SlideShare is a content sharing platform acquired by LinkedIn in 2012. It allows users to find and share business documents, presentations, and videos. Since being acquired by LinkedIn, SlideShare users now have access to premium features and can easily engage with LinkedIn's large user base. SlideShare sees high traffic, with 60 million unique visitors monthly and over 3 billion views monthly. It supports many file types for presentations and documents and offers tips for creating and marketing content on the platform.

1. SlideShare:
Content Marketing's
“Sleeping Giant”

2. About SlideShare
SlideShare is a sharing platform for business
documents, videos and presentations. It serves
as a social discovery platform for users to find
relevant content and connect with other
members who share similar interests.

3. SlideShare/LinkedIn Connection
● LinkedIn acquired SlideShare in 2012 for $119
million in cash & stock
● They compared their relationship
to“Chocolate & Peanut Butter” for
professionals
● Built-in integrations make it easy to share &
engage with LinkedIn's 100+ million users
● Premium features (including detailed
analytics, video & private uploads) are will now
be available to all SlideShare users

4. Statistics:
● 60 Million unique visitors per month
● 10 Million presentation uploads
● 3 Billion views per month
● 500% more traffic from business owners
than Facebook, Twitter, YouTube &
LinkedIn!
● 20% of visitors come from Google search

5. Supported Files:
Presentations:
● Adobe PDF (.pdf)
● OpenOffice Presentation Document (.odp)
● Microsoft PowerPoint (.ppt/.pps/.pptx/.ppsx/.pot/.potx)
Documents:
● Adobe PDF (.pdf)
● Microsoft Word (.doc/ .docx/ .rtf)
● OpenOffice Documents (.odt)
● Most .txt files
Infographics:
● Adobe PDF (.PDF)

6. SlideShare Creation Tips
● Draw people in with well-designed slides
● Rank higher with Keywords & Phrases
● Appeal to readers with How-to Guides
● Grab Attention with List Titles
● Share useful industry information
● Post presentations to LinkedIn

7. SlideShare Marketing Tips
● Add hyperlinks
● Add a Call-to Action
● Embed on blogs & websites
● Share on social media
● Socialize with other Slideshare users
● Promote offline