An introduction of Site-it!, which is a set of sticky notes with printed page template. It is used for site structure designing.
Presented at HCII09 (Human Computer Interaction Intenational 2009) on July 22, 2009.
A comprehensive overview of B2B lead gen using social media. Covers: skills needed, traditional marketing role, landing pages/homepages, tips and tricks, getting started, the buyers' journey,trends, strategies, lead generation, lead nurturing, content, content marketing
Hello,
This is my final written portfolio for my education at the Fashion Institute of Design and Merchandising. Included in this presentation are some of the highlights of my academic achievements in Merchandise Strategies, Buying, Marketing and Brand Strategies, as well as Business Management.
Thank you in advance for taking the time to look through my work.
-Laura Stirling
It\'s a talent firm that has over 15 years experience in different business areas, industries, cultures. The company was created to maximize the success of its clients, working on intelligent solutions integrated marketing and administrative & operational excellence always looking to capitalize on its asset base, reduce risk and increase profits.
An introduction of Site-it!, which is a set of sticky notes with printed page template. It is used for site structure designing.
Presented at HCII09 (Human Computer Interaction Intenational 2009) on July 22, 2009.
A comprehensive overview of B2B lead gen using social media. Covers: skills needed, traditional marketing role, landing pages/homepages, tips and tricks, getting started, the buyers' journey,trends, strategies, lead generation, lead nurturing, content, content marketing
Hello,
This is my final written portfolio for my education at the Fashion Institute of Design and Merchandising. Included in this presentation are some of the highlights of my academic achievements in Merchandise Strategies, Buying, Marketing and Brand Strategies, as well as Business Management.
Thank you in advance for taking the time to look through my work.
-Laura Stirling
It\'s a talent firm that has over 15 years experience in different business areas, industries, cultures. The company was created to maximize the success of its clients, working on intelligent solutions integrated marketing and administrative & operational excellence always looking to capitalize on its asset base, reduce risk and increase profits.
The following presentation is a version from a business plan development workshop conducted by Biruwa Ventures at Thames College, Kathmandu on January 11, 2012. Biruwa conducts similar works on issues related to business in colleges across Nepal.
If you are an entrepreneur in Nepal, this is a must see presentation for you.
KM Showcase: Conference View and Knowledge Management 2020 and BeyondEnterprise Knowledge
This presentation from Zach Wahl, Founder and CEO of Enterprise Knowledge and Chair of the KM Showcase was this year's opening keynote address at the conference. The presentation offers a definition of Knowledge Management and its value, and then details what Zach sees as the five major trends for KM in 2020 and beyond. The presentation explores the links between KM and Artificial Intelligence, leveraging KM technologies, and incorporating organizational design and change into KM efforts.
These are the slides presented by Aaron Hunt at InsightfulCRM's monthly Meetup.com get-together in June 2014.
The presentation covered characteristics of a challenging business market (steel) and discussed similarities with other industries, specifically the intensification of competition.
It was suggested that differentiation is the only viable strategy for most companies, and explored some of the research which supports the view of what makes a high-performing sales teams within complex environments.
The presentation also includes a number of models which the author believes provide significant value to sales professionals within complex selling environments.
This is by no means a comprehensive presentation of the subject matter in this area of research and practice.
User Centred Design From An Organisational Perspective by Dr Jianzhong Lu and...Different
This presentation was made at the Human Centred Design revolution workshop organised by Different Solutions. It is a case study on our client, BHP Billiton and using a HCD approach for the redesign of their global intranet. It outlines the challenges an organisation faces when adopting a UCD approach, corporate governance and determining measures of success.
Creating The Perfect Organizational Strategy PowerPoint Presentation SlidesSlideTeam
Develop an effective business plan with the help of this content ready Creating The Perfect Organizational Strategy PowerPoint Presentation Slides. Analyze your business core competencies such as strong customer or brand loyalty, employee training and certifications, etc. by using our professionally designed strategic business planning PowerPoint templates. Take advantage of the visually appealing strategic enterprise plan PPT slideshow to talk about efficient business activities like detect new sales opportunities, improve inventory management, anticipate new market trends, accelerate decision making, monitor competition and so on. Utilize the topic-specific strategic organizational framework PPT slides to showcase norms to build the best organizational culture that can engage employees. You can also use the strategy and structure of organization PowerPoint templates to demonstrate steps to build effective and efficient infrastructure. Thus download this ready-to-use organization structure as business strategy PPT graphics to represent the relationship between structure and strategy. Glory beckons you with our Creating The Perfect Organizational Strategy Powerpoint Presentation Slides. It is only a few clicks away. https://bit.ly/2KTCnXM
Three Sure-Fire Ways to Kill Your Pipeline - and How to Avoid ThemEllen Bristol
CRM 360 looks at your CRM platform as the heart of your relationships with your marketplace. It can and should also look at the productivity of your sales team. See three ways you might be hurting your opportunity pipeline without even realizing it - and how to cure the problems.
The following presentation is a version from a business plan development workshop conducted by Biruwa Ventures at Thames College, Kathmandu on January 11, 2012. Biruwa conducts similar works on issues related to business in colleges across Nepal.
If you are an entrepreneur in Nepal, this is a must see presentation for you.
KM Showcase: Conference View and Knowledge Management 2020 and BeyondEnterprise Knowledge
This presentation from Zach Wahl, Founder and CEO of Enterprise Knowledge and Chair of the KM Showcase was this year's opening keynote address at the conference. The presentation offers a definition of Knowledge Management and its value, and then details what Zach sees as the five major trends for KM in 2020 and beyond. The presentation explores the links between KM and Artificial Intelligence, leveraging KM technologies, and incorporating organizational design and change into KM efforts.
These are the slides presented by Aaron Hunt at InsightfulCRM's monthly Meetup.com get-together in June 2014.
The presentation covered characteristics of a challenging business market (steel) and discussed similarities with other industries, specifically the intensification of competition.
It was suggested that differentiation is the only viable strategy for most companies, and explored some of the research which supports the view of what makes a high-performing sales teams within complex environments.
The presentation also includes a number of models which the author believes provide significant value to sales professionals within complex selling environments.
This is by no means a comprehensive presentation of the subject matter in this area of research and practice.
User Centred Design From An Organisational Perspective by Dr Jianzhong Lu and...Different
This presentation was made at the Human Centred Design revolution workshop organised by Different Solutions. It is a case study on our client, BHP Billiton and using a HCD approach for the redesign of their global intranet. It outlines the challenges an organisation faces when adopting a UCD approach, corporate governance and determining measures of success.
Creating The Perfect Organizational Strategy PowerPoint Presentation SlidesSlideTeam
Develop an effective business plan with the help of this content ready Creating The Perfect Organizational Strategy PowerPoint Presentation Slides. Analyze your business core competencies such as strong customer or brand loyalty, employee training and certifications, etc. by using our professionally designed strategic business planning PowerPoint templates. Take advantage of the visually appealing strategic enterprise plan PPT slideshow to talk about efficient business activities like detect new sales opportunities, improve inventory management, anticipate new market trends, accelerate decision making, monitor competition and so on. Utilize the topic-specific strategic organizational framework PPT slides to showcase norms to build the best organizational culture that can engage employees. You can also use the strategy and structure of organization PowerPoint templates to demonstrate steps to build effective and efficient infrastructure. Thus download this ready-to-use organization structure as business strategy PPT graphics to represent the relationship between structure and strategy. Glory beckons you with our Creating The Perfect Organizational Strategy Powerpoint Presentation Slides. It is only a few clicks away. https://bit.ly/2KTCnXM
Three Sure-Fire Ways to Kill Your Pipeline - and How to Avoid ThemEllen Bristol
CRM 360 looks at your CRM platform as the heart of your relationships with your marketplace. It can and should also look at the productivity of your sales team. See three ways you might be hurting your opportunity pipeline without even realizing it - and how to cure the problems.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Authentically Social by Corey Perlman - EO Puerto Rico
2011 Integrating with Sales & Marketing To Capture & Deliver Intelligence: Researching & Analyzing Competitors
1. November 15, 2011 revisit of
Anna F. Shallenberger SLA Annual Conference Session 6.15.2011
President & “Chief Archer”
Shallenberger Intelligence Services
www.scribd.com/doc/62188966/Integrating-With-Sales-Marketing-to-Capture-Deliver-Intelligence-Final
anna@targetedknowledge.com
203.258.2383
917.591.6732 fax
www.targetedknowledge.com
http://twitter.com/ClosetLibrarian
http://www.scribd.com/ClosetLibrarian
Thank you generous sponsor @aurorawdc , for
enabling @SLACID to offer this free recap
http://closetlibrarian.blogspot.com
www.linkedin.com/in/annafayshallenberger
www.ci2020.com/profile/AnnaFShallenberger
http://tinyurl.com/AIIP-AFS
Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use
2. @ClosetLibrarian
Anna F. Shallenberger
President & “Chief Archer”
Shallenberger Intelligence Services
anna@targetedknowledge.com
203.258.2383
917.591.6732 fax
www.targetedknowledge.com
http://twitter.com/ClosetLibrarian
http://www.scribd.com/ClosetLibrarian
http://closetlibrarian.blogspot.com
www.linkedin.com/in/annafayshallenberger
www.ci2020.com/profile/AnnaFShallenberger
http://tinyurl.com/AIIP-AFS
Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use
3. @ClosetLibrarian
Information Not elsewhere classified
Customers
Anna F. Shallenberger
President & “Chief Archer”
Shallenberger Intelligence Services
anna@targetedknowledge.com
203.258.2383
917.591.6732 fax
www.targetedknowledge.com
http://twitter.com/ClosetLibrarian
http://www.scribd.com/ClosetLibrarian
, Factiva, etc +other niche consultants
http://closetlibrarian.blogspot.com
[or generalists]
www.linkedin.com/in/annafayshallenberger
www.ci2020.com/profile/AnnaFShallenberger
http://tinyurl.com/AIIP-AFS
[including deep web]
Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use 3
4. @ClosetLibrarian
Financial Issues “People” Issues Operational Issues Product & Market Issues
• Cash flow & cash • Quality of managers & • Current product • Warehousing, transport,
management employees portfolio & logistics
• Financial structure • Concentration of skills • Research & technical • Distribution channels
& expertise expertise
• Financial reporting • Pricing
systems • Levels of motivation • Ability to develop
• Brand perception
popular new
• Ability to raise capital • Rates of pay
products • Customer service
• Credit-control • Ability to attract and
• Market research • Overall market potential
activities retain
systems for the product
• Risk-management • Training methods
• Information • Experience of the
systems
• Flexibility management marketing mix
systems
• Culture
Anna F. Shallenberger • Supply chains
President & “Chief Archer” • Organizational
Shallenberger Intelligence Services structure • Production lead
times and efficiency
anna@targetedknowledge.com • Levels of delegation &
203.258.2383 empowerment • New processes that
917.591.6732 fax reduce costs &
www.targetedknowledge.com • Initiative allowed
increase efficiency
http://twitter.com/ClosetLibrarian
http://www.scribd.com/ClosetLibrarian • Pressure
• Stock control
http://closetlibrarian.blogspot.com
• Communication
www.linkedin.com/in/annafayshallenberger
www.ci2020.com/profile/AnnaFShallenberger
http://tinyurl.com/AIIP-AFS
Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use
5. @ClosetLibrarian
EVENTS/PROCESSES ANALYSES
Specific Sales Bids Competitors – existing, emerging, alternative…
Pricing / Packaging / Bundling
ID decision makers for sales pitches
Client Analyses – relationship strength, profitability…
Weighting "Customer" =Product/Services Features
Customer Past/Present/Non on Org's Value Prop
Suppliers / Subcontractors
ID Ops Specific Products
Markets – segmented by client industry
Existing Product Management
Markets – segmented by client geography
New Product Development
Markets – segmented by client "size"
Markets – segmented by product
Salesforce Structure & Compensation
Markets - unmet needs
Mgmt Bench Strength / Personnel Changes
Expense Analysis/Cost Structure
Messaging – Straw-manning
War Gaming, Visioning Sessions
Political/Regulatory Developments
Mergers & Acquisitions / Integration
Strategic Planning -- Qtrly, Annual etc
Other Comparisons, NEC
Anna F. Shallenberger Intellectual Property/Capital
Legal / Risk Management Issues
President Functional Benchmarking
Shallenberger Intelligence Services
Partnerships / Alliances
anna@targetedknowledge.com Defensive/Counter Intelligence
Early Warning Systems – markets, competitors, trends…
203.258.2383
917.591.6732 fax Trade Show Coaching
Messaging / PR / Advertising / Reputation Monitoring
www.targetedknowledge.com
http://twitter.com/ClosetLibrarian B2B2C / B2B2B perspective – not just B2B or B2C
www.linkedin.com/in/annafayshallenberger
www.ci2020.com/profile/AnnaFShallenberger
http://tinyurl.com/AIIP-AFS
http://tinyurl.com/PlaxoAFS
Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use
6. @ClosetLibrarian
Competitor Profiles – SWOT, Four Corner..
Markets Internal
5 / 9 Forces [Porter] Strengths Weaknesses
Win Loss Analysis
Opportunities Threats
Lead Generation
Early Warning Systems External
Customer Profiling, including their market landscape
Strawmen [anticipating alternate positions, prep counter argument]
Dashboards, NEC
Anna F. Shallenberger Leverage Craig Fleisher Texts …
President
Shallenberger Intelligence Services
anna@targetedknowledge.com
203.258.2383
917.591.6732 fax
www.targetedknowledge.com
http://twitter.com/ClosetLibrarian
www.linkedin.com/in/annafayshallenberger
www.ci2020.com/profile/AnnaFShallenberger
http://tinyurl.com/AIIP-AFS
http://tinyurl.com/PlaxoAFS
Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use
7. @ClosetLibrarian
To understand them, contextualize relative to:
Industries / Products
Geographies
Customer [consumers/businesses] Segment
Don’t ignore “oranges” [vs. apples] =your organization
They impact how competitors do business
But limit time devoted…
Anna F. Shallenberger
President & “Chief Archer”
Shallenberger Intelligence Services
anna@targetedknowledge.com
203.258.2383
917.591.6732 fax
Note: “competitors” are not just “businesses” – they can be
www.targetedknowledge.com non-profits, universities etc. Everyone has competitors…
http://twitter.com/ClosetLibrarian
http://www.scribd.com/ClosetLibrarian
http://closetlibrarian.blogspot.com
www.linkedin.com/in/annafayshallenberger
www.ci2020.com/profile/AnnaFShallenberger
http://tinyurl.com/AIIP-AFS
Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use
8. @ClosetLibrarian
Reference Interview & Scope Management
Nudge them to prioritize
Tie down preferred communication modes
Clarify need to know [results], may be restricted
+ how sensitive overall research, impacts who you can speak to / how
If they have you following scuttle [rumors], get context
Confirm deliverables look/feel expected
Content
Anna F. Shallenberger Determine importance of methodology – both yours & suppliers
President & “Chief Archer”
Shallenberger Intelligence Services How much / what segmentation are they potentially seeking
anna@targetedknowledge.com
203.258.2383 What do they know already from whom, what false trails to skip
917.591.6732 fax
www.targetedknowledge.com Versioning– if competitor products has multiple, which one
http://twitter.com/ClosetLibrarian
http://www.scribd.com/ClosetLibrarian
Leverage requestors’ relationships
http://closetlibrarian.blogspot.com
www.linkedin.com/in/annafayshallenberger
www.ci2020.com/profile/AnnaFShallenberger
http://tinyurl.com/AIIP-AFS
Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use
9. @ClosetLibrarian
Same as Ad Hoc, plus …
Importance of KM & listening posts
Leverage HR, monitor incoming competitor personnel
Anna F. Shallenberger
President & “Chief Archer”
Shallenberger Intelligence Services
anna@targetedknowledge.com
203.258.2383
917.591.6732 fax
www.targetedknowledge.com
http://twitter.com/ClosetLibrarian
http://www.scribd.com/ClosetLibrarian
http://closetlibrarian.blogspot.com
www.linkedin.com/in/annafayshallenberger
www.ci2020.com/profile/AnnaFShallenberger
http://tinyurl.com/AIIP-AFS
Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use
10. @ClosetLibrarian
Underlying content / data
Want good data, but authoritative/confidence need varies
Higher degree of triangulated guessing
Often have rush /emergency needs – faster turnaround
Methodology
Marketing may be interested, Sales – almost never
Analysis
Wide range of needs
Partnering – Marketing functionally, Sales tactically
Anna F. Shallenberger
President & “Chief Archer” Deliverables Look / Feel
Shallenberger Intelligence Services
Visuallyoriented, but need substance – not just style
anna@targetedknowledge.com
203.258.2383 Try to be more concise & less “cluttered” than this presentation
917.591.6732 fax
www.targetedknowledge.com
http://twitter.com/ClosetLibrarian
http://www.scribd.com/ClosetLibrarian Boundaries – more likely to push in gray zone, educate them
http://closetlibrarian.blogspot.com
www.linkedin.com/in/annafayshallenberger
Not always aware of ethical issues, & risks inherent
www.ci2020.com/profile/AnnaFShallenberger
http://tinyurl.com/AIIP-AFS
Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use 10
11. @ClosetLibrarian
Leverage tag lines & initiative names in searches
Images searches GREAT way locate collateral, product designs …
Creatives, especially indies, often post early…
Determine names of sales leaders &/or frequent speakers
Search for content including their names, especially pdfs
Non US – if possible, access in-country, in language resources
Translations, sites may not be apples to apples
Anna F. Shallenberger
President & “Chief Archer” “Pearl Grow” searches
Shallenberger Intelligence Services
anna@targetedknowledge.com
203.258.2383
Deep dives in industry functional sites, e.g. Legal Marketing,
917.591.6732 fax
www.targetedknowledge.com
Food Packaging, Pharma Manufacturing…
http://twitter.com/ClosetLibrarian
http://www.scribd.com/ClosetLibrarian Deep web search, www.scribd.com/doc/67466807/Mining-Unique-Information-Sources-Deep-Invisible-Hidden-Opaque-WebAFS-
Recap-FINAL
http://closetlibrarian.blogspot.com
www.linkedin.com/in/annafayshallenberger
www.ci2020.com/profile/AnnaFShallenberger
http://tinyurl.com/AIIP-AFS
Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use 1
12. @ClosetLibrarian
Look for “leakage” points [but consider the source…]
Scuttle sites like CafePharma for Drug Reps
Complaint sites – general like Vault, or company/industry-specific
Lower oversight URLs – partner sites, client ‘s portals etc
Social Media – Linked In bragging
Association & Grad School Presentations
Academic & Vendor Case Studies
Keep deliverable in mind, WHILE gathering research, monitor
progress, budget time, stay true, unless extenuating circumstances
Anna F. Shallenberger
President & “Chief Archer”
Shallenberger Intelligence Services
anna@targetedknowledge.com
Sometimes finding “nothing” IS the answer
203.258.2383
917.591.6732 fax
Particularly if the question relates to current positioning
www.targetedknowledge.com
http://twitter.com/ClosetLibrarian
http://www.scribd.com/ClosetLibrarian
http://closetlibrarian.blogspot.com
www.linkedin.com/in/annafayshallenberger
www.ci2020.com/profile/AnnaFShallenberger
http://tinyurl.com/AIIP-AFS
Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use 1
13. @ClosetLibrarian
Precise
But be prepared to conjecture informedly
Concise
But “layered”
Clear, deliverable(s) need to stand alone w/o explanation
One page executive summary or overview up front suggested
Anna F. Shallenberger For examples, see snapshots from slides link on AFS cover page
President & “Chief Archer”
Shallenberger Intelligence Services
anna@targetedknowledge.com
203.258.2383 IF you want a really fancy look & feel, check out Edward R Tufte
917.591.6732 fax
www.targetedknowledge.com
http://twitter.com/ClosetLibrarian
http://www.scribd.com/ClosetLibrarian
http://closetlibrarian.blogspot.com
www.linkedin.com/in/annafayshallenberger
www.ci2020.com/profile/AnnaFShallenberger
http://tinyurl.com/AIIP-AFS
Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use 1
14. @ClosetLibrarian
Anna F. Shallenberger
President & “Chief Archer”
Shallenberger Intelligence Services
anna@targetedknowledge.com
203.258.2383
917.591.6732 fax
www.targetedknowledge.com
http://twitter.com/ClosetLibrarian
http://www.scribd.com/ClosetLibrarian
http://closetlibrarian.blogspot.com
www.linkedin.com/in/annafayshallenberger
www.ci2020.com/profile/AnnaFShallenberger
http://tinyurl.com/AIIP-AFS
Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use 1
15. @ClosetLibrarian
Anna F. Shallenberger
President & “Chief Archer”
Shallenberger Intelligence Services
anna@targetedknowledge.com
203.258.2383
917.591.6732 fax
www.targetedknowledge.com
http://twitter.com/ClosetLibrarian
http://www.scribd.com/ClosetLibrarian
http://closetlibrarian.blogspot.com
www.linkedin.com/in/annafayshallenberger
www.ci2020.com/profile/AnnaFShallenberger
http://tinyurl.com/AIIP-AFS
Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use 1
16. @ClosetLibrarian
Garner feedback as close to research event as possible
They are big multi-taskers & mentally move on quickly…
Absolutely build relationships, but don’t take casual good humo
For a stronger bond than it is
For 100% satisfaction
Be proactive in providing insights
They remember friends, great info resources, internally & externally
More likely to verbalize their opinion re your work to others
Anna F. Shallenberger Advocate /champion @ budget time
President & “Chief Archer”
Shallenberger Intelligence Services
anna@targetedknowledge.com
203.258.2383
917.591.6732 fax
www.targetedknowledge.com
http://twitter.com/ClosetLibrarian
http://www.scribd.com/ClosetLibrarian
http://closetlibrarian.blogspot.com
www.linkedin.com/in/annafayshallenberger
www.ci2020.com/profile/AnnaFShallenberger
http://tinyurl.com/AIIP-AFS
Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use 1
17. @ClosetLibrarian
Part of Sales & Marketing Groups @ GE, Maritz
Supported those groups in other organizations & as clients
Twitter highlighted in Info Today’s Best of Business Web
SLA: Blog, Tweet, Write Articles & SLA Click U CI Source Collection Modules,
2011 CID Professional Grant winner &
2011 Conference Speaker, presentation highlighted on Slide Share due volume downloads
2010 Conference Planner & Spotlight Speaker with Jan Herring
B&F Linked in Group Moderator
Past Chapter Roles [employment chair, newsletter editor, luncheon coordinator etc]
Marketing, Financial Services, & Intelligence associations –AMA, FWA, SCIP, AIIP, etc
SCIP Speaker, Intel Collab & CI2020 Group Moderator
ALA-accredited MLS, LIS pro whose responsibilities transitioned to include CI & KM as well …
Anna F. Shallenberger Undergrad degree in Economics
President & “Chief Archer”
Shallenberger Intelligence Services
anna@targetedknowledge.com
203.258.2383
917.591.6732 fax
www.targetedknowledge.com
http://twitter.com/ClosetLibrarian
http://www.scribd.com/ClosetLibrarian
http://closetlibrarian.blogspot.com
www.linkedin.com/in/annafayshallenberger
www.ci2020.com/profile/AnnaFShallenberger
http://tinyurl.com/AIIP-AFS
Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use 1
18. @ClosetLibrarian
No member of a crew is praised for the rugged individuality of his rowing.
~Ralph Waldo Emerson
Thanks & Best Regards,
Anna F. Shallenberger
203.258.2383 cell
917.591.6732 fax
anna@targetedknowledge.com
http://twitter.com/ClosetLibrarian
http://www.slideshare.net/ClosetLibrarian
http://closetlibrarian.blogspot.com
An experienced researcher, educator, author, blogger, strategist & consultant,
Anna Shallenberger, aka the ClosetLibrarian, was recently recognized in Best of
the Business Web & featured on SlideShare’s home page.
At SLA 2011 , Anna was a panelist for “Integrating with Sales & Marketing to
Capture & Deliver Intelligence” & led an "Intelligence Café“ discussion regarding
Unique Information Sources & the Deep Web. She was also a spotlight panelist
@ SLA 2010 & served as conference planner for the CI Division.
Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use
19. @ClosetLibraria
Sometimes together, sometimes not, often hybrid
They can exist @ HQ, by business/products, geographically etc
Job Responsibilities include:
Advertising, including “creatives” & Promotion of IP
Brand & Reputation Management
Channel / Intermediary Management
Client Account Managers
Customer Support, including call centers
Joint Ventures & Partnerships
Pricing
Product Development
Anna F. Shallenberger Product Management
President & “Chief Archer” Public Relations
Shallenberger Intelligence Services
Sales – single line & bundled, also sales support
anna@targetedknowledge.com
203.258.2383 Strategic Planning, Finance, & Risk Management
917.591.6732 fax
www.targetedknowledge.com Social Media
http://twitter.com/ClosetLibrarian
http://www.scribd.com/ClosetLibrarian Webmaster
http://closetlibrarian.blogspot.com
www.linkedin.com/in/annafayshallenberger
www.ci2020.com/profile/AnnaFShallenberger
http://tinyurl.com/AIIP-AFS
Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use 1
20. @ClosetLibrarian
Money – success [or failure] more
Quantifiable to the bottom line
Anna F. Shallenberger
President & “Chief Archer”
Shallenberger Intelligence Services
anna@targetedknowledge.com
203.258.2383
917.591.6732 fax
www.targetedknowledge.com
http://twitter.com/ClosetLibrarian
http://www.scribd.com/ClosetLibrarian
Visible to senior leaders
http://closetlibrarian.blogspot.com
www.linkedin.com/in/annafayshallenberger
www.ci2020.com/profile/AnnaFShallenberger
http://tinyurl.com/AIIP-AFS
Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use 20
21. Value beyond CI Info Profs can deliver ….. @ClosetLibrarian
Needs beyond understanding their respective competitive environments …
How can we support them in this?
Sales / Marketers – Did you Know?
70% in US { 62% globally} #1 issue is turning data into action
38% say one of their top barriers to integrating online & offline data
is a lack of appropriate in-house skill
Marketers biggest process bottleneck @ 57% is
Measurement, Analysis & Learning
Anna F. Shallenberger
McKinsey forecasts a shortfall by 2018 of
President more than 1.5 million “data-savvy managers
Shallenberger Intelligence Services
anna@targetedknowledge.com
203.258.2383
THESE TRENDS = GREAT OPPORTUNITIES FOR INFO PROS?
917.591.6732 fax
www.targetedknowledge.com
http://twitter.com/ClosetLibrarian
www.linkedin.com/in/annafayshallenberger
www.ci2020.com/profile/AnnaFShallenberger
http://tinyurl.com/AIIP-AFS
http://tinyurl.com/PlaxoAFS
Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use
2
22. @ClosetLibraria
American Marketing Association Blog www.marketingpower2.com/blog/marketingnews
Aggregator of Marketing Related Charts www.marketingcharts.com
EMarketer Blog www.emarketer.com/blog/
Corp Exec Board Sales/Marketing Practice www.executiveboard.com/sales-marketing/index.html
Marketing Sherpa Blog http://sherpablog.marketingsherpa.com
Industry Specific Marketing, selected examples….
Automotive Market Research Council www.amrc.org/index.php?option=com_content&view=article&id=54&Itemid=97
Bankers Association Marketing Network www.aba.com/MarketingNetwork/default.htm
Construction Marketing Association www.constructionmarketingassociation.org/Resources.cfm
Hospitality Sales www.hsmaieconnect.org/list/1-10/154000320.html
Legal Marketing Association www.legalmarketing.org/Portals/0/Corcoran%20presentation%20to%20LMA%20Minneapolis%20030911_1.pdf
Pharmaceutical Marketing Research Group www.pmrg.org/MemberResources/PMRGWiki/tabid/427/Default.aspx
Specific Functional Surveys
Unica’s 2011 Survey of Marketers
www.theinteractivemarketingjourney.com/unicaimrc/media/DocumentDownloads/US/Unica-s-Annual-Survey-of-Marketers-2011_v22.pdf?ext=.pdf
Experian 2011 Digital Marketer Benchmark & Trend Report
www.experian.com/assets/marketing-services/reports/2011-digital-marketer.pdf
AMA www.marketingpower.com/ResourceLibrary/Documents/research/aquent_salary_2010.pdf
Anna F. Shallenberger Big Data: Next Frontier www.experian.com/assets/marketing-services/reports/2011-digital-marketer.pdf
President & “Chief Archer” When worlds of Sales & Procurement Collide www.greybeardadvisors.com/index.php/download_file/-
Shallenberger Intelligence Services
/view/60/
anna@targetedknowledge.com www.visiongroupmn.com/Articles/Aligning-Sales-Marketing-3-Legged-Stool.pdf
203.258.2383 www.booz.com/media/file/Booz_B2B_Marketing_Leadership_Study.pdf
917.591.6732 fax www.executiveboard.com/sales-marketing/market-research-executive-board/pdf/mreb-anatomy.pdf
www.targetedknowledge.com
http://twitter.com/ClosetLibrarian
http://www.scribd.com/ClosetLibrarian
Specific Marketing Segments, selected examples….
Advertising Research Foundation, PRSSA
http://closetlibrarian.blogspot.com
www.linkedin.com/in/annafayshallenberger Great Sources / Poll & Survey Data
www.ci2020.com/profile/AnnaFShallenberger
http://tinyurl.com/AIIP-AFS
Anna F Shallenberger, All Rights Reserved, for educational use only, not for redistribution or commercial re-use 2