Jobs in Social Media
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Brensten Education outlines some of the social media and digital marketing jobs to shoot for after completing our digital marketing program!
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Social Media For Effective Campaigning
My short presentation delivered at ACOSS Media and Communications Forum in Melbourne on 28 March, 2011.
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The document discusses the benefits of using Pinterest for small businesses, noting that Pinterest can drive serious traffic and be a powerful online marketing tool. It provides details on how Pinterest works, who uses it, and how businesses can create customized pinboards and engage with followers to build their brand and drive traffic to their website. The document also recommends developing a social media strategy that incorporates different platforms like Facebook, LinkedIn, and Twitter to engage customers and promote business.
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This document summarizes Michele Scism's presentation on using social media to fill big ticket programs. It provides statistics on the size of social media platforms and explains that images are very effective for engagement. It then discusses two common reasons why social media may not work and provides three secrets: creating tools like assessments and offers, using images strategically, and creating events and posts to promote tools and builds an audience. Examples are given of how images doubled page likes and helped others successfully promote launches. The presentation aims to help others gain clarity and confidence in their social media and launch strategies.
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The document discusses Dawn Adlam's social media coaching services and expertise with LinkedIn. It provides tips on using LinkedIn effectively, including having a strong headline and recommendations that reflect well on the user. It also describes how Dawn provided a client with a thorough strategic plan to maximize their LinkedIn profile and make useful connections to benefit their business. The client felt very motivated after meeting with Dawn and learning hidden features of LinkedIn they previously did not know.
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The document discusses the effectiveness of social media for businesses. It suggests that social media can be a useful tool for businesses if used strategically. Some key points include setting up company pages on social media platforms, securing your business URL, sharing good quality content to engage customers, building genuine relationships online, and using social media to drive traffic to your website and sales. The document provides tips for both beginner and intermediate-level social media strategies for businesses.
Suncorp The Truth about Social Media for Business v1
The document discusses the effectiveness of social media for business. It provides examples of how businesses have seen increases in referrals, visitors, and sales through engaging on various social media platforms like Facebook, Twitter, blogs, email and YouTube. The document also provides tips for businesses to get started with social media including setting up pages, securing URLs, publishing content, watching and engaging with others, and designating social media responsibilities.
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Recommended
Social Media For Effective Campaigning
My short presentation delivered at ACOSS Media and Communications Forum in Melbourne on 28 March, 2011.
Pinterest Presentation for Small Businesses
The document discusses the benefits of using Pinterest for small businesses, noting that Pinterest can drive serious traffic and be a powerful online marketing tool. It provides details on how Pinterest works, who uses it, and how businesses can create customized pinboards and engage with followers to build their brand and drive traffic to their website. The document also recommends developing a social media strategy that incorporates different platforms like Facebook, LinkedIn, and Twitter to engage customers and promote business.
Big Ticket Social Media Secrets - Be The Change 2013
This document summarizes Michele Scism's presentation on using social media to fill big ticket programs. It provides statistics on the size of social media platforms and explains that images are very effective for engagement. It then discusses two common reasons why social media may not work and provides three secrets: creating tools like assessments and offers, using images strategically, and creating events and posts to promote tools and builds an audience. Examples are given of how images doubled page likes and helped others successfully promote launches. The presentation aims to help others gain clarity and confidence in their social media and launch strategies.
10 Ways to Improve Your Social Media Strategy Immediately
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Social media coaching
The document discusses Dawn Adlam's social media coaching services and expertise with LinkedIn. It provides tips on using LinkedIn effectively, including having a strong headline and recommendations that reflect well on the user. It also describes how Dawn provided a client with a thorough strategic plan to maximize their LinkedIn profile and make useful connections to benefit their business. The client felt very motivated after meeting with Dawn and learning hidden features of LinkedIn they previously did not know.
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The document discusses the effectiveness of social media for business. It provides examples of how businesses have seen increases in referrals, visitors, and sales through engaging on various social media platforms like Facebook, Twitter, blogs, email and YouTube. The document also provides tips for businesses to get started with social media including setting up pages, securing URLs, publishing content, watching and engaging with others, and designating social media responsibilities.
Social Media Marketing for Business
The document discusses social media marketing and strategies for using platforms like Twitter, Facebook, blogs and YouTube. It addresses common fears around social media use and notes that it is similar to real life interactions. The presentation provides tips for beginner and intermediate level social media strategies, including setting up company pages, securing URLs, sharing good content, monitoring, and joining discussions. It also lists types of users that are active on Twitter and provides resources for further social media guidance.
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The document discusses the importance of social media for businesses and provides tips for using different social media platforms. It notes that social media allows businesses to earn attention through helpful engagement with customers and connections as opposed to traditional paid advertising. The document recommends involving staff and focusing social media efforts on being helpful while linking to the business website and showcasing satisfied customers.
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This document discusses social media marketing services provided by a social media agency. It outlines the agency's launch in 2007, services including social media strategy, execution, monitoring and reporting. Example services mentioned include managing profiles, pages, blogs and campaigns across Facebook, Twitter, YouTube and more. The benefits of an integrated social media presence for brand building, awareness, engagement and sales are highlighted. Client examples are also provided.
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Developing a Successful Social Strategy for Meetings and Events
Presenter: Gerrit Heijkoop, How Can I Be Social (HCIBS), Amsterdam, Netherlands
Brought to you by: Meeting Professionals International (MPI)
Room: Bellini 2003, Level 2
Recent studies show that as many as 75% of meeting planners use social media in their profession. However, nearly half of these planners indicate they don’t have formal processes and procedures for incorporating social media into their meetings and events in simple and meaningful ways. In this interactive session, participants will explore how to create activities before, during and after a meeting or event that attendees and audience members would be eager to share via social media.
Learner outcomes:
1. Identify issues for consideration before spending money on the use of social media at a meeting or event.
2. Understand the importance of tapping into a “second degree network” of participants and how to do so at a live event.
3. Learn best practices in the use of social media and what not to do when incorporating social media into a meeting or event.
About the speaker Gerrit Heijkoop:
Gerrit Heijkoop is an entrepreneur with a passion for technology, events and public speaking. Building up experience with connecting online and on-site audiences since 2009. A familiar face in the international meetings industry as speaker, moderator and interviewer; both on- and offline. Known for his enthousiasm and always striving to keep matters simple and meaningful.
Gerrit is educated with a master’s degree in Systems Engineering and Policy Analysis at the Delft University of Technology in the Netherlands. Shaped and formed as a management consultant and project manager at Boer & Croon Consultancy firm, Gerrit then followed his passion for the events industry.
He is involved in the international FRESH community, board member of the Green Meetings Industry Council (GMIC) in the Netherlands and active blogger. Since January 2012, he has been Executive Partner of How Can I Be Social (HCIBS), a digital communication agency, all about sharing inspiration.
Specialties: Entrepreneurship, Project- & Event management, Social Media, Technology, Inspiration
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This document discusses strategies for improving parent engagement in children's education. It recommends:
1) Making engagement easy by choosing the right tools and building trust at every step.
2) Taking a social and personal approach to engagement by tagging parents, understanding social networks, and asking questions.
3) Providing tangible value for parents by tying engagement themes to the curriculum and giving parents takeaways.
7 Steps to Building a Social Media Training Program
The document outlines a 7 step process for building a social media training program for an organization: 1) Survey your organization, 2) Determine learning objectives, 3) Compare current vs. ideal social media use, 4) Consider available resources, 5) Choose a delivery method, 6) Create and deliver training, 7) Assess the effectiveness of the training program. The training is presented by Krista Neher of Boot Camp Digital and focuses on developing a comprehensive, ongoing social media training approach for organizations.
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NAFDA - Social media and its place in business
The document discusses the importance of social media for businesses. It notes that social media can significantly increase website traffic and sales when used properly. The document provides tips for businesses just starting with social media, such as setting up company pages on sites like Facebook and Twitter, securing URLs, posting good quality content, enabling sharing options, monitoring conversations, and joining discussions.
I learn truth about social media for business v1
Social media can be an effective tool for businesses if used strategically. The document discusses various strategies for financial advisors to use social media to generate business leads and referrals. Specific strategies mentioned include setting up social media pages, publishing content regularly, engaging with followers, and monitoring results which can see a 40x return on investment from 500 Twitter followers or 2 referrals generated from 10 minutes of Facebook comments.
PostHeads - Social Media made effective
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This document outlines best practices for social media marketing. It discusses building a strong foundation on social platforms like Facebook, Twitter, LinkedIn and Google+. Key recommendations include posting engaging content like images and videos, running contests to boost engagement, customizing apps, adding milestones, embracing fans, sharing behind the scenes photos on Twitter, being an expert resource, and thanking followers. It also emphasizes the importance of networking online and offline and building strategic alliances through consistent and creative social media use.
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The document discusses how to make money as a social media consultant by leveraging existing social media skills. It provides tips for getting started, including landing a first client through networking and free work. It also offers guidance on determining an appropriate pricing structure and creating compelling service offerings and strategies to impress clients. The goal is to help others follow the author's path of earning $2,000 per month through social media consulting done in addition to regular employment.
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Meadow Creek Connects is a social media marketing dashboard that will save you time and make your social media marketing more productive. Meadow Creek will also manage all of your social media marketing for you. Post on Facebook, Twitter, LinkedIn and YouTube. Don't miss the social media revolution.
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This document discusses social media marketing services provided by a social media agency. It outlines the agency's launch in 2007, services including social media strategy, execution, monitoring and reporting. Example services mentioned include managing profiles, pages, blogs and campaigns across Facebook, Twitter, YouTube and more. The benefits of an integrated social media presence for brand building, awareness, engagement and sales are highlighted. Client examples are also provided.
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Developing a Successful Social Strategy for Meetings & Events - MPI Smart Mon...
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Presenter: Gerrit Heijkoop, How Can I Be Social (HCIBS), Amsterdam, Netherlands
Brought to you by: Meeting Professionals International (MPI)
Room: Bellini 2003, Level 2
Recent studies show that as many as 75% of meeting planners use social media in their profession. However, nearly half of these planners indicate they don’t have formal processes and procedures for incorporating social media into their meetings and events in simple and meaningful ways. In this interactive session, participants will explore how to create activities before, during and after a meeting or event that attendees and audience members would be eager to share via social media.
Learner outcomes:
1. Identify issues for consideration before spending money on the use of social media at a meeting or event.
2. Understand the importance of tapping into a “second degree network” of participants and how to do so at a live event.
3. Learn best practices in the use of social media and what not to do when incorporating social media into a meeting or event.
About the speaker Gerrit Heijkoop:
Gerrit Heijkoop is an entrepreneur with a passion for technology, events and public speaking. Building up experience with connecting online and on-site audiences since 2009. A familiar face in the international meetings industry as speaker, moderator and interviewer; both on- and offline. Known for his enthousiasm and always striving to keep matters simple and meaningful.
Gerrit is educated with a master’s degree in Systems Engineering and Policy Analysis at the Delft University of Technology in the Netherlands. Shaped and formed as a management consultant and project manager at Boer & Croon Consultancy firm, Gerrit then followed his passion for the events industry.
He is involved in the international FRESH community, board member of the Green Meetings Industry Council (GMIC) in the Netherlands and active blogger. Since January 2012, he has been Executive Partner of How Can I Be Social (HCIBS), a digital communication agency, all about sharing inspiration.
Specialties: Entrepreneurship, Project- & Event management, Social Media, Technology, Inspiration
Parent engagement SMBCE
This document discusses strategies for improving parent engagement in children's education. It recommends:
1) Making engagement easy by choosing the right tools and building trust at every step.
2) Taking a social and personal approach to engagement by tagging parents, understanding social networks, and asking questions.
3) Providing tangible value for parents by tying engagement themes to the curriculum and giving parents takeaways.
7 Steps to Building a Social Media Training Program
The document outlines a 7 step process for building a social media training program for an organization: 1) Survey your organization, 2) Determine learning objectives, 3) Compare current vs. ideal social media use, 4) Consider available resources, 5) Choose a delivery method, 6) Create and deliver training, 7) Assess the effectiveness of the training program. The training is presented by Krista Neher of Boot Camp Digital and focuses on developing a comprehensive, ongoing social media training approach for organizations.
Social media lead_generation_puzzle
This document provides an overview of how to generate leads through social media. It recommends allocating 10% of marketing time or budget to 10 different strategies, including social media. Social media should be scheduled consistently and integrated with other marketing efforts. Common social media tools for small businesses include websites, blogs, Facebook, Twitter, LinkedIn, and video. Content is key, and social media requires ongoing engagement through regular posting to build trust and visibility over time.
NAFDA - Social media and its place in business
The document discusses the importance of social media for businesses. It notes that social media can significantly increase website traffic and sales when used properly. The document provides tips for businesses just starting with social media, such as setting up company pages on sites like Facebook and Twitter, securing URLs, posting good quality content, enabling sharing options, monitoring conversations, and joining discussions.
I learn truth about social media for business v1
Social media can be an effective tool for businesses if used strategically. The document discusses various strategies for financial advisors to use social media to generate business leads and referrals. Specific strategies mentioned include setting up social media pages, publishing content regularly, engaging with followers, and monitoring results which can see a 40x return on investment from 500 Twitter followers or 2 referrals generated from 10 minutes of Facebook comments.
PostHeads - Social Media made effective
This document introduces PostHeads, a tool for social media management and collaboration. It discusses how social media management can become messy and disorganized with many people, emails, files and lost decisions. PostHeads was created to address this as nothing suitable previously existed. It combines years of experience into an all-in-one tool for teams to create, curate and get approval for content. It offers features like dashboards, agendas, overviews, calendars, resources and notifications to provide visibility and organization. PostHeads is moving out of beta by the end of the year and offers custom packages starting at $150 per month.
Metro TAFE- The Truth About Social Media for Business
This document discusses using social media for business. It provides an overview of common social media platforms like Twitter, Facebook, blogs and YouTube and how to develop a social media strategy. The presentation emphasizes creating high-quality, shareable content, listening to customers and prospects, and using social media to drive visitors to a company website in order to boost sales. Q&A and networking opportunities are also provided.
10 Tips for Nonprofits on LinkedIn.intero8.12
This document provides 10 tips for nonprofits to use LinkedIn to further their mission. It recommends completing profiles with 100% information to represent your professional brand well. It also suggests joining relevant groups, engaging with your network by sharing stories and questions, and encouraging staff and volunteers to build out their profiles. Additionally, it advises creating a strong Company Page to highlight your organization and sharing updates regularly to tell your LinkedIn community about your work and attract brand advocates. The tips conclude by recommending being a good networker on LinkedIn and spending 15 purposeful minutes on the platform 4-5 days a week.
How to Promote an Event with Social Media
Promoting an event need not be expensive. Learn how to promote your event on Facebook and LinkedIn, and how to handle the campaign up to the event day.
Presented to a Rotary Club meeting, 2016.
12.02.10 associations forum - truth about social media for non profits
The Truth about Social Media for Associations and Not For Profits:
2 things:
1. You need to put yourself into the shoes of those you want to take action for your cause
2. You are sitting on a golden opportunity - your membership.
Confessions of a Social Media Campaigner
Part of the panel that Carie Lewis, David Neff and I had at the 2009 Nonprofit Technology Conference.
Countrywide - Truth about social media for Business
Social media is not a fad and can be an effective marketing tool for businesses when done correctly. The document discusses setting up company pages on social media platforms like Facebook and Twitter, posting good quality and shareable content regularly, engaging with customers by watching and joining discussions, and measuring the results of social media marketing efforts on metrics like website traffic and sales. Proper social media strategy requires an understanding of best practices for beginners and more advanced tactics for intermediates.
Building Your Community From the Ground Up
This document outlines Jen Sable Lopez's presentation on building a community from the ground up. It discusses starting with goals, setting achievable metrics, assessing internal resources, doing research, focusing efforts, telling your story, expanding efforts over time, and continually reevaluating goals and metrics. The overall message is that starting small is fine, but continual action and effort is needed to build a successful community.
Social Media Marketing
This document outlines best practices for social media marketing. It discusses building a strong foundation on social platforms like Facebook, Twitter, LinkedIn and Google+. Key recommendations include posting engaging content like images and videos, running contests to boost engagement, customizing apps, adding milestones, embracing fans, sharing behind the scenes photos on Twitter, being an expert resource, and thanking followers. It also emphasizes the importance of networking online and offline and building strategic alliances through consistent and creative social media use.
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Metro TAFE- The Truth About Social Media for Business
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12.02.10 associations forum - truth about social media for non profits
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