Learn about beta testing and get tips and resources to start beta testing your mobile app. From where to find beta testers to how to motivate them and more, learn how to make the most out of this crucial stage in your app's journey.
Setting the right goals and objectives for your beta testCentercode
Beta testing produces enormous amounts of information on your product. But how do you know you're collecting the right feedback and data? Here our research team shows you how to set targeted goals for your next beta test and what methods you can use to reach them. Click this link to access the on-demand webinar: https://www.centercode.com/webinar/2016/september/
Not long ago, testing Ajax components meant play-testing a page by hand. Today, there are a growing number of tools we can use to simplify and automate Ajax testing.
In this session we will cover when to test, what to test and how to test Ajax components. You learn how to create automatic tests with various tools, including YUI Test, and OpenQA Selenium, and how to use Ajax testing tools with IDEs and Continuous Integration systems.
In this session, you will learn:
* When, where and how to test Ajax components;
* How to create automatic tests with various tools;
* How to use Ajax testing tools with IDEs and Continuous Integration systems.
Top 50 Software Testing Interview Questions & Answers | EdurekaEdureka!
YouTube Link: https://youtu.be/dP1YzqKnnTo
** Test Automation Engineer Masters Program: https://www.edureka.co/masters-program/automation-testing-engineer-training **
This Edureka PPT on Top 50 Software Testing Interview Question and Answers will help you to prepare yourself for Software Testing Interviews. It covers questions for beginners, intermediate and experienced professionals.
Below topics are covered in this PPT:
Market Trends in Software Testing
What is Software testing
Top 50 interview questions:
Beginners level questions
Intermediate level questions
Advance level questions
Selenium playlist: https://goo.gl/NmuzXE
Selenium Blog playlist: http://bit.ly/2B7C3QR
Software Testing Blog playlist: http://bit.ly/2UXwdJm
Follow us to never miss an update in the future.
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API Testing: The heart of functional testing" with Bj RollisonTEST Huddle
View webinar: http://www.eurostarconferences.com/community/member/webinar-archive/webinar-81-api-testing-the-heart-of-functional-testing
An API, or Application Programming Interface, is a collection of functions that provide much of the functional capabilities in complex software systems. Most customers are accustomed to interacting with a graphical user interface on the computer. But, many customers do not realize the much of the functionality of a program comes from APIs in the operating system or program's dynamic-link libraries (DLL). So, if the business logic or core functionality is exposed via an API call then and if we want to find functional bugs sooner than API testing may be an approach that provides additional value in your overall test strategy. Additionally, API testing can start even before the user interface is complete so functional capabilities can be tested while designers are hashing out the "look and feel." API testing will not replace testing through the user interface, but it can augment your test strategy and provide a solid foundation of automated tests that increase your confidence in the functional quality of your product.
DURGASOFT is INDIA's No.1 Software Training Center offers online training on various technologies like JAVA, .NET, ANDROID,HADOOP,TESTING TOOLS , ADF, INFORMATICA,TALLEAU,IOS,OBIEE,ANJULAR JA, SAP...courses from Hyderabad & Bangalore - India with Real Time Experts.
Talk given at Typeform for the Barcelona Bug busters meetup.
How to Automate API Testing guides you through a possible API Testing workflow for API Functional Testing exploring different tools and approaches.
Setting the right goals and objectives for your beta testCentercode
Beta testing produces enormous amounts of information on your product. But how do you know you're collecting the right feedback and data? Here our research team shows you how to set targeted goals for your next beta test and what methods you can use to reach them. Click this link to access the on-demand webinar: https://www.centercode.com/webinar/2016/september/
Not long ago, testing Ajax components meant play-testing a page by hand. Today, there are a growing number of tools we can use to simplify and automate Ajax testing.
In this session we will cover when to test, what to test and how to test Ajax components. You learn how to create automatic tests with various tools, including YUI Test, and OpenQA Selenium, and how to use Ajax testing tools with IDEs and Continuous Integration systems.
In this session, you will learn:
* When, where and how to test Ajax components;
* How to create automatic tests with various tools;
* How to use Ajax testing tools with IDEs and Continuous Integration systems.
Top 50 Software Testing Interview Questions & Answers | EdurekaEdureka!
YouTube Link: https://youtu.be/dP1YzqKnnTo
** Test Automation Engineer Masters Program: https://www.edureka.co/masters-program/automation-testing-engineer-training **
This Edureka PPT on Top 50 Software Testing Interview Question and Answers will help you to prepare yourself for Software Testing Interviews. It covers questions for beginners, intermediate and experienced professionals.
Below topics are covered in this PPT:
Market Trends in Software Testing
What is Software testing
Top 50 interview questions:
Beginners level questions
Intermediate level questions
Advance level questions
Selenium playlist: https://goo.gl/NmuzXE
Selenium Blog playlist: http://bit.ly/2B7C3QR
Software Testing Blog playlist: http://bit.ly/2UXwdJm
Follow us to never miss an update in the future.
YouTube: https://www.youtube.com/user/edurekaIN
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Facebook: https://www.facebook.com/edurekaIN/
Twitter: https://twitter.com/edurekain
LinkedIn: https://www.linkedin.com/company/edureka
API Testing: The heart of functional testing" with Bj RollisonTEST Huddle
View webinar: http://www.eurostarconferences.com/community/member/webinar-archive/webinar-81-api-testing-the-heart-of-functional-testing
An API, or Application Programming Interface, is a collection of functions that provide much of the functional capabilities in complex software systems. Most customers are accustomed to interacting with a graphical user interface on the computer. But, many customers do not realize the much of the functionality of a program comes from APIs in the operating system or program's dynamic-link libraries (DLL). So, if the business logic or core functionality is exposed via an API call then and if we want to find functional bugs sooner than API testing may be an approach that provides additional value in your overall test strategy. Additionally, API testing can start even before the user interface is complete so functional capabilities can be tested while designers are hashing out the "look and feel." API testing will not replace testing through the user interface, but it can augment your test strategy and provide a solid foundation of automated tests that increase your confidence in the functional quality of your product.
DURGASOFT is INDIA's No.1 Software Training Center offers online training on various technologies like JAVA, .NET, ANDROID,HADOOP,TESTING TOOLS , ADF, INFORMATICA,TALLEAU,IOS,OBIEE,ANJULAR JA, SAP...courses from Hyderabad & Bangalore - India with Real Time Experts.
Talk given at Typeform for the Barcelona Bug busters meetup.
How to Automate API Testing guides you through a possible API Testing workflow for API Functional Testing exploring different tools and approaches.
This presentation is about the following points ,
Introduction to Manual Software testing,
What is Testing,
What is Quality,
How to define Software Testing Principles,
What are the types of Software Tests,
What is Test Planning,
Test Execution and Reporting,
Real-Time Testing,
YouTube Link: https://youtu.be/IGnZHgjU42Y
** Test Automation Engineer Masters Program: https://www.edureka.co/masters-program/automation-testing-engineer-training **
This edureka PPT on "Functional Testing Tutorial" will help you know about Functional Testing and the different techniques involved in it. It will provide an example of how to perform automation testing with Selenium.
Follow us to never miss an update in the future.
YouTube: https://www.youtube.com/user/edurekaIN
Instagram: https://www.instagram.com/edureka_learning/
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O que Evitar na Escrita de Criterios de AceiteElias Nogueira
Palestra ministrada no The Developers Conference 2016 Porto Alegre dia 07/10/2016 e no The Developers Conference 2017 Florianópolis no dia 04/05/2017 apresentando alguns anti padrões na escrita de Critérios de Aceite.
Here are the preparation slides for chapter 1 from ISTQB Foundation Level Certification syllabus. Hope it is useful.
Here is link to my complete course ISTQB - Foundation Level Certification (CTFL) Training Udemy with 40% discount.
https://www.udemy.com/istqb-foundation-level-certification-ctfl-training/?couponCode=SAGARREF
Coupon code: SAGARREF
Cypress vs Selenium WebDriver: Better, Or Just Different? -- by Gil TayarApplitools
** Full webinar recording: https://youtu.be/D7vxFuwnUio **
Watch Sr. Architect Gil Tayar's special hands-on session, where he explains & demonstrates how Selenium and Cypress differ.
The session covers the following topics:
* How and why do frontend developers write tests
*Selenium architecture
*Cypress architecture
*Live Demo of Cypress - including how to write a Cypress test, and how it’s used
*How Cypress deals with flakiness
*Cypress and backdoors to development
*Visual Testing using Cypress
In this article, we will talk about test cases and test scenarios. We will see their definitions and try to understand the differences between the two. These two are a part of software testing.
Learn how to set up an end-to-end testing framework Cypress Automation Testing Tutorial in an angular app. Also, visit the Github code to set up the project.
Different testing requirements that mobile applications have, challenges and solutions Challenges 1. Complex mobile testing matrix, Expensive test environment 2. Repetitive testing 3. Mobile testing for devices located at various locations Solutions: • Risk Based Testing approach • Using Mobile device emulators • Use of Automation tools • Leveraging external services
Number 1 on Product Hunt: How I Got Early Growth for My Mobile AppIn Marketing We Trust
iOS engineer and founder of Filma App (recently voted product of the day on Product Hunt), Miguel Lorenzo, walks us through app development and ASO (app store optimisation). You'll learn how to approach early release (beta version with limited features), including how to track preferences in Google Analytics, get user feedback and find what your users really want.
In this presentation, we'll cover:
• Idea and app development
• Product launch
• ASO (app store optimisation)
• App promotion
• App landing page
• Product Hunt launch
You'll get loads of tips and learn how to promote your app with promotional videos for new releases for social networks. You'll also learn how to reach out to influencers and tech blogs to help promote your product.
Tapjoy shares its pre-launch checklist 101 for mobile app developers. This presentation shares five things developers should keep in mind before launching their mobile game.
This presentation is about the following points ,
Introduction to Manual Software testing,
What is Testing,
What is Quality,
How to define Software Testing Principles,
What are the types of Software Tests,
What is Test Planning,
Test Execution and Reporting,
Real-Time Testing,
YouTube Link: https://youtu.be/IGnZHgjU42Y
** Test Automation Engineer Masters Program: https://www.edureka.co/masters-program/automation-testing-engineer-training **
This edureka PPT on "Functional Testing Tutorial" will help you know about Functional Testing and the different techniques involved in it. It will provide an example of how to perform automation testing with Selenium.
Follow us to never miss an update in the future.
YouTube: https://www.youtube.com/user/edurekaIN
Instagram: https://www.instagram.com/edureka_learning/
Facebook: https://www.facebook.com/edurekaIN/
Twitter: https://twitter.com/edurekain
LinkedIn: https://www.linkedin.com/company/edureka
O que Evitar na Escrita de Criterios de AceiteElias Nogueira
Palestra ministrada no The Developers Conference 2016 Porto Alegre dia 07/10/2016 e no The Developers Conference 2017 Florianópolis no dia 04/05/2017 apresentando alguns anti padrões na escrita de Critérios de Aceite.
Here are the preparation slides for chapter 1 from ISTQB Foundation Level Certification syllabus. Hope it is useful.
Here is link to my complete course ISTQB - Foundation Level Certification (CTFL) Training Udemy with 40% discount.
https://www.udemy.com/istqb-foundation-level-certification-ctfl-training/?couponCode=SAGARREF
Coupon code: SAGARREF
Cypress vs Selenium WebDriver: Better, Or Just Different? -- by Gil TayarApplitools
** Full webinar recording: https://youtu.be/D7vxFuwnUio **
Watch Sr. Architect Gil Tayar's special hands-on session, where he explains & demonstrates how Selenium and Cypress differ.
The session covers the following topics:
* How and why do frontend developers write tests
*Selenium architecture
*Cypress architecture
*Live Demo of Cypress - including how to write a Cypress test, and how it’s used
*How Cypress deals with flakiness
*Cypress and backdoors to development
*Visual Testing using Cypress
In this article, we will talk about test cases and test scenarios. We will see their definitions and try to understand the differences between the two. These two are a part of software testing.
Learn how to set up an end-to-end testing framework Cypress Automation Testing Tutorial in an angular app. Also, visit the Github code to set up the project.
Different testing requirements that mobile applications have, challenges and solutions Challenges 1. Complex mobile testing matrix, Expensive test environment 2. Repetitive testing 3. Mobile testing for devices located at various locations Solutions: • Risk Based Testing approach • Using Mobile device emulators • Use of Automation tools • Leveraging external services
Number 1 on Product Hunt: How I Got Early Growth for My Mobile AppIn Marketing We Trust
iOS engineer and founder of Filma App (recently voted product of the day on Product Hunt), Miguel Lorenzo, walks us through app development and ASO (app store optimisation). You'll learn how to approach early release (beta version with limited features), including how to track preferences in Google Analytics, get user feedback and find what your users really want.
In this presentation, we'll cover:
• Idea and app development
• Product launch
• ASO (app store optimisation)
• App promotion
• App landing page
• Product Hunt launch
You'll get loads of tips and learn how to promote your app with promotional videos for new releases for social networks. You'll also learn how to reach out to influencers and tech blogs to help promote your product.
Tapjoy shares its pre-launch checklist 101 for mobile app developers. This presentation shares five things developers should keep in mind before launching their mobile game.
Learn more about UserTesting’s recently launched product release, My Recruit. With My Recruit, you can seamlessly run tests with your own employees, partners, customers, and people from other panels.
You'll learn how to:
- Set up tests on-demand with anyone outside of UserTesting’s panel on your own
- Create a testing experience with web landing page for recruits, which can be customized with your branding
- Leverage best practices and use cases from other organizations who are using My Recruit to gain insights from their existing customers
Useagility Webinar - Automated User TestingUseagility
Click below to see best practices for using automated user testing to get quick, efficient user input. You'll learn:
-How to use automated testing with agile design and development sprints
-How to set up automated studies for optimal performance
-When to use moderated vs. un-moderated testing
-Benefits and comparisons of top un-moderated testing tools: UserZoom, Usertesting.com, Userlytics, and Loop11.
User-Driven Development: The Art of Creating a Software Product - VelvetechVelvetech LLC
Creating a digital product that makes end users happy and drives engagement isn’t an easy task to take on. It can be difficult to anticipate user needs, challenges, and ever-changing expectations. However, this certainly doesn’t mean that the endeavor should be avoided altogether. After all, there is a way of tackling all of the above-mentioned uncertainty.
Having spent years delivering software products that align user requirements with business needs, we are happy to share the expertise Velvetech’s team has accumulated. Learn about the powers of the user-driven software development approach and uncover the best practices of A/B testing, surveying, and direct feedback collection so that you can create solutions that are embraced by end-users.
All this and more is available in our on-demand webinar: https://www.velvetech.com/events/user-driven-software-development/
Presentation for ICCA Boston on October 29, 2008.
Abstract:
The facts are all stacked against us as consultants: 30+% requirements churn for projects, with 50+% of projects completing late or failing entirely and a market mindset of instant gratification. How do small consulting companies compete in today’s environment without having to take incredible risks along the way? This is the key question facing leaders of small firms. Clients are getting harder to find in an economic climate that is eroding so we have to make every client count! To do this effectively is going to require changing the way we do business. One potential solution is use of agile practices and principles to drive an agile process.
This presentation will explore the principles and practices that drive the agile process. In particular it will look at how using an agile approach can help mitigate risk for small consulting businesses. It will also explain the potential client benefits from using an agile approach. When the vendor is providing exceptional value to the client a long-term relationship can be established which benefits both parties. From the perspective of a small consulting company these relationships are the most valuable not just from a revenue perspective, but also as references and for word-of-mouth lead generation. This presentation will describe how having an agile approach in your toolbox may be enable you to unlock additional opportunities.
Marketing Plan for "Insta Vote", A LIVE voting mobile application capable of generating LIVE results.
This task is a part of Marketing Internship under Prof. Sameer Mathur, IIM Lucknow.
MVP: Minimum Viable Product vs. Maximum Value ProductLiquid Reality
Start-ups and product reboots are all thinking the same thing - how quickly can we get to market? The app market is break-kneck, and being first-to-market, or soon-to-market can be important, but, not at the expense of quality. In this talk we'll explore the motivations for being first, and argue the values of being "better"
From experience, we'll focus on how to convince clients and stakeholders to buy-in to quality over "fast" - as a philosophy, as a differentiator, and as a process to making it happen.
Anyone can make an app - just look at any of the app stores, but only the ones that focus on the customer, on quality, and on the entire experience as a whole will succeed.
This talk will give you a roadmap to create better products, get and keep clients on-board with your direction, and deliver outstanding products to the market.
Chuck Liu Design Research Lead KISSmetrics @chuckjliu cliu@kissmetrics.com
Market research helps you make decisions.
3 Essential Mantras of Market Research 1
Goal: Make better decisions, faster.
Get things done in days, not weeks or months.
Market research priorities are different depending on what stage your business is at
There are many FREE resources out there.
Google Trends: Measure market potential and interest AVINASH KAUSHIK HTTP://KISS.LY/LEANAC
Talking to experts: Get the detailed scoop of workflows and processes
1. Hypothesis- driven Have an idea to prove or disprove
2. Short and targeted 5 days, 2 weeks max
3 Ways for Early Stage Businesses to do Lean Market Research 2
1. Survey + Social Distribution Cheap (or free), but requires more work on your part
1. Make a screener or survey 2. Tweet/share it out 3. Analyze
Try the good ole’ “asking for a friend” (except it’s you really asking)
Whether you’re actually asking for a friend or not, this actually works be er, especially if you tag a potential competitor
1. Ask a question on Quora 2. Revitalize an old relevant thread with a new comment 3. Ask people to answer an existing question
2. AdWords Easy setup, variable expenses
You Pay for Clicks, Which Is Pre y Realistic
AdWords Keyword Planner does the work for you in volume and interest
1. Practice your pitch 2. Limited character count = concise messaging 3. Bad ideas = no problem
3. Amazon Mechanical Turk Disclaimer: I haven’t tried yet, but I want to
Mechanical Turk Plan: Simple • Design a test • Distribute a test • Analyze the data
3 Strategies for Existing Businesses/ Enterprises to Getting Faster Research Done 3
1. In-App Surveys Contextual, relevant, and dismissible
Existing workflow and pain points • Nudge your customers with in-app surveys • Open-ended
In-App Survey Pros and Cons Pros • Low cost • Low effort • Can be turned on/off as you please to measure activities over time • Quick responses based on targeting technique Cons • Limits demographic to your existing users • Can potentially annoy your users
2. Experience Sampling Uncover user needs and behaviors
Pros • Highlights behaviors, moods, stress levels • Gives context to these behaviors depending on how it was administered (same time every day, multiple times a day, etc.) • Measures differences over time Cons • Risk of participants dropping off or stopping participation • Incentive needed to lure in • Not good for checking if someone is doing a task repetitively Experience Sampling Pros and Cons
3. Persona Advisory Board
Quick Review: Personas (thanks to Buffer for these images!
Pros • Highly contextual information about day in the life, workflow, and process • Visibility into which tools are used for tasks • Deeper relationship and trust built with customer Cons • High amount of effort on your part • Recruiting can be hit or miss depending on your relationship with customers / th
[DevDay2018] High quality mindset in software development - By: Phat Vu, Scru...DevDay.org
In this topic, Phat will show what high quality mindset is, how important it is. He will try to bring as many examples as possible – not theory, but lesson-learned ones. His expectation is that he could encourage developers to have or refresh a mindset about doing high quality software.
5. 5
“Software undergoes beta testing shortly before it is
released. 'Beta' is Latin for 'still doesn't work’."
6. 6
Beta testing is the last testing stage before
your app's launch.
It comes after alpha testing (testing by
internal team members) and it targets real
users (beta testers).
7. 7
Now you know what beta
testing is, why is it so
important?
8. 8
Goals of beta testing:
• Find out how your app performs in the
hands of actual users (beta testers)
• Identify and fix bugs based on tester
feedback
• Identify and add new features based on
user feedback
9. 9
Benefits of beta testing:
• Validate your idea fast
• Confirm your app is moving in the right
direction
• Check if the app meets users’ needs
• Determine if all the features are worth it
• Discover problems to fix before launch
• Identify new features to add
12. 12
Open beta tests:
• Anyone can participate
• Great for identifying and adding new
features
• With mobile games, the characters
created during open beta play testing
usually remain activated
13. 13
Closed beta tests:
• You recruit and select testers based on
objectives
• Great for identifying and fixing bugs
• With mobile games, the characters
created during closed beta play testing
are usually wiped at the end of the
program
16. 16
What you should consider when
planning the length of a beta test:
• Test goals
• Available resources
• Testers limitations
• Number of phases in beta test
17. 17
If the beta test is too short:
• You miss out on potential improvements
• You end up with a buggy app, which could
lead to:
• App Store/Play Store rejection
• Low ratings and negative reviews, which
means:
• Low downloads
• High churn rate/low user retention
18. 18
If the beta test is too long:
You’ll tire out your testers, which causes:
• Low participation
• Poor feedback
20. 20
• TestFlight: The easiest and most used tool
to distribute apps to external testers.
• Google Play Beta Testing: Android
developers shouldn’t forget about the tool
they already have.
• Crashyltics Beta: Provides you with a
streamlined solution for distributing apps,
with a single toolset for iOS and Android.
21. 21
• Appaloosa: A simple and secure
enterprise app store.
• AppBlade: Manage devices and deploy
apps to employees and beta testers.
• Installrapp: Easy iOS beta distribution
with API.
26. 26
Random beta testers:
• Random testers in open beta tests
typically have lower feedback rates
compared to testers who are
segmented according to the specific
goals of the beta test
• Relatively easier to get than technical
and marketing beta testers
27. 27
Pro tips for getting the best from random
testers:
• Only look for testers within your target audience
to make your feedback as relevant as possible
• Ask specifically for feedback about your app’s
features to determine if they are valuable or not
• Ask for feature requests to identify new
opportunities
28. 28
Technical beta testers:
• Are typically professional testers with
QA/QC backgrounds
• They test for bugs and corner cases
and can give you constructive feedback
from a technical point of view about UX
and features of your app
• Usually paid
29. 29
Marketing beta testers:
• Are typically press, evangelist customers, and
influencers
• You test how the app is perceived by this VIP
group in terms of UI and design
• Doing a beta test for marketing purposes is a
tactic to gain awareness about your app from
people who could promote it to large audiences
• Make sure you give them a bug-free, production-
ready version of your app (NOT what you would
give technical testers)
32. 32
For open and technical beta tests:
• Only 1 out of every 5 testers will really
test your app
• Aim for 100-300 testers to ensure
your app is thoroughly tested
• According to best practices, one
developer or QA team member
should be assigned per 100 testers
34. 34
• Twitter: Find testers using the common hashtags
#Betatesting #Betatesters #Testmyapp #Indiedev, or
scout for potential testers by checking several public
Twitter lists that have been compiled by other apps.
• Reddit: There are specific subreddits to help you find
beta testers. Here are a few: /r/TestMyApp, /r/
alphaandbetausers and /r/AndroidAppTesters.
• Betali.st: One of the most active websites to find new
betas. They feature two to 10 new startups every day.
35. 35
•Erli Bird: The focus here is around getting qualitative
feedback for your app. You have the option of listing
your startup as pre-launch, private access (with promo
code), or a paid focus group.
• Quora: Most early adopters and influencers can be
found answering questions on Quora, so make sure to
reach out to them, engage with them, and get their
feedback about your app.
• StartupLi.st: Similar to Betali.st, but listings are
controlled and edited by yourself. You create an
account and can edit your startup listings.
36. 36
• Betatesters.io: Simple, straightforward, easy to use.
Powered by Instabug. 💪
• Hacker News: HN’s community loves to try new
things. That’s a great opportunity to get expert
feedback from a very tech-savvy audience. Submit
your app to ShowHN, but make sure to follow the
rules.
• Beta Bound: Developed by CenterCode to collect,
organize, and offer beta testing opportunities in an
ongoing stream.
37. 37
• TNW Market: You can create a listing of your startup
for free and people can choose to sign up to be part
of your beta testers team.
• Beta Family: Beta Family is a crowd testing platform
for beta testing iOS and Android applications. You can
test apps on real people and get an honest opinion on
the user experience.
• AppStorm: A web and mobile channel where apps
get reviewed. To get your app accepted, you will need
to have a great presentation.
38. 38
• Killer Startups: Killer Startups is a news site that
accepts submissions for review.
• Hunt for potential testers by joining communities on
Google+, Facebook, LinkedIn, and any relevant blogs:
- Reply to a relevant post
- Talk about your app and how it provides a solution
to the problem stated in the topic
- Ask people to check out your app
40. 40
Pro tips for managing beta testers:
Don’t just “manage” beta testers, treat them like your
customers and turn them into early users of your
app!
• Respect their time and efforts
• Provide exceptional user support
• Make them feel heard and appreciated
• Reward them with compensation (cash or in-kind)
• Implement their feedback
• Keep in touch but DON’T spam them
42. 42
• Respect
• Swag
• Gift cards/promo codes
• Public appreciation
• Discounted or free app
• Points and prizes
43. 43
Respect:
• Inform them clearly of your expectations and the
parameters of the beta test beforehand
• Be transparent about any changes and
communicate them to your testers in a timely
way
• Recognize your beta testers’ efforts and
maintain long-term relationships
• Provide compensation for constructive feedback
44. 44
Swag:
• Thank your testers and
build brand loyalty
• Brand products with
“beta” to make it special
• Give all your testers
swag or make it
dependent on points or
number of bugs found
45. 45
Gift card or promo code:
• Shopify offered users a $50 Amazon gift card
• EA games offer their playtesters either a $50
Amazon gift card or an Origin code to claim a
free game of their choice
• Armore Games has offered playtesters $20
iTunes Gift Certificate
47. 47
Discounted or free app:
With all the time, effort, and coffee your
testers will spend on your beta app, the least
you can do is offer it to them for free.
50. 50
Learn more:
• How to Know If Your Beta Test Was Successful?
• How to Find Over 200+ Beta Testers for Free
• Tips and Tricks for Beta Testing Your Mobile App
• What to Ask Your Beta Testers to Get Better
Feedback
• How to Be a Good Beta Tester