This document discusses gene editing and related topics through a series of citations and quotes from various sources: 1) Gene editing analyzes existing genes to correct errors and improve lives. It allows scientists to develop better diagnostics and treatments for diseases. 2) New gene editing technology could help fight diseases that kill millions, primarily the poor. However, different countries may have varying regulations regarding gene editing. 3) One source suggests gene editing anticipates concerns but also provides safety, improves lives and future generations, and offers trust and solutions.

1. The Future of Gene Editing Joli Goldstein
FA102a,
Research and Speculative
Product/Service Development

2. The Future of Gene Editing Joli Goldstein
Assignment One, Research
“Why We Can Trust Scientists with the Power of
New Gene-Editing Technology”
http://www.kurzweilai.net/why-we-can-trust-scientists-with-the-power-of-new-gene-editing-technology

3. The Future of Gene Editing Joli Goldstein
Assignment One, Research
- Gene editing analyzes existing genes for the
purpose of defeating error
www.americanscientist.org

4. The Future of Gene Editing Joli Goldstein
Assignment One, Research
- “The technology is making it much easier for scientists
to discover better diagnostics, treatments, and other tools
to fight diseases that still kill and disable millions of
people every year, primarily the poor.”
http://bit.ly/2lX3jt4
http://www.kurzweilai.net/why-we-can-trust-scientists-with-the-power-of-new-gene-editing-technology

5. The Future of Gene Editing Joli Goldstein
Assignment One, Research
- “Part of the challenge in regulating gene editing is
that the rules and practices in different countries may
differ widely.”
http://bit.ly/2lX3jt4
www.nationalgeographic.com

6. The Future of Gene Editing Joli Goldstein
Assignment One, Future Product or Service
“Gene editing anticipates concern but also provides safety
- Improves lives and future generations
- Provides trust to society
- Suggests solutions elsewhere”

7. The Future of Gene Editing Joli Goldstein
Assignment Two, Brand Diagram
Source for Brand Character Words
Coldplay
https://www.straight.com/music/972866/all-you-need-know-about-coldplay-vancouver

8. The Future of Gene Editing Joli Goldstein
Assignment Two, Brand Diagram
Naming Process
Selected words from original posts:
“Analyze, gene, improve, trust, edit, future, genetic”
Generated name possibilities:
“Genalyze (created by combining Gene and Analyze)”
“Genedit (created by combining Gene and Edit)”
Selected name:
“Genedit”

9. The Future of Gene Editing Joli Goldstein
Assignment Two, Brand Diagram
Final Product/Service Name
“Genedit”
This particular name works for the brand because it combines two of the major components involved in
the process of the service, gene editing.

10. The Future of Gene Editing Joli Goldstein
Assignment Two, Brand Diagram
Brand Character Diagram Sketches

11. The Future of Gene Editing Joli Goldstein
Assignment Two, Brand Diagram
Brand Character Diagram
genedit
PERSONA TONE
LANGUAGE PURPOSE
honest
adventurous
caring
growing
causable
alight
personal
hope
dream
magic
risk
emerge
save
change
turn
edit

12. The Future of Gene Editing Joli Goldstein
Assignment Three, Logotype Research, Word from Diagram
“Emerging”

13. The Future of Gene Editing Joli Goldstein
Assignment Three, Logotype Research
Logotype Research URLs
Adidas: www.adidas.com/us Paramount: http://www.paramount.com/
Burger King: https://www.bk.com/ AT&T: https://www.att.com/
Volkswagen: http://www.vw.com/

14. The Future of Gene Editing Joli Goldstein
Assignment Three, Finished Logotype