This document summarizes an Instagram workshop for Orange Theory Fitness Williamsburg. It provides tips on optimizing their Instagram profile including converting to a business page, changing their profile picture and handle, developing a consistent brand voice, using targeted hashtags, and posting at optimal times. It also discusses creating client-specific content through before/after photos and Instagram takeovers. General rules discussed are focusing on quality over quantity, using a consistent filter, engaging 80% informational/20% promotional content, and engaging with users.
Automate your startup, by Côme Courteault, Growth Hacker at TheFamilyTheFamily
Automation can help you save so much time that it will give you plenty of opportunity to develop your company.
Côme will tell you how to replace manual, repetitive labour by automated engines to help you increase revenues and foster growth.
How to Write Mouth Watering Copy That Converts Your Visitors at Will (even if...Kissmetrics on SlideShare
Imagine you’re at a bar on a Saturday night and a stranger walks up to you. They introduce themselves, and then start rambling on about their life story--where they grew up, where they got their degree from, and what they do for a living.
And suddenly you know how to fall asleep with your eyes open.
The truth is, bad website and email copy is that sleazy guy or girl at the bar you try to avoid at all costs. So if your copy is putting your prospects to sleep, they’re not very likely to buy from you.
But there’s hope. In this webinar, you’ll learn how to write words that sell without being scammy--no matter what your writing skills are.
You’ll learn:
The #1 trick to finding the right words that persuade your audience (most companies skip this!)
How to put your copy to the test to make sure it’s really giving you a significant lift in conversions
Examples of bad copy to avoid like the plague on your website and emails (you might be guilty of these!)
How to build a BADASS landing page that converts, by Côme Courteault Growth H...TheFamily
A landing page is often the first link between your users & your startup.
It must clearly state what you do, show your identity and OF COURSE, convert users into customers!
A Landing page will not be a mystery to you after Côme's talk. He will explain the goal of a landing page and its elements, analyzing the best landing page examples. Finally, he will give you the tools to create the landing page that will increase your conversion ratio!
Program of this session:
- Côme Courteault will show you how to growth hack your newsletter;
- LaKube will give you some hints on how did they went from 0 to 20k mail addresses in one month.
- Edouard de Raulin, VP Sales Southern Europe at Adyen will give you some tricks to optimise your paiements to increase your growth.
The number one thing that your home page must do for you is convert visitorsmorenews222
I always tell my clients that the money is in the list. And one of the keys to a bigger list is building a home page that converts. A good home page can and should convert 10-20% of visitors into leads.
Building Marketing Automation Funnels In WordPress - Simon KellyWordCamp Sydney
Marketing funnels are the next step to get measurable results from your websites for you and for your clients.
We'll go through what funnels are, how they work for you while you sleep and give you the tools you need to build automated WordPress powered marketing systems, even if you don't call yourself a marketer.
Many companies now use webinars as part of their marketing mix and many have seen some success on top of the funnel metrics like registrations, attendance and in-webinar engagement. But there are other metrics and uses cases that can have a far greater impact on your bottom line.
If you truly understand where webinars fit into your marketing and what metrics you should be paying attention to, you can start to optimize for real gains to your bottom line.
In this presentation, Thue Madsen, Marketing Operations Manager at Kissmetrics, explains how to use full advantage of webinars by using them in each step of your funnel and helping you meet your marketing goals.
You’ll learn how to:
Optimize your webinar strategy to match your TOFU, MOFU, and BOFU goals
Leverage A/B testing to improve your webinar assets for better conversion rates
Become data-driven in your search to produce more of your best webinars
From Wix To WordPress: A Simple Case Study - Tanja TurnerWordCamp Sydney
This talk will encompass the following objectives:
Why the change from Wix to WordPress
How long the change took from start to finish
The brand structure and which direction it took
The elements used to create the brand
How to make the brand sustainable
Automate your startup, by Côme Courteault, Growth Hacker at TheFamilyTheFamily
Automation can help you save so much time that it will give you plenty of opportunity to develop your company.
Côme will tell you how to replace manual, repetitive labour by automated engines to help you increase revenues and foster growth.
How to Write Mouth Watering Copy That Converts Your Visitors at Will (even if...Kissmetrics on SlideShare
Imagine you’re at a bar on a Saturday night and a stranger walks up to you. They introduce themselves, and then start rambling on about their life story--where they grew up, where they got their degree from, and what they do for a living.
And suddenly you know how to fall asleep with your eyes open.
The truth is, bad website and email copy is that sleazy guy or girl at the bar you try to avoid at all costs. So if your copy is putting your prospects to sleep, they’re not very likely to buy from you.
But there’s hope. In this webinar, you’ll learn how to write words that sell without being scammy--no matter what your writing skills are.
You’ll learn:
The #1 trick to finding the right words that persuade your audience (most companies skip this!)
How to put your copy to the test to make sure it’s really giving you a significant lift in conversions
Examples of bad copy to avoid like the plague on your website and emails (you might be guilty of these!)
How to build a BADASS landing page that converts, by Côme Courteault Growth H...TheFamily
A landing page is often the first link between your users & your startup.
It must clearly state what you do, show your identity and OF COURSE, convert users into customers!
A Landing page will not be a mystery to you after Côme's talk. He will explain the goal of a landing page and its elements, analyzing the best landing page examples. Finally, he will give you the tools to create the landing page that will increase your conversion ratio!
Program of this session:
- Côme Courteault will show you how to growth hack your newsletter;
- LaKube will give you some hints on how did they went from 0 to 20k mail addresses in one month.
- Edouard de Raulin, VP Sales Southern Europe at Adyen will give you some tricks to optimise your paiements to increase your growth.
The number one thing that your home page must do for you is convert visitorsmorenews222
I always tell my clients that the money is in the list. And one of the keys to a bigger list is building a home page that converts. A good home page can and should convert 10-20% of visitors into leads.
Building Marketing Automation Funnels In WordPress - Simon KellyWordCamp Sydney
Marketing funnels are the next step to get measurable results from your websites for you and for your clients.
We'll go through what funnels are, how they work for you while you sleep and give you the tools you need to build automated WordPress powered marketing systems, even if you don't call yourself a marketer.
Many companies now use webinars as part of their marketing mix and many have seen some success on top of the funnel metrics like registrations, attendance and in-webinar engagement. But there are other metrics and uses cases that can have a far greater impact on your bottom line.
If you truly understand where webinars fit into your marketing and what metrics you should be paying attention to, you can start to optimize for real gains to your bottom line.
In this presentation, Thue Madsen, Marketing Operations Manager at Kissmetrics, explains how to use full advantage of webinars by using them in each step of your funnel and helping you meet your marketing goals.
You’ll learn how to:
Optimize your webinar strategy to match your TOFU, MOFU, and BOFU goals
Leverage A/B testing to improve your webinar assets for better conversion rates
Become data-driven in your search to produce more of your best webinars
From Wix To WordPress: A Simple Case Study - Tanja TurnerWordCamp Sydney
This talk will encompass the following objectives:
Why the change from Wix to WordPress
How long the change took from start to finish
The brand structure and which direction it took
The elements used to create the brand
How to make the brand sustainable
The Holidays Are Coming (Again!): 4 Ecommerce PPC Tricks to Master for SuccessKissmetrics on SlideShare
Each year a completely unexpected and startling phenomenon occurs... the holidays. Of course, each year we digital marketers are told that we should be getting ready extra early, and each year we tend to put it off longer than we intended.
Well, let this year be different as in this webinar, we tackle 4 ways to take your ecommerce PPC account to the next level in time for the holidays!
In this webinar we will discuss:
The best way to set up your Shopping account, and why this is so important to master
How Remarketing for Shopping and DSA can give you that additional conversion boost
How to completely change out your account ads with countdown customizer ads in 15 minutes
How to Use your Blog & Instagram to Meet InfluencersMatt Holmes
A presentation by Matt Holmes given at Social Media Day Denver 2017.
It details how to both launch your website, other helpful tools for tracking down and starting a dialogue with influencers for both website blogs and Instagram handles
First Growth Hacking meetup of 2016!
It's cold and rainy outside, the best time to focus on your product and growing your user base. Let's GO ;)
On this edition, we have:
-Côme Courteault, growth hacker at TheFamily, explains WTF is growth hacking!!
-Adrien Lafond believes in badass marketing to build dreams from the ground up. He Started 3 business. He now works freelance to help websites get more conversions. He tells us 5 Behaviors You Can Watch (Track) To Personalize User Experience.
-Franck Dupont, Web developer at TheFamily, tells how you to fake it till you make it!
It's easy to spend months working on the perfect product, only to launch and then... nothing happens. We see it happen, literally, all the time. This can be quite frustrating, and can make you waste a lot of your precious time.
You can avoid this and save time by testing your ideas quickly. How? By creating a "fake product" and measuring the results. Confront your product idea to the real world, and see if there's really a market for it!
The 5 Day Challenge is the brainchild of Aaron Szczotkewcz from Melbourne, Australia. Aaron is an online coach who helps affiliate marketers scale their businesses up using advanced social media techniques.
Basically, the challenge teaches you to promote $1,000+ products as an affiliate with free social media traffic.
Here's my honest review of the 5 Day Challenge Program and whether it is Legit? Read my full review in this report.
Are you optimizing your business profile?
What kind of content should you post?
How do I know what kind of content my audience likes?
This set of slides answers some of the queries you may have on Instagram marketing. Instagram marketing for businesses requires a specific skill set. How do you speak the language of YOUR AUDIENCE? How do you constantly produce content that your audience CRAVE?
Use this to assist you in creating your social media strategy for 2019
Like many visual social platforms there are many skeptics who don't see the real value behind Instagram as a marketing tool. While it won't work for every business, there are certainly many that it will work for and that's why you're going to love this presentation.
2018 SITEC EC CLASS - Online Marketing 301: Social Media Marketing by Michell...sitecmy
If you run an eCommerce business, you should be well aware of the increasingly important role social media plays in the evolution of online shopping. A lot of consumers are turning to social media to help make buying decisions, and some of them are saying that they trust product recommendations from their peers. Avoiding social media simply isn’t an option if you wish to compete online.
45 Instagram Growth Tips for Business Owners.pdfAdsy
Instagram is the seventh most visited site on the Internet. That makes it an incredibly essential marketing tool for business owners.
Do you want your company to shine on this social media? Then check these 45 from the Instagram expert Brock Johns that our team has hand-picked for you.
Ever wonder how to use Instagram for your Business? We provide a quick guide, with tips to get you started. Looking at ways to increase engagement, set up your business page and more!
This presentation explains all the hacks related to Instagram marketing including history and important Instagram marketing tools 2019. Instagram boasts over 1 billion active users, 500 million of whom use Stories every day to quickly update their followers. Now businesses have adopted Instagram as one of their main revenue-generating tools. Today Instagram has over 2 million advertisers and 25 million business profiles!
Instagram marketing can be especially powerful if you're in a visual or creative industry, such as the restaurant business or craft marketing.
According to Instagram, 60% of people say they discover new products on the platform, and 20% of users visit a business profile every single day. Plus, 33% of the most popular Instagram Stories are shared by businesses like yours.
15 Amazing Instagram Reels Ideas For Your Business.pdfecommerce Trends
It is a common practice for businesses to use Instagram reels for marketing purposes. But sometimes, the content that is shown on these reels is not exactly what you want to be seen. It can be a great way to make your company look like it has the best content on social media.
A tutorial on instagram branding and marketing 2017 melvinreceno themagnifice...Melvin Receno
This is an analysis tutorial to help you gain insight on how a brand utilizes IG to build a brand and engage their customers. In this "free" tutorial we would look at TOM’S Brand, define a set parameter and compare how TOM'S applies these parameters to their IG account. I hope you have fun the same way I did. TOM'S brand story is inspiring.
How to Focus your Digital Marketing Strategy - by Keith Boswell from PerceptintKeith Boswell
This deck is from a workshop "How to Focus your Digital Marketing Strategy" that I presented on September 17th, 2014 at Start Garden. I share the lessons I've learned working in digital marketing for the past 19 years as a strategist and client lead.
I'm hopeful some of these lessons will help you too.
The Holidays Are Coming (Again!): 4 Ecommerce PPC Tricks to Master for SuccessKissmetrics on SlideShare
Each year a completely unexpected and startling phenomenon occurs... the holidays. Of course, each year we digital marketers are told that we should be getting ready extra early, and each year we tend to put it off longer than we intended.
Well, let this year be different as in this webinar, we tackle 4 ways to take your ecommerce PPC account to the next level in time for the holidays!
In this webinar we will discuss:
The best way to set up your Shopping account, and why this is so important to master
How Remarketing for Shopping and DSA can give you that additional conversion boost
How to completely change out your account ads with countdown customizer ads in 15 minutes
How to Use your Blog & Instagram to Meet InfluencersMatt Holmes
A presentation by Matt Holmes given at Social Media Day Denver 2017.
It details how to both launch your website, other helpful tools for tracking down and starting a dialogue with influencers for both website blogs and Instagram handles
First Growth Hacking meetup of 2016!
It's cold and rainy outside, the best time to focus on your product and growing your user base. Let's GO ;)
On this edition, we have:
-Côme Courteault, growth hacker at TheFamily, explains WTF is growth hacking!!
-Adrien Lafond believes in badass marketing to build dreams from the ground up. He Started 3 business. He now works freelance to help websites get more conversions. He tells us 5 Behaviors You Can Watch (Track) To Personalize User Experience.
-Franck Dupont, Web developer at TheFamily, tells how you to fake it till you make it!
It's easy to spend months working on the perfect product, only to launch and then... nothing happens. We see it happen, literally, all the time. This can be quite frustrating, and can make you waste a lot of your precious time.
You can avoid this and save time by testing your ideas quickly. How? By creating a "fake product" and measuring the results. Confront your product idea to the real world, and see if there's really a market for it!
The 5 Day Challenge is the brainchild of Aaron Szczotkewcz from Melbourne, Australia. Aaron is an online coach who helps affiliate marketers scale their businesses up using advanced social media techniques.
Basically, the challenge teaches you to promote $1,000+ products as an affiliate with free social media traffic.
Here's my honest review of the 5 Day Challenge Program and whether it is Legit? Read my full review in this report.
Are you optimizing your business profile?
What kind of content should you post?
How do I know what kind of content my audience likes?
This set of slides answers some of the queries you may have on Instagram marketing. Instagram marketing for businesses requires a specific skill set. How do you speak the language of YOUR AUDIENCE? How do you constantly produce content that your audience CRAVE?
Use this to assist you in creating your social media strategy for 2019
Like many visual social platforms there are many skeptics who don't see the real value behind Instagram as a marketing tool. While it won't work for every business, there are certainly many that it will work for and that's why you're going to love this presentation.
2018 SITEC EC CLASS - Online Marketing 301: Social Media Marketing by Michell...sitecmy
If you run an eCommerce business, you should be well aware of the increasingly important role social media plays in the evolution of online shopping. A lot of consumers are turning to social media to help make buying decisions, and some of them are saying that they trust product recommendations from their peers. Avoiding social media simply isn’t an option if you wish to compete online.
45 Instagram Growth Tips for Business Owners.pdfAdsy
Instagram is the seventh most visited site on the Internet. That makes it an incredibly essential marketing tool for business owners.
Do you want your company to shine on this social media? Then check these 45 from the Instagram expert Brock Johns that our team has hand-picked for you.
Ever wonder how to use Instagram for your Business? We provide a quick guide, with tips to get you started. Looking at ways to increase engagement, set up your business page and more!
This presentation explains all the hacks related to Instagram marketing including history and important Instagram marketing tools 2019. Instagram boasts over 1 billion active users, 500 million of whom use Stories every day to quickly update their followers. Now businesses have adopted Instagram as one of their main revenue-generating tools. Today Instagram has over 2 million advertisers and 25 million business profiles!
Instagram marketing can be especially powerful if you're in a visual or creative industry, such as the restaurant business or craft marketing.
According to Instagram, 60% of people say they discover new products on the platform, and 20% of users visit a business profile every single day. Plus, 33% of the most popular Instagram Stories are shared by businesses like yours.
15 Amazing Instagram Reels Ideas For Your Business.pdfecommerce Trends
It is a common practice for businesses to use Instagram reels for marketing purposes. But sometimes, the content that is shown on these reels is not exactly what you want to be seen. It can be a great way to make your company look like it has the best content on social media.
A tutorial on instagram branding and marketing 2017 melvinreceno themagnifice...Melvin Receno
This is an analysis tutorial to help you gain insight on how a brand utilizes IG to build a brand and engage their customers. In this "free" tutorial we would look at TOM’S Brand, define a set parameter and compare how TOM'S applies these parameters to their IG account. I hope you have fun the same way I did. TOM'S brand story is inspiring.
How to Focus your Digital Marketing Strategy - by Keith Boswell from PerceptintKeith Boswell
This deck is from a workshop "How to Focus your Digital Marketing Strategy" that I presented on September 17th, 2014 at Start Garden. I share the lessons I've learned working in digital marketing for the past 19 years as a strategist and client lead.
I'm hopeful some of these lessons will help you too.
Amberly Rundell, Digital Marketing Strategist at Mannix Marketing reveals simple tips the big brands use to get more leads using social media marketing. The presentation is geared towards the hotel, restaurant and hospitality industry and includes real case studies from local businesses. A strong emphasis was put on the importance of user generated content, capturing moments, and visual storytelling using videos and images.
Amberly provides one on one Social Media Consultations for businesses who need help with Facebook, Pinterest, Instagram, Google+, Twitter, and LinkedIn. To receive a FREE quote on social media marketing services, please visit us at www.mannixmarketing.com or give us a call today at 518-743-9424.
Irresistible instagram with Rachel M Clark from Wrapped PR LtdRachel Clark
Go from Instagram zero to hero with this 2018 training. Aimed at social media managers and small business owners, this deep dive on all things Instagram will set you up with a consistent strategy to grow your following and your profile.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
2. MEGAN BRADLEY BRAND MANAGEMENT
OVERVIEW
A QUICK
Must-dos
Brand Voice
Hashtags
Posting Strategy
Client-Specific Content
Rules of Thumb
INSTAGRAM WORKSHOP -- OTF WILLIAMSBURG
3. MEGAN BRADLEY BRAND MANAGEMENT
INSTAGRAM WORKSHOP -- OTF WILLIAMSBURG
MUST-DOS
THE
CONVERT
Current OTF Wliliamsburg Instagram page is
a personal page -- this is a big mistake.
Convert to a Business Page in your settings
and connect to the OTF Williamsburg
Facebook page. This will give you access to
data, the ability to add a service button on
homepage instead of listing number in bio
(ex. SIGN UP or CALL US), and use ads.
CHANGE
1. Avatar (aka profile pic) is hard to read and
not high quality. Use a white background,
OTF logo and the word WILLIAMSBURG
below. Keep it simple and clean.
2. Handle to something more easily-
discoverable (like @OTFWilliamsburg)
In order to optimize your profiles in
a way that A) Solidifies your brand on
Instagram and B) Gives your internal
team access to the tools and data
necessary to analyze and refine
strategy, the following changes
must happen:
4. MEGAN BRADLEY BRAND MANAGEMENT
INSTAGRAM WORKSHOP -- OTF WILLIAMSBURG
BRAND VOICE
FIND YOUR
The captions can bring a whole new meaning to a photo, but a lot of OTF
captions read like an individual person is posting, not the brand. What is
the voice of your company as a whole ? How can you use that and make it
uniquely-OTF Williamsburg?
Look at marketing materials, website copy, sales pitches, etc for
inspiration!
5. MEGAN BRADLEY BRAND MANAGEMENT
INSTAGRAM WORKSHOP -- OTF WILLIAMSBURG
BRAND VOICE
HOW TO FIND YOUR
What three words best describe Orange Theory Fitness?
Example brand “Playful. Supportive. Funny"
Now how can you make that unique to Williamsburg and your client base?
Example brand “[Playful] Our neighborhood is our jungle-gym. [Supportive] All of our client journey's are
unique and achievements incredible. [Funny] We take what we do seriously, but never ourselves”
Now how can you turn that into a consistent brand voice?
Example brand is funny, youthful, and empowering in their content. They use humor and support to drive
connections with their young user base”
6. MEGAN BRADLEY BRAND MANAGEMENT
INSTAGRAM WORKSHOP -- OTF WILLIAMSBURG
HASHTAGS
BRAND-SPECIFIC
#OTF
1.1 million instagram posts
#OTFNATION
Almost 50k Instagram posts
#ORANGETHEORYFITNESS
201k Instagram posts
Hashtags should be used in EVERY post as a
separate comment. Currently, you're using
about half a dozen OTF-specific hashtags in
your posts. This is TOO MANY. You're diluting
your visibility and spreading things out too thin.
All OTF locations, but for now, all OTF BK
locations need to get on the same page and use
one or two brand-specific hashtags. Once
you've picked the right ones, use them
everywhere (in real life too). In the gym, on new-
member materials, OTF employee Instas, etc.
#SPLATPOINTS
#ORANGEZONE
28k Instagram posts
8.5k Instagram posts
#ORANGETHEORYBROOKLYN
#OTFBROOKLYN
702 Instagram posts
694 Instagram posts
8. MEGAN BRADLEY BRAND MANAGEMENT
INSTAGRAM WORKSHOP -- OTF WILLIAMSBURG
POSTING STRATEGY
ALL-AROUND BEST POSTING TIMES:
During the workday: M-F 11am-1pm
After hours: M-F 7-9pm
Important posts (event announcements, studio updates, anything your current client base would
really WANT to know and info that would drive potential clients to you) should be left for
WEEKDAYS (ideally Mondays)
Wednesdays and Thursdays tend to drive the most engagement (likes, comments, re-posts)
AVOID
-Sunday for important posts
-3pm, any day
Use free tools
like Later or
Hootsuite to
schedule your
posts ahead of
time
9. MEGAN BRADLEY BRAND MANAGEMENT
INSTAGRAM WORKSHOP -- OTF WILLIAMSBURG
POSTS
CLIENT-SPECIFIC
Spotlighting current, new, or popular clients is an easy way to get tons of organic engagement and
attention, if you do it right. Let's face the facts: Instagram is an extremely visual platform -- people
want to see beautiful images, especially when you're selling a fitness lifestyle, If you're going to use
people, use good-looking ones or at the very least, great lighting (aka not in the studio).
Great ways to spotlight clients:
Before and After shots
-- i.e. Client comes in wanting to get the perfect body for her wedding. Snap a pic of her before or after her
first OTF class, then use a pic of her on her wedding day. (**with permission**)
Client/Instructor Instagram Takeover
-- Have most popular (meaning biggest following on Instagram) clients or instructors TAKEOVER
Instagram for the day
10. MEGAN BRADLEY BRAND MANAGEMENT
INSTAGRAM WORKSHOP -- OTF WILLIAMSBURG
RULESALWAYS FOLLOW THESE
QUALITY NOT QUANTITY
Spend more time creating beautiful, on-
brand images than pumping out tons of
content.
CONSISTENCY IS KEY
Chose ONE FILTER and stick to it.
Whether that’s an Insta filter or one
from an editing app, you want a
consistent theme running throughout
your page, especially since you’re all
taking these photos from your phone.
THE 80/20 RULE
80% of content should be
informational/educational/entertaining and
20% should be promotional.
You are selling a LIFESTYLE not a SERVICE. You
want to A) Not give all the honey away for free
by showing the inside of the studio in all your
posts and B) create a sense of wonder — if
these people look this great out and about in
Brooklyn wearing this OTF gear, having fun and
being fit — I wonder how they got there?
11. MEGAN BRADLEY BRAND MANAGEMENT
INSTAGRAM WORKSHOP -- OTF WILLIAMSBURG
RULESALWAYS FOLLOW THESE
ENGAGE
Ask questions in captions, encourage
users to share their fitness journey or
favorite OTF instructor using a specific
hashtag, etc. Respond to and/or like
comments from users.
Once you've converted your Insta
account to a Business page, you'll be
able to access more info about your
followers. Pay attenton to those with
the largest following and try to utilize
their visibility, whether thats through
Instagram Takeovers or featuring them
in a post.
KEEP TRACK OF
YOUR FOLLOWING
TAG TAG TAG!
Tag any users/local
businesses/instuctors, etc in every post,
both within the photo AND in the
caption.