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Techstars Kaplan EdTech Accelerator - Marketing Program

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A short presentation I gave to the new Techstars Kaplan EdTech Accelerator class about marketing and growth, as well as my plans to help them build functional capabilities in this discipline.

Published in: Marketing
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  • WONDERFUL JOB!.... STARTUPS...Send your pitchdeck to over 5700 of VC's and Angel's with just 1 click. Visit: Angelvisioninvestors.com
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Techstars Kaplan EdTech Accelerator - Marketing Program

  1. 1. TECHSTARS KAPLAN ACCELERATOR MARKETING + GROWTH Cezary Pietrzak August 1, 2014 @cezinho cezary.co
  2. 2. I’M ONE OF TECHSTARS’ FUNCTIONAL MENTORS Cezary marketing + growth Chris customer development Lindsay user experience + testing Andrew analytics + revenue model
  3. 3. MY EXPERTISE IS MARKETING 2000-2004 business degree + marketing specialization 2005-2008 consumer insights + brand strategy 2008-2012 co-founder + biz dev + marketing (acquired by TripAdvisor) 2012 early-stage marketing (tech incubator) 2013 marketing + growth (B2B mobile startup) 2014 marketing consulting (high-growth startups) Cezary & Co
  4. 4. I WRITE A STARTUP MARKETING BLOG: CEZARY.CO
  5. 5. I BELIEVE SUCCESSFUL MARKETING = QUAL + QUANT QUAL branding positioning messaging customer exploration market research QUANT analytics/KPIs funnel analysis conversion tracking A/B testing optimization +
  6. 6. HALF THE BATTLE IS PUTTING THINGS ON PAPER
  7. 7. MY CURRICULUM FOR YOU CORE customer profiles marketing fundamentals canvas marketing channels marketing tools PERSONALIZED customer acquisition growth strategies email automation referral programs
 KPI dashboard content + community sales process mapping day-in-the-life exploration messaging architecture positioning
  8. 8. CUSTOMER PROFILES CORE
  9. 9. MARKETING FUNDAMENTALS CANVAS CORE
  10. 10. MARKETING CHANNELS CORE
  11. 11. MARKETING TOOLS CORE
  12. 12. EMAIL AUTOMATION PERSONALIZED
  13. 13. DAY-IN-THE-LIFE OF A CONSUMER PERSONALIZED
  14. 14. MESSAGING ARCHITECTURE PERSONALIZED
  15. 15. CHECK OUT THESE MARKETING RESOURCES
  16. 16. QUESTIONS? cc@cezary.co @cezinho cezary.co

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