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SlideShare is a slide hosting service that allows users to upload presentations publicly or privately and share them on websites, blogs, and social media platforms like Twitter, Facebook, LinkedIn, Pinterest and Google+. It has 60 million monthly visitors and supports file formats like PowerPoint, PDF and documents. Paid Pro accounts provide additional features like lead capture forms, branded channels, and detailed analytics on viewer engagement. Pro accounts allow users to utilize SlideShare for content marketing, running campaigns, collecting leads and measuring the performance of shared presentations.
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The document provides an overview of epic content marketing strategies. It defines content marketing and discusses why an epic content marketing approach is important. It outlines various types of content that can be created, such as blogs, eBooks, videos, and podcasts. It emphasizes the importance of developing a content platform and social media strategy to distribute content. Key takeaways include determining what existing content you have, assigning someone to coordinate the content process, using a blog as a core communication tool, hiring an editor, focusing on inspiring customers rather than just promoting the company, and being willing to experiment with different content approaches.
Content strategy for the content experience wave
Odecee provides digital solutions including API/server, CMS, CI/CD, test automation, cloud, business analysis, user experience, and architecture services. The document discusses trends in content marketing and strategies for structuring, distributing, and future-proofing content. It recommends organizing content into reusable fragments with metadata, distributing content based on a plan targeting key channels and influencers, and leveraging emerging conversational interfaces like chatbots that can interact with structured content.
Crowd Hydrant
The document discusses how businesses can use content marketing and social media to drive engagement, leads, and business results by creating and sharing fresh, premium content across their website and social media platforms to attract and inform visitors while also capturing leads and proving their solutions. It provides recommendations for the types of content and assets to create, where to distribute them, and how a company called Crowd Hydrant can help businesses with their content marketing and social media strategies.
Marketing Cloud - Partner Office Hour (December 15, 2015)
The document provides an overview and update of new features for the Social Studio product. Key highlights include:
- New sentiment analysis features including a new engine for improved English sentiment detection and expanded sentiment analysis to 10 additional languages.
- Enhancements to social listening such as workbenches in Analyze for more flexible data segmentation and dashboards tailored for different user types.
- Expanded publishing capabilities like boosted posts in Social Studio using Social.com for Facebook advertising and geo-targeting of tweets.
- Increased integrations through a new API and documentation, as well as exporting feed reports for use in other analytics tools.
- Additional social network support for Pinterest publishing/analytics and author labeling
Social media tools for researchers
Social media research is comparatively a new field of communication research. To do research in this field there is a need of understanding the sourcing and discovery tools, publishing and promotion tools, design tools, verification and validation tools.
Web 2.0 and Social Network for Enterprise
Delivered in a guest lecture session for Bina Nusantara University students through its' e-learning platform Binus Online Learning.
Powell 365 - The Best Collaboration Software for your Digital Workplace
Powell 365 is the intranet-in-a-box solution of your dreams. This presentation will walk you through the detailed functional features available when you deploy your own Powell 365 Digital Workplace and take advantage of Office 365 and SharePoint.
For more information visit our website: www.powell-365.com
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Marketing Cloud - Partner Office Hour (December 15, 2015)
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Slide share
- 2. WHAT IS IT? • Slide hosting service…but much more than that • World’s largest content-sharing community for professionals • Purchased by LinkedIn in 2012. • Visitors are mostly conducting research at work • 60 million monthly visitors and 130 million page views
- 3. WHAT IT CAN DO • Upload presentations publicly or privately • Embed on blogs, websites, company intranets • Share on Twitter, Facebook, and LinkedIn • Supported on Pinterest and Google + • Supports the following file formats: ppt, pps, pptx, odp, pdf, doc, docx, odt, Keynote, iWork pages or OpenOffice presentations, and webinars • Custom brand channels, generate leads,
- 4. HOW IT CAN BE UTILIZED • Tell a Story • Make them simple and make sure slides are concise and well worded • Design with Care • Highly viewed presentations tend to feature attractive graphics. Your presentation should include powerful images and quality fonts that are easy to read on small screens • Employ content marketing best practices • Presentation will be valued most when its content reflects that you understand your market’s challenges and deliver helpful advice for overcoming them
- 6. BENEFITS OF PRO • Go “pro”—a trio of paid Pro plans are specifically designed to enable you to include customizable lead capture forms, create company branded channels, and collect detailed analytics including performance metrics, user identities and interaction details • Can run campaign • Capture leads and export as excel • Customize and target lead forms • Can use it for market surveys, Events RSVPs • Branded Channels • Analytics • Can view presentation stats • Views, Email shares, Tweets, FB shares, Downloads, Comments Embeds, actual tweets, usernames of people who download, separate LinkedIn stats • SEO • The content of your slides is automatically made into transcripts, which accompany your presentations
- 7. SEND TRACKER – TRACK WHO’S ENGAGING • Allows you to send new or existing content from your SlideShare account to a prospect via email. Real-time alerts let you know when the recipient has opened and clicked your email, while analytics enable you to track how they engage with that content • The individual tracker pages show exactly where a person started or finished viewing slides, if he or she made repeat visits, and how much time was spent on each slide • Compare engagement across your content library
- 9. Pinterest
- 10. ANY QUESTIONS?