1.
SLEEPING LION
a more thoughtful approach
ETHICAL BUSINESS
AND LEADERSHIP
The importance to both customers and
employees of being associated with
higher ethical practices has never been
higher, but change needs to come from
the top.

2.
SLEEPING LION
a more thoughtful approach
90% of CEOs say that sustainability is
now fundamental for success.
Forbes

3.
SLEEPING LION
a more thoughtful approach
In 2015, more than 150 world leaders adopted the
United Nations Sustainable Development Goals,
17 concrete steps to change the world over the
next 15 years. The ambitious plan includes actions
to end poverty, hunger, and inequality, and to
improve global access to health care and
education. Delivering this social impact will also be
quite lucrative.
One report estimates that sustainable business
models related to the goals will create $12 trillion
in economic opportunities, and add 380 million
jobs by 2030. That adds up to a whole lot of
potential new customers.
Forbes

4.
SLEEPING LION
a more thoughtful approach
69% of senior executives say the act
of balancing profit and purpose is
having a positive, transformational
impact on business.
Covestro Survey 2018 of US Fortune 1000 CEOs
on Business & Purpose

5.
SLEEPING LION
a more thoughtful approach
4 out of 5 (80%) senior executives
agree that a company’s future growth
and success will hinge on a values-
driven mission that balances profit
and purpose.
Covestro Survey 2018 of US Fortune 1000 CEOs
on Business & Purpose

6.
SLEEPING LION
a more thoughtful approach
86% of CEOs / C-Suite executives
confirmed that today’s top talent is
more inclined to work for companies
with a demonstrated commitment to
social issues.
Covestro Survey 2018 of US Fortune 1000 CEOs
on Business & Purpose

7.
SLEEPING LION
a more thoughtful approach
Operational efficiencies from more
sustainable practices can save
companies up to 45% in costs, with an
ever-growing list of major companies
seeing annual savings in the
hundreds of millions.
Deloitte, Perspectives, Social Purpose and Value Creation

8.
SLEEPING LION
a more thoughtful approach
SLEEPING LION
Ethical Marketing & Business Development
Training & Consultancy
sleepingliononline.com