This document provides 6 tips for using Instagram to market a brand: 1. Humanize your brand by sharing photos of staff, office, and activities. 2. Show new products to introduce them to consumers. 3. Inspire followers with more than just engagement. 4. Boost engagement by hosting contests with a fun hashtag and prizes. 5. Use Instagram as a virtual storefront for an online store if not ready for ecommerce. 6. Get personal by giving exclusive behind-the-scenes sneak peeks.