1. Daniel is an Analytics and Marketing professional with 15 years of professional experience and
an MBA from Carnegie Mellon University. He has a passion for understanding the customer
and using data to reach them in innovative and creative ways. He has developed integrated
marketing approaches across multiple channels to optimize spend and maximize returns. His
marketing experience is underpinned by an excellent business acumen he gained while working
at a world-class Marketing organization, a leading Search engine company, a leading online
retailer, and a top consulting firm. At multiple organizations he has directed creative efforts and
managed multi-channel annual budgets in excess of $40M to optimize returns. He is a natural
leader and excellent presenter who has been given many high profile projects that have both
saved expenses and driven new revenues. Daniel has a passion for results, loves working in
teams, and is driven by analytical curiosity and creativity. He is an expert in SQL coding, SAS,
and Excel. He has also worked proficiently in across a number of different publishers and
systems, such as: Google Adwords, Bing Ads, Google Analytics, Site Catalyst (Omniture),
Cognos, Netezza, Google docs, and the Microsoft Office Suite (Word, PowerPoint, Access).