The document discusses various statistics related to website load times and how they impact user behavior and business metrics. It states that 47% of consumers expect a page to load within 2 seconds and 73% of mobile users have encountered sites that were too slow. A 1 second delay can result in a 7% loss in conversions. It also discusses studies by Glasses Direct, Walmart and Google on how delays of 50-400 milliseconds can negatively impact conversion rates. The document emphasizes that page load time affects bounce rates, time on site, conversions, user satisfaction and that businesses should care about and measure load times.

1. Facts & Stats
47% of consumers expect a web
page to load in 2 seconds or less.
“ ”

2. Facts & Stats
73% of mobile internet users say
that they’ve encountered a website
that was too slow to load.
“ ”

3. Facts & Stats
Just One Second Delay In Page-
Load Can Cause 7% Loss In
Customer Conversions
“ ”

4. How Load Time Affects Conversion Rate
• Glasses Direct measured

5. How Load Time Affects Conversion Rate
• Wallmart measured

6. How Load Time Affects Conversion Rate
• Google measured
Type Of Delay Delay (ms)
Duration
(weeks)
Impact
Pre Header 50 4 -
Pre Header 100 4 -0.2%
Post Header 200 6 -0.59%
Post Header 400 6 -0.59%

7. Web Performance: You Should Care
• Page load time affects your bounce rate
• Page load time affects time on site
• Page load time affects conversion
• Page load time affects user satisfaction

8. Measuring Page Load Times