Assignment #5 Genedit

1. The Future of Gene Editing Joli Goldstein
FA102a,
Research and Speculative
Product/Service Development

2. The Future of Gene Editing Joli Goldstein
Assignment One, Research
“Why We Can Trust Scientists with the Power of
New Gene-Editing Technology”
http://www.kurzweilai.net/why-we-can-trust-scientists-with-the-power-of-new-gene-editing-technology

3. The Future of Gene Editing Joli Goldstein
Assignment One, Research
- Gene editing analyzes existing genes for the
purpose of defeating error
www.americanscientist.org

4. The Future of Gene Editing Joli Goldstein
Assignment One, Research
- “The technology is making it much easier for scientists
to discover better diagnostics, treatments, and other tools
to fight diseases that still kill and disable millions of
people every year, primarily the poor.”
http://bit.ly/2lX3jt4
http://www.kurzweilai.net/why-we-can-trust-scientists-with-the-power-of-new-gene-editing-technology

5. The Future of Gene Editing Joli Goldstein
Assignment One, Research
- “Part of the challenge in regulating gene editing is
that the rules and practices in different countries may
differ widely.”
http://bit.ly/2lX3jt4
www.nationalgeographic.com

6. The Future of Gene Editing Joli Goldstein
Assignment One, Future Product or Service
“Gene editing anticipates concern but also provides safety
- Improves lives and future generations
- Provides trust to society
- Suggests solutions elsewhere”

7. The Future of Gene Editing Joli Goldstein
Assignment Two, Brand Diagram
Source for Brand Character Words
Coldplay
https://www.straight.com/music/972866/all-you-need-know-about-coldplay-vancouver

8. The Future of Gene Editing Joli Goldstein
Assignment Two, Brand Diagram
Naming Process
Selected words from original posts:
“Analyze, gene, improve, trust, edit, future, genetic”
Generated name possibilities:
“Genalyze (created by combining Gene and Analyze)”
“Genedit (created by combining Gene and Edit)”
Selected name:
“Genedit”

9. The Future of Gene Editing Joli Goldstein
Assignment Two, Brand Diagram
Final Product/Service Name
“Genedit”
This particular name works for the brand because it combines two of the major components involved in
the process of the service, gene editing.

10. The Future of Gene Editing Joli Goldstein
Assignment Two, Brand Diagram
Brand Character Diagram Sketches

11. The Future of Gene Editing Joli Goldstein
Assignment Two, Brand Diagram
Brand Character Diagram
genedit
PERSONA TONE
LANGUAGE PURPOSE
honest
adventurous
caring
growing
causable
alight
personal
hope
dream
magic
risk
emerge
save
change
turn
edit

12. The Future of Gene Editing Joli Goldstein
Assignment Three, Logotype Research, Word from Diagram
“Emerging”

13. The Future of Gene Editing Joli Goldstein
Assignment Three, Logotype Research
Logotype Research URLs
Adidas: www.adidas.com/us Paramount: http://www.paramount.com/
Burger King: https://www.bk.com/ AT&T: https://www.att.com/
Volkswagen: http://www.vw.com/

14. The Future of Gene Editing Joli Goldstein
Assignment Three, Finished Logotype

15. The Future of Gene Editing Joli Goldstein
Assignment Four, Social Media Design,
Facebook Pages

16. The Future of Gene Editing Joli Goldstein
Assignment Four, Social Media Design,
Facebook Pages

17. The Future of Gene Editing Joli Goldstein
Assignment Four, Branding Research
GENEtech
https://www.facebook.com/pg/genetechlab/about/?ref=page_internal
GENEtech Lab is a HCC certified lab based in Peshawar, KPK. GTL
offers a broad menu of diagnostic tests with high quality &
reasonable price.

18. The Future of Gene Editing Joli Goldstein
Assignment Four, Branding Research
Non-GMO Project
https://www.facebook.com/pg/nongmoproject/about/?ref=page_internal
A non-profit organization committed to preserving and building
sources of non-GMO products, educating consumers, and
providing verified non-GMO choices.

19. The Future of Gene Editing Joli Goldstein
Assignment Four, Branding Research
Band-Aid Brand
https://www.facebook.com/pg/bandaid/about/?ref=page_internal
For 90 years BAND-AID® Brand has been there for your cuts and scrapes. We’ve
stuck with you through the years and hope our products inspire you to express
yourself!

20. The Future of Gene Editing Joli Goldstein
Assignment Four, Social Media Branding
Genedit is a company committed to giving you a better and brighter
future. High quality gene editing services, educating the world of
medicine, one step at a time.
This is a prototype product, not yet available.

21. The Future of Gene Editing Joli Goldstein
Assignment Four, Social Media Design, Creating Community
Created an Instagram Page for the brand

22. The Future of Gene Editing Joli Goldstein
Assignment Four, Social Media Design, Creating Community
Texted friends to check out and like Facebook page

23. The Future of Gene Editing Joli Goldstein
Assignment Four, Social Media Design, Creating Community
10 Likes Achieved!

24. The Future of Gene Editing Joli Goldstein
Assignment Four, Google Scholar Research
- “Some postings are product related and may either
provide product information
- or ask users to talk about their experience with the
product…”
- No posts or images show any type of actual product
https://www.abacademies.org/articles/amsjvol17no2-2013.pdf#page=35

25. The Future of Gene Editing Joli Goldstein
Assignment Four, Google Scholar Research
- “Content offering consumer incentives such as coupons,
sweepstakes, and contests...”
- “…may get them to purchase the brand.”
- My Facebook page has no interactions or offers
http://www.alliedacademies.org/pdfs/proceedings29/AMS%20Proceedings%20Fall%202011.pdf#page=15

26. The Future of Gene Editing Joli Goldstein
Assignment Four, Google Scholar Research
- Minimal information is displayed about locations
- Meaning no actual store or website to purchasing a product
- No prices
https://www.sciencedirect.com/science/article/pii/S1567422313000173

27. The Future of Gene Editing Joli Goldstein
Assignment Five, Webpage Layout Research for Wireframes
https://www.adidas.com/us

28. The Future of Gene Editing Joli Goldstein
Assignment Five, Webpage Layout Research for Wireframes
http://www.vw.com/

29. The Future of Gene Editing Joli Goldstein
Assignment Five, Webpage Layout Research for Wireframes
https://www.att.com/

30. The Future of Gene Editing Joli Goldstein
Assignment Five, Webpage Layout Research for Wireframes
https://www.paramount.com/

31. The Future of Gene Editing Joli Goldstein
Assignment Five, Webpage Layout Research for Wireframes
https://www.bk.com/

32. The Future of Gene Editing Joli Goldstein
Assignment Five, Webpage Layout Research for Wireframes
https://www.northwell.edu/

33. The Future of Gene Editing Joli Goldstein
Assignment Five, Webpage Layout Research for Wireframes
https://www.southnassau.org/sn

34. The Future of Gene Editing Joli Goldstein
Assignment Five, Wireframe

35. The Future of Gene Editing Joli Goldstein
Assignment Five, Tagline Research
Apple – “Think Different.” https://www.apple.com
Adidas – “Impossible Is Nothing” http://www.adidas.com/
IBM – “Solutions for A Small Planet” https://www.ibm.com/
FedEx – “When There Is No Tomorrow” https://www.fedex.com/
Skittles – “Taste The Rainbow” http://skittles.com/

36. The Future of Gene Editing Joli Goldstein
Assignment Five, Homepage

37. The Future of Gene Editing Joli Goldstein
Assignment Five, About Page

38. The Future of Gene Editing Joli Goldstein
Assignment Five, News Page

39. The Future of Gene Editing Joli Goldstein
Assignment Five, Education Page

40. The Future of Gene Editing Joli Goldstein
Assignment Five, Locations Page

41. The Future of Gene Editing Joli Goldstein
Assignment Five, Lower Level Visual Design in a Browser
https://invis.io/HZNBZGIY839#/312444702_Assignment_-5

42. The Future of Gene Editing Joli Goldstein
Assignment Five, Linked Prototype URL
https://invis.io/HZNBZGIY839#/312445168_Assignment_-5