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SLEEPING LION
a more thoughtful approach
ETHICAL BUSINESS
2019
Stats & Facts
SLEEPING LION
a more thoughtful approach
ETHICAL BUSINESS
AND CUSTOMERS
Conscious consumers are
on the rise. Is your business
ready?
SLEEPING LION
a more thoughtful approach
86% of consumers want companies
to stand for something.
Forbes
SLEEPING LION
a more thoughtful approach
66% of consumers would spend
more on a product from a
sustainable brand.
Forbes
SLEEPING LION
a more thoughtful approach
The majority of consumers say they
will pay more for products from
socially responsible companies.
Brands with a demonstrated
commitment to sustainability are
seeing average sales growth
outperform brands without
demonstrated commitment by
fourfold.
Deloitte, Perspectives, Social Purpose and Value Creation
SLEEPING LION
a more thoughtful approach
Over a quarter of consumers stated
that they had avoided buying a
product or using a service due to
its negative environmental impact
in the past year – an increase of
65% since 2016.
Ethical Consumer Markets Report 2018
SLEEPING LION
a more thoughtful approach
Ethical Consumer Markets Report 2018 - Boycotts
SLEEPING LION
a more thoughtful approach
Green energy grew an impressive
56.3% in 2017. Ethical clothing
increased by 19.9% and buying
second-hand clothing for
environmental reasons increased
22.5%. Ethical Food and Drink was
also up 16.3%, the largest increase
since 2012, fuelled by growing
sales of vegetarian products.
Ethical Consumer Markets Report 2018
SLEEPING LION
a more thoughtful approach
Ethical Consumer Markets Report 2018
SLEEPING LION
a more thoughtful approach
Ethical Consumer Markets Report 2018
SLEEPING LION
a more thoughtful approach
Ethical Consumer Markets Report 2018
Ethical Food and Drink
SLEEPING LION
a more thoughtful approach
Ethical Consumer Markets Report 2018 - Green Home
SLEEPING LION
a more thoughtful approach
THE IMPORTANCE OF
ETHICAL BUSINESS TO
MILLENNIALS
By 2025, 75% of the workforce will be
millennials and social / environmental
issues are high on the agenda.
SLEEPING LION
a more thoughtful approach
75% of millennials would take a pay cut
to work for a socially responsible
company.
Weconomy 2019
SLEEPING LION
a more thoughtful approach
76% of millennials consider a
company’s social and environmental
commitments when deciding where
to work.
Weconomy 2019
SLEEPING LION
a more thoughtful approach
88% of millennials say their job is
more fulfilling when they’re provided
with opportunities to make a positive
impact on social and environmental
issues.
WEconomy 2019
SLEEPING LION
a more thoughtful approach
73% of millennials are willing to pay
more for brands that are sustainable,
more than any other age groups.
WEconomy 2019/Huffington Post
SLEEPING LION
a more thoughtful approach
64% of millennials won’t take a job if a
potential employee doesn’t have
strong corporate social responsibility
(CSR) practices.
Cone Communication CSR Study 2016
SLEEPING LION
a more thoughtful approach
68% of US millennials want to be
known for making a positive difference
in the world.
American Express
SLEEPING LION
a more thoughtful approach
81% of US millennials said a
successful business needs to have a
genuine purpose that resonates with
people.
American Express
SLEEPING LION
a more thoughtful approach
78% of US millennials want the
values of their employer to match
their own.
American Express
SLEEPING LION
a more thoughtful approach
75% of US millennials define
success as doing work that has a
positive impact on society.
American Express
SLEEPING LION
a more thoughtful approach
85% of US millennials said they would
stay longer with an employer with a
high level of social responsibility.
Deloitte Millennials Study 2018
SLEEPING LION
a more thoughtful approach
83% of US millennials would be
more loyal to a company that
helps them contribute to social
and environmental issues.
Deloitte Millennials Study 2018
SLEEPING LION
a more thoughtful approach
ETHICAL BUSINESS
AND LEADERSHIP
The importance to both customers and
employees of being associated with
higher ethical practices has never been
higher, but change needs to come from
the top.
SLEEPING LION
a more thoughtful approach
90% of CEOs say that sustainability is
now fundamental for success.
Forbes
SLEEPING LION
a more thoughtful approach
In 2015, more than 150 world leaders adopted the
United Nations Sustainable Development Goals,
17 concrete steps to change the world over the
next 15 years. The ambitious plan includes actions
to end poverty, hunger, and inequality, and to
improve global access to health care and
education. Delivering this social impact will also be
quite lucrative.
One report estimates that sustainable business
models related to the goals will create $12 trillion
in economic opportunities, and add 380 million
jobs by 2030. That adds up to a whole lot of
potential new customers.
Forbes
SLEEPING LION
a more thoughtful approach
69% of senior executives say the act
of balancing profit and purpose is
having a positive, transformational
impact on business.
Covestro Survey 2018 of US Fortune 1000 CEOs
on Business & Purpose
SLEEPING LION
a more thoughtful approach
4 out of 5 (80%) senior executives
agree that a company’s future growth
and success will hinge on a values-
driven mission that balances profit
and purpose.
Covestro Survey 2018 of US Fortune 1000 CEOs
on Business & Purpose
SLEEPING LION
a more thoughtful approach
86% of CEOs / C-Suite executives
confirmed that today’s top talent is
more inclined to work for companies
with a demonstrated commitment to
social issues.
Covestro Survey 2018 of US Fortune 1000 CEOs
on Business & Purpose
SLEEPING LION
a more thoughtful approach
Operational efficiencies from more
sustainable practices can save
companies up to 45% in costs, with an
ever-growing list of major companies
seeing annual savings in the
hundreds of millions.
Deloitte, Perspectives, Social Purpose and Value Creation
SLEEPING LION
a more thoughtful approach
SLEEPING LION
Ethical Marketing & Business Development
Training & Consultancy
sleepingliononline.com

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ETHICAL BUSINESS STATS 2019

  • 1. SLEEPING LION a more thoughtful approach ETHICAL BUSINESS 2019 Stats & Facts
  • 2. SLEEPING LION a more thoughtful approach ETHICAL BUSINESS AND CUSTOMERS Conscious consumers are on the rise. Is your business ready?
  • 3. SLEEPING LION a more thoughtful approach 86% of consumers want companies to stand for something. Forbes
  • 4. SLEEPING LION a more thoughtful approach 66% of consumers would spend more on a product from a sustainable brand. Forbes
  • 5. SLEEPING LION a more thoughtful approach The majority of consumers say they will pay more for products from socially responsible companies. Brands with a demonstrated commitment to sustainability are seeing average sales growth outperform brands without demonstrated commitment by fourfold. Deloitte, Perspectives, Social Purpose and Value Creation
  • 6. SLEEPING LION a more thoughtful approach Over a quarter of consumers stated that they had avoided buying a product or using a service due to its negative environmental impact in the past year – an increase of 65% since 2016. Ethical Consumer Markets Report 2018
  • 7. SLEEPING LION a more thoughtful approach Ethical Consumer Markets Report 2018 - Boycotts
  • 8. SLEEPING LION a more thoughtful approach Green energy grew an impressive 56.3% in 2017. Ethical clothing increased by 19.9% and buying second-hand clothing for environmental reasons increased 22.5%. Ethical Food and Drink was also up 16.3%, the largest increase since 2012, fuelled by growing sales of vegetarian products. Ethical Consumer Markets Report 2018
  • 9. SLEEPING LION a more thoughtful approach Ethical Consumer Markets Report 2018
  • 10. SLEEPING LION a more thoughtful approach Ethical Consumer Markets Report 2018
  • 11. SLEEPING LION a more thoughtful approach Ethical Consumer Markets Report 2018 Ethical Food and Drink
  • 12. SLEEPING LION a more thoughtful approach Ethical Consumer Markets Report 2018 - Green Home
  • 13. SLEEPING LION a more thoughtful approach THE IMPORTANCE OF ETHICAL BUSINESS TO MILLENNIALS By 2025, 75% of the workforce will be millennials and social / environmental issues are high on the agenda.
  • 14. SLEEPING LION a more thoughtful approach 75% of millennials would take a pay cut to work for a socially responsible company. Weconomy 2019
  • 15. SLEEPING LION a more thoughtful approach 76% of millennials consider a company’s social and environmental commitments when deciding where to work. Weconomy 2019
  • 16. SLEEPING LION a more thoughtful approach 88% of millennials say their job is more fulfilling when they’re provided with opportunities to make a positive impact on social and environmental issues. WEconomy 2019
  • 17. SLEEPING LION a more thoughtful approach 73% of millennials are willing to pay more for brands that are sustainable, more than any other age groups. WEconomy 2019/Huffington Post
  • 18. SLEEPING LION a more thoughtful approach 64% of millennials won’t take a job if a potential employee doesn’t have strong corporate social responsibility (CSR) practices. Cone Communication CSR Study 2016
  • 19. SLEEPING LION a more thoughtful approach 68% of US millennials want to be known for making a positive difference in the world. American Express
  • 20. SLEEPING LION a more thoughtful approach 81% of US millennials said a successful business needs to have a genuine purpose that resonates with people. American Express
  • 21. SLEEPING LION a more thoughtful approach 78% of US millennials want the values of their employer to match their own. American Express
  • 22. SLEEPING LION a more thoughtful approach 75% of US millennials define success as doing work that has a positive impact on society. American Express
  • 23. SLEEPING LION a more thoughtful approach 85% of US millennials said they would stay longer with an employer with a high level of social responsibility. Deloitte Millennials Study 2018
  • 24. SLEEPING LION a more thoughtful approach 83% of US millennials would be more loyal to a company that helps them contribute to social and environmental issues. Deloitte Millennials Study 2018
  • 25. SLEEPING LION a more thoughtful approach ETHICAL BUSINESS AND LEADERSHIP The importance to both customers and employees of being associated with higher ethical practices has never been higher, but change needs to come from the top.
  • 26. SLEEPING LION a more thoughtful approach 90% of CEOs say that sustainability is now fundamental for success. Forbes
  • 27. SLEEPING LION a more thoughtful approach In 2015, more than 150 world leaders adopted the United Nations Sustainable Development Goals, 17 concrete steps to change the world over the next 15 years. The ambitious plan includes actions to end poverty, hunger, and inequality, and to improve global access to health care and education. Delivering this social impact will also be quite lucrative. One report estimates that sustainable business models related to the goals will create $12 trillion in economic opportunities, and add 380 million jobs by 2030. That adds up to a whole lot of potential new customers. Forbes
  • 28. SLEEPING LION a more thoughtful approach 69% of senior executives say the act of balancing profit and purpose is having a positive, transformational impact on business. Covestro Survey 2018 of US Fortune 1000 CEOs on Business & Purpose
  • 29. SLEEPING LION a more thoughtful approach 4 out of 5 (80%) senior executives agree that a company’s future growth and success will hinge on a values- driven mission that balances profit and purpose. Covestro Survey 2018 of US Fortune 1000 CEOs on Business & Purpose
  • 30. SLEEPING LION a more thoughtful approach 86% of CEOs / C-Suite executives confirmed that today’s top talent is more inclined to work for companies with a demonstrated commitment to social issues. Covestro Survey 2018 of US Fortune 1000 CEOs on Business & Purpose
  • 31. SLEEPING LION a more thoughtful approach Operational efficiencies from more sustainable practices can save companies up to 45% in costs, with an ever-growing list of major companies seeing annual savings in the hundreds of millions. Deloitte, Perspectives, Social Purpose and Value Creation
  • 32. SLEEPING LION a more thoughtful approach SLEEPING LION Ethical Marketing & Business Development Training & Consultancy sleepingliononline.com