The document describes a digital social marketplace called ShopToys365 that connects toy sellers with toy buyers. It allows sellers to create digital showrooms to display and sell products, connect with over 20,000 toy buyers, generate new leads, receive and fulfill orders. Buyers can browse products, create shopping carts and place orders. It also includes a social network feature for sellers to share promotions, network, and engage buyers year-round beyond trade shows. The marketplace aims to meet the changing needs of modern buyers who increasingly research and buy online and through social media.