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Smart Buildings: ROI Unleashed
Marty Hess, VP Business Development & Marketing




                                                  March 28, 2013

                                                          © Optimum Energy
Definition of ROI Unleashed:




                                                             “"An economic analysis that is optimized to
                                                             combine the most suitable asset risk with a
                                                                cost reduction strategy that scales””




2 | Copyright © 2013 Optimum Energy LLC. All Rights Reserved. Proprietary & Confidential
Smart Buildings ROI: Risks Inhibit Implementation

                                                                                                 Areas of Risk



                       Financial Risk                                                        Technological Risk        Operational Risk


    • Will my initial Capex outlay                                                       • Will the technology    • Will the system design
      be offset by future Opex                                                             selection scale and      support my business
      savings?                                                                             integrate across my      processes?
                                                                                           portfolio of assets?




| Copyright © 2013 Optimum Energy LLC. All Rights Reserved. Proprietary & Confidential
Focus Areas for Mitigating Risk
                     Project Lifecycle Support Services                                Operating Lifecycle Support Services


                                Reduce Project                                                       Reduce Operating
                                Lifecycle Inefficiencies                                             Lifecycle Inefficiencies
    SAVINGS




                                         Implementation                                                                         Operation                                        Time

                 Project
                                     Capital Outlay                         Commissioned                                                    ROI Inflection Points
                 Conception




                                                                                                                                              Risk Mitigation Optimization
                                                                                                                                               •   Domain Expertise
    INVESTMENT




                                What is promised
                                                                                                                                               •   Defined Process
                                                                                                                                               •   Software-based Tools
                              What gets delivered                                                                                              •   Data & Data Rationalization

                                                                                                                                               Total Cost of Ownership


4 | Copyright © 2013 Optimum Energy LLC. All Rights Reserved. Proprietary & Confidential
Guiding Principles to Risk Optimization
                                                                                           All “laws” are needed in
                                                                                            order to minimize risk.


                                                                                                       =

                         You cannot optimize                                                                               Optimize systems
                         what you cannot measure                                                                           not just components
                                                                                           1      3 LAWS OF            2
                                                                                                 OPTIMIZATION




                                                                                                       3



                                                                                                Optimization must be
                                                                                                continuous, dynamic,
                                                                                                  and self-actuating
5 | Copyright © 2013 Optimum Energy LLC. All Rights Reserved. Proprietary & Confidential
Smart Building ROI: Where to Start?



                                                                                                          Other
                                                                                                           23%

    Process, Platform, and Scale
                                                                                                                                                             Striking a balance between
    all factor in when trying to
                                                                                                                     Energy load                             risk versus reward is the key
    create an ongoing sustainable                                                                                                         HVAC
                                                                                                Plug Load 6%         per building          51%               to unleashing ROI for Smart
    approach to Smart Building
                                                                                                                                                             Buildings
    implementation.
                                                                                                          Lighting
                                                                                                            20%




                                                                                                                  Total annual average




                                                                                           Sources: IDC and the EIA Commercial Building Consumption Survey


6 | Copyright © 2013 Optimum Energy LLC. All Rights Reserved. Proprietary & Confidential
Service Delivery Model: Common Industry Approach
         Local Facility                                                                         Corporate HQ

 Decision & Implementation Process                                                           What do these stakeholders care about?
                                                                                                     Predictable, sustainable outcomes
                                                                                                     Ease of installation
                                                                                                     Simplicity of management
                                                                                Program
                                                                                                     Lowest cost of operation
                                                                              Management




                                       Owner or Outsourced
                                                                                 Facility                            CFO
                                                                                Managers


                                       Owner or Outsourced                      Operators                           CIO/IT


                                         Mechanical/Piping/                   Installers &                       Sustainability
                                        Controls Contractors                   Servicers                             Czar


                                                 Mechanical                   Influencers                          Facility
                                                   Engineers                  & Designers                        Management
                                        Consulting Engineers


                                                                                   Smart
                                                                                  Building
                                                                                  Vendor


7 | Copyright © 2013 Optimum Energy LLC. All Rights Reserved. Proprietary & Confidential
Service Delivery Model: Common Industry Approach
         Local Facility                                                                                   Corporate HQ

 Decision & Implementation Process                                                                    What do these stakeholders care about?
                                                                                                               Predictable, sustainable outcomes
                                                                                                               Ease of installation
                                                                                                               Simplicity of management
                                                                                Program
                                                                                                               Lowest cost of operation
                                                                              Management




                                       Owner or Outsourced
                                                                                 Facility                                      CFO
                                                                                Managers
                                      Responsibility for Implementing &                                           Accountability for Delivering
                                              Maintaining Corporate
                                       Owner or Outsourced Operators                                                Corporate Sustainability
                                                                                                                         CIO/IT
                                            Sustainability Initiatives                                                    Initiatives
                                         Mechanical/Piping/                   Installers &                                 Sustainability
                                        Controls Contractors                   Servicers                                       Czar


                                                 Mechanical                   Influencers                                    Facility
                                                   Engineers                  & Designers    Disconnect                    Management
                                        Consulting Engineers


                                                                                   Smart
                                                                                  Building
                                                                                  Vendor


8 | Copyright © 2013 Optimum Energy LLC. All Rights Reserved. Proprietary & Confidential
Service Delivery Model: Common Industry Approach
         Local Facility                                                                                                        Corporate HQ

 Decision & Implementation Process                                                                                         What do these stakeholders care about?
                                                                                                                                     Predictable, sustainable outcomes
                                                                                                                                     Ease of installation
                                                                                                                                     Simplicity of management
                                                                                                                                     Lowest cost of operation




                                       Owner or Outsourced
                                                                                 Facility                                                            CFO
                                                                                Managers


                                       Owner or Outsourced                      Operators                                                           CIO/IT
                                                                                                                            Smart
                                                                                                        Program
                                                                                                                           Building
                                                                                                      Management
                                         Mechanical/Piping/                   Installers &                                 Vendor                Sustainability
                                        Controls Contractors                   Servicers                                                             Czar


                                                 Mechanical                   Influencers                                                          Facility
                                                   Engineers                  & Designers                                                        Management
                                        Consulting Engineers

                                                                                               The service delivery model should include design
                                                                                           services, program management services and operational
                                                                                                       support services to ensure success



9 | Copyright © 2013 Optimum Energy LLC. All Rights Reserved. Proprietary & Confidential
Summary
     Identify potential areas of risk
               • Financial
               • Technological
               • Operational
     Think TCO to identify and mitigate areas of risk
               • Project lifecycle
               • Operating lifecycle
     Ensure all three “laws” are in effect
     Strike a balance between risk and reward
     Focus on the service delivery model
               • Full suite of professional services to ensure both project and operational success



10 | Copyright © 2013 Optimum Energy LLC. All Rights Reserved. Proprietary & Confidential
Thank you.   
             Engineered. Deployed. Proven.




                                             © Optimum Energy

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Smart buildings: ROI Unleashed

  • 1. Smart Buildings: ROI Unleashed Marty Hess, VP Business Development & Marketing March 28, 2013 © Optimum Energy
  • 2. Definition of ROI Unleashed: “"An economic analysis that is optimized to combine the most suitable asset risk with a cost reduction strategy that scales”” 2 | Copyright © 2013 Optimum Energy LLC. All Rights Reserved. Proprietary & Confidential
  • 3. Smart Buildings ROI: Risks Inhibit Implementation Areas of Risk Financial Risk Technological Risk Operational Risk • Will my initial Capex outlay • Will the technology • Will the system design be offset by future Opex selection scale and support my business savings? integrate across my processes? portfolio of assets? | Copyright © 2013 Optimum Energy LLC. All Rights Reserved. Proprietary & Confidential
  • 4. Focus Areas for Mitigating Risk Project Lifecycle Support Services Operating Lifecycle Support Services Reduce Project Reduce Operating Lifecycle Inefficiencies Lifecycle Inefficiencies SAVINGS Implementation Operation Time Project Capital Outlay Commissioned ROI Inflection Points Conception Risk Mitigation Optimization • Domain Expertise INVESTMENT What is promised • Defined Process • Software-based Tools What gets delivered • Data & Data Rationalization Total Cost of Ownership 4 | Copyright © 2013 Optimum Energy LLC. All Rights Reserved. Proprietary & Confidential
  • 5. Guiding Principles to Risk Optimization All “laws” are needed in order to minimize risk. = You cannot optimize Optimize systems what you cannot measure not just components 1 3 LAWS OF 2 OPTIMIZATION 3 Optimization must be continuous, dynamic, and self-actuating 5 | Copyright © 2013 Optimum Energy LLC. All Rights Reserved. Proprietary & Confidential
  • 6. Smart Building ROI: Where to Start? Other 23% Process, Platform, and Scale Striking a balance between all factor in when trying to Energy load risk versus reward is the key create an ongoing sustainable HVAC Plug Load 6% per building 51% to unleashing ROI for Smart approach to Smart Building Buildings implementation. Lighting 20% Total annual average Sources: IDC and the EIA Commercial Building Consumption Survey 6 | Copyright © 2013 Optimum Energy LLC. All Rights Reserved. Proprietary & Confidential
  • 7. Service Delivery Model: Common Industry Approach Local Facility Corporate HQ  Decision & Implementation Process  What do these stakeholders care about?  Predictable, sustainable outcomes  Ease of installation  Simplicity of management Program  Lowest cost of operation Management Owner or Outsourced Facility CFO Managers Owner or Outsourced Operators CIO/IT Mechanical/Piping/ Installers & Sustainability Controls Contractors Servicers Czar Mechanical Influencers Facility Engineers & Designers Management Consulting Engineers Smart Building Vendor 7 | Copyright © 2013 Optimum Energy LLC. All Rights Reserved. Proprietary & Confidential
  • 8. Service Delivery Model: Common Industry Approach Local Facility Corporate HQ  Decision & Implementation Process  What do these stakeholders care about?  Predictable, sustainable outcomes  Ease of installation  Simplicity of management Program  Lowest cost of operation Management Owner or Outsourced Facility CFO Managers Responsibility for Implementing & Accountability for Delivering Maintaining Corporate Owner or Outsourced Operators Corporate Sustainability CIO/IT Sustainability Initiatives Initiatives Mechanical/Piping/ Installers & Sustainability Controls Contractors Servicers Czar Mechanical Influencers Facility Engineers & Designers Disconnect Management Consulting Engineers Smart Building Vendor 8 | Copyright © 2013 Optimum Energy LLC. All Rights Reserved. Proprietary & Confidential
  • 9. Service Delivery Model: Common Industry Approach Local Facility Corporate HQ  Decision & Implementation Process  What do these stakeholders care about?  Predictable, sustainable outcomes  Ease of installation  Simplicity of management  Lowest cost of operation Owner or Outsourced Facility CFO Managers Owner or Outsourced Operators CIO/IT Smart Program Building Management Mechanical/Piping/ Installers & Vendor Sustainability Controls Contractors Servicers Czar Mechanical Influencers Facility Engineers & Designers Management Consulting Engineers The service delivery model should include design services, program management services and operational support services to ensure success 9 | Copyright © 2013 Optimum Energy LLC. All Rights Reserved. Proprietary & Confidential
  • 10. Summary  Identify potential areas of risk • Financial • Technological • Operational  Think TCO to identify and mitigate areas of risk • Project lifecycle • Operating lifecycle  Ensure all three “laws” are in effect  Strike a balance between risk and reward  Focus on the service delivery model • Full suite of professional services to ensure both project and operational success 10 | Copyright © 2013 Optimum Energy LLC. All Rights Reserved. Proprietary & Confidential
  • 11. Thank you.  Engineered. Deployed. Proven. © Optimum Energy