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Social Media Strategy - Sleeping Lion

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Social Media Strategy - Sleeping Lion

  1. 1. SOCIAL MEDIA STRATEGY
  2. 2. • LinkedIn is a Business Network • LinkedIn has over 175 million users • In over 200 countries • 2 people join LinkedIn every second • Twitter is a Micro-Blog • Suitable for both Business and Social Networking • Twitter has over 500 million active users • Over 340 million tweets are generated every day • Facebook is a Social Network with over 1 billion users • 1 million links are shared on Facebook every minute • 29 million people in the UK are on Facebook • 50% of users log in to Facebook everyday • The average Facebook user has 130 friends
  3. 3. MAIN ISSUES IN SOCIAL MEDIA  Lack of Understanding  Lack of True Understanding  Lack of a Cohesive Strategy  Lack of Good Content  Lack of Company-wide Commitment
  4. 4. LACK OF
  5. 5. OLD RULES OF COMMUNICATION
  6. 6. NEW RULES OF COMMUNICATION
  7. 7. LACK OF TRUE UNDERSTANDING
  8. 8. “I’m far too busy now crafting this brochure copy to be authentic and social”
  9. 9. When you use Social Media (even for Business), you need to GENUINE – otherwise you will be exposed!
  10. 10. LACK OF STRATEGY
  11. 11. ACTIVITY VS STRATEGY
  12. 12. BASIC STRATEGY QUESTIONS WHAT ARE MY GOALS? NEW BUSINESS Thought Leadership Education/Listening!
  13. 13. BASIC STRATEGY QUESTIONS WHAT ARE MY GOALS WHO ARE MY INFLUENCERS?
  14. 14. BASIC STRATEGY QUESTIONS WHAT ARE MY GOALS WHO ARE MY INFLUENCERS? HOW DO I WANT TO COME ACROSS? WHAT TOPICS ARE APPROPRIATE FOR MY TARGET MARKET?
  15. 15. BASIC STRATEGY QUESTIONS WHAT ARE MY GOALS WHO ARE MY INFLUENCERS? HOW DO I WANT TO COME ACROSS? WHAT TOPICS ARE APPROPRIATE FOR MY TARGET MARKET? WHAT RESOURCES DO I HAVE?
  16. 16. LACK OF GOOD CONTENT
  17. 17. We need to stop interrupting what people are interested in and BE what people are interested in.
  18. 18. WHAT MAKES PEOPLE SHARE CONTENT?  It’s incredibly funny  It’s totally unbelievable  It’s deeply moving or emotional  It agrees with your world view  It makes you stop and think  It isn’t covered in mainstream media  It will make someone else smile  It’s embarrassing  It’s provocative
  19. 19. SOCIAL MEDIA – BASIC RULES  Keep it on Topic – 70%  Avoid being too Promotional – 10%  Add a splash of personality – 20%  Remember - if you have nothing to say, SAY NOTHING!
  20. 20. LACK OF COMPANY-WIDE COMMITMENT
  21. 21. WHERE DOES SOCIAL MEDIA SIT IN AN ORGANISATION?
  22. 22. WHERE DOES SOCIAL MEDIA SIT IN AN ORGANISATION?
  23. 23. Take part online, get people on side and influence them before things go wrong, not after.
  24. 24. If your product or service is criticised online (or in public) and no-one is leaping to your defence, then you probably have a PROBLEM.
  25. 25. Sarah Duncan - Sleeping Lion www.sleepinglionworkshops.com www.sleepinglionblog.co.uk Twitter: @sleepinglion888 07904 437119

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