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ETHICAL BUSINESS STATS 2019

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ETHICAL BUSINESS STATS 2019

  1. 1. SLEEPING LION a more thoughtful approach ETHICAL BUSINESS 2019 Stats & Facts
  2. 2. SLEEPING LION a more thoughtful approach ETHICAL BUSINESS AND CUSTOMERS Conscious consumers are on the rise. Is your business ready?
  3. 3. SLEEPING LION a more thoughtful approach 86% of consumers want companies to stand for something. Forbes
  4. 4. SLEEPING LION a more thoughtful approach 66% of consumers would spend more on a product from a sustainable brand. Forbes
  5. 5. SLEEPING LION a more thoughtful approach The majority of consumers say they will pay more for products from socially responsible companies. Brands with a demonstrated commitment to sustainability are seeing average sales growth outperform brands without demonstrated commitment by fourfold. Deloitte, Perspectives, Social Purpose and Value Creation
  6. 6. SLEEPING LION a more thoughtful approach Over a quarter of consumers stated that they had avoided buying a product or using a service due to its negative environmental impact in the past year – an increase of 65% since 2016. Ethical Consumer Markets Report 2018
  7. 7. SLEEPING LION a more thoughtful approach Ethical Consumer Markets Report 2018 - Boycotts
  8. 8. SLEEPING LION a more thoughtful approach Green energy grew an impressive 56.3% in 2017. Ethical clothing increased by 19.9% and buying second-hand clothing for environmental reasons increased 22.5%. Ethical Food and Drink was also up 16.3%, the largest increase since 2012, fuelled by growing sales of vegetarian products. Ethical Consumer Markets Report 2018
  9. 9. SLEEPING LION a more thoughtful approach Ethical Consumer Markets Report 2018
  10. 10. SLEEPING LION a more thoughtful approach Ethical Consumer Markets Report 2018
  11. 11. SLEEPING LION a more thoughtful approach Ethical Consumer Markets Report 2018 Ethical Food and Drink
  12. 12. SLEEPING LION a more thoughtful approach Ethical Consumer Markets Report 2018 - Green Home
  13. 13. SLEEPING LION a more thoughtful approach THE IMPORTANCE OF ETHICAL BUSINESS TO MILLENNIALS By 2025, 75% of the workforce will be millennials and social / environmental issues are high on the agenda.
  14. 14. SLEEPING LION a more thoughtful approach 75% of millennials would take a pay cut to work for a socially responsible company. Weconomy 2019
  15. 15. SLEEPING LION a more thoughtful approach 76% of millennials consider a company’s social and environmental commitments when deciding where to work. Weconomy 2019
  16. 16. SLEEPING LION a more thoughtful approach 88% of millennials say their job is more fulfilling when they’re provided with opportunities to make a positive impact on social and environmental issues. WEconomy 2019
  17. 17. SLEEPING LION a more thoughtful approach 73% of millennials are willing to pay more for brands that are sustainable, more than any other age groups. WEconomy 2019/Huffington Post
  18. 18. SLEEPING LION a more thoughtful approach 64% of millennials won’t take a job if a potential employee doesn’t have strong corporate social responsibility (CSR) practices. Cone Communication CSR Study 2016
  19. 19. SLEEPING LION a more thoughtful approach 68% of US millennials want to be known for making a positive difference in the world. American Express
  20. 20. SLEEPING LION a more thoughtful approach 81% of US millennials said a successful business needs to have a genuine purpose that resonates with people. American Express
  21. 21. SLEEPING LION a more thoughtful approach 78% of US millennials want the values of their employer to match their own. American Express
  22. 22. SLEEPING LION a more thoughtful approach 75% of US millennials define success as doing work that has a positive impact on society. American Express
  23. 23. SLEEPING LION a more thoughtful approach 85% of US millennials said they would stay longer with an employer with a high level of social responsibility. Deloitte Millennials Study 2018
  24. 24. SLEEPING LION a more thoughtful approach 83% of US millennials would be more loyal to a company that helps them contribute to social and environmental issues. Deloitte Millennials Study 2018
  25. 25. SLEEPING LION a more thoughtful approach ETHICAL BUSINESS AND LEADERSHIP The importance to both customers and employees of being associated with higher ethical practices has never been higher, but change needs to come from the top.
  26. 26. SLEEPING LION a more thoughtful approach 90% of CEOs say that sustainability is now fundamental for success. Forbes
  27. 27. SLEEPING LION a more thoughtful approach In 2015, more than 150 world leaders adopted the United Nations Sustainable Development Goals, 17 concrete steps to change the world over the next 15 years. The ambitious plan includes actions to end poverty, hunger, and inequality, and to improve global access to health care and education. Delivering this social impact will also be quite lucrative. One report estimates that sustainable business models related to the goals will create $12 trillion in economic opportunities, and add 380 million jobs by 2030. That adds up to a whole lot of potential new customers. Forbes
  28. 28. SLEEPING LION a more thoughtful approach 69% of senior executives say the act of balancing profit and purpose is having a positive, transformational impact on business. Covestro Survey 2018 of US Fortune 1000 CEOs on Business & Purpose
  29. 29. SLEEPING LION a more thoughtful approach 4 out of 5 (80%) senior executives agree that a company’s future growth and success will hinge on a values- driven mission that balances profit and purpose. Covestro Survey 2018 of US Fortune 1000 CEOs on Business & Purpose
  30. 30. SLEEPING LION a more thoughtful approach 86% of CEOs / C-Suite executives confirmed that today’s top talent is more inclined to work for companies with a demonstrated commitment to social issues. Covestro Survey 2018 of US Fortune 1000 CEOs on Business & Purpose
  31. 31. SLEEPING LION a more thoughtful approach Operational efficiencies from more sustainable practices can save companies up to 45% in costs, with an ever-growing list of major companies seeing annual savings in the hundreds of millions. Deloitte, Perspectives, Social Purpose and Value Creation
  32. 32. SLEEPING LION a more thoughtful approach SLEEPING LION Ethical Marketing & Business Development Training & Consultancy sleepingliononline.com

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