Pizza Express worked with Xcite Digital to develop their social media presence and engage fans across multiple platforms like Facebook, Twitter, Instagram and Pinterest. This included promotions that recruited fans and encouraged them to share content promoting Pizza Express. A Valentine's Day quiz that matched love songs to artists increased Facebook likes by 17%. One campaign boosted brand awareness by 150% and increased weekly sales by £1000 compared to the same period the previous year.
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Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
PACT presentation from Frank Vitetta - Outreachr.comoutreachr.com
Using social media to boost ratings and brand awareness
Using effective ways to collect audience data for secondary exploitation
Case study on results from successful social media campaigns
At a stage when Facebook algorithms were going through a drastic change, brand pages were struggling with a drop in their reach and engagement.
Through these times the Facebook page of Knowledge Magazine India remained unaffected. In fact, they not only grew by approximately 80,000 fans on a month-on-month basis and achieved this organically!
The creative content on the Knowledge Magazine India Facebook page received a drastic makeover.
Here is a case study detailing out the performance of Knowledge Magazine India on Facebook including innovative content from the successful #30ThingsINeverKnew campaign.
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Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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5 businesses see increased Page likes in their target audience, higher quality comments and engagement, and increased brand awareness by using Promoted Page LIkes to reach more of their audience and find customers.
Our latest company profile will help you understand the services we offer and the various campaigns we have worked on and the clients we works with.
Also gives an insight on the people we have
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Xcite Digital - Fair Finance Before and After.pdfXcite Digital
Xcite Digital is a team of highly experienced financial marketing specialists with a strong track record of over 15 years in the industry. Our expertise lies in generating finance applications for our clients at the lowest cost possible. We understand the importance of appealing to the right type of applicant who meet specific lending criteria and therefore ensure a high conversion rate.
By leveraging both paid advertising and organic channels, we excel at creating profitable traffic streams that drive targeted leads to Fair Finance. Our focus on improving conversion rates allows us to consistently generate approved applicants, maximising our clients' success.
With a deep understanding of the financial market and a commitment to delivering results, we are a trusted partner for effective financial marketing strategies.
2. INCREASING
sales through social media applications and campaigns.
&
ENGAGINGfans across multiple channels such as Facebook,
Twitter, Instagram and Pinterest.
Xcite Digital and Pizza Express’ relationship
over the years, has helped in
What did we do?
3. Providing multiple touch-points which
RECRUITED FANS
and engaged the brand advocates.
These promotions lead fans to
SHAREand self promote Pizza Express.
The Solution
“AND I…….WILL
ALWAYS LOVE
YOUUUUUU”
Simply match the love song to the
artist. For your chance to win some
limited edition Dough Ball Hearts
delivered to your Valentine’s door
on 14th February. The Valentine’s Quiz
4. Engaging with fans and promoting
PIZZA EXPRESS
through Facebook Developments gained a
seventeen percent greater increase in likes
83%
17%
Take a slice
5. An increased brand awareness up by
150%through one of the Facebook Developments
The Results
Pizza Express sales up by
£1000week on week through social media campaigns
Case period: Jan - Feb 2012 Case period: Jan - Feb 2012