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KOBI COHEN LAMPEL
Tel Aviv, Israel | May 1981 | kobico1981@gmail.com | +972 52 5405065
 HIGHLY MOTIVATED MARKETING PROFESSIONAL WITH IMPECCABLE PERSONAL
STANDARDS OF RESPONSIBILITY AND RELIABILITY.
 FOUR YEARS EXPERIENCE IN PPC; SEM; SEO ADVERTISING AND CAMPAIGN
MANAGEMENT.
 TWELVE YEARS EXPERIENCE IN MARKETING SOFTWARE PMS SYSTEMS AND
INTERFACE: OPTIMA, OPERA, FIDELIO, MY-FIDELIO, ETC.
 OPERATING SYSTEMS FOR HOTELS: BOOKING; EXPEDIA; HRS; HOTELS, ETC.
 WEBSITE CREATION, DEVELOPMENT AND DEPLOYMENT THROUGH WORDPRESS
AND WIX
WORK EXPERIENCE 2015-Current
Prima Hotels, Online Marketing Department Manager & Yield Manager
Achievements:
 Devised marketing campaigns comprising of the creation, development and
execution of written and marketing materials.
 Managed and developed various campaigns on social networks and across
different search engines - PPC, content management and organic SEO on the
web Managed social networking pages (Facebook, Instagram and LinkedIn).
 Conducted various campaigns across different advertising channels such as
dedicated Web sites and online magazines.
 Generating reports and monitoring all marketing activities. Utilizing traditional
and advanced marketing methods.
 Attended various training programs, conferences and seminars. Attended
Digital Managers of Israel Conference in 2015.
 Partner with GM, Marketing, Sales Leaders, and other revenue generating
department heads to implement proactive revenue generating strategies.
 Drive direct booking business strategy.
 Data entry operations of internal and external distribution channels including
OTAs, wholesalers, consortia partnerships and negotiated segments.
 Manage property participation and production through relevant Internet sites
and other distribution channels (CRO, GDS, ADS, and Travel Agency
Consortiums).
 Build/maintain relationships w/OTA Market Managers and ensure best
representation on 3rd
party web sites.
 Lead a team of Revenue and online operations.
Demonstrates: My ability to work with and spearhead marketing campaigns plus a
varied and wide knowledge of digital marketing methods.

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2015
Arcadia Hotels Chain, E-COMMERCE manager
Achievements:
 Directed e-commerce, online marketing and yield management on various
systems and different distribution channels.
 Managed and developed campaigns on social networks - (Facebook, Instagram
and LinkedIn).
 Built a new company website in multiple languages and controlled all internal
and external processes, negotiating with suppliers, operational service providers
and advertising.
 Oversaw campaign management and production of various different reports.
 I produced net revenue improvement of over 150%.
Demonstrates: My mediation and negotiation skills, my administrative ability and my
ability to work interdepartmentally.
2012-2014
The Clock Hotel, Hotel manager
Achievements:
 Oversaw the marketing, advertising, management and ongoing operations of a
new boutique hotel in Jaffa.
 Handled all guest queries, bills, payments, management and operations
employees.
 Managed and operated websites, advertising, marketing, and operations and
ongoing management work with subcontractors.
 Developed and performed campaigns on social networks and across different
search - PPC, content management and organic SEO.
Demonstrates: My aptitude for having a hands-on approach as well as developing an
online agenda. My ability to negotiate and communicate with all branches of the
operation and spearheading the growth of a new brand.
MILITARY SERVICE 1999-2002
Full military service as Armor Brigade Combat Medic.
EDUCATION 2005-2007
Beer Sheba University of the Negev
Partial BA in Hotels and Tourism Management.
LANGUAGES English  Hebrew 
References available on request.