A slideshare presentation about slideshare! By: Michael Hopson, Jonte Major, Shelby Wagner, and Sarah Lilly at the Monfort College of Business.

1. SlideShare
By: Michael Hopson, Sarah Lilly, Jonte
Major, Shelby Wagner

2. Overview
- Founded in October, 2006
- Acquired by Linkedin in May, 2012
- Allows users to easily upload and share
presentations, infographics, documents,
videos, PDFs, and webinars

3. Statistics
- In Q4 of 2013, the site averaged 60 million unique
visitors a month and 215 million page views
- Among the top 120 most visited websites in the world
- Consists of more than 15 million uploads from
individuals and organizations
- SlideShare has grown to become the world’s largest
community for sharing presentations and other
professional content.

4. Michael Brenner on Slideshare

5. Dell on Slideshare

6. Key terms
● Haiku Deck - is a free app that makes presentations simple, beautiful, and
fun. It allows you to communicate ideas, articulate a vision, and share
expertise.
● Leadshare - is a service to allow businesses to collect customer leads
through their presentations, documents and videos.
● Embed - Placing files on other websites or blogs
● Favorite - Favoriting a presentation will allow users to mark and collect
content for future reference.
● Notes - The notes tab features any presentation notes from the author as
well as a presentation transcript.
● Statistics - Allows viewers to see views, actions, and embeds data from
the presentation.

7. Unusual/unexpected fact
- Slideshare has 60 million monthly visitors
- Hyperlinks are clickable in presentations
- Infographics are liked 4x time than
presentations and 23x more than documents
on Slideshare
- 10 million Slideshares = The distance from
New York to London
Fact infographic

8. The Best of Slideshare
1. The Brand Gap
a. 1st SlideShare to be viral
2. Death by Powerpoint
a. Great example
3. Reed Hastings
a. Netflix CEO (Freedom and Responsibility Culture)
4. Mary Meeker Internet Trend Reports
5. Linkedin Pulse

9. Essential Tools/Apps For Slideshare
- SlideShare can be used on mobile devices via its mobile
app available for apple devices as well as android.
-Slideshare has a number of useful third party tools and
applications.
● Haiku Deck
● Thinkstock Photo
● Prezi
● SoundBible
● GifDeck

10. Analytic on SlideShare
● One of SlideShares more awesome features
is the built in Analytics.
● Analytics on SlideShare allows you to see
o Total Views
o Total Uploads
o Outbound Clicks
o Favorites
o Downloads
o Traffic Source
o and much more.

11. Top 5 Essential Readings
1. 7 Ways To Use SlideShare for Your Business
2. How to Easily Create a SlideShare Presentation
3. 11 Ways to Use SlideShare for Content
Marketing Success
4. The Marketers Guide to SlideShare
5. SlideShare: The Quiet Giant of Content
Marketing

12. The Most Essential Reading of All
-The most essential reading tool and resource
for slideshare is the Official SlideShare Blog.
- Here you can find information and answers to
all things SlideShare.

13. Strengths
● You can easily embed presentations in other websites such as LinkedIn
● Can handle large files (Up to 100 MB)
● Has an easy use of infographics
● Has automatic file conversion for optimum viewing
● It is not as overwhelming or hard to use as Prezi so it is a good platform to
use for beginners
● It has more traffic from business owners than any other major social media
platform

14. Weaknesses
● You must use other programs to create and edit
material.
● There are no transitions commonly used in other
slideshow programs such as PowerPoint
● Not well suited for business to consumer marketing
● Design is limited through Haiku Deck

15. 10 best tips for using Slideshare
● Give your presentation a good title and description.
● Keep your message focused and clear
● A strong message might
o Show something shocking
o explain useful information
o evoke emotions
● Keep it simple
o The average Slideshare deck is 14 slides and has
fewer than 25 words per slide
● Keep it visual

16. ● Emphasize your visual content
● Create a consistent color palette
o Pictaculous is a tool that lets you upload an
image, and get a full color palette based on
the image you uploaded
● Use a visual metaphor
● Repurpose blog posts
● Use Slideshare FREQUENTLY
10 best tips for using Slideshare cont.

17. Best strategies for engagement
● Create presentations for specific individuals or groups
● Curate a summary of events for breaking news or ongoing issues by
packing relevant images with captions or audio/video into a slidedeck and
then publish it on Slideshare
● Be active in the Slideshare community by watching other peoples
presentations as well as liking and commenting on presentations
● Embed and share your presentations on other social media platforms
● Connect Slideshare with LinkedIn Via LinkedIn’s Slideshare plugin. The
more people talking about a presentation on LinkedIn, the greater chances
it will be featured on the front page of Slideshare.

18. Set-Up Tutorial
1. Go to slideshare.net/signup
2. Create your account using the necessary information to
best brand yourself.
3. Click “Upload”
4. Upload your presentation to your account using bulk
upload or upload one at a time
5. If necessary, you can embed the link into your other
profiles
For a more in depth tutorial...https://www.youtube.com/watch?v=VaMg8ySFtKU

19. Measuring and Monitoring

20. Sources
https://blog.bufferapp.com/slideshare-tips
http://www.slideshare.net/srb113/slideshare-the-pros-the-cons-and-some-prime-examples
https://assett.colorado.edu/prezi-vs-slideshare
http://contentmarketinginstitute.com/2014/10/11-killer-tips-slideshare-visual-content-marketing/
http://www.knightdigitalmediacenter.org/blogs/agahran/2013/06/5-ways-use-slideshare-engage-communities-build-traffic
http://www.jonathoncolman.org/2014/05/27/one-million-views-on-slideshare/
http://mashable.com/2012/05/07/tips-marketing-slideshare-linkedin/
http://www.dnnsoftware.com/blog/improve-your-slideshare-marketing-with-these-10-fun-facts
http://www.slideshare.net/about