Faster websites lead to more traffic and sales, while slow pages cause users to abandon sites. Google found a 0.5 second delay cuts traffic 20% and Amazon found a 100ms delay reduces sales 1%. Website speed can be measured through synthetic monitoring, which tests without live traffic, and real user monitoring, which uses real browser data. Both help detect issues and analyze page load times and elements. Delays over 2 seconds cause many users to abandon sites or stop shopping.

1. Faster Websites Make More Money
Slow Pages Lose Users

2. • Google found that an extra 0.5 sec. in search page generation-
time has dropped traffic by 20%
• Amazon found that every 100 ms of latency has cost them 1% in
sales.
Case Studies

3. Case Studies

4. What is your average page load time?
How to measure the speed of your website?

5. Synthetic monitoring
Real User Monitoring
What is your average page load time?
How to measure the speed of your website?

6. Synthetic monitoring
• Detects problems before it affects end-users
• Does not require actual web traffic
• Can test new applications prior to the live customer-facing launch

7. Full Page Load Monitor
Calculates how long it takes to load a complete page in real browser.

8. • 47% of consumers expect a web page to load in 2 sec. or less.
• 40% will abandon a web page if it takes more than 3 sec. to load.
• 14% will begin shopping at another site.
• 23% will stop shopping or walk away from their computer.
The Akamai study
Based on the feedback of 1,048 online shoppers.
2 sec.

9. Full Page Load Monitor
Useful for understanding and analyzing things like:
• which elements take the longest to load
• how internal and external resources affect the load time
• how long it takes the web browser to connect to the server

10. Transaction Monitor
• Visualizes the performance of each individual step
• Provides with detailed diagnosis and drill-downs for performance
analysis

11. Real User Monitoring
The data gathered shows the full timing based on real pages being
loaded from real browsers, in real locations around the world.

12. Real User Monitoring
Real User Monitor is composed of number of views showing different
performance data in tabular or graphical format.

13. Real User Monitoring
Performance data is broken down into tiers (Network, Backend, Fron-
tend) and displayed in a real-time graph.

14. Summary
• Delays under half a second impact business metrics
• Ways of measuring the speed of website; Synthetic monitoring , RUM
• Advantages of Synthetic and Real User Monitoring