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Skills market
- 2. Who We Are Name: Kohei Takeshita, CEO at Skills Market Country: Born and Raised in Japan Background: 7 years experience of Advertising, Events Management, Digital Marketing, Content Marketing and Public Relations
- 3. OUR VISION When you try to start new businesses or projects, it's hard to find new partners or it's difficult to organize correct team members. Particularly for small businesses and Freelancers, you have to do everything including Sales, Marketing, Accounting, Human Resources or PaperWork, etc. We would like to help this kind of difficult situations by connecting you with new partners.
- 4. SOLUTION Skills Market is the easy way of business and skills matching service for individuals. In particular, owners of small business, entrepreneurs, employees in charge marketing or advertising and freelancers. Also, Skills Market provides opportunities to know/meet persons who have exactly skill that you need, and cooperate projects/jobs.
- 9. OPPORTUNITIES TO WORK FOR FREELANCERS
- 12. The Status of Business in B.C. Source: https://www2.gov.bc.ca/assets/gov/employment-business-and-economic-development/business-management/small-business/sb_profile.pdf
- 13. The Status of Business in B.C. Source: https://www2.gov.bc.ca/assets/gov/employment-business-and-economic-development/business-management/small-business/sb_profile.pdf
- 14. The Status of Business in B.C. Source: https://www2.gov.bc.ca/assets/gov/employment-business-and-economic-development/business-management/small-business/sb_profile.pdf
- 15. Our Value
- 16. The Value Proposition Canvas Value Proposition - Provide exactly skill that you need - Provide opportunity to cooperate projects Customer Segment - Professionals who want to start new businesses/projects - Freelancers who want to work more
- 17. Customer Jobs ・Success projects ・Find new talents ・Find jobs
- 18. Gains ・Better quality of projects ・Save money ・Save time to find skills/jobs
- 19. Pains ・Need much money to order to ad agencies ・Less information to know/meet new skilled persons ・Less knowledge of technology/strategy ・Hard to find freelance jobs
- 20. Products & Services ・Web and App platform ・Variety of certifications or events regarding skills/information that customers want
- 21. Gain Creators ・Provide specialists who adapt each kind of projects ・Good quality ・Easy to contact
- 22. Pain Relievers ・Cheaper than ad agencies ・Know each other through profile/portfolio or conversation ・Work with specialists ・Make communities
- 23. Strategy
- 24. Skills Market Logo, Brand Colour Scheme Font : Lato Brand Colour : Regular colour Gray scale Black & white scale
- 27. Promotional Strategy Public Relations - Becoming a topic in society Guerilla Marketing - Doing viral marketing campaign and getting more customers Advertising / Social Media - Making our service known and getting customers directly Direct Marketing - Getting customers directly
- 28. Public Relations - Becoming a topic in society - Showing results of surveys about working style - Providing issues of freelancers
- 29. Advertising / Social Media - Providing our information - Paying attention to our service - Getting customers Through those methods such as Mass Media (If we have much money...), Online Ads (Google, Websites, Banner, etc), Posters and Mobile Apps
- 30. Direct Marketing - Getting customers directly - Finding potential customers - Paying attention to our service Through those methods such as Emails, Direct Mail, Online display ads and Outdoor Advertising, etc.
- 31. Guerilla Marketing - Doing a viral marketing campaign - Getting more attention - Becoming more topics in society
- 32. Pricing Strategy ・Free ・Limited ・Yes (limited) ・Yes (FAQ) ・No ・No ・No ・No ・$29.99/month ・Unlimited ・Yes (inc. video) ・Yes (advanced) ・Limited ・Limited ・No ・No ・$99.99/month ・Unlimited ・Yes (inc. video) ・Yes (24/7) ・Unlimited ・Unlimited ・Yes ・Yes Price Connection/Search/Message Profile/Portfolio/Review Customer Service Job post/review Data Storage Invoice and Billing HR Consultant Basic Premium Business
- 33. Our Target
- 34. TAM SAM SOM Employment Service Operating Sources : -https://www150.statcan.gc.ca/n1/daily-quotidien/190214/dq190214c-eng.htm -https://www.vicnews.com/business/canadian-employment-services-industry-reached-1-billi on-in-revenues/ $14.5B Revenue in Canada SAM : $1B Revenue in B.C. SOM : $500M 51% of Industry Revenue is for Temporary Staffing Market Size
- 35. Breakeven in First Year Average Annual Revenue = $191.88 Average Annual Variable Cost = $0.79 Contribution Margin $191.09 Break Even Point 1,047 Users (Paid Users) Fixed Cost $200,000
- 36. Details of Breakeven in First Year Fixed Cost System Development System Maintenance Office Server/Domain Staffing Others Variable Cost Advertising Marketing Price Plan Basic Premium Business Average Monthly Price = $15.99 Average Annual Price = $191.88 Average Annual Variable Cost = $0.79 Contribution Margin = $191.09 Break even users = 1,047 users (Paid Users) Percentage of Users Free Plan 70% Premium Plan 20% Business Plan 10% Revenue = 0.1% of Market Revenue = $500K/year Number of Users (31,270) Free Plan 21,889 Premium Plan 6,254 Business Plan 3,127 $200,000 $60,000 $12,000 $24,000 $5,000 $80,000 $24,000 $240,000 $120,000 $120,000 Free $29.99 $99.99
- 37. Assumptions in Five Years
- 39. Thank you for listening to our pitch