Web 2.0 technologies like YouTube, blogs, wikis and tags can help organizations like the American Cancer Society raise awareness about breast cancer and engage large audiences. These tools allow two-way communication and sharing of stories from survivors to educate and inspire people. Interactive elements like online surveys, discussion groups and support communities further engage people in conversations about breast cancer and calls them to action in the fight against it. The new social web has the power to spread messages and persuade people to take action against breast cancer.