, I use
your fidelity card and I make
purchases. All those criteria
and actions can trigger micro
marketing campaigns that are
highly-targeted and highlyrelevant.
By putting this type of
behavioural marketing
in place, your campaigns
become extremely relevant
both on the message level
and the timing. All these
changes contribute to
helping you stand out from
the competition and escape
the stream of useless and
irrelevant communication.
These changes are not
all easy to apply, but the
important thing is to start
changing your practices today.
Relevance is the future. IMM
33. >
THANK YOU PAGE
THE ANATOMY OF THE
PERFECT THANK YOU PAGE
By Theresa Baiocco
Y
ou put a lot of effort into
your landing pages. You
follow a process to analyze all
the pages in your conversion
funnel and identify where
people drop out, then you
run A/B or multivariate tests
to improve those pages. And
your conversion rates are
increasing as a result.
Congratulations!
But what are you doing to
reduce buyer’s remorse after
the conversion?
Are you giving as much
attention to your thankyou page as the rest of the
pages in your funnel? If not,
keep reading because the
thank-you page is one of the
most important pages in the
conversion process.
Unfortunately, it’s also
the most overlooked by
webmasters and marketers,
which is why so many of them
end up looking like this:
What do I do now? And why are you asking me to book now? I
thought I just did that!
If you have an ecommerce site, don’t think that just because
you got the sale, you’re done. After all, people still shop around
after buying, and they can certainly cancel their order and get a
refund if they find something they like better.
Same goes for lead gen. Even though they filled out your form or
talked to your sales rep, it doesn’t mean they’re not also filling
out forms on your competitors’ sites and talking to them at the
same time.
So how do you reduce the chances of that?
internet marketing magazine
november 2013
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34. >
THANK YOU PAGE
With the perfect thank-you page.
Let’s dissect what makes a perfect e-commerce
thank-you page by looking at the master,
Amazon:
> First, I am thanked and get confirmation that
my order was placed, as well as the reassurance
that an email confirmation has been sent.
> I also get confirmation of my delivery date.
> I can review or edit my order, even after it
was confirmed (how many businesses are afraid
to offer this?).
> Notice important calls-to-action are above
the fold: First, I’m invited to share what I just
bought via facebook, twitter or email. This
obviously isn’t relevant for the majority of
products that I buy on Amazon, but even if I
do this only once in a while, Amazon is getting
fantastic reach with the items I do share. I’m
also reminded of the items I recently viewed —
and haven’t bought yet, mind you — in case I’m
still interested in them.
> Notice how well page is personalized for me:
1) I counted 30 instances of “you,” “your,” or my
name. 2) Not only am I reminded of items I’ve
viewed in the past (baby mattresses), but I’m
also introduced to items related to that search
(cribs). 3) Amazon suggests new (and everyone
loves new) TV shows for me based on what I’ve
watched in the past. 4) Same with books and
what’s in my wish list. Because Amazon tracks
what I’ve viewed and bought in the past, I’m
actually interested in the products they’re
offering. This isn’t just a generic list of products
related to the coffee grinder I just bought; this
is, a list totally personalized for me, based on
my previous activities.
> Notice the social proof: Every recommended
product has ratings and reviews. I can see what
other products customers viewed.
> Notice how they try to re-engage me: It’s clear
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internet marketing magazine
november 2013
that the goal of this page is to re-engage me
and get me to buy something else or convince
someone I know to buy something. This is just
one of the reasons why Amazon is the master.
It’s a stark contrast from most thank-you pages,
that basically tell you to get lost after they’ve
gotten what they want from you.
35. >
And for lead gen:
THANK YOU PAGE
Here is a checklist for a good thank-you page:
> Again, this page below thanks the visitor for
their action.
> It tells them what will happen next — and
when: “One of these tax strategists will contact
you within 25 minutes.” Important: don’t
overpromise here. Make sure your sales team
can realistically deliver on the timeframe.
> If the visitor decides s/he doesn’t want to
wait 25 minutes, s/he is invited to call and
speak to someone immediately.
> The company’s credentials are near this callto-action.
> I love the fact that pictures and short bios of
the people who will call back are featured. (A
video would be even better.) This accomplishes
2 things: (1) It establishes a human connection
before the salesperson even calls the prospect,
which reduces the chance that the prospect will
also fill out a form at a competing firm while
waiting for a call back; and (2) It warms the
lead for the salesperson and makes the prospect
more receptive to talking to him once he calls.
> Notice the social proof with 2 testimonials,
which reinforces that this firm has helped other
people with similar problems.
> Thanks the visitor for converting and confirms
that it was completed successfully. It includes
the details of the transaction if applicable.
> Reinforces why converting was a fabulous
idea.
> Tells people what to expect next, and when.
It’s specific and only promises what can be
delivered, such as a phone call within 10
minutes or an email receipt.
> Has another call-to-action, such as to like/
follow the company on social media, share
information about the transaction with the
visitor’s own network, or to buy something else
of interest to the buyer.
> Establishes a human connection.
Just like for the rest of your site, you should
define a goal for your thank-you page, then run it
through A/B tests.
By putting the same amount of time and effort
into your thank-you page as you do on the rest
of the pages in your conversion funnel, you can
increase sales and reduce the chance that your
visitors will also convert on your competitors’
site. IMM
internet marketing magazine
november 2013
35
36. >
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