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Xcite Digital helped increase Pizza Express sales through multiple social media campaigns and channels. They created engagement across Facebook, Twitter, Instagram and Pinterest which recruited fans and brand advocates for Pizza Express. One successful campaign was a Valentine's Day quiz app where fans answered questions and shared the app for a chance to win prizes, increasing brand awareness by 150% on Facebook. Overall, Pizza Express sales went up £1000 week-over-week due to the social media campaigns Xcite Digital developed.
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Slideshare creds - PE Trial
- 1. DEVELOPING A SOCIAL MEDIA COMMUNITY
- 2. Xcite Digital have created a relationship with Pizza Express, which over the years has helped increase Pizza Express sales through social media applications and campaigns. Keepings customers engaged across multiple channels such as Facebook, Twitter, Instagram and Pinterest. What did we do?
- 3. Xcite Digital has created multiple touch-points that has helped Pizza Express recruit fans that are engaged and brand advocates. For example, the valentines quiz app. Here fans answered a questions and shared the app to be in with a chance to win limited edition heart dough balls. The Solution IMAGE
- 4. An increased brand awareness up by 150%through one of the Facebook Developments The Results Pizza Express sales up by £1000week on week through social media campaigns Case period: Jan - Feb 2012 Case period: Jan - Feb 2012