Patel fashion is a retail business with 15 sales staff working in the shop and 5 more in the offices, overseen by one shop manager. Employees regularly leave, forcing the manager to spend much time interviewing replacements. The manager wishes employees would stop leaving so often.

1. BUSINESS – SENIOR 3 – TERM 3 – DECEMBER 2019
Patel fashion is a retail business which sells women’s cloths. It employs 15 sales staff who work in the shop
and 5 more who workin the offices.There isone shopmanagerwhois incharge of the business. Eachof the
salesstaff hasa specificjobandtheyonlydothisone task.Forexample,some justservecustomersatthe pay
desk, some look after the fitting room, and others look after the clothes on display. Employees keep leaving
and the shop managerregularlyhas to advertise fornew employees.“I do not like havingto spendso much
time interviewingapplicantsforsalesassistantjobs.Iwishthe employeeswouldnotkeepleaving”,saidMarie,
the shopmanager.
A) Discuss all the different financial and non-financial benefits the store manager could use to improve
motivation at the shop, in order to prevent workers from leaving so regularly. Which would be the best
methodforher toemployandwhy?
B) Wouldjobrotationbe the bestmethodforMarie to use inordertoincrease jobsatisfaction?Whatdoboth
terms(jobrotationandjob satisfaction) meanandimply?Explainyouranswer.
C) State which management style (democratic / autocratic / laissez-faire) you would suggest for i) Theory X
managersand ii) TheoryY managers.Explainyourchoice.
D) Explain why communication is always important in a business and what types of communication
can be used. In which situation would you recommend each?